Publications Andrea Hemetsberger

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Publications 2023

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Klingler, Michael; Schermer, Markus; Hemetsberger, Andrea; Stotten, Rike; Maaß, Clemens (2023): Uncovering the sociomaterial assemblage of a culinary heritagization: The Wildschönauer Krautinger schnapps.
In: Journal of Rural Studies 103, No. 103125. (DOI) (Web link)

Riehle, Ramona; Wieser, Verena; Hemetsberger, Andrea (Online First): “We truly love what we do”: The Tribal Consumer Inside Passionate Service Employees.
In: JOURNAL OF SERVICE RESEARCH. (DOI) (Web link)

Schwarz, Sarah; Aufschnaiter, Christiane; Hemetsberger, Andrea (2023): Social Linking Practices in Physical Distance: The Material Constitution of Sociality.
In: Marketing Theory 23/2, pp. 321 - 342. (Full-text) (DOI) (Web link)




Organisation of Events 2023

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2023

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Mitglied des Fakultätsrates.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2021-01-01 on-going.

Hemetsberger, Andrea: Sprecherin des Forschungsschwerpunktes EPoS.
Universität Innsbruck - Forschungsschwerpunkt Epos - Economics, Politics & Society, Innsbruck, 2021-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leiterin des internen Doktoratskollegs "Organizing the Digital".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2018-01-01 on-going.

Hemetsberger, Andrea: Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2017-03-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
European Management Review, Basingstoke, 2017-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2023

Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2022

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Schöps, Jonathan; Reinhardt, Christian; Hemetsberger, Andrea (2022): Sticky market webs of connection - human and non-human market co-codification dynamics across social media.
In: European Journal of Marketing 56/13, pp. 78 - 104. (Full-text) (DOI) (Web link)


Book Chapter (Original Paper)
von Wallpach, Sylvia; Hemetsberger, Andrea (2022): Brands in Action: Understanding corporate branding dynamics from an Action Net Perspective.
In: Oriol, Iglesias; Ind, Nicholas; Schultz, Majken: The Routledge Companion to Corporate Branding. London; New York [u.a.]: Routledge., ISBN 9781003035749, pp. 111 - 130. (DOI) (Web link)


Contribution to Textbook, Scientific
Hemetsberger, Andrea; Kreuzer, Maira; Mühlbacher, Hans (2022): Co-creation or Co-destruction? Value-based Brand Formation.
In: Markovic, Stefan; Gyrd-Jones, Richard; von Wallpach, Sylvia; Lindgreen, Adam: Research Handbook on Brand Co-Creation. Theory, Practice and Ethical Implications. Cheltenham: Edward Elgar., ISBN 978-1-83910-541-8, 10.4337/9781839105425, pp. 90 - 104. (DOI) (Web link)




Lectures 2022

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, Andrea Co-author(s): Greivyte, Ugne: In Limbo: Liminality Narratives of Young Adults Returning to the Family Home.
Association for Consumer Reserach Conference (ACR 2022), Denver, 2022-10-22. (Web link)

Lecturer(s): Hemetsberger, Andrea Co-author(s): Schwarz, Sarah; Aufschnaiter Christiane: Navigating Sociality in Physical Distance: Practices of Strategic Work and Aesthetic Play.
7th French Austrian German Workshop on Consumer Behavior 2022, Saarbrücken, 2022-07-04.

Lecturer(s): Riehle, Ramona; Wieser, Verena Co-author(s): Hemetsberger, Andrea: Service Workers as Consumers: Addressing the Liquid Service Worker Inside Brands.
Consumer Culture Theory Conference (CCT 2022), Corvallis, Oregon, 2022-07-09. (Web link)


Session Chairperson / Discussant
Hemetsberger, Andrea: Moderation und Leitung.
EPoS Summer Summit 2022, Innsbruck, 2022-04-08.


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: togetherness.
EPoS Summer Summit 2022, Innsbruck, 2022-04-08.


Poster Presentation
Lecturer(s): Hemetsberger, Andrea Co-author(s): Riehle, Ramona; Wieser Verena: Service Employees as Consumers: From the Passion to Consume to the Passion for Work.
Association for Consumer Reserach Conference (ACR 2022), Denver, 2022-10-21. (Web link)


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Lecturer(s): Wieser, Verena; Hemetsberger, Andrea Co-author(s): Lüdicke, Marius: Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace.
Innsbruck Marketing Society, Innsbruck, 2022-06-24. (Web link)




Organisation of Events 2022

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.

Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation, EPoS Summer Summit 2022, Innsbruck, Österreich, 2022-04-08.




Professional Posts and Affiliations 2022

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Mitglied des Fakultätsrates.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2021-01-01 on-going.

Hemetsberger, Andrea: Sprecherin des Forschungsschwerpunktes EPoS.
Universität Innsbruck - Forschungsschwerpunkt Epos - Economics, Politics & Society, Innsbruck, 2021-01-01 on-going.

Hemetsberger, Andrea: Studienbeauftragte für das Masterstudium "Strategic Management".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2021-01-01 - 2022-12-01.

Hemetsberger, Andrea: Wissenschaftliche Leiterin des internen Doktoratskollegs "Organizing the Digital".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2018-01-01 on-going.

Hemetsberger, Andrea: Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2017-03-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
European Management Review, Basingstoke, 2017-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2022

Supervision of Student Theses

Stokburger-Sauer, Nicola; Hemetsberger, Andrea: Schoner-Schatz, Lisa: Facial Expressive Signals in Marketing Communication and their Effects on Consumers (2016 - 2022).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2021

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Wieser, Verena E.; Luedicke, Marius K.; Hemetsberger, Andrea (2021): Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace.
In: Journal of Consumer Research 48/4, pp. 731 - 751. (DOI) (Web link)


Journal Article (Proceedings Paper)
Aufschnaiter, Christiane; Schwarz, Sarah; Hemetsberger, Andrea (2021): Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity.
In: Advances in Consumer Research 49, pp. 27 - 31. (Web link)


Book Chapter (Reprint)
Schöps, Jonathan; Kogler, Stephanie; Hemetsberger, Andrea (2021): (De-)stabilizing the digitized fashion market on Instagram-dynamics of visual performative assemblages.
In: Hagberg, Johan; Kjellberg, Hans: Digitalized Markets. London; New York [u.a.]: Routledge., ISBN 9780367655709, p. Chapter 5. (Web link)


Media Contributions

Newspaper Article
Hemetsberger, Andrea: Wachsendes Angebot.
In: wissenswert - Magazin der Universität Innsbruck of 2021-02-01.




Lectures 2021

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Schwarz, Sarah Co-author(s): Aufschnaiter, Christiane; Hemetsberger, Andrea: Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity.
ACR Association of Consumer Research Conference 2021, Seattle, 2021-10-30. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Bericht und opener zu "openness".
EPoS Winter Summit 2021, Innsbruck, online, 2021-12-17.

Lecturer(s): Hemetsberger, Andrea: Der Forschungsschwerpunkt - ein "epischer Neuanfang".
EPoS Kick-off Meeting, Innsbruck, 2021-03-19.


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Lecturer(s): Hemetsberger, Andrea: Verstehen von Kundenverhalten in digitalen Umwelten.
FFG Lehrganges eComProf, Innsbruck, 2021-09-30 - 2021-11-05.




Organisation of Events 2021

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2021

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Mitglied des Fakultätsrates.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2021-01-01 on-going.

Hemetsberger, Andrea: Sprecherin des Forschungsschwerpunktes EPoS.
Universität Innsbruck - Forschungsschwerpunkt Epos - Economics, Politics & Society, Innsbruck, 2021-01-01 on-going.

Hemetsberger, Andrea: Studienbeauftragte für das Masterstudium "Strategic Management".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2021-01-01 - 2022-12-01.

Hemetsberger, Andrea: Wissenschaftliche Leiterin des internen Doktoratskollegs "Organizing the Digital".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2018-01-01 on-going.

Hemetsberger, Andrea: Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2017-03-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
European Management Review, Basingstoke, 2017-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2021

Supervision of Student Theses

Stokburger-Sauer, Nicola; Hemetsberger, Andrea: Schoner-Schatz, Lisa: Facial Expressive Signals in Marketing Communication and their Effects on Consumers (2016 - 2022).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2020

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Guest Editorin des Special Issue on Unconventional Luxury - Journal of Business Research, 2020-01-01 - 2020-12-31.

Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Schöps, Jonathan D; Kogler, Stephanie; Hemetsberger, Andrea (2020): (De-)stabilizing the digitized fashion market on Instagram-dynamics of visual performative assemblages.
In: Consumption, Markets and Cultures 23/2, pp. 195 - 213. (Full-text) (DOI) (Web link)

Schwarz, Sarah; Hemetsberger, Andrea (2020): A Luxury Moment to Go, Please: Paradoxes of Luxuriousness Among Cosmopolite Consumers.
In: Advances in Consumer Research 48, pp. 121 - 125. (Web link)

Thomson, Thyra U.; Holmqvist, Jonas; von Wallpach, Sylvia; Hemetsberger, Andrea; Belk, Russel W. (2020): Conceptualizing unconventional luxury.
In: Journal of Business Research 116, pp. 441 - 445. (DOI) (Web link)

von Wallpach, Sylvia; Hemetsberger, Andrea; Thomson, Thyra; Belk, Russel W. (2020): Moments of luxury – A qualitative account of the experiential essence of luxury.
In: Journal of Business Research 116, pp. 491 - 502. (DOI) (Web link)




Lectures 2020

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Schwarz, Sarah; Hemetsberger, Andrea: A Luxury Moment to Go, Please: Paradoxes of Luxuriousness Among Cosmopolite Consumers.
ACR Association for Consumer Research Conference 2020, Paris, 2020-10-02. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Nostalgie und Neuanfang.
Dezember Meeting der Forschungsplattform "Organizations & Society", Innsbruck, online, 2020-12-18.


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Lecturer(s): Hemetsberger, Andrea: Weshalb wir Marken als soziale Systeme sehen müssen - und welche Rolle Authentizität dabei spielt.
Brand Camp Austria - Brand Vision Summit, Wien, 2020-06-18. (Web link)

Lecturer(s): Hemetsberger, Andrea: Wie pflege ich meine Markenkultur und wie tragen Marken Verantwortung?
Brand Club Austria - Brand Vision Talk, Wien, 2020-05-19. (Web link)




Organisation of Events 2020

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Mitorganisation des Unternehmertreffens, Herbsttreffen des Freundeskreis der Innsbrucker Marketer, online, Österreich, 2020-11-05.

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2020

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of the Association for Consumer Research, Chicago, 2020-01-01 - 2020-12-31.

Hemetsberger, Andrea: Ad hoc Reviewing for the edited Volume Brand Co-creation.
Edward Elgar, Cheltenham, 2020-01-01 - 2020-12-31.

Hemetsberger, Andrea: Einrichtung des Forschungsschwerpunktes Epos Economics, Politics and Society, gemeinsam mit Prof. Walde und Prof. Marcelo Jenny.
Universität Innsbruck - Forschungsschwerpunkt Epos - Economics, Politics & Society, Innsbruck, 2020-01-01 - 2020-12-31.

Hemetsberger, Andrea: Mitglied des Auswahlgremiums für die Laufbahnstelle im Bereich Wirtschaftsinformatik und Produktionswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2020-01-01 - 2020-12-31.

Hemetsberger, Andrea: Mitglied des Auswahlgremiums für die Laufbahnstelle "Nachhaltige Markenführung und Konsumforschung".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2020-01-01 - 2020-12-31.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Marketing Management, Helensburgh, 2020-01-01 - 2020-12-21.

Hemetsberger, Andrea: Wissenschaftliche Leiterin des internen Doktoratskollegs "Organizing the Digital".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2018-01-01 on-going.

Hemetsberger, Andrea: Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2017-03-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
European Management Review, Basingstoke, 2017-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2020

Supervision of Student Theses

Hemetsberger, Andrea: Holder, Nikolai: Memetic Assemblages in Digital Environments - Algorithmic Body Culture on Instagram (2020).

Hemetsberger, Andrea: Kaufmann, Stephanie: CONSUMPTION PARADOXES IN GLOBAL NOMADISM (2020).

Hemetsberger, Andrea: Klein, Josephine Marie: Practices of Anders-Sein on social media-Self-cultivation through extraordinary travelling (2020).

Hemetsberger, Andrea: Müller, Nicolas Robert: How User Interaction on Social Media Shapes the Understanding of the E-Mountain Bike Market (2020).

Hemetsberger, Andrea: Pescolderung, Christina: An Investigation into Consumers' Relation to
Brands: A Critical Analysis as Exemplified by Hollister (2020).

Stokburger-Sauer, Nicola; Hemetsberger, Andrea: Schoner-Schatz, Lisa: Facial Expressive Signals in Marketing Communication and their Effects on Consumers (2016 - 2022).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2019

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Hemetsberger, Andrea; Kreuzer, Maria; Klien, Melanie (2019): From Caterpillar to Butterfly.
In: Journal of Marketing Management 35/5-6, pp. 540 - 564. (DOI) (Web link)

Wieser, Verena E.; Hemetsberger, Andrea; Lüdicke, Marius K. (2019): Protest Thetoric´s Appeal: How Moral Entrepreneurs Recruit the Media ínto Moral Struggles.
In: Research in the Sociology of Organizations 63, pp. 151 - 166. (DOI) (Web link)


Proceedings Article (Full Paper)
Botschen, Günther; Combe, Ian; Hemetsberger, Andrea (2019): Developing the Flexible Corporate Retail Brand Trough Adaptive Aesthetics and Attractive Physical Environments.
In: Proceedings of the XVII International Marketing Trends Conference 2019. Venice - January 17th-19th, 2019. Venedig: Università Ca Foscari., ISBN 978-2-490372-03-4, online. (Web link)


Other Publications

Electronic Publication, Scientific
Rinallo, D.; Hemetsberger, A.; Klingler, M.; Sanftl, J. (2019): Digital Ethnography Research Report on Consumer Response to the Alpine Food Intangible Cultural Heritage. (Web link)




Lectures 2019

Presentations at Conferences, Symposia, etc.

Conference Lecture (Invited Lecture)
Lecturer(s): Hemetsberger, Andrea: Brands as Mediators in a Networked World.
48th European Marketing Academy Conference (EMAC 2019), Hamburg, 2019-05-30. (Web link)


Conference Lecture (Upon Registration)
Lecturer(s): Botschen, Günther Co-author(s): Bernhardt, Josef; Combe, Ian; Hemetsberger, Andrea; Promberger, Kurt: The Flexible Retail Brand Aesthetically Folding Physical and Social Environments.
20th EAERCD Conference: Retailing Challenges in the 2020s, Zaragoza, 2019-07-03. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2019-04-15.




Projects, scholarships and other third-party funds 2019

Research Projects

Hemetsberger, Andrea; Schermer, Markus: AlpFoodway. AlpFoodway: a cross-disciplinary, transnational and participative approach to Alpine Food cultural heritage.
Europäischer Fonds für regionale Entwicklung (EFRE) - European Regional Development Fund (ERDF), Interreg Alpine Space
2016-11-01 - 2019-10-31




Organisation of Events 2019

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, A.; Klingler, M.; Maass, C.: Forschung in Bewegung: Eine Kunstausstellung der Forschungsplattform Organizations & Society in Kooperation mit der Forschungsplattform Empirische und Experimentelle Wirtschaftsforschung [Beitrag Alpfoodway] (2019).

Hemetsberger, A.; Klingler, M.; Maass, C.; Sanftl, J.: Fest der Wissenschaft Universität Innsbruck [Beitrag Alpfoodway] (2019).

Hemetsberger, Andrea: Mitglied des Organisationskommitees, 6th French-Austrian-German Workshop on Consumer Behavior « Influencing consumers’ behaviors – ‘Art nouveau’ in consumer research », Nancy, Frankreich, 2019-11-21 - 2019-11-22.

Hemetsberger, Andrea: Reviewer, 14th Global Brand Conference, Berlin, Deutschland, 2019-05-08 - 2019-05-10. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2019

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Vorsitzende des Auswahlgremiums für die Tenure-track Stelle „BWL mit dem Schwerpunkt Consumer Behavior & Digital Marketing“.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2019-01-01 - 2019-12-31.

Hemetsberger, Andrea: Wissenschaftliche Leiterin des internen Doktoratskollegs "Organizing the Digital".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2018-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Berufungskommission "Wirtschaftspädagogik mit dem Schwerpunkt Berufsbildungsforschung (Stiftungsprofessur)".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2018-01-01 - 2019-03-28.

Hemetsberger, Andrea: Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2017-03-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
European Management Review, Basingstoke, 2017-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2019

Supervision of Student Theses

Hemetsberger, Andrea: Fadum, Belinda: ANDERS - SEIN:
THE QUEST FOR OTHERNESS AT ITS EXTREMES (2019).

Hemetsberger, Andrea: Gorich, Alexander: ANDERS-SEIN: PROCESS OF SELF CULTIVATION WITH TECHNO MUSIC (2019).

Hemetsberger, Andrea: Steinberger, Richard Harald: Athlete Brands
Effects and consequences of athlete brand behaviour (2019).

Hemetsberger, Andrea: Schwarz, Sarah: Luxuries of Modern Nomads -
Luxury Experiences in the Context of Liquidity (2018 - 2019).

Hemetsberger, Andrea; Reinhardt, Christian: Djuric, Tamara: "Co-creating brand value through user-generated content on Instagram"
exemplified by the effect of user-generated content on brands within the interior industry (2019).

Hemetsberger, Andrea; Schöps, Jonathan David: Schliesselberger, Anna Katrin: Digital Body Aesthetics: Assembling Body Positivity on Instagram (2019).

Stokburger-Sauer, Nicola; Hemetsberger, Andrea: Schoner-Schatz, Lisa: Facial Expressive Signals in Marketing Communication and their Effects on Consumers (2016 - 2022).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2018

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Ladstätter, Florian; Plank, Andreas; Hemetsberger, Andrea (2018): The Merits and Limits of Making Do: Bricolage and Breakdowns in a Social Enterprise.
In: ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT 30/3-4, pp. 283 - 309. (DOI) (Web link)


Journal Article (Proceedings Paper)
Wegerer, Philipp; Hemetsberger, Andrea (2018): Brands as Mediators.
In: Advances in Consumer Research 46. (Web link)


(Book) Reviews

Journal Article (Book Review)
Hemetsberger, Andrea (2018): The vice of luxury: economic excess in a consumer age. by David Cloutier, Washington, DC, Georgetown University Press, 2015, 315 pp.
In: Consumption, Markets and Cultures 21/3, pp. 286 - 289. (DOI) (Web link)


Media Contributions

Article in Popular Magazine
Hemetsberger, Andrea: Kulturerbe zum Gniessen (Interview).
In: Cipra - Leben in den Alpen of 2018-07-01. (Web link)

Hemetsberger, Andrea: Zukunftstrend Regionalität.
In: eco.nova of 2018-02-01. (Web link)


Newspaper Article
Hemetsberger, Andrea: Das Erbe der Alpinen Essenskultur.
In: wissenswert - Magazin der Universität Innsbruck of 2018-12-11. (Web link)




Lectures 2018

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, Andrea Co-author(s): Mühlbacher, Hans; Arnould, Eric: Brands as Complex Social Processes.
ACR Association for Consumer Research Conference 2018, Dallas, 2018-10-12. (Web link)

Lecturer(s): Wieser, Verena; Luedicke, Marius; Hemetsberger, Andrea: Authorizing the Charismatic Brand Leader.
Consumer Culture Conference 2018, Odense, 2018-06-30. (Web link)


Lecture at Expert Conference
Lecturer(s): Hemetsberger, Andrea: Immaterielles Kulturerbe in Wert setzen - Das Interreg Alpine Space Projekt Alpfoodway.
Regionalität und Regionaler Wirtschaftskreislauf: Die Region als Marke in Landwirtschaft und Tourismus, Lienz, 2018-06-08. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Dezember Meeting der Forschungsplattform "Organizations & Society", Innsbruck, 2018-12-17. (Web link)

Lecturer(s): Hemetsberger, Andrea: Vortrag zu den Forschungsleistungen der Forschungsplattform "Organizations & Society".
Zukunftsplattform Obergurgl 2018 der Universität Innsbruck, Obergurgl, 2018-11-15.

Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2018-03-26. (Web link)


Poster Presentation
Lecturer(s): Hemetsberger, Andrea: Aktuelle Forschungsprojekte.
Forschungsklausur des Instituts für Strategisches Management, Marketing und Tourismus, Sattelbergalm, 2018-07-03.

Lecturer(s): Kogler, Stephanie Co-author(s): Rokka, Joonas; Hemetsberger, Andrea: How Employees Assemble Brand Images Online.
4th Brand Camp, Obergurgl, 2018-04-06. (Web link)


Guest Lectures

Guest Lecture
Lecturer(s): Hemetsberger, Andrea: Destabilizing the digitized fashion market on Instagram - Dynamics of visual performative assemblages.
Université de Paris 9 - Dauphine, Paris, 2018-02-13 - 2018-02-15.




Projects, scholarships and other third-party funds 2018

Research Projects

Hemetsberger, Andrea; Schermer, Markus: AlpFoodway. AlpFoodway: a cross-disciplinary, transnational and participative approach to Alpine Food cultural heritage.
Europäischer Fonds für regionale Entwicklung (EFRE) - European Regional Development Fund (ERDF), Interreg Alpine Space
2016-11-01 - 2019-10-31




Organisation of Events 2018

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewer, 14th Global Brand Conference, Berlin, Deutschland, 2019-05-08 - 2019-05-10. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, Consumer Culture Theory Conference (CCT 2018), Odense, Dänemark, 2018-06-28 - 2018-07-01.

Hemetsberger, Andrea: Organisation, Gestaltung und Moderation des Brand Venture XXI im Rahmen des Brand Research Laboratory mit rund 100 Gästen am 22. 6. 2018 mit Prof. Susan Fournier (Professor of Marketing, Questrom Professor in Management and Senior Associate Dean for Faculty & Research at the Questrom School of Business) mit dem Titel „Managing Person Brands“, Brand Venture XXI, Innsbruck, Österreich, 2018-06-22.

Hemetsberger, Andrea: Organisation und Leitung, Frühjahrstreffen des Freundeskreis der Innsbrucker Marketer 2018, Zirl /Innsbruck, Österreich, 2018-04-27 - 2018-04-28.

Hemetsberger, Andrea: Organisation, AlpFoodway Midterm Conference, Innsbruck, Österreich, 2018-10-04 - 2018-10-05.

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.

Hemetsberger, Andrea; Wieser, Verena; Grohs, Reinhard: Organisatorische und wissenschaftliche Leitung, 4th Brand Camp, Obergurgl, Österreich, 2018-04-05 - 2018-04-07. (Web link)




Professional Posts and Affiliations 2018

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Vorsitzende der Habilitationskommission Dr. Ursula Scholl-Grissemann.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2018-04-10 - 2018-12-10.

Hemetsberger, Andrea: Wissenschaftliche Leiterin des internen Doktoratskollegs "Organizing the Digital".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2018-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Berufungskommission "Wirtschaftspädagogik mit dem Schwerpunkt Berufsbildungsforschung (Stiftungsprofessur)".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2018-01-01 - 2019-03-28.

Hemetsberger, Andrea: Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2017-03-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
European Management Review, Basingstoke, 2017-01-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Marketing Management, Helensburgh, 2017-01-01 - 2018-12-31.

Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2018

Supervision of Student Theses

Hemetsberger, Andrea: Schwarz, Sarah: Luxuries of Modern Nomads -
Luxury Experiences in the Context of Liquidity (2018 - 2019).

Stokburger-Sauer, Nicola; Hemetsberger, Andrea: Schoner-Schatz, Lisa: Facial Expressive Signals in Marketing Communication and their Effects on Consumers (2016 - 2022).


Other academic activities

Hemetsberger, Andrea: Gutachtertätigkeit für eine externe Dissertation und Mitglied der Kommission des pre-defensio Vortrages von Frau Kristin Rohde, Université de Paris 4 - Sorbonne, ParisParis) (2018).

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2017

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Schöps, Jonathan; Wegerer, Phillip; Hemetsberger, Andrea (2017): Brand-mediated ideological Edgework: Negotiating the Aestheticized Human Body on Instgram . The Case of American Apparel.
In: Advances in Consumer Research 45. (Web link)

von Wallpach, Sylvia; Hemetsberger, Andrea; Espersen, Peter (2017): Performing identities: Processes of brand and stakeholder identity co-construction.
In: Journal of Business Research 70, pp. 443 - 452. (DOI) (Web link)


Book Chapter (Original Paper)
Gabl, Sabrina; Wieser, Verena; Hemetsberger, Andrea (2017): Public Brand Auditing: A Pathway to Brand Accountability.
In: Özçaglar-Toulouse, Nil; Rinallo, Diego; Belk, Russel W.: Consumer Culture Theory. Annual Consumer Culture Theory Conference held in Lille, France in July 2016. Bingley: Emerald Group Publishing (= Research in Consumer Behavior, 18)., ISBN 978-1-78635-496-9, pp. 147 - 167. (DOI) (Web link)


Proceedings Article (Abstract)
Gabl, Sabrina; Wieser, Verena; Hemetsberger, Andrea (2017): Google on the Public Radar: Making Sense of Plurality in Public Brand Evaluations.
In: 5th French-Austrian-German Workshop on Consumer Behavior. The challenges of culture! Wien: Universität Wien.


Media Contributions

Newspaper Article
Hemetsberger, Andrea: Sexismus als Verkaufsmasche.
In: Tiroler Tageszeitung of 2017-03-16.




Lectures 2017

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Gabl, Sabrina Co-author(s): Hemetsberger, Andrea; Wieser, Verena: Google on the Public Radar: Making Sense of Plurality in Public Brand Evaluations.
5th French-Austrian-German Workshop on Consumer Behavior, Wien, 2017-03-29. (Web link)

Lecturer(s): Schöps, Jonathan; Wegerer, Philipp; Hemetsberger, Andrea: Brand-mediated Ideological Edgework: Negotiating the Aestheticized Human Body on Instagram - The Case of American Apparel.
Association for Consumer Research (ACR) North American Conference 2017, San Diego, 2017-10-27. (Web link)


Lecture at Expert Conference
Lecturer(s): Wieser, Verena E. Co-author(s): Botschen, Günther; Hemetsberger, Andrea; Schroll, Roland: Starke Marken entwickeln: Erzählen - Übersetzen - Verbinden.
13. Absolvententag der Innsbrucker Marketer, Innsbruck, 2017-03-03. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Dezember Meeting der Forschungsplattform "Organizations & Society", Innsbruck, 2017-12-18. (Web link)

Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2017-04-10.


Poster Presentation
Lecturer(s): Kogler, Stephanie Co-author(s): Rokka, Joonas; Hemetsberger, Andrea: Creating Brand Reputation: How Employees Express Their Brand in Social Media Networks.
Association for Consumer Research (ACR) North American Conference 2017, San Diego, 2017-10-26.


Presentations for the general public

Public Lecture
Hemetsberger, Andrea: Immaterielles Kulturerbe in Wert setzen?
Universität im Dorf, Außervillgraten, 2017-12-02 - 2017-12-03. (Web link)




Projects, scholarships and other third-party funds 2017

Research Projects

Auer, Manfred; Von Wallpach, Sylvia; Hemetsberger, Andrea; Peters, Mike: EBKOM. Employer brands als kommunikative Schnittstelle zwischen ArbeitgeberInnen und ArbeitnehmerInnen.
Land Tirol, Translational Research
2014-04-01 - 2017-03-31

Hemetsberger, Andrea; Schermer, Markus: AlpFoodway. AlpFoodway: a cross-disciplinary, transnational and participative approach to Alpine Food cultural heritage.
Europäischer Fonds für regionale Entwicklung (EFRE) - European Regional Development Fund (ERDF), Interreg Alpine Space
2016-11-01 - 2019-10-31




Organisation of Events 2017

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Organisation, AlpFoodway Midterm Conference, Innsbruck, Österreich, 2018-10-04 - 2018-10-05.

Hemetsberger, Andrea: Organisation des Dezembermeetings der Forschungsplattform 'Organizations & Society', Dezember Meeting der Forschungsplattform "Organizations & Society", Innsbruck, Österreich, 2017-12-18.

Hemetsberger, Andrea: Reviewer, 5th French-Austrian-German Workshop on Consumer Behavior, Wien, Österreich, 2017-03-29 - 2017-03-31.

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2017

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2017-03-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
European Management Review, Basingstoke, 2017-01-01 on-going.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Marketing Management, Helensburgh, 2017-01-01 - 2018-12-31.

Hemetsberger, Andrea: Ad hoc Reviewing.
International Journal of Research in Marketing, 2017-01-01 - 2017-12-31.

Hemetsberger, Andrea: Gutachten im Rahmen der Berufungskommission Marketing.
Zeppelin Universität Friedrichshafen, Friedrichshafen, 2017-01-01 - 2017-12-31.

Hemetsberger, Andrea: Gutachten zur Evaluierung der Bewerbung auf eine Full Professor Position von Professor Nicolas Ind.
Norges Handelshøyskole / Norwegische Handelshochschule, Bergen, 2017-01-01 - 2017-12-31.

Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Berufungskommission §98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Innovation und Entrepreneurship.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 - 2017-05-26.

Hemetsberger, Andrea: Interimistische Leitung.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2016-01-01 - 2017-02-28.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Hemetsberger, Andrea: Stellvertretende Vorsitzende der Berufungskommission § 98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing II.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-01-01 - 2017-02-27.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2017

Awards and Honours

Gabl, Sabrina; Wieser, Verena E; Hemetsberger, Andrea: Emerald Literati Network Awards 2017: Outstanding Author Contribution (2017). (Web link)


Supervision of Student Theses

Stokburger-Sauer, Nicola; Hemetsberger, Andrea: Schoner-Schatz, Lisa: Facial Expressive Signals in Marketing Communication and their Effects on Consumers (2016 - 2022).


Other academic activities

Hemetsberger, Andrea: Mitglied in literature Review Kommissionen im Rahmen des PhD Studiums in Management (2017).

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2016

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Meeting-Abstract)
Gabl, Sabrina; Wieser, Verena; Hemetsberger, Andrea (2016): Will We Hate Google One Day? A Convention Theory Perspective on Public Brand Evaluations.
In: Advances in Consumer Research 44. (Web link)


Proceedings Article (Full Paper)
Wieser, Verena; Lüdicke, Marius; Hemetsberger, Andrea (2016): The Brand as Protestor: A Case Analysis of Protest Rethorics and Protest Mediation.
In: Workshop on 'Moral Struggles in and around Markets'. Neuchatel: Université de Neuchâtel / University of Neuchatel.


Proceedings Article (Abstract)
von Wallpach, Sylvia; Hemetsberger, Andrea; Espersen, Peter (2016): Performing LEGO: Co-constructing Stakeholder and Brand Identity. Special Session.
In: Knoeferle, Klemes: Proceedings of the 45th European Marketing Academy (EMAC) Conference. Asker: Keops (= Proceedings der European Marketing Academy Conference (EMAC))., ISBN 978-82-8247-285-5.




Lectures 2016

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Gabl, Sabrina Co-author(s): Stöckl, Verena; Hemetsberger, Andrea: Public Branding Auditing: A Convention Theory Perspective on Brand Evaluation.
Consumer Culture Theory (CCT 2016), Lille, 2016-07-06.

Lecturer(s): Gabl, Sabrina Co-author(s): Wieser, Verena; Hemetsberger, Andrea: Will we hate Google One Day?
Consumer Culture Theory (CCT 2016), Lille, 2016-07-06.

Lecturer(s): Hemetsberger, Andrea; Von Wallpach, Silvia: Performing LEGO. Co-constructing stakeholder and brand identity.
45th European Marketing Academy Conference (EMAC 2016), Oslo, 2016-05-25. (Web link)

Lecturer(s): Wieser, Verena Co-author(s): Lüdicke, Marius; Hemetsberger, Andrea: The Brand as a Protestor: A Case Analysis of Protest Rhetorics and Protest Medation.
Workshop: Moral Struggles in and around Markets, Neuchâtel, 2016-11-11.


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Dezember Meeting der Forschungsplattform 'Organizations & Society', Innsbruck, 2016-12-19.

Lecturer(s): Hemetsberger, Andrea: Tätigkeitsbericht und Ausblick auf Aktivitäten der Forschungsplattform und Moderation einer Plenumsdiskussion.
Frühjahrstreffen der Forschungsplattform "Organizations & Society" 2016, Innsbruck, 2016-03-21.

Lecturer(s): Hemetsberger, Andrea Co-author(s): Gabl, Sabrina; Stöckl, Verena: Public Brand Auditing.
Forschungsklausur - Institut für Strategisches Management, Marketing und Tourismus, Maria Waldrast, 2016-07-04.


Guest Lectures

Guest Lecture
Lecturer(s): Hemetsberger, Andrea: Performing LEGO.
Université de Paris 9 - Dauphine, Paris, 2016-02-24.

Lecturer(s): Hemetsberger, Andrea: Performing LEGO.
Université de Paris 9 - Dauphine, Paris, 2016-02-04.




Projects, scholarships and other third-party funds 2016

Research Projects

Auer, Manfred; Von Wallpach, Sylvia; Hemetsberger, Andrea; Peters, Mike: EBKOM. Employer brands als kommunikative Schnittstelle zwischen ArbeitgeberInnen und ArbeitnehmerInnen.
Land Tirol, Translational Research
2014-04-01 - 2017-03-31

Hemetsberger, Andrea; Schermer, Markus: AlpFoodway. AlpFoodway: a cross-disciplinary, transnational and participative approach to Alpine Food cultural heritage.
Europäischer Fonds für regionale Entwicklung (EFRE) - European Regional Development Fund (ERDF), Interreg Alpine Space
2016-11-01 - 2019-10-31




Organisation of Events 2016

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewer, 5th French-Austrian-German Workshop on Consumer Behavior, Wien, Österreich, 2017-03-29 - 2017-03-31.

Hemetsberger, Andrea: Organisation der Kaiser Bonbon Challenge im Rahmen des Masterkurses 'Strategic Marketing & Branding' - Studentenprojekt mit der Firma Kaiser GmbH zum Thema "New ideas for new target Groups - leading Kaiser Bonbons into the future", Kaiser Bonbon Challenge, Innsbruck, Österreich, 2016-02-04.

Hemetsberger, Andrea: Organisation, Gestaltung und Moderation des Brand Venture XVII, Brand Venture XVII, Innsbruck, Österreich, 2016-05-20.

Hemetsberger, Andrea: Organisation und Leitung des Unternehmertreffen der Firma Brückner Maschinenbau, Thema: "Vernetzung-Kooperation-Partnerschaft" mit 3 eingeladenen ReferentInnen, Unternehmertreffen der Firma Brückner Maschinenbau, Siegsdorf, Deutschland, 2016-04-07 - 2016-04-08.

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.

Hemetsberger, Andrea; Schieder, Carina: Organisation des Methodenmix 2016/01: MaxQDA Basisworkshop, 29.04.2016, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Schieder, Carina: Organisation des Publikationszirkel 2016/1: How to publish in the Journal Organization & International Journal of Management Review. Leitung: Dr. Tim Edwards (University of Cardiff), Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31. (Web link)

Hemetsberger, Andrea; Schieder, Carina: Organisation und Moderation, ‚Diskurs im Sitzwohl‘ –Kamingespräche für Advanced Researchers der Forschungsplattform Organizations & Society, Thema: Global Organizational Expansion, Leitung: John Meyer, Innsbruck, Österreich, 2016-04-20.

Schieder, Carina; Hemetsberger, Andrea: Organisation des Methodenmix 2016/2 - Ethnography in Consumer Research, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going. (Web link)

Schieder, Carina; Hemetsberger, Andrea: Organisation des Publikationszirkel Spezial: Academic Writing Workshop mit Natalie Reid; 7.-9.11.2016, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.




Professional Posts and Affiliations 2016

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Berufungskommission §98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Innovation und Entrepreneurship.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 - 2017-05-26.

Hemetsberger, Andrea: Interimistische Leitung.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2016-01-01 - 2017-02-28.

Hemetsberger, Andrea: Redaktion und inhaltliche Gestaltung des 'marketer' - Publikationsorgan für Absolventinnen und des Unternehmerinnen Netzwerks des Marketing/Branding Teams.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2016-01-01 - 2016-12-31.

Hemetsberger, Andrea: Mitglied der Habilitationskommission Dr. Florian Bauer, Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-12-21 - 2016-05-30.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Hemetsberger, Andrea: Stellvertretende Vorsitzende der Berufungskommission § 98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing II.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-01-01 - 2017-02-27.

Hemetsberger, Andrea: Stellvertretende Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-03-01 - 2016-12-31.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2016

Supervision of Student Theses

Hemetsberger, Andrea: Gerhardt, Fabian: Branding Cristiano Ronaldo - Myths as Mediators in Brand Discourse (2016).

Hemetsberger, Andrea: Mandok, Sandra Maria: Framing Climate Change - Beyond Commercial Marketing (2016).

Hemetsberger, Andrea: Neureiter, Katja: Moments of Luxury
The Experiential and Transformative Quality of Consuming Luxury (2016).

Hemetsberger, Andrea: Penz, Bernhard: Ethics in Food Consumption
Overview of Meat Eaters' Strategies for Justifying their Consumption Practice (2016).

Hemetsberger, Andrea: Roegner, Laura: Responsibilization in the Discourse of Climate Change: A Consumer Perspective (2016).

Hemetsberger, Andrea: Skok, Anna: Positioning Swarovski as an Ingredient Brand in the Product Market of Luxury Handbags: A Visual Semiotics Approach (2016).

Hemetsberger, Andrea: Wachter, Angela: Exogenously Induced Brand Change: A Performative Perspective (2016).

Hemetsberger, Andrea: Pernack, Thea Stephanie Josephine: How Employees' Self-Identification Mediates Brand Co-Creation: A Qualitative Analysis of SOS Children's Villages (2015 - 2016).

Hemetsberger, Andrea; Brandl, Julia: Gabl, Sabrina: Multiplicities and Paradoxes in Branding (2014 - 2016).

Stokburger-Sauer, Nicola; Hemetsberger, Andrea: Schoner-Schatz, Lisa: Facial Expressive Signals in Marketing Communication and their Effects on Consumers (2016 - 2022).

Stokburger-Sauer, Nicola; Hemetsberger, Andrea; Matzler, Kurt: Hofmann, Verena Isabelle: The Role of Emotions and Emotional Contagion in Consumer Behavior (2015 - 2016).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2015

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Proceedings Paper)
Hemetsberger, Andrea; von Wallpach, Sylvia; Bauer, Martina (2015): Women in Transition — Consumption Narratives of First-Time Motherhood.
In: Advances in Consumer Research 43, pp. 368 - 373. (Web link)


Proceedings Article (Full Paper)
Hemetsberger, Andrea; Mühlbacher, Hans (2015): The Co-Created, Co-generated and Co-constructed Brand.
In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC)).


Proceedings Article (Abstract)
Hemetsberger, Andrea; Mühlbacher, Hans (2015): Brands as Social Meditation.
In: Proceedings of the 3rd Brand Camp. 20.03.2015 - 22.03.2015, Obergurgl/ Austria. Innsbruck: Universität Innsbruck., elektr..

Stoeckl, Verena; Gabl, Sabrina; Hemetsberger, Andrea; von Wallpach, Sylvia (2015): 'The Risk in Loosing You': Consumer Resonance to Brand Crisis.
In: Proceedings of the 3rd Brand Camp. 20.03.2015 - 22.03.2015, Obergurgl/ Austria. Innsbruck: Universität Innsbruck., elektr..

von Wallpach, Sylvia; Hemetsberger, Andrea; Bauer, Martina (2015): Consumption Narratives in Transition to Motherhood.
In: Proceedings of the French-Austrian-German Workshop, Bayreuth. Context Matters! Bayreuth: Universität Bayreuth.


Media Contributions

Contribution in Television / Video Platform
Hemetsberger, A.: Beitrag über Forschungsprojekt "Everyday Luxury".
In: Tirol TV of 2015-05-04.




Lectures 2015

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, A: "The Co-created, Co-generated and Co-constructed Brand".
44th European Marketing Academy Conference (EMAC 2015), Leuven, 2015-05-28. (Web link)

Lecturer(s): Hemetsberger, A: Brands as Social Meditation.
3rd Brand Camp, Obergurgl, 2015-03-22. (Web link)

Lecturer(s): Hemetsberger, Andrea: Women in Transition - Consumption Narratives of First-Time Motherhood.
ACR Association for Consumer Research 2015, New Orleans, 2015-10-03.

Lecturer(s): Hemetsberger, Andrea; von Wallpach, Sylvia: Consumption Narratives in Trantition to Motherhood.
FAG 2015: 5th French-Austrian-German Workshop on Consumer Behavior: Context Matters, Bayreuth, 2015-11-26. (Web link)

Lecturer(s): Stoeckl, V Co-author(s): Gabl, S; von Wallpach, S; Hemetsberger, A: The Risk in Losing you: Consumer Resonance to Brand Crisis.
3rd Brand Camp, Obergurgl, 2015-03-21. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, A: 5 Jahre Forschungsplattform - Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform "Organizations & Society", Innsbruck, 2015-04-30. (Web link)

Lecturer(s): Hemetsberger, Andrea: Begrüßung & Tätigkeitsbericht.
Dezember Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2015-12-14.

Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Dezember Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2015-12-14.

Lecturer(s): Hemetsberger, Andrea: 5 Jahre Forschungsplattform - Aktivitäten und Ausblick.
Dezember Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2015-12-14.

Lecturer(s): Hemetsberger, Andrea: Präsentation der Forschungsplattform Organizations & Society.
Zukunftsplattform Obergurgl 2015 der Universität Innsbruck, Obergurgl, 2015-11-19. (Web link)

Lecturer(s): Senn, Martin; Zipperle-Mirwald, Eva; Hemetsberger, Andrea: PuB3: Dissertationsstrategien "kumulativ vs. monographisch".
PhD-Stammtisch der Forschungsplattform Organizations and Society, Innsbruck, 2015-05-06. (Web link)


Guest Lectures

Guest Lecture
Lecturer(s): Hemetsberger, Andrea: Anders-sein - In Pursuit of Being Different.
Université de Paris 9 - Dauphine, Paris, 2015-02-12.




Projects, scholarships and other third-party funds 2015

Research Projects

Auer, Manfred; Von Wallpach, Sylvia; Hemetsberger, Andrea; Peters, Mike: EBKOM. Employer brands als kommunikative Schnittstelle zwischen ArbeitgeberInnen und ArbeitnehmerInnen.
Land Tirol, Translational Research
2014-04-01 - 2017-03-31

Hemetsberger, Andrea: Analyse von Markenassoziation.
Freunde der Innsbrucker Marketer
2013-06-01 - 2015-05-31




Organisation of Events 2015

Hemetsberger, A: Organisatorische und wissenschaftliche Leitung, 3rd Brand Camp, Obergurgl, Österreich, 2015-03-20 - 2015-03-22. (Web link)

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewerin, 3rd Brand Camp, Obergurgl, Österreich, 2015-03-20 - 2015-03-22.

Hemetsberger, Andrea: Reviewerin, FAG 2015: 5th French-Austrian-German Workshop on Consumer Behavior: Context Matters, Bayreuth, Deutschland, 2015-11-26 - 2015-11-27.

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.

Hemetsberger, Andrea; Schieder, Carina: Organisation des Methodenmix 2015/02: Fotobefragung, 19. – 22 03. 2015, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Schieder, Carina: Organisation des Methodenmix 2015/03: Causality in Management Accounting Research – Exploiting Quasi-, Field-, and Natural Experiments, 12.06.2015, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Schieder, Carina: Organisation des Publikationszirkels 2015/1: Publishing in the area of corporate communication, Leitung: Helle Kryger Aggerholm und Sophie Esmann Andersen, 26.05.2015, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Schieder, Carina: Organisation des Publikationszirkels 2015/2: Academic Writing, Leitung: Natalie Reid, 14.-16. 10. 2015, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Schieder, Carina: Organisation des Publikationszirkels 2015/2: How to [do Research to] Publish in Leading Journals?, Leitung: Rajiv Kohli, 19.-21. 09 2015, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Methodenmix 2015/01: Grounded Theory, 16. – 17. 04 2015, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Spezial Methodenmix 2015: Videography, 21. – 22. 01 2015, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation und Moderation, ‚Diskurs im Sitzwohl‘ –Kamingespräche für Advanced Researchers der Forschungsplattform Organizations & Society, Thema: Imagination as a Social Force, Leitung: Hans Alma, Innsbruck, Österreich, 2015-01-27.




Professional Posts and Affiliations 2015

Hemetsberger, A: Mitglied der Berufungskommission §98 Professur Betriebswirtschaftslehre mit dem Schwerpunkt Organisation (2)".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2014-06-24 - 2015-05-05.

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Vorsitzende der Berufungskommission "Betriebswirtschaftslehre mit dem Schwerpunkt Marketing".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2013-06-28 - 2015-12-31. (Web link)

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Mitglied der Habilitationskommission Dr. Florian Bauer, Fakultät für Betriebswirtschaft.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-12-21 - 2016-05-30.

Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Hemetsberger, Andrea: Stellvertretende Vorsitzende der Berufungskommission § 98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing II.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-01-01 - 2017-02-27.

Hemetsberger, Andrea: Stellvertretende Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-03-01 - 2016-12-31.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Stellvertretende Leiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-01-01 - 2015-12-31.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2015

Supervision of Student Theses

Hemetsberger, Andrea: Pernack, Thea Stephanie Josephine: How Employees' Self-Identification Mediates Brand Co-Creation: A Qualitative Analysis of SOS Children's Villages (2015 - 2016).

Hemetsberger, Andrea: Brandstätter, Klara: OPEN SOURCE AN COMMERCIAL? COMPETING INSTITUTIONAL LOGICS IN MATURE OS COMMUNITIES (2015).

Hemetsberger, Andrea: Frischmann, Fabienne Maria: PLEASE TOUCH: HOW TOUCH CONTRIBUTES TO THE PERCEPTION AND CHOICE OF PRODUCTS (2015).

Hemetsberger, Andrea: Geißelmann, Verena: "THE NEWSPAPER IS DEAD" - WHY IS IT STILL ALIVE?
EVOLUTIONS IN THE NEWS FIELD (2015).

Hemetsberger, Andrea: Glätzle, Sabrina: THE INFLUENCE OF MERE TOUCH ON BUYING BEHAVIOR (2015).

Hemetsberger, Andrea: Grimm, Jan Arne: THE CO-CREATION OF THE SERVICE EXPERIENCE - INSIGHTS FROM A SKI SCHOOL SERVICESCAPE (2015).

Hemetsberger, Andrea: Haupt, Antje Mareike: BRANDS AS PROCESSES: A NARRATIVE PERSPECTIVE (2015).

Hemetsberger, Andrea: Krall, Nina: ANDERS -SEIN
JAZZY AND SOPHISTICATED INSTEAD OF BOLD AND CLUMSY:
TRANSGRESSION WITHIN THE BOUNDS (2015).

Hemetsberger, Andrea: Paul, Katrin Michaela: HARD TO SEE AND EASY TO FEEL - HOW TOUCH SUPPORTS PRODUCT CHOICE UNDER VISUAL PERCEPTUAL LOAD (2015).

Hemetsberger, Andrea: Pirkl, Verena: CHANGE IN BRAND ACTION NETS (2015).

Hemetsberger, Andrea: Pöbl, Isabella Monika: MARKETPLACE MYTHOLOGIES AND CONSUMER EXPERIENCES
AN EMPIRICAL ANALYSIS OF COMMERCIAL FASTING CURES (2015).

Hemetsberger, Andrea: Preßlaber, Christoph: THE ROLE OF SPACE AND PLACE IN EXTRAORDINARY CONSUMPTION EXPERIENCES (2015).

Hemetsberger, Andrea: Sagmeister, Philip: THE ROLE OF SPACE AND PLACE IN EXTRAORDINARY CONSUMPTION EXPERIENCES (2015).

Hemetsberger, Andrea: Schmid, Sabrina: PLEASE TOUCH: HOW TOUCH CONSTRIBUTES TO THE PERCEPTION AND CHOICE OF PRODUCTS (2015).

Hemetsberger, Andrea: Schramm, Miriam: Examining the Visual Mode of Meaning Construction: The Case of American Apparel (2015).

Hemetsberger, Andrea: Schramm, Sabrina Michaela: HARD TO SEE AND EASY TO FEEL - HOW TOUCH SUPPORTS PRODUCT CHOICE UNDER VISUAL PERCEPTUAL LOAD. (2015).

Hemetsberger, Andrea: Unterweger, Silvia: ANDERS - SEIN - THE PERCEPTION OF OTHERS (2015).

Hemetsberger, Andrea: Wamsler, Carolin Elena: The Visual Representation of Gender in Advertising Images: The case of American Apparel (2015).

Hemetsberger, Andrea: Kogler, Stephanie: Firestorms on Facebook: A Sociology of Knowledge Approach to Discourse in Social Media Crises based on the example of Nestle and Greenpeace (2014 - 2015).

Hemetsberger, Andrea; Brandl, Julia: Gabl, Sabrina: Multiplicities and Paradoxes in Branding (2014 - 2016).

Hemetsberger, Andrea; Dalli, Daniele: Stöckl, Verena Elisabeth: Marketing and Moralism: Conceptual and Empirical Advances (2014 - 2015).

Stokburger-Sauer, Nicola; Hemetsberger, Andrea; Matzler, Kurt: Hofmann, Verena Isabelle: The Role of Emotions and Emotional Contagion in Consumer Behavior (2015 - 2016).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2014

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Hemetsberger, Andrea (2014): There's No Passion, I Need Passion: Why Some Brands Excite Consumers So Much.
In: NIM Marketing Intelligence Review 6/1, pp. 34 - 39. (Web link)


Proceedings Article (Full Paper)
Stoeckl, V. E.; Gabl, S; von Wallpach, S; Hemetsberger, A (2014): Discursive Brand Solidarisation - An Action Net Perspective.
In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Online Proceedings. Brüssel: European Marketing Academy., p. online/elektr..

von Wallpach, S; Bauer, M; Hemetsberger, A; Probst, I.; Auer-Srnka, K. (2014): Luxury experiences over the life course: Insights into Generation Y.
In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Online Proceedings. Brüssel: European Marketing Academy., p. online/elektr..


Proceedings Article (Abstract)
Gabl, S; Stoeckl, V; von Wallpach, S; Hemetsberger, A (2014): Discourses of Solidarisation.
In: French-Austrian-German Workshop on Consumer Behavior 2014. Innsbruck: Universität Innsbruck.

Hemetsberger, A; Mühlbacher, H (2014): Brands as Socially Mediated Processes.
In: Brands and Brand Relationships (BBR 2014). Boston, 19-20 May 2014. Boston: Boston University School of Management., pp. 26 - 27. (Web link)

Stoeckl, V. E.; Gabl, S; von Wallpach, S; Hemetsberger, A (2014): Discursive Brand Solidarisation - An Action Net Perspective.
In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Conference Proceedings. Valencia, June 3-6 2014. Brüssel: European Marketing Academy., ISBN 978-84-370-9453-3, p. 246. (Web link)

von Wallpach, S; Bauer, M; Hemetsberger, A; Probst, I.; Auer-Srnka, K. (2014): Luxury experiences over the life course: Insights into Generation Y.
In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Conference Proceedings. Valencia, June 3-6 2014. Brüssel: European Marketing Academy., ISBN 978-84-370-9453-3, p. 222. (Web link)




Lectures 2014

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Gabl, S Co-author(s): von Wallpach, S; Hemetsberger, A: Discourse of Brand Solidarisation.
French-Austrian-German Workshop on Consumer Behavior 2014, Paris, 2014-04-25. (Web link)

Lecturer(s): Hemetsberger, A Co-author(s): Mühlbacher, H.: Brands as Socially Mediated Processes.
Brands and Brand Relationships Conference - BBR 2014, Boston, 2014-05-21. (Web link)

Lecturer(s): Stoeckl, V.E Co-author(s): Gabl, S; von Wallpach, S; Hemetsberger, A: Discursive Brand Solidarisation - An Action Net Perspective.
43rd European Marketing Academy Conference (EMAC) "Paradigm shifts & Interactions" (EMAC 2014), Valencia, 2014-06-05. (Web link)

Lecturer(s): von Wallpach, S Co-author(s): Bauer, M.; Hemetsberger, A; Probst, I.; Auer-Srnka, K.: Luxury Experience over the Life Course: insights into Generation Y.
43rd European Marketing Academy Conference (EMAC) "Paradigm shifts & Interactions" (EMAC 2014), Valencia, 2014-06-06. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, A: 'Netnographing Big Data' - How to deal with massive qualitative online data.
Forschungsklausur des Forschungszentrums Strategie - Innovation - Marke, Oberriss, 2014-07-03.

Lecturer(s): Hemetsberger, A: Die Forschungsplattform - Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2014-04-14.

Lecturer(s): Hemetsberger, A Co-author(s): Gabl, S; Stoeckl, V.E: "Netnographing Social Networks" - how to deal with massive qualitative online data.
Forschungsklausur des Forschungszentrums Strategie - Innovation - Marke, Oberriss, 2014-07-03.


Poster Presentation
Lecturer(s): Stöckl, V.E. Co-author(s): Gabl, S; von Wallpach, S; Hemetsberger, A: One for All and All for the Brand? Discursive Struggles For Solidarization in Times of Brand Crisis.
Consumer Culture Theory Conference 2014 (CCT 2014), Helsinki, 2014-06-27. (Web link)


Guest Lectures

Guest Lecture
Lecturer(s): Hemetsberger, A: "Anders-sein".
York University, Toronto, 2014-10-14.

Lecturer(s): Hemetsberger, Andrea: Narratives of Motherhood.
Université de Paris 9 - Dauphine, Paris, 2014-02-13.

Lecturer(s): Stoeckl, V.E Co-author(s): Galb, S; von Wallpach, S; Hemetsberger, A: One for all and all for the Brand? Discursive Struggles for Solidarisation in Times of Brand Crisis.
Lund University, Lund, 2014-05-01.


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Lecturer(s): Hemetsberger, Andrea; Mühlbacher, Hans: Marke als Prozess (Audi Brand Strategy Meeting).
Audi AG, Ingolstadt, 2014-04-07.

Lecturer(s): Stoeckl, V Co-author(s): Gabl, S; von Wallpach, S; Hemetsberger, A: Perspektiven und Impulse aus der Markenforschung.
BrustGesundheitZentrum Tirol, Innsbruck, 2014-07-01 - 2014-07-31.




Projects, scholarships and other third-party funds 2014

Research Projects

Auer, Manfred; Von Wallpach, Sylvia; Hemetsberger, Andrea; Peters, Mike: EBKOM. Employer brands als kommunikative Schnittstelle zwischen ArbeitgeberInnen und ArbeitnehmerInnen.
Land Tirol, Translational Research
2014-04-01 - 2017-03-31

Hemetsberger, Andrea: Analyse von Markenassoziation.
Freunde der Innsbrucker Marketer
2013-06-01 - 2015-05-31

Hemetsberger, Andrea; Von Wallpach, Sylvia: MSS. Multisensory Sculpting.
Freunde der Innsbrucker Marketer
2013-01-07 - 2014-12-31




Organisation of Events 2014

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewerin, French-Austrian-German Workshop on Consumer Behavior 2014, Paris, Frankreich, 2014-04-24 - 2014-04-25.

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.

Hemetsberger, Andrea; Plank, Sarah: Organisation des Methodenmix 2014/1 - Hermeneutic Video Analysis, 10.-12. März 2014, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going. (Web link)

Hemetsberger, Andrea; Plank, Sarah: Organisation des Publikationszirkels 2014/1 - Psychology & Marketing, Leitung: Rajan Nataraajan, 08.05.2014, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31. (Web link)

Hemetsberger, Andrea; Zipperle-Mirwald Eva: Organisation des Methodenmix 2014/02: Das EconLab, 12.06.2014, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.




Professional Posts and Affiliations 2014

Hemetsberger, A: Mitglied der Berufungskommission §98 Professur Betriebswirtschaftslehre mit dem Schwerpunkt Organisation (2)".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2014-06-24 - 2015-05-05.

Hemetsberger, A: Vorsitzende der Habilitationskommission Dr. Reinhard Grohs.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2014-05-01 - 2014-10-31.

Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Hemetsberger, A: Einzelgutachten.
Deutsche Forschungsgemeinschaft (DFG), Bonn, 2014-01-01 - 2014-12-31.

Hemetsberger, A: Gutachten im Habilitationsverfahren Dr. Chris Horbel.
Universität Bayreuth, Bayreuth, 2014-01-01 - 2014-12-31.

Hemetsberger, A: Mitglied der Habilitationskommission Dr. Silvia Jordan.
Universität Innsbruck, Innsbruck, 2013-11-27 - 2014-04-02.

Hemetsberger, A: Vorsitzende der Berufungskommission "Betriebswirtschaftslehre mit dem Schwerpunkt Marketing".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2013-06-28 - 2015-12-31. (Web link)

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied der Habilitationskommission Dr. Jochen Hirschle.
Universität Innsbruck - Fakultät für Politikwissenschaft und Soziologie, Innsbruck, 2013-01-01 - 2014-05-22. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Stellvertretende Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-03-01 - 2016-12-31.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Stellvertretende Leiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-01-01 - 2015-12-31.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2014

Supervision of Student Theses

Hemetsberger, Andrea: Kogler, Stephanie: Firestorms on Facebook: A Sociology of Knowledge Approach to Discourse in Social Media Crises based on the example of Nestle and Greenpeace (2014 - 2015).

Hemetsberger, Andrea: Beilhack, Marcella Olivia: PERCEPTUAL PROCESSING STYLES AND THEIR INFLUENCE ON MULTISENSORY EXPERIENCES (2014).

Hemetsberger, Andrea: Binder, Katrin: ANDERS - SEIN - IN PURSUIT OF BEING DIFFERENT (2014).

Hemetsberger, Andrea: Brennsteiner, Christina: JOURNEY TO, THROUGH AND BACK FROM UTOPIA
NEGOTIATING OLYMPIC PARADOXES (2014).

Hemetsberger, Andrea: Daia, Marilena: ME AND MY BRANDS DURING A YEAR ABROAD - VIRTUAL SELF - CHANGES AND CHANGES IN BRAND RELATIONSHIP DURING A STUDENT'S YEAR ABROAD (2014).

Hemetsberger, Andrea: Gallion, Suzanne Marie: UNDERSTANDING BRAND MEANING CO-CREATION FROM A BRAND INTERESSEMENT AND BRAND ENROLMENT PERSPECTIVE (2014).

Hemetsberger, Andrea: Goßner, Denise: BRANDS AS ACTION NETS (2014).

Hemetsberger, Andrea: Kerti, Tim: THE EFFECT OF GLOBAL AND LOCAL PROCESSING STYLES ON THE EVALUATION OF CONGRUENT AND INCONGRUENT STIMULI - THE GIFT BOX EXPERIMENT (2014).

Hemetsberger, Andrea: Kohl, Clemens Manfred: THE EFFECT OF GLOBAL AND LOCAL PROCESSING STYLES ON THE EVALUATION OF CONGRUENT AND INCONGRUENT STIMULI - THE GIFT BOX EXPERIMENT (2014).

Hemetsberger, Andrea: Kössner, Eva-Maria: THE PSYCHOLOGICAL PERSPECTIVE ON HEALTH BRANDING: INDIVIDUAL'S RISK PERCEPTION AND COPING STRATEGIES CONCERNING BREAST CANCER (2014).

Hemetsberger, Andrea: Pichler, Lisa: PERCEPTUAL PROCESSING STYLES AND THEIR INFLUENCE ON MULTISENSORY EXPERIENCES (2014).

Hemetsberger, Andrea: Purtscheller, Christina: An Investigation of Stakeholder Identity and Brand Identity Co-Creation (2014).

Hemetsberger, Andrea: Reiter, Juliana: LUXURY ACROSS GENERATIONS:
LUXURY EXPERIENCES OVER THE LIFE COURSE OF TWO GENERATIONS (2014).

Hemetsberger, Andrea: Schweninger, Sandra: Who's gonna drive you home?
Investigating consumer-brand identification in the car industry
The example of Audi (2014).

Hemetsberger, Andrea: Sposta, Alina: CULTURAL PERSPECTIVES ON HEALTH BRANDING: ANALYSING BREAST CANCER DISCOURSE IN THE MEDIA (2014).

Hemetsberger, Andrea: Husemann, Katharina Charlotte: Toward an Understanding of Social Conflict in Consumption Contexts (2013 - 2014).

Hemetsberger, Andrea: Wurzer, Anna Maria: Entscheidungen leicht gemacht:
Der Einfluss von Körperhaltungen auf Kaufentscheidungen (2013 - 2014).

Hemetsberger, Andrea: Pritz, Lisa-Maria Franziska: A Lifecourse Perspective on Luxury (2012 - 2014).

Hemetsberger, Andrea; Brandl, Julia: Gabl, Sabrina: Multiplicities and Paradoxes in Branding (2014 - 2016).

Hemetsberger, Andrea; Dalli, Daniele: Stöckl, Verena Elisabeth: Marketing and Moralism: Conceptual and Empirical Advances (2014 - 2015).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2013

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Hemetsberger, A.; Bauer, M.; von Wallpach, S.; Broger, K. (2013): “On Transit” – Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life.
In: Marketing. Zeitschrift für Forschung und Praxis / Journal of Research and Management 35/1, pp. 40 - 49. (Web link)


Journal Article (Proceedings Paper)
Gabl, Sabrina; Stoeckl, Verena; Hemetsberger, Andrea (2013): The Two Sides of the Gold Medal. Paradoxes of the Olympic Experience.
In: Advances in Consumer Research 41, pp. 367 - 372. (Web link)

Hemetsberger, A; Bauer, M; von Wallpach, S (2013): ‘All in Good Time’: Narratives of Luxury Experience in Transition to Motherhood.
In: Advances in Consumer Research 10, pp. 287 - 288.


Book Chapter (Original Paper)
Hemetsberger, A (2013): Crowdsourcing.
In: Belk, R.; Llamas, R.: The Routledge Companion to Digital Consumption. London; New York [u.a.]: Routledge., ISBN 978-0-415-67992-3, pp. 159 - 170. (Web link)

Mühlbacher, Hans; Hemetsberger, Andrea (2013): Brands as Processes and their Outcomes – A social representations perspective.
In: Scholderer, Joachim; Brunsø, Karen: Marketing, Food and the Consumer. Festschrift in Honour of Klaus G. Grunert. Pearson Longman., ISBN 9781782735267, pp. 31 - 46.


Proceedings Article (Full Paper)
von Wallpach, S; Hemetsberger, A (2013): Brands as Action Nets.
In: Karaosmanoğlu, Elif; Elmadağ Baş, Banu A.: 42nd Annual EMAC Conference "Lost in Translation - marketing in an interconnected world". Online Proceedings. Brüssel: European Marketing Academy., p. online/elektr..

von Wallpach, S; Hemetsberger, A; Kornum, N (2013): Understanding Processes of Multi-Stakeholder Brand-Interessement.
In: Karaosmanoğlu, Elif; Elmadağ Baş, Banu A.: 42nd Annual EMAC Conference "Lost in Translation - marketing in an interconnected world". Conference Proceedings. Brüssel: European Marketing Academy., pp. 364 - 370. (Web link)


Proceedings Article (Abstract)
von Wallpach, S; Hemetsberger, A (2013): Brands as Action Nets.
In: Karaosmanoğlu, Elif; Elmadağ Baş, Banu A.: 42nd Annual EMAC Conference "Lost in Translation - marketing in an interconnected world". Conference Proceedings. Brüssel: European Marketing Academy., p. 207. (Web link)


Media Contributions

Contribution in Television / Video Platform
Hemetsberger, Andrea: Wahlkampf-Klassiker (Interview).
In: ORF - Landesstudio Tirol of 2013-04-17. (Web link)


Contribution in (Web) Radio Show
Hemetsberger, A: Mit guten Verkäufern dem Online-Kauf entgegen wirken.
In: ORF - Landesstudio Tirol of 2013-11-07.




Lectures 2013

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Bauer, M; von Wallpach, S; Hemetsberger, A: "All in good time": narratives of luxury experience in Transition to motherhood.
European Conference of the Association for Consumer Research 2013 (EACR 2013), Barcelona, 2013-07-05. (Web link)

Lecturer(s): Gabl, S; Stöckl, V; Hemetsberger, A: The Two Sides of the Gold Medal: Paradoxes of the Olympic Experience.
Association for Consumer Research Conference 2013: Making a Difference, Chicago, 2013-10-06. (Web link)

Lecturer(s): Hemetsberger, A Co-author(s): von Wallpach, S: Brands as Action Nets.
42nd European Marketing Academy Conference (EMAC), Istanbul, 2013-06-05. (Web link)

Lecturer(s): von Wallpach, S Co-author(s): Hemetsberger, A; Kornum, N: Understanding processes of multi-stakeholder brand-interessment.
42nd European Marketing Academy Conference (EMAC), Istanbul, 2013-06-06. (Web link)


Lecture at Expert Conference
Lecturer(s): Hemetsberger, A: The Democratization of Markets - Practices of Sharing.
Euregio Research Coorperation Day, Bozen, 2013-10-24. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, A: Die Forschungsplattform - Strategie und Aktivitäten.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2013-12-16. (Web link)

Lecturer(s): Hemetsberger, A: Die Forschungsplattform - Strategie und Aktivitäten, Begrüßung und Bericht.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2013-03-25. (Web link)

Lecturer(s): Hemetsberger, Andrea: Begrüßung & Bericht.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2013-12-16.


Guest Lectures

Guest Lecture
Lecturer(s): Hemetsberger, A: "Because I'm worth it" - Luxury and the Construction of Consumer Selves.
Université de Paris 9 - Dauphine, Paris, 2013-02-07.


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Lecturer(s): Hemetsberger, A: "Konflikte, Skulpturen und Gerüchte - eine Markengeschichte in 3 Akten" im Rahmen der Band Ventures.
Brand Research Laboratory, Innsbruck, 2013-06-11. (Web link)

Lecturer(s): Hemetsberger, A: Sharpening our Brand for Fundraising.
SOS Kinderdorf, Innsbruck, 2013-05-15. (Web link)

Lecturer(s): Hemetsberger, A: Einführung in das Brand Management.
Management Center Innsbruck (MCI), Innsbruck, 2013-02-01 - 2013-02-02.




Projects, scholarships and other third-party funds 2013

Research Projects

Hemetsberger, Andrea: Analyse von Markenassoziation.
Freunde der Innsbrucker Marketer
2013-06-01 - 2015-05-31

Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31

Hemetsberger, Andrea; Mühlbacher, Hans: Innovation Contests.
Hyve Innovation GmbH
2010-11-02 - 2013-04-30

Hemetsberger, Andrea; Von Wallpach, Sylvia: MSS. Multisensory Sculpting.
Freunde der Innsbrucker Marketer
2013-01-07 - 2014-12-31




Organisation of Events 2013

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, A.: Moderation und Organisation des Publikationszirkels 2013/2: Academy of Management Review & Organization Science, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31. (Web link)

Hemetsberger, A; Husemann, K: Organisatorische und wissenschaftliche Leitung, 2nd Brand Camp, Obergurgl, Österreich, 2013-01-27 - 2013-01-29. (Web link)

Hemetsberger, Andrea: Reviewerin, 2nd Brand Camp, Obergurgl, Österreich, 2013-01-27 - 2013-01-29. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.

Hemetsberger, Andrea; Plank, Sarah: Organisation des Methodenmix 2013 Spezial Methoden Mix -Bayesian Modeling for Marketing, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going. (Web link)

Hemetsberger, Andrea; Plank, Sarah: Organisation des Workshops „Rekonstruktive Analyse: Hermeneutische und kategorisierende Verfahren in der sozialwissenschaftlichen Textanalyse", Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Plank, Sarah: Organisation und Moderation des Methodenmix 2013/1 "Evaluating and Conducting Behavioral Experiments", Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Plank, Sarah; Zipperle-Mirwald, Eva: Organisation des Methodenmix 2013/2 "Multilevel Modeling and Analysis using Mplus", Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2013/1: How to Publish in the Journal of Management Studies & Human Relations, Leitung: Dan Kärreman & Andre Spicer, 30.01.2013, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Publikationszirkels 2013/2: How to Publish in Academy of Management Review & Organization Science, Leitung: Shahzad Ansari. 10.07.2013, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Spezial Methodenmix 2013: An introduction to the advanced brand concept map, 03.09.2013, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.




Professional Posts and Affiliations 2013

Hemetsberger, A: Mitglied der Habilitationskommission Dr. Silvia Jordan.
Universität Innsbruck, Innsbruck, 2013-11-27 - 2014-04-02.

Hemetsberger, A: Vorsitzende der Berufungskommission "Betriebswirtschaftslehre mit dem Schwerpunkt Marketing".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2013-06-28 - 2015-12-31. (Web link)

Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Hemetsberger, A: Mitglied der Habilitationskommission Dr. Jochen Hirschle.
Universität Innsbruck - Fakultät für Politikwissenschaft und Soziologie, Innsbruck, 2013-01-01 - 2014-05-22. (Web link)

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Stellvertretende Institutsleiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-03-01 - 2016-12-31.

Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Hemetsberger, Andrea: Stellvertretende Leiterin.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-01-01 - 2015-12-31.

Hemetsberger, Andrea: Mitglied der Berufungskommission "§98 Professur Betriebswirtschaftslehre mit dem Schwerpunkt Organisation".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2012-11-28 - 2013-06-20.

Hemetsberger, Andrea: Mitglied der Kommission bei der Defensio der Abschlussarbeiten an der LIMAK.
LIMAK (Austrain Business School), Linz, 2012-03-30 - 2013-03-30.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2013

Supervision of Student Theses

Hemetsberger, Andrea: Husemann, Katharina Charlotte: Toward an Understanding of Social Conflict in Consumption Contexts (2013 - 2014).

Hemetsberger, Andrea: Wurzer, Anna Maria: Entscheidungen leicht gemacht:
Der Einfluss von Körperhaltungen auf Kaufentscheidungen (2013 - 2014).

Hemetsberger, Andrea: Griemann, Andrea Julia: The Transformative Power of Brand-Related Places (2013).

Hemetsberger, Andrea: Linser, Kevin Alexander: Brands as Social Processes - A Social Mediation Perspective (2013).

Hemetsberger, Andrea: Maurer, Rene Andreas: Narratives in the Pre-Release Phase of New Products (2013).

Hemetsberger, Andrea: Probst, Ingrid: LUXURY EXPERIENCES OVER THE LIFE COURSE: INSIGHTS INTO GENERATION Y (2013).

Hemetsberger, Andrea: Reusch, Carina Apollonia: Paradoxes of Sharing with Strangers - The Case of Couchsurfing (2013).

Hemetsberger, Andrea: Zenari, Michela: Social Practices of Sharing out in a Non-Commercial Setting: The Case of Bookcrossing.com (2013).

Hemetsberger, Andrea: Pritz, Lisa-Maria Franziska: A Lifecourse Perspective on Luxury (2012 - 2014).

Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2012

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Proceedings Paper)
Gabl, Sabrina; Hemetsberger, Andrea (2012): Collective Authentication.
In: Advances in Consumer Research 40, pp. 553 - 560.

Hemetsberger, Andrea; von Wallpach, Sylvia; Bauer, Martina (2012): “Because I’m Worth It” – Luxury and the Construction of Consumers’ Selves.
In: Advances in Consumer Research 40, pp. 483 - 489. (Web link)

Hemetsberger, Andrea; Weinberger, Ralf (2012): In Pursuit of Being Different.
In: Advances in Consumer Research 40, pp. 502 - 509. (Web link)


Book Chapter (Original Paper)
Hemetsberger, Andrea (2012): The Democratization of Markets through Participative and Collaborative Practices.
In: Weber, Wolfgang.; Thoma, Michael; Ostendorf, Annette; Chisholm, Lynne: Democratic Competences and Social Practices in Organizations. Wiesbaden: VS Verlag für Sozialwissenschaften., ISBN 978-3-531-19630-5, pp. 17 - 33. (Web link)


Proceedings Article (Full Paper)
Bauer, Martina; Von Wallpach, Sylvia; Hemetsberger, Andrea (2012): Luxury & Myself – How Luxury Experiences Contribute To Consumer Selves.
In: Rita, Paulo: 41th EMAC Conference "Marketing to Citizens - Going beyond Customers and Consumers". Online Proceedings. Brüssel: European Marketing Academy., p. online/elektr..

Broger, Katrin; Hemetsberger, Andrea; Bauer, Martina; Von Wallpach; Sylvia (2012): "On Transit" - Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life.
In: Von Wallpach, Sylvia: Proceedings of the French-Austrian-German Workshop on Consumer Behavior. Innsbruck: Universität Innsbruck., elektronisch. (Web link)

Hemetsberger, Andrea (2012): ‘Let the Source be with you!’ – Practices of Sharing in Free and Open-Source Communities.
In: Sützl, Wolfgang; Stadler, Felix; Maier, Roland; Hug, Theo: Media, Knowledge And Education: Cultures And Ethics Of Sharing/ Medien – Wissen – Bildung: Kulturen Und Ethiken Des Teilens. Innsbruck: innsbruck university press (IUP)., ISBN 978-3-902811-74-5, pp. 117 - 130. (Web link)


Proceedings Article (Abstract)
Bauer, Martina; Von Wallpach, Sylvia; Hemetsberger, Andrea (2012): Luxury & Myself – How Luxury Experiences Contribute To Consumer Selves.
In: Rita, Paulo: 41th EMAC Conference "Marketing to Citizens - Going beyond Customers and Consumers". Conference Proceedings. ISCTE Business School, Lisbon, 22-25 May 2012. Brüssel: European Marketing Academy., ISBN 978-989-732-004-0, p. 354. (Web link)


Media Contributions

Newspaper Article
Bauer, Martina; Von Wallpach, Sylvia; Hemetsberger, Andrea: Die Individualität von Luxus.
In: wissenswert - Magazin der Universität Innsbruck of 2012-02-01.

Hemetsberger, Andrea: Interview "Im Netz liegt das große Werbepotenzial in der interaktiven Kommunikation".
In: Tiroler Tageszeitung of 2012-10-28.

Hemetsberger, Andrea: TT-Interview zum Stratos-Sprung von Felix Baumgartner für „Die Heldentat und ihre Vermarktung“ von Matthias Christler.
In: Tiroler Tageszeitung of 2012-10-16.




Lectures 2012

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Bauer, Martina Co-author(s): Hemetsberger, Andrea: Because I’m Worth It – Luxury and the Construction of Consumers’ Selves.
Association for Consumer Research (ACR) North American Conference 2012, Vancouver, 2012-10-05.

Lecturer(s): Gabl, Sabrina Co-author(s): Hemetsberger, Andrea: Collective Authentication.
Association for Consumer Research (ACR) North American Conference 2012, Vancouver, 2012-10-06.

Lecturer(s): Von Wallpach, Sylvia Co-author(s): Bauer, Martina; Hemetsberger, Andrea: Luxury & Myself – How Luxury Experiences Contribute to Consumer Selves.
41st European Marketing Academy Conference (EMAC), Lissabon, 2012-05-24. (Web link)

Lecturer(s): Weinberger, Ralf Co-author(s): Hemetsberger, Andrea: In Pursuit of Being Different.
Association for Consumer Research (ACR) North American Conference 2012, Vancouver, 2012-10-06.


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2012-12-17.

Lecturer(s): Hemetsberger, Andrea: Vorstellung der Forschungsplattform Organizations & Society.
Zukunftsplattform Obergurgl 2012 der Universität Innsbruck, Obergurgl, 2012-11-17. (Web link)

Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform: Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2012-03-26. (Web link)

Lecturer(s): Hemetsberger, Andrea Co-author(s): Bauer, Martina: Gestaltung eines Round Tables zum Thema "Luxury and Self".
Forschungsklausur - Institut Strategisches Management, Marketing und Tourismus, Matrei, 2012-02-08.

Lecturer(s): Hemetsberger, Andrea Co-author(s): Von Wallpach, Sylivia: Vortrag "Brands as Action Nets".
Multi-stakeholder branding meeting 2012, Innsbruck, 2012-03-16.

Lecturer(s): Hemetsberger, Andrea; Becker, Albrecht: Gestaltung eines Round Tables zum Thema ‘Die Zukunft von ‚Organizations & Society‘ – Strategien und Themen'.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2012-12-17.


Poster Presentation
Lecturer(s): Von Wallpach, Sylvia Co-author(s): Hemetsberger, Andrea: Brands as Action Nets.
41st European Marketing Academy Conference (EMAC), Lissabon, 2012-05-24. (Web link)


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Lecturer(s): Hemetsberger, Andrea: Einführung in das Brand Management.
Management Center Innsbruck (MCI), Innsbruck, 2012-03-13 - 2012-03-14.




Projects, scholarships and other third-party funds 2012

Research Projects

Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31

Hemetsberger, Andrea; Mühlbacher, Hans: Innovation Contests.
Hyve Innovation GmbH
2010-11-02 - 2013-04-30




Organisation of Events 2012

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewerin, French-Austrian-German Workshop (F-A-G), Innsbruck, Österreich, 2012-11-29 - 2012-12-01. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.

Hemetsberger, Andrea; Plank, Sarah: Organisation des Methodenmix 2012/02: Discourse Network Analysis - DNA, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2012/1: How to Publish in Management Science, Leitung: Michael Kirchler, 28.3.2012, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2012/2: How to Publish in Scand. Journal of Management & Internat. Journal of Knowledge Management Studies, Leitung: Alexander Styhre, 25.4.2012, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Methodenmix 2012/01: Experimentelle Designs in der Primingforschung, 18.01.2012, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Zipperle-Mirwald, Eva; Hemetsberger, Andrea: Organisation, Workshop: Hermeneutische Textanalyse - “Qualitative Leitfadeninterviews: Von der Forschungsfragestellung zum Gesprächsleitfaden“, Innsbruck, Österreich, 2012-01-03 - 2012-01-05. (Web link)




Professional Posts and Affiliations 2012

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Mitglied der Berufungskommission "§98 Professur Betriebswirtschaftslehre mit dem Schwerpunkt Organisation".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2012-11-28 - 2013-06-20.

Hemetsberger, Andrea: Mitglied der Kommission bei der Defensio der Abschlussarbeiten an der LIMAK.
LIMAK (Austrain Business School), Linz, 2012-03-30 - 2013-03-30.

Hemetsberger, Andrea: Reviewing.
Journal of Marketing Communications, 2012-01-01 - 2012-12-31.

Hemetsberger, Andrea: Mitglied der Berufungskommission "Business Administration with a focus on Knowledge Management".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-06-20 - 2012-05-09.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Schmalenbachs Zeitschrift für betriebliche Forschung / Schmalenbach Business Review (zfbf/sbr), Düsseldorf, 2011-01-01 - 2012-12-31.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2012

Awards and Honours

Hemetsberger, Andrea: Shelby D. Hunt Award for the most frequently cited article 2007-2012 in the Journal of Macromarketing (2012). (Web link)


Supervision of Student Theses

Hemetsberger, Andrea: Pritz, Lisa-Maria Franziska: A Lifecourse Perspective on Luxury (2012 - 2014).

Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2011

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (2011): My Little Luxury: A Consumer-Centred, Experiential View.
In: Marketing. Zeitschrift für Forschung und Praxis / Journal of Research and Management 1, pp. 57 - 67. (Web link)


Journal Article (Meeting-Abstract)
Hemetsberger, Andrea (2011): "Hey, What's in It For Us?" How to Initiate and Maintain Participation and Collaboration with Creative Consumer Crowds.
In: Advances in Consumer Research 39, pp. 170 - 171. (Web link)

Kjeldgaard, Dannie; Hemetsberger, Andrea; Luomala, Harri; Mastrangelo, Dania; Pecoraro, Maria; Ostberg, Jacob; Pichler, Elisabeth A. (2011): Revisiting the Euroconsumer: Insights from a Multi-sited Study of the Cultural Meanings of Coffee Consumption.
In: Advances in Consumer Research 9, pp. 367 - 372. (Web link)


Proceedings Article (Abstract)
Hemetsberger, Andrea; Dalli, A.; Cova, B. (2011): Consumption communities as agents of change in the market process.
In: 6TH Workshop on Interpretive Consumer Research. Book of Abstracts; May 6 - 7, 2011 Odense, Denmark. Odense: University of Southern Denmark.

von Wallpach, Sylvia; Hemetsberger, Andrea (2011): Multi-stakeholder brand identity.
In: Makovec Brencic, M. et al.: Proceedings of the 40th European Marketing Academy (EMAC) Conference. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., ISBN 978-961-240-211-2.


Media Contributions

Newspaper Article
Hemetsberger, Andrea: Interview und redaktioneller Beitrag zum Thema "Programmieren, um die Welt zu verändern".
In: wissenswert - Magazin der Universität Innsbruck of 2011-06-21. (Web link)




Lectures 2011

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, Andrea: “‘Let the Source be with you!’ – Practices of Sharing in Free and Open-Source Communities”.
Workshop Media, Knowledge & Education: Cultures and Ethics of Sharing, Innsbruck, 2011-10-19.

Lecturer(s): Hemetsberger, Andrea: “Hey, What‘s in It For Us?” How to Initiate and Maintain Participation and Collaboration with Creative Consumer Crowds.
Association for Consumer Research (ACR) North American Conference 2011, St. Louis, 2011-10-14.

Lecturer(s): Hemetsberger, Andrea Co-author(s): Dalli, A.; Cova; B.: Consumption communities as agents of change in the market process.
6th Workshop on Interpretive Consumer Research, Odense, 2011-05-07. (Web link)

Lecturer(s): von Wallpach, Sylvia Co-author(s): Hemetsberger, Andrea: Multi-stakeholder brand identity.
40th European Marketing Academy (EMAC) Conference - "The Day After", Ljubliana, 2011-05-24. (Web link)


Lecture at Expert Conference
Lecturer(s): Hemetsberger, Andrea: Vortrag "Organizational Brands as Action Nets" - keynote lecture im Rahmen des SOS Kinderdorf.
Internationales Markensymposium 2011, Wien, 2011-11-16.


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2011-12-12.

Lecturer(s): Hemetsberger, Andrea: „Plattform Forschung“ Zukunft Forschung – Forschung in der Zukunft.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2011-12-12.

Lecturer(s): Hemetsberger, Andrea: Forschungstätigkeit und Forschungsausrichtung des Marketing/Branding Teams der Universität Innsbruck.
Forschungskooperations-Kick-off Meeting mit dem Forschungszentrum Consumer Studies der Southern Denmark University, Odense, Innsbruck, 2011-09-30.

Lecturer(s): Mühlbacher, Hans; Hemetsberger, Andrea: Meet the Editor, Journal of Business Research.
Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, 2011-06-22.




Projects, scholarships and other third-party funds 2011

Research Projects

Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31

Hemetsberger, Andrea; Mühlbacher, Hans: Innovation Contests.
Hyve Innovation GmbH
2010-11-02 - 2013-04-30




Organisation of Events 2011

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.

Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2011/1 am 06.09.2011: How to Publish in the Journal of Organizational Behavior, Leitung: Wolfgang Weber & Christine Unterrainer, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2011/2 am 22.06.2011: How to Publish in the Journal of Business Research, Leitung: Hans Mühlbacher & Andrea Hemetsberger, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Zipperle, Eva: Organisation des Spezial Publikationszirkels 2011: Academic Writing, Leitung: Natalie Reid, 19.-21.09. 2011, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 - 2020-12-31.

Hemetsberger, Andrea; Zipperle, Eva: Organisation und Moderation, ‚Diskurs im Sitzwohl‘ –Kamingespräche für Advanced Researchers der Forschungsplattform Organizations & Society, Thema: Fetische des Konsums – was leistet die Systemtheorie für die Forschung? Leitung: Kai-Uwe Hellmann, Innsbruck, Österreich, 2011-03-04.

Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Methodenmix 2011/03: GABEK®: Neue Tools in WinRelan®, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Spezial Methodenmix: Automated Content Analysis for Organizational and Marketing Research, 18.05.2011, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Hemetsberger, Andrea; Zipperle-Mirwald Eva: Zipperle-Mirwald Eva: Organisation des Methodenmix 2011/02: Social Network Analysis, 04.05.2011, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.




Professional Posts and Affiliations 2011

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Mitglied der Berufungskommission "Business Administration with a focus on Knowledge Management".
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-06-20 - 2012-05-09.

Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Vorstand SOWI-Holding.
Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Schmalenbachs Zeitschrift für betriebliche Forschung / Schmalenbach Business Review (zfbf/sbr), Düsseldorf, 2011-01-01 - 2012-12-31.

Hemetsberger, Andrea: Reviewerin.
Journal of Interactive Marketing, 2011-01-01 - 2011-12-31.

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Consumption, Markets & Culture, 2010-01-01 - 2011-12-31.

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Gutachtertätigkeit.
Tiroler Wissenschaftspreis, Innsbruck, 2008-01-01 - 2011-12-31.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2011

Supervision of Student Theses

Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).


Other academic activities

Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).

Hemetsberger, Andrea: Professoren-Ruf durch die Leopold-Franzens-Universität Innsbruck (2011).




Publications 2010

Contributions to Books / Journals

Journal Article (Proceedings Paper)
Hemetsberger, Andrea; Kittinger-Rosanelli, Christine; Müller, Barbara (2010): “Grandma’s Fridge is Cool”. The Meaning of Retro Brands for Young Consumers.
In: Advances in Consumer Research 38. (Web link)

Schroll, Roland; Hemetsberger, Andrea; Füller, Johann (2010): Fine Feathers Make Fine Birds - Community Brands and Branded Communities.
In: Advances in Consumer Research 38. (Web link)

Weinberger, Ralf; Hemetsberger, Andrea (2010): Men, Bags, and the City – Male’s Adoption of Non-Traditional Gender Aesthetics.
In: Advances in Consumer Research 38. (Web link)


Proceedings Article (Full Paper)
Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (2010): Everyday luxuries - A consumer-centered view of luxury.
In: French - Austrian - German Workshop on Consumer Behaviour "From Smart Shopping to Luxury, from Aldi to Dior: Consumption Styles in the Early 2000s". 29 September - 1 October 2010, Saarbrücken, Germany. Saarbrücken: Universität des Saarlandes.

Hemetsberger, Andrea (2010): The Invisible Coat-tail: Successful Collaboration in Open-Source Communities.
In: Hug, Theo; Maier, Ronald: Medien - Wissen - Bildung. Explorationen visualisierter und kollaborativer Wissensräume. Innsbruck: innsbruck university press (IUP) (= Conference Series)., ISBN 978-3-902719-65-2, pp. 165 - 176.

Hemetsberger, Andrea; Kittinger-Rosanelli, Christine; Müller, Barbara (2010): The Meaning of Retro Brands for Young Consumers.
In: Proceedings of the 6th International Conference "Thought Leaders in Brand Management". Lugano, Switzerland, 18-20 April 2010. Lugano: Università della Svizzera italiana., ISBN 978-88-6101-006-2.


Proceedings Article (Abstract)
Hemetsberger, Andrea; Emrich, Oliver; Rudolph, Thomas (2010): Motivational Directions in “fun”-oriented Online Behavior.
In: Beckmann, Suzanne C.; Ringberg, Torsten; Ritter, Thomas: 39th EMAC Conference "The Six Senses – The Essentials of Marketing". Conference Proceedings. Copenhagen, 1-4 June 2010. Brüssel: European Marketing Academy., ISBN 978-87-92569-01-1.

Hemetsberger, Andrea; Hoppe, Melanie; Matzler, Kurt; Mühlbacher, Caroline; Pichler, Elisabeth A. (2010): Sensing and Experiencing the Transformative Power of Private Brands – An Investigation into Passionate Consumption of Lingerie.
In: Beckmann, Suzanne C.; Ringberg, Torsten; Ritter, Thomas: 39th EMAC Conference "The Six Senses – The Essentials of Marketing". Conference Proceedings. Copenhagen, 1-4 June 2010. Brüssel: European Marketing Academy., ISBN 978-87-92569-01-1.




Lectures 2010

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, Andrea: Revisiting the Euroconsumer: Insights from a Multi-sited Study of the Cultural Meanings of Coffee Consumption.
European Association for Consumer Research Conference 2010, London, 2010-07-02.

Lecturer(s): Hemetsberger, Andrea: Talking to Creative Consumer Crowds in the Age of Networked Marketing.
39th European Marketing Academy Conference (EMAC), Kopenhagen, 2010-06-03.

Lecturer(s): Hemetsberger, Andrea Co-author(s): Kittinger-Rosanelli, Christine; Mueller, Barbara: ”Grandma’s Fridge is Cool’ - The Meaning of Retro Brands for Young Consumers.
Association for Consumer Research (ACR) North American Conference 2010, Jacksonville, 2010-10-08. (Web link)

Lecturer(s): Hemetsberger, Andrea Co-author(s): Kittinger-Rosanelli, Christine; Müller, Barbara: The Meaning of Retro Brands for Young Consumers.
6th International Conference Thought Leaders in Brand Management, Lugano, 2010-04-19.

Lecturer(s): Hemetsberger, Andrea; Hoppe, Melanie Co-author(s): Matzler, Kurt; Mühlbacher, Caroline; Pichler, Elisabeth: Sensing and Experiencing the Transformative Power of Brands – An Investigation into Passionate Consumption of Lingerie.
39th European Marketing Academy Conference (EMAC), Kopenhagen, 2010-06-02.


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform: Strategien & Aktivitäten der Zukunft.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2010-12-10. (Web link)

Lecturer(s): Hemetsberger, Andrea: "The Invisible Coat-tail" - Successful Collaboration in Open-Source Communities.
Forschungskolloquium "Organization Studies", Innsbruck, 2010-10-28.


Guest Lectures

Lecture at Appointment Procedure
Hemetsberger, Andrea: The Meaning of Retro Brands for Young Consumers.
Wirtschaftsuniversität Wien (WU), Wien, 2010-09-15.




Projects, scholarships and other third-party funds 2010

Research Projects

Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31

Hemetsberger, Andrea; Mühlbacher, Hans: Innovation Contests.
Hyve Innovation GmbH
2010-11-02 - 2013-04-30




Organisation of Events 2010

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewerin, 39th European Marketing Academy Conference (EMAC), Kopenhagen, Dänemark, 2010-06-01 - 2010-06-04.

Hemetsberger, Andrea: Reviewerin, European Association for Consumer Research Conference 2010, London, Vereinigtes Königreich, 2010-06-30 - 2010-07-03.

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2010

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Consumption, Markets & Culture, 2010-01-01 - 2011-12-31.

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Gutachtertätigkeit.
Tiroler Wissenschaftspreis, Innsbruck, 2008-01-01 - 2011-12-31.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2010

Supervision of Student Theses

Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).


Other academic activities

Hemetsberger, A: Ruf auf eine W3 Professur für Betriebswirtschaftslehre (Marketing) der Universität Beyreuth (2010).

Hemetsberger, Andrea: Ruf an die Universität Bayreuth, Lehrstuhl für Marketing (2010).




Publications 2009

Contributions to Books / Journals

Journal Article (Original Paper)
Hemetsberger, Andrea; Reinhardt, Christian (2009): Collective Development in Open-Source Communities: An Activity Theoretical Perspective on Successful Online Collaboration.
In: Organization Studies 30/9, pp. 987 - 1008.


Journal Article (Proceedings Paper)
Hemetsberger, Andrea; Kittinger, Christine (2009): `BYE BYE LOVE´ - Why devoted consumers break up with their brands.
In: Advances in Consumer Research 36, pp. 430 - 437. (Web link)


Journal Article (Meeting-Abstract)
Hemetsberger, Andrea; Pichler, Elisabeth; Matzler, Kurt (2009): Passionate Devotees or Knowledgeable Brand Experts - Who Drives Evangelism?
In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ) 19, pp. 239 - 240.


Book Chapter (Original Paper)
Hemetsberger, Andrea; Pirker, Clemens; Pretterhofer, Herbert (2009): Medienbilder von Schönheit in der Werbung.
In: Gröppel-Klein, Andrea; Germelmann, Claas Christian: Medien im Marketing - Optionen der Unternehmenskommunikation. Wiesbaden: Gabler Verlag., ISBN 978-3-8349-0735-6, pp. 131 - 150.


Proceedings Article (Full Paper)
Botschen, Günther; Hemetsberger, Andrea (2009): Aesthetics-driven Retailer Branding.
In: Proceedings of the 15th Conference of the European Association for Education and Research in Commercial Distribution. Eigenverlag.

Hemetsberger, Andrea; Mühlbacher, Hans (2009): Do Brands Have an Identity? A Critical Reflection and Extension of the Brand Identity Construct.
In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. Nantes, France, May 26-29, 2009. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC)).

Hemetsberger, Andrea; Pichler, Elisabeth; Hoppe, Melanie; Matzler, Kurt (2009): The Transformative Power of Brands - An Investigation into the Relationship between Self-transformation and Consumer Passion.
In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. Nantes, France, May 26-29, 2009. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC)).


Proceedings Article (Abstract)
Hemetsberger, Andrea; Pichler, Elisabeth (2009): Saving Regional Marketing Theory from Glocalization? Or: What is the Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption.
In: Proceedings of the EIASM Workshop on Interpretive Research, Milan, Italy, March 1, 2009. Eigenverlag.




Lectures 2009

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, Andrea: The Invisible Coat-tail: Successful Collaboration in Open-Source Communities.
Tagung: Medien - Wissen - Bildung. Explorationen visualisierter und kollaborativer Wissensräume, Innsbruck, 2009-11-06.

Lecturer(s): Hemetsberger, Andrea: Do Brands Have an Identity? A Critical reflection and Extension of the Brand Identity Construct.
38th European Marketing Academy Conference (EMAC), Nantes, 2009-05-29.


Guest Lectures

Lecture at Appointment Procedure
Hemetsberger, Andrea: Creative Crowds, Open Sources, Howling Engines, and Nasty Girls.
Università della Svizzera Italiana (University of Lugano), Lugano, 2009-11-03.

Hemetsberger, Andrea: Born to be Wild: Consumer Devotion und die transformative Kraft von Marken.
Universität Bayreuth, Bayreuth, 2009-10-06.

Hemetsberger, Andrea: Born to be Wild - Consumer Devotion and the Transformative Power of Brands.
Wirtschaftsuniversität Wien (WU), Wien, 2009-02-23.


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Lecturer(s): Kittinger-Rosanelli, Christine; Hemetsberger, Andrea: Grundlagenschulung Marketing.
Swarovski, Wattens, 2009-06-24 - 2009-06-26.


Presentations for the general public

Public Lecture
Hemetsberger, Andrea: „Born to be Wild“ – Über Menschen und Marken.
Frühstücks-Denk-Werkstatt, SoWi-Holding, Innsbruck, 2009-10-08.




Projects, scholarships and other third-party funds 2009

Research Projects

Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31




Organisation of Events 2009

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewerin, 38th European Marketing Academy Conference (EMAC), Nantes, Frankreich, 2009-05-26 - 2009-05-29.

Hemetsberger, Andrea: Reviewerin, 6th International Conference Thought Leaders in Brand Management, Lugano, Italien, 2010-04-18 - 2010-04-20.

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2009

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Hemetsberger, Andrea: Gutachtertätigkeit für die Habilitationskommission von Frau Dr. Anita Zehrer.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2009-01-01 - 2009-10-16.

Hemetsberger, Andrea: Mittelbauvertreterin in der Habilitationskommission Dr. Christine Vallaster.
Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2009-01-01 - 2009-06-30.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Gutachtertätigkeit.
Tiroler Wissenschaftspreis, Innsbruck, 2008-01-01 - 2011-12-31.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2009

Supervision of Student Theses

Hemetsberger, Andrea: Graus, Marion: Parental and Peer Influences on Children's Self-Brand-Connections (2008 - 2009).

Hinterhuber, Hans; Hemetsberger, Andrea: Müller Julia: Der Einfluss der Unternehmenskultur auf Wissensaustauschprozesse zwischen Projektteams - Eine qualitative Studie (2008 - 2009).

Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).




Publications 2008

Contributions to Books / Journals

Journal Article (Original Paper)
Hemetsberger, Andrea; Schau, Hope Jensen; Kozinets, Robert V. (2008): The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing.
In: Journal of Macromarketing 28/4, pp. 339 - 354.

Mühlbacher, Hans; Hemetsberger, Andrea (2008): Cosa diamine è un brand? Un tentativo di integrazione e le sue conseguenze per la ricerca e il management.
In: Mikro & Makro Marketing 2, pp. 271 - 292.


Journal Article (Proceedings Paper)
Pichler, Elisabeth A.; Hemetsberger, Andrea (2008): "Hopelessly devoted to you" - Towards an Extended Conceptualization of Consumer Devotion.
In: Advances in Consumer Research 34, pp. 194 - 199.

Pichler, Elisabeth; Hemetsberger, Andrea (2008): Driven by Devotion - How Consumer Interact with their Objects of Devotion.
In: Advances in Consumer Research 35, pp. 439 - 443.


Journal Article (Meeting-Abstract)
Hemetsberger, Andrea (2008): Between Idealism and Realism: Negotiating the Entrepreneurial Role of the Free and Open-source Movement in Contemporary Economy.
In: Advances in Consumer Research 35, pp. 63 - 66.


Book Chapter (Original Paper)
Hemetsberger, Andrea (2008): Vom Revolutionär zum Unternehmer – die Free und Open-Source Bewegung im Wandel.
In: Lutterbeck, Bernd; Bärwolff, Matthias; Gehring, Robert A. (Hrsg.): Open Source Jahrbuch 2008. Zwischen freier Software und Gesellschaftsmodell. Berlin: Lehmanns Media., ISBN 978-3-86541-271-3, pp. 141 - 151.

Mühlbacher, Hans; Engl, Christian; Hemetsberger, Andrea (2008): Marken als Soziale Repräsentationen.
In: Bauer, Hans; Huber, Frank; Albrecht, Carmen-Maria (Hrsg.): Erfolgsfaktoren der Markenführung - Know-How aus Forschung und Management. München: Vahlen., ISBN 978-3-8006-3463-7, pp. 313 - 327.


Proceedings Article (Full Paper)
Hemetsberger, Andrea (2008): "What the Heck is a Brand? An Attempt of Integration and its Consequences for Research and Management".
In: Proceedings of the 7th International Congress Marketing Trends, Venice. Eigenverlag.


Proceedings Article (Abstract)
Hemetsberger, Andrea (2008): Creative Consumers in the Age of Networked Marketing - A Typology of Creative Online Crowds.
In: Proceedings of the 37th European Marketing Academy (EMAC) Conference. Brighton, United Kingdom, May 27-30, 2008. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC)).




Lectures 2008

Presentations at Conferences, Symposia, etc.

Conference Lecture (Invited Lecture)
Lecturer(s): Hemetsberger, Andrea: Brands as Complex Social Phenomena.
1st Swarovski Crystal Reflections on Multicultural Brand Research - ‘The Meaning of Brand Meaning’, Innsbruck, 2008-09-25.


Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, Andrea: Creative Consumers in the Age of Networked Marketing - A Typology of Creative Online Crowds.
37th European Marketing Academy (EMAC) Conference, Brighton, 2008-05-30.

Lecturer(s): Hemetsberger, Andrea; Kittinger, Christine: ""Bye Bye Love" - Instances and Processes of Consumer Detachment from Favorite Brands".
Association for Consumer Research (ACR) Conference 2008, San Francisco, CA, 2008-10-25.

Lecturer(s): Mühlbacher, Hans; Hemetsberger, Andrea: What the heck is a Brand? - An Integration of Research Streams and its Consequences for Research and Management.
7th International Congress Marketing Trends, Venedig, 2008-01-18.


Poster Presentation
Lecturer(s): Hemetsberger, Andrea; Weinberger, Ralf: Spice up your life! Cultural Differences in Meanings of Sensory Brands.
37th European Marketing Academy (EMAC) Conference, Brighton, 2008-05-27.


Guest Lectures

Guest Lecture
Lecturer(s): Hemetsberger, Andrea: Born to be Wild - Consumer Devotion and the Transformative Power of Brands.
Université de Paris 4 - Sorbonne, Paris, 2008-12-16.

Lecturer(s): Hemetsberger, Andrea: The Wisdom of Consumer Crowds - Collective Innovation in the Age of Networked Marketing.
Université de Paris 9 - Dauphine, Paris, 2008-01-01.




Organisation of Events 2008

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Organisation des ersten internationalen Workshop "1st Swarovski Crystal Reflections" zum Thema: The Meaning of Brand Meaning, 1st Swarovski Crystal Reflections, Innsbruck, Österreich, 2008-12-25 - 2008-12-27.

Hemetsberger, Andrea: Reviewing, 37th European Marketing Academy (EMAC) Conference, Brighton, Vereinigtes Königreich, 2008-05-27 - 2008-05-30.

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2008

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Gutachtertätigkeit für die Berufungskommission der Stiftungsprofessur Multi-Cultural Brand Research.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2008-09-01.

Hemetsberger, Andrea: Mittelbauvertreterin in der Habilitationskommission Dr. Michael Habersam.
Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2008-05-15 - 2008-09-24.

Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Hemetsberger, Andrea: Gutachtertätigkeit.
Tiroler Wissenschaftspreis, Innsbruck, 2008-01-01 - 2011-12-31.

Hemetsberger, Andrea: Review.
Management Learning - the international journal for managerial and organizational learning and development, London, 2008-01-01 - 2008-12-31.

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2008

Supervision of Student Theses

Hemetsberger, Andrea: Graus, Marion: Parental and Peer Influences on Children's Self-Brand-Connections (2008 - 2009).

Hemetsberger, Andrea: Bitriol, Marlene: Frauen und ihre liebsten Schuhe - Spielarten der Devotion-Beziehung (2008).

Hemetsberger, Andrea: Trolf, Martin: Die Bedeutung der Marke STRASS Swarovski Crystal in der Lebenswelt des Konsumenten (2008).

Hinterhuber, Hans; Hemetsberger, Andrea: Müller Julia: Der Einfluss der Unternehmenskultur auf Wissensaustauschprozesse zwischen Projektteams - Eine qualitative Studie (2008 - 2009).

Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).




Publications 2007

Contributions to Books / Journals

Journal Article (Original Paper)
Hemetsberger, Andrea; Godula, Georg (2007): Integrating Expert Customers in New Product Development in Industrial Business– Virtual Routes to Success.
In: Innovative Marketing 3, pp. 28 - 39.

Hemetsberger, Andrea; Godula, Georg (2007): Virtual Customer Integration in New Product Development in Industrial Markets: The QLL Framework.
In: Journal of Business-to-Business Marketing 40/2, pp. 1 - 40.


Journal Article (Proceedings Paper)
Matzler, Kurt; Pichler, Elisabeth; Hemetsberger, Andrea (2007): Who is spreading the word? The influcence of extraversion and openess on consumer passion and evangelism.
In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ) 18, pp. 25 - 32. (Web link)


Book Chapter (Original Paper)
Reinhardt, Christian; Hemetsberger, Andrea (2007): Of Experts and Apprentices: Learning from the KDE Community.
In: Lytras, Miltiadis.; Naeve, Ambjörn (Hrsg.): Open Source for Knowledge and Learning Management. Strategies Beyond Tools. Hershey [u.a.]: Idea Group Publishing Inc., ISBN 978-1-599-04117-9, pp. 16 - 51.


Proceedings Article (Abstract)
Hemetsberger, Andrea (2007): Consumers’ changing roles – from creative communities to entrepreneurial tribes.
In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.

Koll, Oliver; Hemetsberger, Andrea; Pichler, Elisabeth; Von Wallpach, Sylvia (2007): The Nature and Social Dynamics of Brand Interest Groups.
In: Proceedings of the Thought Leaders International Conference on Brand Management 2007. Eigenverlag.

Matzler, Kurt; Mooradian, Todd A.; Füller, Johann; Hemetsberger, Andrea; Pichler, Elisabeth A. (2007): Identification with brand community and brand knowledge: Individual determinants and behavioural consequences.
In: Proceedings of the Society for Consumer Psychology (SCP) Conference. Eigenverlag. (Web link)

V. Kozinets, Robert; Hemetsberger, Andrea (2007): Creative Consumers in Online Consumers Networks: Exploration of Theoretical Implications.
In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.




Lectures 2007

Presentations at Conferences, Symposia, etc.

Conference Lecture (Invited Lecture)
Lecturer(s): Hemetsberger, Andrea: Consumer Devotion, Persönlichkeit und Word-of-Mouth.
37. Jahrestagung der Wissenschaftlichen Kommission "Marketing" im Verband der Hochschullehrer für Betriebswirtschaft e.V., Berlin, 2007-01-19.


Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, Andrea: Consumers' Changing Roles - from Creative Communities to Entrepreneurial Tribes.
European Conference of the Association for Consumer Research (EACR 2007), Mailand, 2007-07-13.

Lecturer(s): Hemetsberger, Andrea: Creative Consumers in Online Consumers Networks: Exploration of Theoretical Implications.
European Conference of the Association for Consumer Research (EACR 2007), Mailand, 2007-07-13.

Lecturer(s): Koll, Oliver; Hemetsberger, Andrea: The Nature and Social Dynamics of Brand Interest Groups.
The Thought Leaders International Conference on Brand Management, Birmingham, 2007-04-24.

Lecturer(s): Matzler, Kurt; Pichler, Elisabeth; Hemetsberger, Andrea: Who is spreading the word? The influence of extraversion and openness on consumer passion and evangelism.
AMA Winter Educators' Conference, San Diego, 2007-02-17.


Session Chairperson / Discussant
Hemetsberger, Andrea: Discussant: Theoretical and Empirical Innovations in Research.
European Conference of the Association for Consumer Research (EACR 2007), Mailand, 2007-07-12.




Organisation of Events 2007

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2007

Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2007

Supervision of Student Theses

Hemetsberger, Andrea: Vetter, Stephanie: Stadt, Markt und Marke. Die Betrachtung des sozialen Gefüges einer Stadt als Marke zur Gestaltung eines Stadtmarktes in Hall (2007).

Hemetsberger, Andrea: Wegscheider, Mariella: Der Mensch ist, was er konsumiert am Beispiel Markenporzellan (Untersuchung des Zusammenhangs zw. der Markenpersönlichkeit und der menschlichen Persönlichkeit und die sich daraus ergebenden Auswirkungen auf die emotionale Bindung im Hausgüterbereich Markenporzellan (2007).




Publications 2006

Contributions to Books / Journals

Journal Article (Original Paper)
Hemetsberger, Andrea (2006): When David becomes Goliath – Ideological Discourse in New Online Consumer Movements.
In: Advances in Consumer Research 33, pp. 494 - 500.

Hemetsberger, Andrea; Reinhardt, Christian (2006): Learning and Knowledge-building in Open-source Communities. A Social-experiential Approach.
In: Management Learning 37/2, pp. 187 - 214.


Book Chapter (Original Paper)
Hemetsberger, Andrea; Füller, Johann (2006): Qual der Wahl - Welche Methode führt zu kundenorientierten Innovationen?
In: Hinterhuber, Hans. H.; Matzler, Kurt (Hrsg.): Kundenorientierte Unternehmensführung. Kundenorientierung - Kundenzufriedenheit - Kundenbindung. Wiesbaden: Gabler Verlag., ISBN 3-8349-0227-6, 5., überarb. und erw. Auflage, pp. 399 - 433.

Hemetsberger, Andrea; Reinhardt, Christian (2006): Working and Thinking Together in Media Communities: An Open-Source Case Study.
In: Hipfl, Brigitte; Hug, Theo (Hrsg.): Media Communities. Münster - New York - München - Berlin: Waxmann., ISBN 3-8309-1599-3, pp. 273 - 291.


Proceedings Article (Full Paper)
Hemetsberger, Andrea; Godula, Georg (2006): Integrating Expert Customers in New Product Development in Industrial Business? Virtual Routes to Success.
In: Proceedings of the 14th international Working Seminar on Production Economics. Innsbruck: Eigenverlag - Universität Innsbruck., pp. 165 - 178.

Hemetsberger, Andrea; Pirker, Clemens (2006): Images of Nostalgia - Effects of Perceived Authenticity and Nostalgia on the Evaluation of Visual Images.
In: Society for Consumer Psychology (SCP) (ed.): Proceedings of the Society for Consumer Psychology (SCP) Conference 2006. Eigenverlag.

Hemetsberger, Andrea; Pirker, Clemens; Pixner, Thomas (2006): Positioning by Key Advertising Images - Branding a Family Farm Vacation Offer.
In: Conference proceedings from the 37th Annual International Travel and Tourism Research Association (TTRA). Eigenverlag.

Hemetsberger, Andrea; Pirker, Clemens; Pretterhofer, Herbert (2006): Is it the body or the brand? Effects of idealized versus non-idealized female models on self esteem and ad evaluation.
In: Proceedings of the 35th European Marketing Academy (EMAC) Conference. Athens 2006. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC)). (Web link)

Matzler, Kurt; Pichler, Elisabeth A.; Hemetsberger, Andrea (2006): Who is spreading the word? The influence of extraversion and openness on consumer passion and evangelism.
In: Johnson, Jean L.; Hulland, John (eds.): Proceedings of the Winter Educators' Conference of the American Marketing Association (AMA). Chicago, Illinois: American Marketing Association (= Marketing Theory and Applications, 17)., ISBN 087757314X. (Web link)

Mühlbacher, Hans; Hemetsberger, Andrea; Thelen, Eva; Vallaster, Christine; Kittinger, Christine; Massimo, Rudolf; Füller, Johann; Pirker, Clemens; Schorn, Robert (2006): Brands as Complex Social Phenomena.
In: Proceedings of the Thought Leaders International Conference on Brand Management, Birmingham. Eigenverlag.


Proceedings Article (Abstract)
Thelen, Eva; Hemetsberger, Andrea (2006): Losing Direction - Consumers' Wayfinding and Instore Search Behavior.
In: Timmermans, Harry (Hrsg.): Proceedings of EIRASS - 13th Recent Advances in Retailing & Services Science Annual Conference 2006. Eigenverlag.




Lectures 2006

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, Andrea: Is it the body or the brand? Effects of idealized versus non-idealized female models on self esteem and ad evaluation.
35th European Marketing Academy (EMAC) Conference, Athen, 2006-05-26.

Lecturer(s): Hemetsberger, Andrea: Integrating Expert Customers in New Product Devleopment - Virtual Routes to Success.
14th International Working Seminar on Production Economics, Innsbruck, 2006-02-21.

Lecturer(s): Hemetsberger, Andrea; Pirker, Clemens: Images of Nostalgia - Effects of Perceived Authenticity and Nostalgia on the Evaluation of Visual Images.
Annual Winter Conference of the Society for Consumer Psychology (SCP Cruise-Conference), Miami, 2006-02-11.

Lecturer(s): Pichler, Elisabeth A.; Hemetsberger, Andrea: "Hopelessly devoted to you" - Towards an Extended Conceptualization of Consumer Devotion.
Association for Consumer Research (ACR) North American Conference 2006, Orlando, FL, 2006-09-29.

Lecturer(s): Thelen, Eva; Hemetsberger, Andrea: Losing Direction – Consumers’ Wayfinding and Instore Search Behavior.
The European Institute of Retailing and Services Studies (EIRASS), 13th International Conference on Recent Advances in Retailing and Services Science, Budapest, 2006-07-12. (Web link)


Session Chairperson / Discussant
Hemetsberger, Andrea: Discussant, "The Effectiveness of Manufacturer versus Retailer Rebates Within a Newsvendor Framework".
14th International Working Seminar on Production Economics, Innsbruck, 2006-02-21.


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: When David Becomes Goliath - Ideological Discourse in New Online Movements.
Forschungsworkshop mit dem Lehrstuhl Prof. Herbert Woratschek, Innsbruck, 2006-01-27.


Poster Presentation
Lecturer(s): Hemetsberger, Andrea; Pirker, Clemens; Pixner, Thomas: Positioning by Key Advertising Images - Branding a Family Farm Vacation Offer.
37th Annual Conference of the Travel and Tourism Research Association (TTRA) "New Frontiers in Global Tourism - Trends and Competitive Challanges", Dublin, 2006-06-19. (Web link)


Guest Lectures

Guest Lecture
Lecturer(s): Hemetsberger, Andrea: Was motiviert Austausch in produktiven online Gemeinschaften? Eine empirische Analyse am Beispiel der Open-Source Bewegung.
Humboldt-Universität zu Berlin, Berlin, 2006-01-10.




Organisation of Events 2006

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.




Professional Posts and Affiliations 2006

Hemetsberger, Andrea: Mitglied der Habilitationskommission Dr. Birgit Renzl.
Universität Innsbruck, Innsbruck, 2006-05-10 - 2006-09-20.

Hemetsberger, Andrea: Reviewing.
Qualitative Marketing Research - An International Journal, Bradford, 2006-01-01 - 2006-12-31.

Hemetsberger, Andrea: Reviewing.
Proceedings of the Annual Conference of the European Marketing Academy (EMAC), Brüssel, 2006-01-01 - 2006-12-31. (Web link)

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2005-01-01 - 2006-12-31. (Web link)




Academic Activities and Achievements 2006

Doctoral Theses / Postdoctoral Qualifications

Hemetsberger, Andrea: Verleihung der Lehrbefugnis für das Fach "Betriebswirtschaftslehre" (2006).


Supervision of Student Theses

Hemetsberger, Andrea: Stemeseder, Elisabeth: Fankult und die Bewahrung des Sakralen - Soziale Prozesse zur Aufrechterhaltung extremer Bindungen von Sportkonsumenten (2006).




Publications 2005

Contributions to Books / Journals

Proceedings Article (Full Paper)
Hemetsberger, A.; Godula, G. (2005): Customer Integration in New Product Development - The QLL ("cool") Framework.
In: Proceedings of the 34th European Marketing Academy (EMAC) Conference. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC)).




Lectures 2005

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Lecturer(s): Hemetsberger, A.: Customer Integration in New Product Development - The QLL ("cool") Framework.
34th European Marketing Academy (EMAC) Conference "Rejuvenating Marketing: Contamination, Innovation, Integration", Mailand, 2005-05-27.


Lecture at Project Meeting / Research Cooperation Meeting
Lecturer(s): Hemetsberger, Andrea: Innovative Markenkulturen im Internet.
Forschungsworkshop mit dem Lehrstuhl Prof. Andrea Gröppel-Klein, Innsbruck, 2005-01-28.

Lecturer(s): Mühlbacher, H. Co-author(s): Hemetsberger, A.; Schorn, R.; Thelen, E.; Massimo, R.: Situated Shared Cognition in Strategy Formation Processes.
Forschungsworkshop mit der Abteilung "International Marketing and Management" der WU-Wien, Weyregg am Attersee, 2005-06-10.


Guest Lectures

Guest Lecture
Lecturer(s): Hemetsberger, Andrea: Innovative Consumer Communities - the Case of the Free Source and Open-Source Movement.
École Supérieure des Sciences Économiques et Commerciales (ESSEC), Cergy, 2005-11-29.




Organisation of Events 2005

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)

Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, Vereinigte Staaten, 2005-01-01 on-going.

Hemetsberger, Andrea: Competitive Paper Reviewing, 39th Hawaii International Conference on Computer Sciences (HICCS-39), Kauai (Hawaii), Vereinigte Staaten, 2006-01-04 - 2006-01-07. (Web link)




Professional Posts and Affiliations 2005

Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)

Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2005-01-01 - 2006-12-31. (Web link)

Hemetsberger, Andrea: Paper Reviewing.
Communications of the AIS, Atlanta, 2005-01-01 - 2005-12-31. (Web link)

Hemetsberger, Andrea: Reviewing.
International Marketing Review, Bradford, 2005-01-01 - 2005-12-31. (Web link)




Organisation of Events 2004

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)




Organisation of Events 2003

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)




Publications 2002

Contributions to Books / Journals

Journal Article (Original Paper)
HEMETSBERGER, A. (2002): Fostering Cooperation On The Internet: Social Exchange Processes In Innovative Virtual Consumer Communities.
In: Advances in Consumer Research 29, pp. 354 - 356.




Organisation of Events 2002

Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)




Organisation of Events 2001

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)




Organisation of Events 2000

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)




Organisation of Events 1999

Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, Vereinigte Staaten, 1999-01-01 on-going. (Web link)




Publications 1998

Contributions to Books / Journals

Journal Article (Original Paper)
BOTSCHEN, G.; HEMETSBERGER, A. (1998): Diagnosing Means-End Structures To Determine The Degree Of Potential Marketing Program Standardization.
In: Journal of Business Research 42/2, pp. 151 - 159.

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