Publications Andrea Hemetsberger

<< back


Publications 2017

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Details
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Details
Ladstätter, Florian; Plank, Andreas; Hemetsberger, Andrea (forthcoming): The Merits and Limits of Making Do: Bricolage and Breakdowns in a Social Enterprise.
In: ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT. (Web link)

Details
Schöps, Jonathan; Wegerer, Philipp; Hemetsberger, Andrea (forthcoming): Brandmediated Ideological Edgework: Negotiating the Aestheticized Human Body on Instagram - The Case of Americal Apparel.
In: Advances in Consumer Research Vol. 45.

Details
von Wallpach, Sylvia; Hemetsberger, Andrea; Espersen, Peter (2017): Performing identities: Processes of brand and stakeholder identity co-construction.
In: Journal of Business Research 70, pp. 443 - 452. (DOI) (Web link)


Proceedings Article (Abstract)
Details
Gabl, Sabrina; Wieser, Verena; Hemetsberger, Andrea (2017): Google on the Public Radar: Making Sense of Plurality in Public Brand Evaluations.
In: 5th French-Austrian-German Workshop on Consumer Behavior. The challenges of culture! Wien: Universität Wien.


(Book) Reviews

Journal Article (Book Review)
Details
Hemetsberger, Andrea (online first 2017): Book Review: The voice of luxury: economic excess in a consumer age.
In: Consumption, Markets and Cultures. (Web link)

Details
Hemetsberger, Andrea (Online First): The Vice of Luxury: Economic excess in a consumer Age, by David Cloutier, Washington DC, Georgetown University Press. Book Review.
In: Consumption, Markets and Cultures. (DOI) (Web link)


Media Contributions

Newspaper Article
Details
Hemetsberger, Andrea: Sexismus als Verkaufsmasche.
In: Tiroler Tageszeitung of 2017-03-16.




Lectures 2017

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Gabl, Sabrina Co-author(s): Hemetsberger, Andrea; Wieser, Verena: Google on the Public Radar: Making Sense of Plurality in Public Brand Evaluations.
5th French-Austrian-German Workshop on Consumer Behavior, Wien, 2017-03-29. (Web link)


Lecture at Expert Conference
Details
Lecturer(s): Wieser, Verena E. Co-author(s): Botschen, Günther; Hemetsberger, Andrea; Schroll, Roland: Starke Marken entwickeln: Erzählen - Übersetzen - Verbinden.
13. Absolvententag der Innsbrucker Marketer, Innsbruck, 2017-03-03. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2017-04-10.


Poster Presentation
Details
Lecturer(s): Kogler, Stephanie; Rokka, Joonas; Hemetsberger, Andrea: Creating Brand Reputation: How Employees Express Their Brand in Social Media Networks.
Association for Consumer Research (ACR) North American Conference 2017, San Diego, 2017-10-26.




Projects, scholarships and other third-party funds 2017

Research Projects

Details
Auer, Manfred; Von Wallpach, Sylvia; Hemetsberger, Andrea; Peters, Mike: EBKOM. Employer brands als kommunikative Schnittstelle zwischen ArbeitgeberInnen und ArbeitnehmerInnen.
Land Tirol, Translational Research
2014-04-01 - 2017-03-31

Details
Hemetsberger, Andrea; Schermer, Markus: AlpFoodway. AlpFoodway: a cross-disciplinary, transnational and participative approach to Alpine Food cultural heritage.
Europäischer Fonds für regionale Entwicklung (EFRE) - European Regional Development Fund (ERDF), Alpine Space
2016-11-01 - 2019-10-31




Organisation of Events 2017

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.




Professional Posts and Affiliations 2017

Details
Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Details
Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Ad hoc reviewing für Journal of Macromarketing.
Journal of Macromarketing, 2017-01-01 - 2017-12-31.

Details
Hemetsberger, Andrea: Ad hoc Reviewing für Journal of Marketing Mangement.
Journal of Marketing Management, Helensburgh, 2017-01-01 - 2017-12-31.

Details
Hemetsberger, Andrea: Ad hov Reviewing für den FAG (French-Austrian-German) Workshop, Wien 2017.
French-Austrian-German FAG 2017, Wien, 2017-01-01 - 2017-12-31.

Details
Hemetsberger, Andrea: Mitglied des Editorial Boards des Marketing ZfP.
Marketing ZFP - Journal of Research and Management, München, 2017-01-01 - 2017-12-31.

Details
Hemetsberger, Andrea: Mitglied des Reviewing Boards des Journal of Business Research - Consumer Behavior.
Journal of Business Research, 2017-01-01 - 2017-12-31.

Details
Hemetsberger, Andrea: Mitglied der Berufungskommission §98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing II.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-20 on-going.

Details
Hemetsberger, Andrea: Interimistische Leitung.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2016-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Berufungskommission §98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Innovation und Entrepreneurship.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Details
Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Details
Hemetsberger, Andrea: Stellvertretende Vorsitzende der Berufungskommission § 98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing II.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Details
Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Vorstand SOWI-Holding.
Leopold-Franzens-Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Sprecherin der Forschungsplattform 'Organizations & Society'.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2017

Awards and Honours

Details
Gabl, Sabrina; Wieser, Verena E; Hemetsberger, Andrea: Emerald Literati Network Awards 2017: Outstanding Author Contribution (2017). (Web link)


Other academic activities

Details
Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Details
Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2016

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Details
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Book Chapter (Original Paper)
Details
Gabl, Sabrina; Wieser, Verena; Hemetsberger, Andrea (2016): Public Brand Auditing: A Pathway to Brand Accountability'.
In: Özçaglar-Toulouse, Nil; Rinallo, Diego; Belk, Russel W.: Consumer Culture Theory. Annual Consumer Culture Theory Conference held in Lille, France in July 2016. Bingley: Emerald Group Publishing (= Research in Consumer Behavior, 18), ISBN 978-1-78635-496-9, pp. 147 - 167. (DOI)


Proceedings Article (Full Paper)
Details
Wieser, Verena; Lüdicke, Marius; Hemetsberger, Andrea (2016): The Brand as Protestor: A Case Analysis of Protest Rethorics and Protest Mediation.
In: Workshop on 'Moral Struggles in and around Markets'. Neuchatel: University of Neuchâtel.


Proceedings Article (Abstract)
Details
Gabl, Sabrina; Wieser, Verena; Hemetsberger, Andrea (2016): Will We Hate Google One Day? A Convention Theory Perspective on Public Brand Evaluations.
In: NA Advances in Consumer Research. Association for Consumer Research. (Web link)

Details
von Wallpach, Sylvia; Hemetsberger, Andrea; Espersen, Peter (2016): Performing LEGO: Co-constructing Stakeholder and Brand Identity. Special Session.
In: Knoeferle, Klemes: Proceedings of the 45th Annual EMAC European Marketing Academy Conference "Marketing in the Age of data". Asker: Keops, ISBN 978-82-8247-285-5.




Lectures 2016

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Gabl, Sabrina Co-author(s): Stöckl, Verena; Hemetsberger, Andrea: Public Branding Auditing: A Convention Theory Perspective on Brand Evaluation.
CCT Consumer Culture Theory 2016, Lille, 2016-07-06.

Details
Lecturer(s): Gabl, Sabrina Co-author(s): Wieser, Verena; Hemetsberger, Andrea: Will we hate Google One Day?
CCT Consumer Culture Theory 2016, Lille, 2016-07-06.

Details
Lecturer(s): Hemetsberger, Andrea; Von Wallpach, Silvia: Performing LEGO. Co-constructing stakeholder and brand identity.
45th European Marketing Academy Conference (EMAC 2016), Oslo, 2016-05-25. (Web link)

Details
Lecturer(s): Wieser, Verena Co-author(s): Lüdicke, Marius; Hemetsberger, Andrea: The Brand as a Protestor: A Case Analysis of Protest Rhetorics and Protest Medation.
Workshop: Moral Struggles in and around Markets, Neuchâtel, 2016-11-11.


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Dezember Meeting der Forschungsplattform 'Organizations & Society', Innsbruck, 2016-12-19.

Details
Lecturer(s): Hemetsberger, Andrea: Tätigkeitsbericht und Ausblick auf Aktivitäten der Forschungsplattform und Moderation einer Plenumsdiskussion.
Frühjahrstreffen der Forschungsplattform "Organizations & Society" 2016, Innsbruck, 2016-03-21.

Details
Lecturer(s): Hemetsberger, Andrea Co-author(s): Gabl, Sabrina; Stöckl, Verena: Public Brand Auditing.
Forschungsklausur - Institut für Strategisches Management, Marketing und Tourismus, Maria Waldrast, 2016-07-04.


Guest Lectures

Guest Lecture
Details
Lecturer(s): Hemetsberger, Andrea: Performing LEGO.
Université de Paris 9 - Dauphine, Paris, 2016-02-24.

Details
Lecturer(s): Hemetsberger, Andrea: Performing LEGO.
Université de Paris 9 - Dauphine, Paris, 2016-02-04.




Projects, scholarships and other third-party funds 2016

Research Projects

Details
Auer, Manfred; Von Wallpach, Sylvia; Hemetsberger, Andrea; Peters, Mike: EBKOM. Employer brands als kommunikative Schnittstelle zwischen ArbeitgeberInnen und ArbeitnehmerInnen.
Land Tirol, Translational Research
2014-04-01 - 2017-03-31

Details
Hemetsberger, Andrea; Schermer, Markus: AlpFoodway. AlpFoodway: a cross-disciplinary, transnational and participative approach to Alpine Food cultural heritage.
Europäischer Fonds für regionale Entwicklung (EFRE) - European Regional Development Fund (ERDF), Alpine Space
2016-11-01 - 2019-10-31




Organisation of Events 2016

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Organisation der Kaiser Bonbon Challenge im Rahmen des Masterkurses 'Strategic Marketing & Branding' - Studentenprojekt mit der Firma Kaiser GmbH zum Thema "New ideas for new target Groups - leading Kaiser Bonbons into the future", Kaiser Bonbon Challenge, Innsbruck, Österreich, 2016-02-04.

Details
Hemetsberger, Andrea: Organisation, Gestaltung und Moderation des Brand Venture XVII, Brand Venture XVII, Innsbruck, Österreich, 2016-05-20.

Details
Hemetsberger, Andrea: Organisation und Leitung des Unternehmertreffen der Firma Brückner Maschinenbau, Thema: "Vernetzung-Kooperation-Partnerschaft" mit 3 eingeladenen ReferentInnen, Unternehmertreffen der Firma Brückner Maschinenbau, Siegsdorf, Deutschland, 2016-04-07 - 2016-04-08.

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.

Details
Hemetsberger, Andrea; Schieder, Carina: Organisation des Methodenmix 2016/01: MaxQDA Basisworkshop, 29.04.2016, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Schieder, Carina: Organisation und Moderation, ‚Diskurs im Sitzwohl‘ –Kamingespräche für Advanced Researchers der Forschungsplattform Organizations & Society, Thema: Global Organizational Expansion, Leitung: John Meyer, Innsbruck, Österreich, 2016-04-20.

Details
Schieder, Carina; Hemetsberger, Andrea: Organisation des Methodenmix 2016/2 - Ethnography in Consumer Research, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going. (Web link)

Details
Schieder, Carina; Hemetsberger, Andrea: Organisation des Publikationszirkel Spezial: Academic Writing Workshop mit Natalie Reid; 7.-9.11.2016, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.




Professional Posts and Affiliations 2016

Details
Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Details
Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Gastprofessur und lecturing des Kurses 'Consumer Behavior' im Rahmen des International Luxuey MBA Programms der ESSEC, Cergy, Frankreich.
École Supérieure des Sciences Économiques et Commerciales (ESSEC), Cergy, 2016-03-11 - 2016-03-15.

Details
Hemetsberger, Andrea: Mitglied der Vorjury und Vorsitzende der Hauptjury der BTV Trophy, Präsentationen und Verleihung der Hauptpreise 09.03.2016.
BTV Trophy (Schülerinnen Wettbewerb für Handelsakademien in Tirol und Vorarlberg), 2016-02-01 - 2016-03-09.

Details
Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich.
Université de Paris 9 - Dauphine, Paris, 2016-02-01 - 2016-02-06.

Details
Hemetsberger, Andrea: Mitglied der Berufungskommission §98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing II.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-20 on-going.

Details
Hemetsberger, Andrea: Interimistische Leitung.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2016-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Berufungskommission §98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Innovation und Entrepreneurship.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 on-going.

Details
Hemetsberger, Andrea: Ad hoc Reviewing für den F-A-G (French-Austrian-German) Workshop Wien 2017.
French-Austrian-German FAG 2017, Wien, 2016-01-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Ad hoc Reviewing für die ACR Conference Berlin.
Advances for Consumer Research, 2016-01-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Ad hoc Reviewing für European Journal of Marketing.
Journal of Marketing, Chicago, 2016-01-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Ad hoc Reviewing für Journal of Macromarketing.
Journal of Macromarketing, 2016-01-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Ad hoc Reviewing für Journal of Macromarketing.
Journal of Macromarketing, 2016-01-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Mitglied der Professorenkurie an der Fakultät für Betriebswirtschaft.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2016-01-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Redaktion und inhaltliche Gestaltung des 'marketer' - Publikationsorgan für Absolventinnen und des Unternehmerinnen Netzwerks des Marketing/Branding Teams des Institutes für Strategisches Management, Marketing und Tourismus.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2016-01-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Sprecherin der Forschungsplattform 'Organizations & Society' (seit 01. März 2010).
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2016-01-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Wissenschafltiche Leiterin des Brand Research Laboratory (Brand Lab) Innsbruck.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2016-01-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Mitglied der Habilitationskommission Dr. Florian Bauer, Fakultät für Betriebswirtschaft.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-12-21 - 2016-05-30.

Details
Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Details
Hemetsberger, Andrea: Stellvertretende Vorsitzende der Berufungskommission § 98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing II.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-01-01 on-going.

Details
Hemetsberger, Andrea: Stellvertretende Leiterin des Instituts für Strategisches Management, Marketing und Tourismus.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-03-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Details
Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Vorstand SOWI-Holding.
Leopold-Franzens-Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Sprecherin der Forschungsplattform 'Organizations & Society'.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2016

Supervision of Student Theses

Details
Hemetsberger, Andrea: Gerhardt, Fabian: Branding Cristiano Ronaldo - Myths as Mediators in Brand Discourse (2016).

Details
Hemetsberger, Andrea: Mandok, Sandra Maria: Framing Climate Change - Beyond Commercial Marketing (2016).

Details
Hemetsberger, Andrea: Neureiter, Katja: Moments of Luxury
The Experiential and Transformative Quality of Consuming Luxury (2016).

Details
Hemetsberger, Andrea: Penz, Bernhard: Ethics in Food Consumption
Overview of Meat Eaters' Strategies for Justifying their Consumption Practice (2016).

Details
Hemetsberger, Andrea: Roegner, Laura: Responsibilization in the Discourse of Climate Change: A Consumer Perspective (2016).

Details
Hemetsberger, Andrea: Skok, Anna: Positioning Swarovski as an Ingredient Brand in the Product Market of Luxury Handbags: A Visual Semiotics Approach (2016).

Details
Hemetsberger, Andrea: Wachter, Angela: Exogenously Induced Brand Change: A Performative Perspective (2016).

Details
Hemetsberger, Andrea: Pernack, Thea Stephanie Josephine: How Employees' Self-Identification Mediates Brand Co-Creation: A Qualitative Analysis of SOS Children's Villages (2015 - 2016).

Details
Hemetsberger, Andrea; Brandl, Julia: Gabl, Sabrina: Multiplicities and Paradoxes in Branding (2014 - 2016).

Details
Stokburger-Sauer, Nicola; Hemetsberger, Andrea; Matzler, Kurt: Hofmann, Verena Isabelle: The Role of Emotions and Emotional Contagion in Consumer Behavior (2015 - 2016).


Other academic activities

Details
Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Details
Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2015

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Details
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Proceedings Paper)
Details
Hemetsberger, Andrea; von Wallpach, Sylvia; Bauer, Martina (2015): Women in Transition — Consumption Narratives of First-Time Motherhood.
In: Advances in Consumer Research 43, pp. 368 - 373. (Web link)


Proceedings Article (Full Paper)
Details
Hemetsberger, Andrea; Mühlbacher, Hans (2015): The Co-Created, Co-generated and Co-constructed Brand.
In: Proceedings of the 44th EMAC European Marketing Academy Conference. Brüssel: European Marketing Academy.


Proceedings Article (Abstract)
Details
Hemetsberger, Andrea; Mühlbacher, Hans (2015): Brands as Social Meditation.
In: Proceedings of the 3rd Brand Camp. 20.03.2015 - 22.03.2015, Obergurgl/ Austria. Innsbruck: Leopold-Franzens-Universität Innsbruck, elektr..

Details
Stoeckl, Verena; Gabl, Sabrina; Hemetsberger, Andrea; von Wallpach, Sylvia (2015): 'The Risk in Loosing You': Consumer Resonance to Brand Crisis.
In: Proceedings of the 3rd Brand Camp. 20.03.2015 - 22.03.2015, Obergurgl/ Austria. Innsbruck: Leopold-Franzens-Universität Innsbruck, elektr..

Details
von Wallpach, Sylvia; Hemetsberger, Andrea; Bauer, Martina (2015): Consumption Narratives in Transition to Motherhood.
In: Proceedings of the French-Austrian-German Workshop, Bayreuth. Context Matters! Bayreuth: Universität Bayreuth.


Media Contributions

Contribution to Telecast
Details
Hemetsberger, A.: Beitrag über Forschungsprojekt "Everyday Luxury".
In: Tirol TV of 2015-05-04.




Lectures 2015

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Hemetsberger, A: "The Co-created, Co-generated and Co-constructed Brand".
44th European Marketing Academy Conference (EMAC 2015), Leuven, 2015-05-28. (Web link)

Details
Lecturer(s): Hemetsberger, A: Brands as Social Meditation.
3rd Brand Camp, Obergurgl, 2015-03-22. (Web link)

Details
Lecturer(s): Hemetsberger, Andrea: Women in Transition - Consumption Narratives of First-Time Motherhood.
ACR Association for Consumer Research 2015, New Orleans, 2015-10-03.

Details
Lecturer(s): Hemetsberger, Andrea; von Wallpach, Sylvia: Consumption Narratives in Trantition to Motherhood.
FAG 2015: 5th French-Austrian-German Workshop on Consumer Behavior: Context Matters, Bayreuth, 2015-11-26. (Web link)

Details
Lecturer(s): Stoeckl, V Co-author(s): Gabl, S; von Wallpach, S; Hemetsberger, A: The Risk in Losing you: Consumer Resonance to Brand Crisis.
3rd Brand Camp, Obergurgl, 2015-03-21. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, A: 5 Jahre Forschungsplattform - Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform "Organizations & Society", Innsbruck, 2015-04-30. (Web link)

Details
Lecturer(s): Hemetsberger, Andrea: Begrüßung & Tätigkeitsbericht.
Dezember Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2015-12-14.

Details
Lecturer(s): Hemetsberger, Andrea: 5 Jahre Forschungsplattform - Aktivitäten und Ausblick.
Dezember Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2015-12-14.

Details
Lecturer(s): Hemetsberger, Andrea: Präsentation der Forschungsplattform Organizations & Society.
Zukunftsplattform Obergurgl 2015 der Universität Innsbruck, Obergurgl, 2015-11-19. (Web link)


Guest Lectures

Guest Lecture
Details
Lecturer(s): Hemetsberger, Andrea: Anders-sein - In Pursuit of Being Different.
Université de Paris 9 - Dauphine, Paris, 2015-02-12.




Projects, scholarships and other third-party funds 2015

Research Projects

Details
Auer, Manfred; Von Wallpach, Sylvia; Hemetsberger, Andrea; Peters, Mike: EBKOM. Employer brands als kommunikative Schnittstelle zwischen ArbeitgeberInnen und ArbeitnehmerInnen.
Land Tirol, Translational Research
2014-04-01 - 2017-03-31

Details
Hemetsberger, Andrea: Analyse von Markenassoziation.
Freunde der Innsbrucker Marketer
2013-06-01 - 2015-05-31




Organisation of Events 2015

Details
Hemetsberger, A: Organisatorische und wissenschaftliche Leitung, 3rd Brand Camp, Obergurgl, Österreich, 2015-03-20 - 2015-03-22. (Web link)

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Reviewerin, 3rd Brand Camp, Obergurgl, Österreich, 2015-03-20 - 2015-03-22.

Details
Hemetsberger, Andrea: Reviewerin, FAG 2015: 5th French-Austrian-German Workshop on Consumer Behavior: Context Matters, Bayreuth, Deutschland, 2015-11-26 - 2015-11-27.

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.

Details
Hemetsberger, Andrea; Schieder, Carina: Organisation des Methodenmix 2015/02: Fotobefragung, 19. – 22 03. 2015, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Schieder, Carina: Organisation des Methodenmix 2015/03: Causality in Management Accounting Research – Exploiting Quasi-, Field-, and Natural Experiments, 12.06.2015, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Schieder, Carina: Organisation des Publikationszirkels 2015/1: Publishing in the area of corporate communication, Leitung: Helle Kryger Aggerholm und Sophie Esmann Andersen, 26.05.2015, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Schieder, Carina: Organisation des Publikationszirkels 2015/2: Academic Writing, Leitung: Natalie Reid, 14.-16. 10. 2015, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Schieder, Carina: Organisation des Publikationszirkels 2015/2: How to [do Research to] Publish in Leading Journals?, Leitung: Rajiv Kohli, 19.-21. 09 2015, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Methodenmix 2015/01: Grounded Theory, 16. – 17. 04 2015, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Spezial Methodenmix 2015: Videography, 21. – 22. 01 2015, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation und Moderation, ‚Diskurs im Sitzwohl‘ –Kamingespräche für Advanced Researchers der Forschungsplattform Organizations & Society, Thema: Imagination as a Social Force, Leitung: Hans Alma, Innsbruck, Österreich, 2015-01-27.




Professional Posts and Affiliations 2015

Details
Hemetsberger, A: Mitglied der Berufungskommission §98 Professur Betriebswirtschaftslehre mit dem Schwerpunkt Organisation (2)".
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2014-06-24 - 2015-05-05.

Details
Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Details
Hemetsberger, A: Vorsitzende der Berufungskommission "Betriebswirtschaftslehre mit dem Schwerpunkt Marketing".
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2013-06-28 - 2015-12-31. (Web link)

Details
Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Mitglied der Habilitationskommission Dr. Florian Bauer, Fakultät für Betriebswirtschaft.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-12-21 - 2016-05-30.

Details
Hemetsberger, Andrea: Ad hoc Reviewing.
Journal of Macromarketing, 2015-01-01 on-going.

Details
Hemetsberger, Andrea: Stellvertretende Vorsitzende der Berufungskommission § 98 Professur für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing II.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2015-01-01 on-going.

Details
Hemetsberger, Andrea: Stellvertretende Leiterin des Instituts für Strategisches Management, Marketing und Tourismus.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-03-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Details
Hemetsberger, Andrea: Stellvertretende Leiterin.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-01-01 - 2015-12-31.

Details
Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Vorstand SOWI-Holding.
Leopold-Franzens-Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Sprecherin der Forschungsplattform 'Organizations & Society'.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2015

Supervision of Student Theses

Details
Hemetsberger, Andrea: Pernack, Thea Stephanie Josephine: How Employees' Self-Identification Mediates Brand Co-Creation: A Qualitative Analysis of SOS Children's Villages (2015 - 2016).

Details
Hemetsberger, Andrea: Brandstätter, Klara: OPEN SOURCE AN COMMERCIAL? COMPETING INSTITUTIONAL LOGICS IN MATURE OS COMMUNITIES (2015).

Details
Hemetsberger, Andrea: Frischmann, Fabienne Maria: PLEASE TOUCH: HOW TOUCH CONTRIBUTES TO THE PERCEPTION AND CHOICE OF PRODUCTS (2015).

Details
Hemetsberger, Andrea: Geißelmann, Verena: "THE NEWSPAPER IS DEAD" - WHY IS IT STILL ALIVE?
EVOLUTIONS IN THE NEWS FIELD (2015).

Details
Hemetsberger, Andrea: Glätzle, Sabrina: THE INFLUENCE OF MERE TOUCH ON BUYING BEHAVIOR (2015).

Details
Hemetsberger, Andrea: Grimm, Jan Arne: THE CO-CREATION OF THE SERVICE EXPERIENCE - INSIGHTS FROM A SKI SCHOOL SERVICESCAPE (2015).

Details
Hemetsberger, Andrea: Haupt, Antje Mareike: BRANDS AS PROCESSES: A NARRATIVE PERSPECTIVE (2015).

Details
Hemetsberger, Andrea: Krall, Nina: ANDERS -SEIN
JAZZY AND SOPHISTICATED INSTEAD OF BOLD AND CLUMSY:
TRANSGRESSION WITHIN THE BOUNDS (2015).

Details
Hemetsberger, Andrea: Paul, Katrin Michaela: HARD TO SEE AND EASY TO FEEL - HOW TOUCH SUPPORTS PRODUCT CHOICE UNDER VISUAL PERCEPTUAL LOAD (2015).

Details
Hemetsberger, Andrea: Pirkl, Verena: CHANGE IN BRAND ACTION NETS (2015).

Details
Hemetsberger, Andrea: Pöbl, Isabella Monika: MARKETPLACE MYTHOLOGIES AND CONSUMER EXPERIENCES
AN EMPIRICAL ANALYSIS OF COMMERCIAL FASTING CURES (2015).

Details
Hemetsberger, Andrea: Preßlaber, Christoph: THE ROLE OF SPACE AND PLACE IN EXTRAORDINARY CONSUMPTION EXPERIENCES (2015).

Details
Hemetsberger, Andrea: Sagmeister, Philip: THE ROLE OF SPACE AND PLACE IN EXTRAORDINARY CONSUMPTION EXPERIENCES (2015).

Details
Hemetsberger, Andrea: Schmid, Sabrina: PLEASE TOUCH: HOW TOUCH CONSTRIBUTES TO THE PERCEPTION AND CHOICE OF PRODUCTS (2015).

Details
Hemetsberger, Andrea: Schramm, Miriam: Examining the Visual Mode of Meaning Construction: The Case of American Apparel (2015).

Details
Hemetsberger, Andrea: Schramm, Sabrina Michaela: HARD TO SEE AND EASY TO FEEL - HOW TOUCH SUPPORTS PRODUCT CHOICE UNDER VISUAL PERCEPTUAL LOAD. (2015).

Details
Hemetsberger, Andrea: Unterweger, Silvia: ANDERS - SEIN - THE PERCEPTION OF OTHERS (2015).

Details
Hemetsberger, Andrea: Wamsler, Carolin Elena: The Visual Representation of Gender in Advertising Images: The case of American Apparel (2015).

Details
Hemetsberger, Andrea: Kogler, Stephanie: Firestorms on Facebook: A Sociology of Knowledge Approach to Discourse in Social Media Crises based on the example of Nestle and Greenpeace (2014 - 2015).

Details
Hemetsberger, Andrea; Brandl, Julia: Gabl, Sabrina: Multiplicities and Paradoxes in Branding (2014 - 2016).

Details
Hemetsberger, Andrea; Dalli, Daniele: Stöckl, Verena Elisabeth: Marketing and Moralism: Conceptual and Empirical Advances (2014 - 2015).

Details
Stokburger-Sauer, Nicola; Hemetsberger, Andrea; Matzler, Kurt: Hofmann, Verena Isabelle: The Role of Emotions and Emotional Contagion in Consumer Behavior (2015 - 2016).


Other academic activities

Details
Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Details
Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2014

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Details
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Details
Hemetsberger, Andrea (2014): There's No Passion, I Need Passion: Why Some Brands Excite Consumers So Much.
In: GfK Marketing Intelligence Review 6/1, pp. 34 - 39. (Web link)


Proceedings Article (Full Paper)
Details
Stoeckl, V. E.; Gabl, S; von Wallpach, S; Hemetsberger, A (2014): Discursive Brand Solidarisation - An Action Net Perspective.
In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Online Proceedings. Brüssel: European Marketing Academy, p. online/elektr..

Details
von Wallpach, S; Bauer, M; Hemetsberger, A; Probst, I.; Auer-Srnka, K. (2014): Luxury experiences over the life course: Insights into Generation Y.
In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Online Proceedings. Brüssel: European Marketing Academy, p. online/elektr..


Proceedings Article (Abstract)
Details
Gabl, S; Stoeckl, V; von Wallpach, S; Hemetsberger, A (2014): Discourses of Solidarisation.
In: French-Austrian-German Workshop on Consumer Behavior 2014. Innsbruck: Leopold-Franzens-Universität Innsbruck.

Details
Hemetsberger, A; Mühlbacher, H (2014): Brands as Socially Mediated Processes.
In: Brands and Brand Relationships (BBR 2014). Boston, 19-20 May 2014. Boston: Boston University School of Management, pp. 26 - 27. (Web link)

Details
Stoeckl, V. E.; Gabl, S; von Wallpach, S; Hemetsberger, A (2014): Discursive Brand Solidarisation - An Action Net Perspective.
In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Conference Proceedings. Valencia, June 3-6 2014. Brüssel: European Marketing Academy, ISBN 978-84-370-9453-3, p. 246. (Web link)

Details
von Wallpach, S; Bauer, M; Hemetsberger, A; Probst, I.; Auer-Srnka, K. (2014): Luxury experiences over the life course: Insights into Generation Y.
In: Bigné, Enrique: 43rd Annual EMAC Conference "Paradigm Shifts & Interactions". Conference Proceedings. Valencia, June 3-6 2014. Brüssel: European Marketing Academy, ISBN 978-84-370-9453-3, p. 222. (Web link)




Lectures 2014

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Gabl, S Co-author(s): von Wallpach, S; Hemetsberger, A: Discourse of Brand Solidarisation.
French-Austrian-German Workshop on Consumer Behavior 2014, Paris, 2014-04-25. (Web link)

Details
Lecturer(s): Hemetsberger, A Co-author(s): Mühlbacher, H.: Brands as Socially Mediated Processes.
Brands and Brand Relationships Conference - BBR 2014, Boston, 2014-05-21. (Web link)

Details
Lecturer(s): Stoeckl, V.E Co-author(s): Gabl, S; von Wallpach, S; Hemetsberger, A: Discursive Brand Solidarisation - An Action Net Perspective.
43rd European Marketing Academy Conference (EMAC) "Paradigm shifts & Interactions" (EMAC 2014), Valencia, 2014-06-05. (Web link)

Details
Lecturer(s): von Wallpach, S Co-author(s): Bauer, M.; Hemetsberger, A; Probst, I.; Auer-Srnka, K.: Luxury Experience over the Life Course: insights into Generation Y.
43rd European Marketing Academy Conference (EMAC) "Paradigm shifts & Interactions" (EMAC 2014), Valencia, 2014-06-06. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, A: 'Netnographing Big Data' - How to deal with massive qualitative online data.
Forschungsklausur des Forschungszentrums Strategie - Innovation - Marke, Oberriss, 2014-07-03.

Details
Lecturer(s): Hemetsberger, A: Die Forschungsplattform - Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2014-04-14.

Details
Lecturer(s): Hemetsberger, A Co-author(s): Gabl, S; Stoeckl, V.E: "Netnographing Social Networks" - how to deal with massive qualitative online data.
Forschungsklausur des Forschungszentrums Strategie - Innovation - Marke, Oberriss, 2014-07-03.


Poster Presentation
Details
Lecturer(s): Stöckl, V.E. Co-author(s): Gabl, S; von Wallpach, S; Hemetsberger, A: One for All and All for the Brand? Discursive Struggles For Solidarization in Times of Brand Crisis.
Consumer Culture Theory Conference 2014 (CCT 2014), Helsinki, 2014-06-27. (Web link)


Guest Lectures

Guest Lecture
Details
Lecturer(s): Hemetsberger, A: "Anders-sein".
York University, Toronto, 2014-10-14.

Details
Lecturer(s): Hemetsberger, Andrea: Narratives of Motherhood.
Université de Paris 9 - Dauphine, Paris, 2014-02-13.

Details
Lecturer(s): Stoeckl, V.E Co-author(s): Galb, S; von Wallpach, S; Hemetsberger, A: One for all and all for the Brand? Discursive Struggles for Solidarisation in Times of Brand Crisis.
Lund University, Lund, 2014-05-01.


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Details
Lecturer(s): Hemetsberger, Andrea; Mühlbacher, Hans: Marke als Prozess (Audi Brand Strategy Meeting).
Audi AG, Ingolstadt, 2014-04-07.

Details
Lecturer(s): Stoeckl, V Co-author(s): Gabl, S; von Wallpach, S; Hemetsberger, A: Perspektiven und Impulse aus der Markenforschung.
BrustGesundheitZentrum Tirol, Innsbruck, 2014-07-01 - 2014-07-31.




Projects, scholarships and other third-party funds 2014

Research Projects

Details
Auer, Manfred; Von Wallpach, Sylvia; Hemetsberger, Andrea; Peters, Mike: EBKOM. Employer brands als kommunikative Schnittstelle zwischen ArbeitgeberInnen und ArbeitnehmerInnen.
Land Tirol, Translational Research
2014-04-01 - 2017-03-31

Details
Hemetsberger, Andrea: Analyse von Markenassoziation.
Freunde der Innsbrucker Marketer
2013-06-01 - 2015-05-31

Details
Hemetsberger, Andrea; Von Wallpach, Sylvia: MSS. Multisensory Sculpting.
Freunde der Innsbrucker Marketer
2013-01-07 - 2014-12-31




Organisation of Events 2014

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Reviewerin, French-Austrian-German Workshop on Consumer Behavior 2014, Paris, Frankreich, 2014-04-24 - 2014-04-25.

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.

Details
Hemetsberger, Andrea; Plank, Sarah: Organisation des Methodenmix 2014/1 - Hermeneutic Video Analysis, 10.-12. März 2014, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going. (Web link)

Details
Hemetsberger, Andrea; Plank, Sarah: Organisation des Publikationszirkels 2014/1 - Psychology & Marketing, Leitung: Rajan Nataraajan, 08.05.2014, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going. (Web link)

Details
Hemetsberger, Andrea; Zipperle-Mirwald Eva: Organisation des Methodenmix 2014/02: Das EconLab, 12.06.2014, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.




Professional Posts and Affiliations 2014

Details
Hemetsberger, A: Mitglied der Berufungskommission §98 Professur Betriebswirtschaftslehre mit dem Schwerpunkt Organisation (2)".
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2014-06-24 - 2015-05-05.

Details
Hemetsberger, A: Vorsitzende der Habilitationskommission Dr. Reinhard Grohs.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2014-05-01 - 2014-10-31.

Details
Hemetsberger, A: Wissenschaftliche Leiterin.
Brand Research Laboratory, Innsbruck, 2014-01-01 on-going.

Details
Hemetsberger, A: Einzelgutachten.
Deutsche Forschungsgemeinschaft (DFG), Bonn, 2014-01-01 - 2014-12-31.

Details
Hemetsberger, A: Gutachten im Habilitationsverfahren Dr. Chris Horbel.
Universität Bayreuth, Bayreuth, 2014-01-01 - 2014-12-31.

Details
Hemetsberger, A: Mitglied der Habilitationskommission Dr. Silvia Jordan.
Leopold-Franzens-Universität Innsbruck, Innsbruck, 2013-11-27 - 2014-04-02.

Details
Hemetsberger, A: Vorsitzende der Berufungskommission "Betriebswirtschaftslehre mit dem Schwerpunkt Marketing".
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2013-06-28 - 2015-12-31. (Web link)

Details
Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Mitglied der Habilitationskommission Dr. Jochen Hirschle.
Leopold-Franzens-Universität Innsbruck - Fakultät für Politikwissenschaft und Soziologie, Innsbruck, 2013-01-01 - 2014-05-22. (Web link)

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Stellvertretende Leiterin des Instituts für Strategisches Management, Marketing und Tourismus.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-03-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Details
Hemetsberger, Andrea: Stellvertretende Leiterin.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-01-01 - 2015-12-31.

Details
Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Vorstand SOWI-Holding.
Leopold-Franzens-Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Sprecherin der Forschungsplattform 'Organizations & Society'.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2014

Supervision of Student Theses

Details
Hemetsberger, Andrea: Kogler, Stephanie: Firestorms on Facebook: A Sociology of Knowledge Approach to Discourse in Social Media Crises based on the example of Nestle and Greenpeace (2014 - 2015).

Details
Hemetsberger, Andrea: Beilhack, Marcella Olivia: PERCEPTUAL PROCESSING STYLES AND THEIR INFLUENCE ON MULTISENSORY EXPERIENCES (2014).

Details
Hemetsberger, Andrea: Binder, Katrin: ANDERS - SEIN - IN PURSUIT OF BEING DIFFERENT (2014).

Details
Hemetsberger, Andrea: Brennsteiner, Christina: JOURNEY TO, THROUGH AND BACK FROM UTOPIA
NEGOTIATING OLYMPIC PARADOXES (2014).

Details
Hemetsberger, Andrea: Daia, Marilena: ME AND MY BRANDS DURING A YEAR ABROAD - VIRTUAL SELF - CHANGES AND CHANGES IN BRAND RELATIONSHIP DURING A STUDENT'S YEAR ABROAD (2014).

Details
Hemetsberger, Andrea: Gallion, Suzanne Marie: UNDERSTANDING BRAND MEANING CO-CREATION FROM A BRAND INTERESSEMENT AND BRAND ENROLMENT PERSPECTIVE (2014).

Details
Hemetsberger, Andrea: Goßner, Denise: BRANDS AS ACTION NETS (2014).

Details
Hemetsberger, Andrea: Kerti, Tim: THE EFFECT OF GLOBAL AND LOCAL PROCESSING STYLES ON THE EVALUATION OF CONGRUENT AND INCONGRUENT STIMULI - THE GIFT BOX EXPERIMENT (2014).

Details
Hemetsberger, Andrea: Kohl, Clemens Manfred: THE EFFECT OF GLOBAL AND LOCAL PROCESSING STYLES ON THE EVALUATION OF CONGRUENT AND INCONGRUENT STIMULI - THE GIFT BOX EXPERIMENT (2014).

Details
Hemetsberger, Andrea: Kössner, Eva-Maria: THE PSYCHOLOGICAL PERSPECTIVE ON HEALTH BRANDING: INDIVIDUAL'S RISK PERCEPTION AND COPING STRATEGIES CONCERNING BREAST CANCER (2014).

Details
Hemetsberger, Andrea: Pichler, Lisa: PERCEPTUAL PROCESSING STYLES AND THEIR INFLUENCE ON MULTISENSORY EXPERIENCES (2014).

Details
Hemetsberger, Andrea: Purtscheller, Christina: An Investigation of Stakeholder Identity and Brand Identity Co-Creation (2014).

Details
Hemetsberger, Andrea: Reiter, Juliana: LUXURY ACROSS GENERATIONS:
LUXURY EXPERIENCES OVER THE LIFE COURSE OF TWO GENERATIONS (2014).

Details
Hemetsberger, Andrea: Schweninger, Sandra: Who's gonna drive you home?
Investigating consumer-brand identification in the car industry
The example of Audi (2014).

Details
Hemetsberger, Andrea: Sposta, Alina: CULTURAL PERSPECTIVES ON HEALTH BRANDING: ANALYSING BREAST CANCER DISCOURSE IN THE MEDIA (2014).

Details
Hemetsberger, Andrea: Husemann, Katharina Charlotte: Toward an Understanding of Social Conflict in Consumption Contexts (2013 - 2014).

Details
Hemetsberger, Andrea: Wurzer, Anna Maria: Entscheidungen leicht gemacht:
Der Einfluss von Körperhaltungen auf Kaufentscheidungen (2013 - 2014).

Details
Hemetsberger, Andrea: Pritz, Lisa-Maria Franziska: A Lifecourse Perspective on Luxury (2012 - 2014).

Details
Hemetsberger, Andrea; Brandl, Julia: Gabl, Sabrina: Multiplicities and Paradoxes in Branding (2014 - 2016).

Details
Hemetsberger, Andrea; Dalli, Daniele: Stöckl, Verena Elisabeth: Marketing and Moralism: Conceptual and Empirical Advances (2014 - 2015).


Other academic activities

Details
Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Details
Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2013

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Details
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Details
Hemetsberger, A.; Bauer, M.; von Wallpach, S.; Broger, K. (2013): “On Transit” – Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life.
In: Marketing - Zeitschrift für Forschung und Praxis / Journal of Research and Management 35/1, pp. 40 - 49. (Web link)


Journal Article (Proceedings Paper)
Details
Gabl, Sabrina; Stoeckl, Verena; Hemetsberger, Andrea (2013): The Two Sides of the Gold Medal. Paradoxes of the Olympic Experience.
In: Advances in Consumer Research 41, pp. 367 - 372. (Web link)

Details
Hemetsberger, A; Bauer, M; von Wallpach, S (2013): ‘All in Good Time’: Narratives of Luxury Experience in Transition to Motherhood.
In: Advances in Consumer Research 10, pp. 287 - 288.


Book Chapter (Original Paper)
Details
Hemetsberger, A (2013): Crowdsourcing.
In: Belk, R.; Llamas, R.: The Routledge Companion to Digital Consumption. London; New York [u.a.]: Routledge, ISBN 978-0-415-67992-3, pp. 159 - 170. (Web link)

Details
Mühlbacher, Hans; Hemetsberger, Andrea (2013): Brands as Processes and their Outcomes – A social representations perspective.
In: Scholderer, Joachim; Brunsø, Karen: Marketing, Food and the Consumer. Festschrift in Honour of Klaus G. Grunert. Pearson Longman, ISBN 9781782735267, pp. 31 - 46.


Proceedings Article (Full Paper)
Details
von Wallpach, S; Hemetsberger, A (2013): Brands as Action Nets.
In: Karaosmanoğlu, Elif; Elmadağ Baş, Banu A.: 42nd Annual EMAC Conference "Lost in Translation - marketing in an interconnected world". Online Proceedings. Brüssel: European Marketing Academy, p. online/elektr..

Details
von Wallpach, S; Hemetsberger, A; Kornum, N (2013): Understanding Processes of Multi-Stakeholder Brand-Interessement.
In: Karaosmanoğlu, Elif; Elmadağ Baş, Banu A.: 42nd Annual EMAC Conference "Lost in Translation - marketing in an interconnected world". Conference Proceedings. Brüssel: European Marketing Academy, pp. 364 - 370. (Web link)


Proceedings Article (Abstract)
Details
von Wallpach, S; Hemetsberger, A (2013): Brands as Action Nets.
In: Karaosmanoğlu, Elif; Elmadağ Baş, Banu A.: 42nd Annual EMAC Conference "Lost in Translation - marketing in an interconnected world". Conference Proceedings. Brüssel: European Marketing Academy, p. 207. (Web link)


Media Contributions

Contribution to Telecast
Details
Hemetsberger, Andrea: Interview "Wahlkampf-Klassiker".
In: ORF - Landesstudio Tirol of 2013-04-17. (Web link)


Contribution to Radio Programme
Details
Hemetsberger, A: Mit guten Verkäufern dem Online-Kauf entgegen wirken.
In: ORF - Landesstudio Tirol of 2013-11-07.




Lectures 2013

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Bauer, M; von Wallpach, S; Hemetsberger, A: "All in good time": narratives of luxury experience in Transition to motherhood.
European Conference of the Association for Consumer Research 2013 (EACR 2013), Barcelona, 2013-07-05. (Web link)

Details
Lecturer(s): Gabl, S; Stöckl, V; Hemetsberger, A: The Two Sides of the Gold Medal: Paradoxes of the Olympic Experience.
Association for Consumer Research Conference 2013: Making a Difference, Chicago, 2013-10-06. (Web link)

Details
Lecturer(s): Hemetsberger, A Co-author(s): von Wallpach, S: Brands as Action Nets.
42nd European Marketing Academy Conference (EMAC), Istanbul, 2013-06-05. (Web link)

Details
Lecturer(s): von Wallpach, S Co-author(s): Hemetsberger, A; Kornum, N: Understanding processes of multi-stakeholder brand-interessment.
42nd European Marketing Academy Conference (EMAC), Istanbul, 2013-06-06. (Web link)


Lecture at Expert Conference
Details
Lecturer(s): Hemetsberger, A: The Democratization of Markets - Practices of Sharing.
Euregio Research Coorperation Day, Bozen, 2013-10-24. (Web link)


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, A: Die Forschungsplattform - Strategie und Aktivitäten.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2013-12-16. (Web link)

Details
Lecturer(s): Hemetsberger, A: Die Forschungsplattform - Strategie und Aktivitäten, Begrüßung und Bericht.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2013-03-25. (Web link)

Details
Lecturer(s): Hemetsberger, Andrea: Begrüßung & Bericht.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2013-12-16.


Guest Lectures

Guest Lecture
Details
Lecturer(s): Hemetsberger, A: "Because I'm worth it" - Luxury and the Construction of Consumer Selves.
Université de Paris 9 - Dauphine, Paris, 2013-02-07.


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Details
Lecturer(s): Hemetsberger, A: "Konflikte, Skulpturen und Gerüchte - eine Markengeschichte in 3 Akten" im Rahmen der Band Ventures.
Brand Research Laboratory, Innsbruck, 2013-06-11. (Web link)

Details
Lecturer(s): Hemetsberger, A: Sharpening our Brand for Fundraising.
SOS Kinderdorf, Innsbruck, 2013-05-15. (Web link)

Details
Lecturer(s): Hemetsberger, A: Einführung in das Brand Management.
Management Center Innsbruck (MCI), Innsbruck, 2013-02-01 - 2013-02-02.




Projects, scholarships and other third-party funds 2013

Research Projects

Details
Hemetsberger, Andrea: Analyse von Markenassoziation.
Freunde der Innsbrucker Marketer
2013-06-01 - 2015-05-31

Details
Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31

Details
Hemetsberger, Andrea; Mühlbacher, Hans: Innovation Contests.
Hyve Innovation Community GmbH
2010-11-02 - 2013-04-30

Details
Hemetsberger, Andrea; Von Wallpach, Sylvia: MSS. Multisensory Sculpting.
Freunde der Innsbrucker Marketer
2013-01-07 - 2014-12-31




Organisation of Events 2013

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, A.: Moderation und Organisation des Publikationszirkels 2013/2: Academy of Management Review & Organization Science, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going. (Web link)

Details
Hemetsberger, A; Husemann, K: Organisatorische und wissenschaftliche Leitung, 2nd Brand Camp, Obergurgl, Österreich, 2013-01-27 - 2013-01-29. (Web link)

Details
Hemetsberger, Andrea: Reviewerin, 2nd Brand Camp, Obergurgl, Österreich, 2013-01-27 - 2013-01-29. (Web link)

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.

Details
Hemetsberger, Andrea; Plank, Sarah: Organisation des Methodenmix 2013 Spezial Methoden Mix -Bayesian Modeling for Marketing, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going. (Web link)

Details
Hemetsberger, Andrea; Plank, Sarah: Organisation des Workshops „Rekonstruktive Analyse: Hermeneutische und kategorisierende Verfahren in der sozialwissenschaftlichen Textanalyse", Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Plank, Sarah: Organisation und Moderation des Methodenmix 2013/1 "Evaluating and Conducting Behavioral Experiments", Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Plank, Sarah; Zipperle-Mirwald, Eva: Organisation des Methodenmix 2013/2 "Multilevel Modeling and Analysis using Mplus", Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2013/1: How to Publish in the Journal of Management Studies & Human Relations, Leitung: Dan Kärreman & Andre Spicer, 30.01.2013, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Publikationszirkels 2013/2: How to Publish in Academy of Management Review & Organization Science, Leitung: Shahzad Ansari. 10.07.2013, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Spezial Methodenmix 2013: An introduction to the advanced brand concept map, 03.09.2013, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.




Professional Posts and Affiliations 2013

Details
Hemetsberger, A: Mitglied der Habilitationskommission Dr. Silvia Jordan.
Leopold-Franzens-Universität Innsbruck, Innsbruck, 2013-11-27 - 2014-04-02.

Details
Hemetsberger, A: Vorsitzende der Berufungskommission "Betriebswirtschaftslehre mit dem Schwerpunkt Marketing".
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2013-06-28 - 2015-12-31. (Web link)

Details
Hemetsberger, A: Reviewing.
European Journal of Marketing, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewing.
Journal of Brand Management, 2013-01-01 on-going. (Web link)

Details
Hemetsberger, A: Mitglied der Habilitationskommission Dr. Jochen Hirschle.
Leopold-Franzens-Universität Innsbruck - Fakultät für Politikwissenschaft und Soziologie, Innsbruck, 2013-01-01 - 2014-05-22. (Web link)

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Stellvertretende Leiterin des Instituts für Strategisches Management, Marketing und Tourismus.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-03-01 - 2016-12-31.

Details
Hemetsberger, Andrea: Mitglied in der Vorjury und Hauptjury der BTV Trophy.
Bank für Tirol und Vorarlberg (BTV), Innsbruck, 2013-01-01 on-going.

Details
Hemetsberger, Andrea: Stellvertretende Leiterin.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2013-01-01 - 2015-12-31.

Details
Hemetsberger, Andrea: Mitglied der Berufungskommission "§98 Professur Betriebswirtschaftslehre mit dem Schwerpunkt Organisation".
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2012-11-28 - 2013-06-20.

Details
Hemetsberger, Andrea: Mitglied der Kommission bei der Defensio der Abschlussarbeiten an der LIMAK.
LIMAK (Austrain Business School), Linz, 2012-03-30 - 2013-03-30.

Details
Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Vorstand SOWI-Holding.
Leopold-Franzens-Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Sprecherin der Forschungsplattform 'Organizations & Society'.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2013

Supervision of Student Theses

Details
Hemetsberger, Andrea: Husemann, Katharina Charlotte: Toward an Understanding of Social Conflict in Consumption Contexts (2013 - 2014).

Details
Hemetsberger, Andrea: Wurzer, Anna Maria: Entscheidungen leicht gemacht:
Der Einfluss von Körperhaltungen auf Kaufentscheidungen (2013 - 2014).

Details
Hemetsberger, Andrea: Griemann, Andrea Julia: The Transformative Power of Brand-Related Places (2013).

Details
Hemetsberger, Andrea: Linser, Kevin Alexander: Brands as Social Processes - A Social Mediation Perspective (2013).

Details
Hemetsberger, Andrea: Maurer, Rene Andreas: Narratives in the Pre-Release Phase of New Products (2013).

Details
Hemetsberger, Andrea: Probst, Ingrid: LUXURY EXPERIENCES OVER THE LIFE COURSE: INSIGHTS INTO GENERATION Y (2013).

Details
Hemetsberger, Andrea: Reusch, Carina Apollonia: Paradoxes of Sharing with Strangers - The Case of Couchsurfing (2013).

Details
Hemetsberger, Andrea: Zenari, Michela: Social Practices of Sharing out in a Non-Commercial Setting: The Case of Bookcrossing.com (2013).

Details
Hemetsberger, Andrea: Pritz, Lisa-Maria Franziska: A Lifecourse Perspective on Luxury (2012 - 2014).

Details
Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).


Other academic activities

Details
Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Details
Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2012

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Details
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Proceedings Paper)
Details
Gabl, Sabrina; Hemetsberger, Andrea (2012): Collective Authentication.
In: Advances in Consumer Research 40, pp. 553 - 560.

Details
Hemetsberger, Andrea; von Wallpach, Sylvia; Bauer, Martina (2012): “Because I’m Worth It” – Luxury and the Construction of Consumers’ Selves.
In: Advances in Consumer Research 40, pp. 483 - 489. (Web link)

Details
Hemetsberger, Andrea; Weinberger, Ralf (2012): In Pursuit of Being Different.
In: Advances in Consumer Research 40, pp. 502 - 509. (Web link)


Book Chapter (Original Paper)
Details
Hemetsberger, Andrea (2012): The Democratization of Markets through Participative and Collaborative Practices.
In: Weber, Wolfgang.; Thoma, Michael; Ostendorf, Annette; Chisholm, Lynne: Democratic Competences and Social Practices in Organizations. Wiesbaden: VS Verlag für Sozialwissenschaften, ISBN 978-3-531-19630-5, pp. 17 - 33. (Web link)


Proceedings Article (Full Paper)
Details
Bauer, Martina; Von Wallpach, Sylvia; Hemetsberger, Andrea (2012): Luxury & Myself – How Luxury Experiences Contribute To Consumer Selves.
In: Rita, Paulo: 41th EMAC Conference "Marketing to Citizens - Going beyond Customers and Consumers". Online Proceedings. Brüssel: European Marketing Academy, p. online/elektr..

Details
Broger, Katrin; Hemetsberger, Andrea; Bauer, Martina; Von Wallpach; Sylvia (2012): "On Transit" - Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life.
In: Von Wallpach, Sylvia: Proceedings of the French-Austrian-German Workshop on Consumer Behavior. Innsbruck: Leopold-Franzens-Universität Innsbruck, elektronisch. (Web link)

Details
Hemetsberger, Andrea (2012): ‘Let the Source be with you!’ – Practices of Sharing in Free and Open-Source Communities.
In: Sützl, Wolfgang; Stadler, Felix; Maier, Roland; Hug, Theo: Media, Knowledge And Education: Cultures And Ethics Of Sharing/ Medien – Wissen – Bildung: Kulturen Und Ethiken Des Teilens. Innsbruck: innsbruck university press (IUP), ISBN 978-3-902811-74-5, pp. 117 - 130. (Web link)


Proceedings Article (Abstract)
Details
Bauer, Martina; Von Wallpach, Sylvia; Hemetsberger, Andrea (2012): Luxury & Myself – How Luxury Experiences Contribute To Consumer Selves.
In: Rita, Paulo: 41th EMAC Conference "Marketing to Citizens - Going beyond Customers and Consumers". Conference Proceedings. ISCTE Business School, Lisbon, 22-25 May 2012. Brüssel: European Marketing Academy, ISBN 978-989-732-004-0, p. 354. (Web link)


Media Contributions

Newspaper Article
Details
Bauer, Martina; Von Wallpach, Sylvia; Hemetsberger, Andrea: Die Individualität von Luxus.
In: wissenswert - Magazin der Leopold-Franzens-Universität Innsbruck of 2012-02-01.

Details
Hemetsberger, Andrea: Interview "Im Netz liegt das große Werbepotenzial in der interaktiven Kommunikation".
In: Tiroler Tageszeitung of 2012-10-28.

Details
Hemetsberger, Andrea: TT-Interview zum Stratos-Sprung von Felix Baumgartner für „Die Heldentat und ihre Vermarktung“ von Matthias Christler.
In: Tiroler Tageszeitung of 2012-10-16.




Lectures 2012

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Bauer, Martina Co-author(s): Hemetsberger, Andrea: Because I’m Worth It – Luxury and the Construction of Consumers’ Selves.
Association for Consumer Research (ACR) North American Conference 2012, Vancouver, 2012-10-05.

Details
Lecturer(s): Gabl, Sabrina Co-author(s): Hemetsberger, Andrea: Collective Authentication.
Association for Consumer Research (ACR) North American Conference 2012, Vancouver, 2012-10-06.

Details
Lecturer(s): Von Wallpach, Sylvia Co-author(s): Bauer, Martina; Hemetsberger, Andrea: Luxury & Myself – How Luxury Experiences Contribute to Consumer Selves.
41st European Marketing Academy Conference (EMAC), Lissabon, 2012-05-24. (Web link)

Details
Lecturer(s): Weinberger, Ralf Co-author(s): Hemetsberger, Andrea: In Pursuit of Being Different.
Association for Consumer Research (ACR) North American Conference 2012, Vancouver, 2012-10-06.


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2012-12-17.

Details
Lecturer(s): Hemetsberger, Andrea: Vorstellung der Forschungsplattform Organizations & Society.
Zukunftsplattform Obergurgl 2012 der Universität Innsbruck, Obergurgl, 2012-11-17. (Web link)

Details
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform: Strategie und Aktivitäten.
Frühjahrstreffen der Forschungsplattform 'Organizations and Society', Innsbruck, 2012-03-26. (Web link)

Details
Lecturer(s): Hemetsberger, Andrea Co-author(s): Bauer, Martina: Gestaltung eines Round Tables zum Thema "Luxury and Self".
Forschungsklausur - Institut Strategisches Management, Marketing und Tourismus, Matrei, 2012-02-08.

Details
Lecturer(s): Hemetsberger, Andrea Co-author(s): Von Wallpach, Sylivia: Vortrag "Brands as Action Nets".
Multi-stakeholder branding meeting 2012, Innsbruck, 2012-03-16.

Details
Lecturer(s): Hemetsberger, Andrea; Becker, Albrecht: Gestaltung eines Round Tables zum Thema ‘Die Zukunft von ‚Organizations & Society‘ – Strategien und Themen'.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2012-12-17.


Poster Presentation
Details
Lecturer(s): Von Wallpach, Sylvia Co-author(s): Hemetsberger, Andrea: Brands as Action Nets.
41st European Marketing Academy Conference (EMAC), Lissabon, 2012-05-24. (Web link)


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Details
Lecturer(s): Hemetsberger, Andrea: Einführung in das Brand Management.
Management Center Innsbruck (MCI), Innsbruck, 2012-03-13 - 2012-03-14.




Projects, scholarships and other third-party funds 2012

Research Projects

Details
Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31

Details
Hemetsberger, Andrea; Mühlbacher, Hans: Innovation Contests.
Hyve Innovation Community GmbH
2010-11-02 - 2013-04-30




Organisation of Events 2012

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Reviewerin, French-Austrian-German Workshop (F-A-G), Innsbruck, Österreich, 2012-11-29 - 2012-12-01. (Web link)

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.

Details
Hemetsberger, Andrea; Plank, Sarah: Organisation des Methodenmix 2012/02: Discourse Network Analysis - DNA, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2012/1: How to Publish in Management Science, Leitung: Michael Kirchler, 28.3.2012, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2012/2: How to Publish in Scand. Journal of Management & Internat. Journal of Knowledge Management Studies, Leitung: Alexander Styhre, 25.4.2012, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Methodenmix 2012/01: Experimentelle Designs in der Primingforschung, 18.01.2012, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Zipperle-Mirwald, Eva; Hemetsberger, Andrea: Organisation, Workshop: Hermeneutische Textanalyse - “Qualitative Leitfadeninterviews: Von der Forschungsfragestellung zum Gesprächsleitfaden“, Innsbruck, Österreich, 2012-01-03 - 2012-01-05. (Web link)




Professional Posts and Affiliations 2012

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Mitglied der Berufungskommission "§98 Professur Betriebswirtschaftslehre mit dem Schwerpunkt Organisation".
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2012-11-28 - 2013-06-20.

Details
Hemetsberger, Andrea: Mitglied der Kommission bei der Defensio der Abschlussarbeiten an der LIMAK.
LIMAK (Austrain Business School), Linz, 2012-03-30 - 2013-03-30.

Details
Hemetsberger, Andrea: Reviewing.
Journal of Marketing Communications, 2012-01-01 - 2012-12-31.

Details
Hemetsberger, Andrea: Mitglied der Berufungskommission "Business Administration with a focus on Knowledge Management".
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-06-20 - 2012-05-09.

Details
Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Vorstand SOWI-Holding.
Leopold-Franzens-Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Schmalenbachs Zeitschrift für betriebliche Forschung / Schmalenbach Business Review (zfbf/sbr), Düsseldorf, 2011-01-01 - 2012-12-31.

Details
Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Sprecherin der Forschungsplattform 'Organizations & Society'.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2012

Awards and Honours

Details
Hemetsberger, Andrea: Shelby D. Hunt Award for the most frequently cited article 2007-2012 in the Journal of Macromarketing (2012). (Web link)


Supervision of Student Theses

Details
Hemetsberger, Andrea: Pritz, Lisa-Maria Franziska: A Lifecourse Perspective on Luxury (2012 - 2014).

Details
Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).


Other academic activities

Details
Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Details
Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).




Publications 2011

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
Details
Hemetsberger, Andrea: Mitglied des Editorial Boards - Marketing ZFP - Journal of Research and Management, 2011-07-01 on-going.


Contributions to Books / Journals

Journal Article (Original Paper)
Details
Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (2011): My Little Luxury: A Consumer-Centred, Experiential View.
In: Marketing - Zeitschrift für Forschung und Praxis / Journal of Research and Management 1, pp. 57 - 67. (Web link)


Journal Article (Meeting-Abstract)
Details
Hemetsberger, Andrea (2011): "Hey, What's in It For Us?" How to Initiate and Maintain Participation and Collaboration with Creative Consumer Crowds.
In: Advances in Consumer Research 39, pp. 170 - 171. (Web link)


Proceedings Article (Full Paper)
Details
Kjeldgaard, Dannie; Hemetsberger, Andrea; Luomala, Harri; Mastrangelo, Dania; Pecoraro, Maria; Ostberg, Jacob; Pichler, Elisabeth A. (2011): Revisiting the Euroconsumer: Insights from a Multi-sited Study of the Cultural Meanings of Coffee Consumption.
In: Bradshaw, Alan; Hackley, Chris; Maclaran, Pauline: European Advances in Consumer Research 9. European Advances in Consumer Research, pp. 367 - 372. (Web link)


Proceedings Article (Abstract)
Details
Hemetsberger, Andrea; Dalli, A.; Cova, B. (2011): Consumption communities as agents of change in the market process.
In: 6TH Workshop on Interpretive Consumer Research. Book of Abstracts; May 6 - 7, 2011 Odense, Denmark. Odense: University of Southern Denmark.

Details
von Wallpach, Sylvia; Hemetsberger, Andrea (2011): Multi-stakeholder brand identity.
In: Makovec Brencic, M. et al.: 40th European Marketing Academy (EMAC) Conference "The Day After". Conference Proceedings. Brüssel: European Marketing Academy, ISBN 978-961-240-211-2.


Media Contributions

Newspaper Article
Details
Hemetsberger, Andrea: Interview und redaktioneller Beitrag zum Thema "Programmieren, um die Welt zu verändern".
In: wissenswert - Magazin der Leopold-Franzens-Universität Innsbruck of 2011-06-21. (Web link)




Lectures 2011

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Hemetsberger, Andrea: “‘Let the Source be with you!’ – Practices of Sharing in Free and Open-Source Communities”.
Workshop Media, Knowledge & Education: Cultures and Ethics of Sharing, Innsbruck, 2011-10-19.

Details
Lecturer(s): Hemetsberger, Andrea: “Hey, What‘s in It For Us?” How to Initiate and Maintain Participation and Collaboration with Creative Consumer Crowds.
Association for Consumer Research (ACR) North American Conference 2011, St. Louis, 2011-10-14.

Details
Lecturer(s): Hemetsberger, Andrea Co-author(s): Dalli, A.; Cova; B.: Consumption communities as agents of change in the market process.
6th Workshop on Interpretive Consumer Research, Odense, 2011-05-07. (Web link)

Details
Lecturer(s): von Wallpach, Sylvia Co-author(s): Hemetsberger, Andrea: Multi-stakeholder brand identity.
40th European Marketing Academy (EMAC) Conference - "The Day After", Ljubliana, 2011-05-24. (Web link)


Lecture at Expert Conference
Details
Lecturer(s): Hemetsberger, Andrea: Vortrag "Organizational Brands as Action Nets" - keynote lecture im Rahmen des SOS Kinderdorf.
Internationales Markensymposium 2011, Wien, 2011-11-16.


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform - Strategie und Aktivitäten.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2011-12-12.

Details
Lecturer(s): Hemetsberger, Andrea: „Plattform Forschung“ Zukunft Forschung – Forschung in der Zukunft.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2011-12-12.

Details
Lecturer(s): Hemetsberger, Andrea: Forschungstätigkeit und Forschungsausrichtung des Marketing/Branding Teams der Universität Innsbruck.
Forschungskooperations-Kick-off Meeting mit dem Forschungszentrum Consumer Studies der Southern Denmark University, Odense, Innsbruck, 2011-09-30.

Details
Lecturer(s): Mühlbacher, Hans; Hemetsberger, Andrea: Meet the Editor, Journal of Business Research.
Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, 2011-06-22.




Projects, scholarships and other third-party funds 2011

Research Projects

Details
Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31

Details
Hemetsberger, Andrea; Mühlbacher, Hans: Innovation Contests.
Hyve Innovation Community GmbH
2010-11-02 - 2013-04-30




Organisation of Events 2011

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.

Details
Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2011/1 am 06.09.2011: How to Publish in the Journal of Organizational Behavior, Leitung: Wolfgang Weber & Christine Unterrainer, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Zipperle, Eva: Organisation des Publikationszirkels 2011/2 am 22.06.2011: How to Publish in the Journal of Business Research, Leitung: Hans Mühlbacher & Andrea Hemetsberger, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Zipperle, Eva: Organisation des Spezial Publikationszirkels 2011: Academic Writing, Leitung: Natalie Reid, 19.-21.09. 2011, Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, Österreich, 2011-06-09 on-going.

Details
Hemetsberger, Andrea; Zipperle, Eva: Organisation und Moderation, ‚Diskurs im Sitzwohl‘ –Kamingespräche für Advanced Researchers der Forschungsplattform Organizations & Society, Thema: Fetische des Konsums – was leistet die Systemtheorie für die Forschung? Leitung: Kai-Uwe Hellmann, Innsbruck, Österreich, 2011-03-04.

Details
Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Methodenmix 2011/03: GABEK®: Neue Tools in WinRelan®, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Zipperle-Mirwald, Eva: Organisation des Spezial Methodenmix: Automated Content Analysis for Organizational and Marketing Research, 18.05.2011, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.

Details
Hemetsberger, Andrea; Zipperle-Mirwald Eva: Zipperle-Mirwald Eva: Organisation des Methodenmix 2011/02: Social Network Analysis, 04.05.2011, Veranstaltungsreihe "Methodenmix" der FP Organization and Society, Innsbruck, Österreich, 2011-03-09 on-going.




Professional Posts and Affiliations 2011

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Mitglied der Berufungskommission "Business Administration with a focus on Knowledge Management".
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-06-20 - 2012-05-09.

Details
Hemetsberger, Andrea: Gutachterin.
Organization Studies, London, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Mitglied der Curriculumskommission.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Vorstand SOWI-Holding.
Leopold-Franzens-Universität Innsbruck - SoWi-Holding, Innsbruck, 2011-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Schmalenbachs Zeitschrift für betriebliche Forschung / Schmalenbach Business Review (zfbf/sbr), Düsseldorf, 2011-01-01 - 2012-12-31.

Details
Hemetsberger, Andrea: Reviewerin.
Journal of Interactive Marketing, 2011-01-01 - 2011-12-31.

Details
Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Sprecherin der Forschungsplattform 'Organizations & Society'.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Consumption, Markets & Culture, 2010-01-01 - 2011-12-31.

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Gutachtertätigkeit.
Tiroler Wissenschaftspreis, Innsbruck, 2008-01-01 - 2011-12-31.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2011

Supervision of Student Theses

Details
Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).


Other academic activities

Details
Hemetsberger, Andrea: Gastprofessur an der ESSEC Business School, Paris im MBA Programm "International Luxury Brand Management" (2011 on-going).

Details
Hemetsberger, Andrea: Gastprofessur an der Université Paris-Dauphine, Paris, Frankreich (2011 on-going).

Details
Hemetsberger, Andrea: Professoren-Ruf durch die Leopold-Franzens-Universität Innsbruck (2011).




Publications 2010

Contributions to Books / Journals

Journal Article (Proceedings Paper)
Details
Hemetsberger, Andrea; Kittinger-Rosanelli, Christine; Müller, Barbara (2010): “Grandma’s Fridge is Cool”. The Meaning of Retro Brands for Young Consumers.
In: Advances in Consumer Research 38. (Web link)

Details
Schroll, Roland; Hemetsberger, Andrea; Füller, Johann (2010): Fine Feathers Make Fine Birds - Community Brands and Branded Communities.
In: Advances in Consumer Research 38. (Web link)

Details
Weinberger, Ralf; Hemetsberger, Andrea (2010): Men, Bags, and the City – Male’s Adoption of Non-Traditional Gender Aesthetics.
In: Advances in Consumer Research 38. (Web link)


Proceedings Article (Full Paper)
Details
Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (2010): Everyday luxuries - A consumer-centered view of luxury.
In: French - Austrian - German Workshop on Consumer Behaviour "From Smart Shopping to Luxury, from Aldi to Dior: Consumption Styles in the Early 2000s". 29 September - 1 October 2010, Saarbrücken, Germany. Saarbrücken: Universität des Saarlandes.

Details
Hemetsberger, Andrea (2010): The Invisible Coat-tail: Successful Collaboration in Open-Source Communities.
In: Hug, Theo; Maier, Ronald: Medien - Wissen - Bildung. Explorationen visualisierter und kollaborativer Wissensräume. Innsbruck: innsbruck university press (IUP) (= Conference Series), ISBN 978-3-902719-65-2, pp. 165 - 176.

Details
Hemetsberger, Andrea; Kittinger-Rosanelli, Christine; Müller, Barbara (2010): The Meaning of Retro Brands for Young Consumers.
In: Proceedings of the 6th International Conference "Thought Leaders in Brand Management". Lugano, Switzerland, 18-20 April 2010. Lugano: Università della Svizzera italiana, ISBN 978-88-6101-006-2.


Proceedings Article (Abstract)
Details
Hemetsberger, Andrea; Emrich, Oliver; Rudolph, Thomas (2010): Motivational Directions in “fun”-oriented Online Behavior.
In: Beckmann, Suzanne C.; Ringberg, Torsten; Ritter, Thomas: 39th EMAC Conference "The Six Senses – The Essentials of Marketing". Conference Proceedings. Copenhagen, 1-4 June 2010. Brüssel: European Marketing Academy, ISBN 978-87-92569-01-1.

Details
Hemetsberger, Andrea; Hoppe, Melanie; Matzler, Kurt; Mühlbacher, Caroline; Pichler, Elisabeth A. (2010): Sensing and Experiencing the Transformative Power of Private Brands – An Investigation into Passionate Consumption of Lingerie.
In: Beckmann, Suzanne C.; Ringberg, Torsten; Ritter, Thomas: 39th EMAC Conference "The Six Senses – The Essentials of Marketing". Conference Proceedings. Copenhagen, 1-4 June 2010. Brüssel: European Marketing Academy, ISBN 978-87-92569-01-1.




Lectures 2010

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Hemetsberger, Andrea: Revisiting the Euroconsumer: Insights from a Multi-sited Study of the Cultural Meanings of Coffee Consumption.
European Association for Consumer Research Conference 2010, London, 2010-07-02.

Details
Lecturer(s): Hemetsberger, Andrea: Talking to Creative Consumer Crowds in the Age of Networked Marketing.
39th European Marketing Academy Conference (EMAC), Kopenhagen, 2010-06-03.

Details
Lecturer(s): Hemetsberger, Andrea Co-author(s): Kittinger-Rosanelli, Christine; Mueller, Barbara: ”Grandma’s Fridge is Cool’ - The Meaning of Retro Brands for Young Consumers.
Association for Consumer Research (ACR) North American Conference 2010, Jacksonville, 2010-10-08. (Web link)

Details
Lecturer(s): Hemetsberger, Andrea Co-author(s): Kittinger-Rosanelli, Christine; Müller, Barbara: The Meaning of Retro Brands for Young Consumers.
6th International Conference Thought Leaders in Brand Management, Lugano, 2010-04-19.

Details
Lecturer(s): Hemetsberger, Andrea; Hoppe, Melanie Co-author(s): Matzler, Kurt; Mühlbacher, Caroline; Pichler, Elisabeth: Sensing and Experiencing the Transformative Power of Brands – An Investigation into Passionate Consumption of Lingerie.
39th European Marketing Academy Conference (EMAC), Kopenhagen, 2010-06-02.


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, Andrea: Die Forschungsplattform: Strategien & Aktivitäten der Zukunft.
Meeting der Forschungsplattform 'Organizations and Society', Innsbruck, 2010-12-10. (Web link)

Details
Lecturer(s): Hemetsberger, Andrea: "The Invisible Coat-tail" - Successful Collaboration in Open-Source Communities.
Forschungskolloquium "Organization Studies", Innsbruck, 2010-10-28.


Guest Lectures

Lecture at Appointment Procedure
Details
Hemetsberger, Andrea: The Meaning of Retro Brands for Young Consumers.
Wirtschaftsuniversität Wien (WU), Wien, 2010-09-15.




Projects, scholarships and other third-party funds 2010

Research Projects

Details
Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31

Details
Hemetsberger, Andrea; Mühlbacher, Hans: Innovation Contests.
Hyve Innovation Community GmbH
2010-11-02 - 2013-04-30




Organisation of Events 2010

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Reviewerin, 39th European Marketing Academy Conference (EMAC), Kopenhagen, Dänemark, 2010-06-01 - 2010-06-04.

Details
Hemetsberger, Andrea: Reviewerin, European Association for Consumer Research Conference 2010, London, Großbritannien, 2010-06-30 - 2010-07-03.

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.




Professional Posts and Affiliations 2010

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Leiterin / Sprecherin der Forschungsplattform ‚Organizations & Society‘.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Sprecherin der Forschungsplattform 'Organizations & Society'.
Leopold-Franzens-Universität Innsbruck - Forschungsplattform 'Organizations and Society', Innsbruck, 2010-05-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Consumption, Markets & Culture, 2010-01-01 - 2011-12-31.

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Gutachtertätigkeit.
Tiroler Wissenschaftspreis, Innsbruck, 2008-01-01 - 2011-12-31.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2010

Supervision of Student Theses

Details
Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).


Other academic activities

Details
Hemetsberger, A: Ruf auf eine B3 Professur für Betriebswirtschaftslehre (Marketing) vom 3. Dezember 2010 an der Universität Beyreuth (2010).

Details
Hemetsberger, Andrea: Ruf an die Universität Bayreuth, Lehrstuhl für Marketing (2010).

Details
Hemetsberger, Andrea: Ruf auf eine W3 Professur in Marketing an die Universität Bayreuth, 2010 (2010).




Publications 2009

Contributions to Books / Journals

Journal Article (Original Paper)
Details
Hemetsberger, Andrea; Reinhardt, Christian (2009): Collective Development in Open-Source Communities: An Activity Theoretical Perspective on Successful Online Collaboration.
In: Organization Studies 30/9, pp. 987 - 1008.


Journal Article (Proceedings Paper)
Details
Hemetsberger, Andrea; Kittinger, Christine (2009): `BYE BYE LOVE´ - Why devoted consumers break up with their brands.
In: Advances in Consumer Research 36, pp. 430 - 437. (Web link)


Journal Article (Meeting-Abstract)
Details
Hemetsberger, Andrea; Pichler, Elisabeth; Matzler, Kurt (2009): Passionate Devotees or Knowledgeable Brand Experts - Who Drives Evangelism?
In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ) 19, pp. 239 - 240.


Book Chapter (Original Paper)
Details
Hemetsberger, Andrea; Pirker, Clemens; Pretterhofer, Herbert (2009): Medienbilder von Schönheit in der Werbung.
In: Gröppel-Klein, Andrea; Germelmann, Claas Christian: Medien im Marketing - Optionen der Unternehmenskommunikation. Wiesbaden: Gabler Verlag, ISBN 978-3-8349-0735-6, pp. 131 - 150.


Proceedings Article (Full Paper)
Details
Botschen, Günther; Hemetsberger, Andrea (2009): Aesthetics-driven Retailer Branding.
In: Proceedings of the 15th Conference of the European Association for Education and Research in Commercial Distribution. Eigenverlag.

Details
Hemetsberger, Andrea; Mühlbacher, Hans (2009): Do Brands Have an Identity? A Critical Reflection and Extension of the Brand Identity Construct.
In: Proceedings of the 38th European Marketing Academy Conference (EMAC). Nantes, France, May 26-29, 2009. Brüssel: European Marketing Academy.

Details
Hemetsberger, Andrea; Pichler, Elisabeth; Hoppe, Melanie; Matzler, Kurt (2009): The Transformative Power of Brands - An Investigation into the Relationship between Self-transformation and Consumer Passion.
In: Proceedings of the 38th European Marketing Academy Conference (EMAC). Nantes, France, May 26-29, 2009. Brüssel: European Marketing Academy.


Proceedings Article (Abstract)
Details
Hemetsberger, Andrea; Pichler, Elisabeth (2009): Saving Regional Marketing Theory from Glocalization? Or: What is the Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption.
In: Proceedings of the EIASM Workshop on Interpretive Research, Milan, Italy, March 1, 2009. Eigenverlag.




Lectures 2009

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Hemetsberger, Andrea: The Invisible Coat-tail: Successful Collaboration in Open-Source Communities.
Tagung: Medien - Wissen - Bildung. Explorationen visualisierter und kollaborativer Wissensräume, Innsbruck, 2009-11-06.

Details
Lecturer(s): Hemetsberger, Andrea: Do Brands Have an Identity? A Critical reflection and Extension of the Brand Identity Construct.
38th European Marketing Academy Conference (EMAC), Nantes, 2009-05-29.


Guest Lectures

Lecture at Appointment Procedure
Details
Hemetsberger, Andrea: Creative Crowds, Open Sources, Howling Engines, and Nasty Girls.
Università della Svizzera Italiana (University of Lugano), Lugano, 2009-11-03.

Details
Hemetsberger, Andrea: Born to be Wild: Consumer Devotion und die transformative Kraft von Marken.
Universität Bayreuth, Bayreuth, 2009-10-06.

Details
Hemetsberger, Andrea: Born to be Wild - Consumer Devotion and the Transformative Power of Brands.
Wirtschaftsuniversität Wien (WU), Wien, 2009-02-23.


Individual Lectures (professional development / knowledge transfer)

Lecture (Knowledge Transfer / Further Education)
Details
Lecturer(s): Kittinger-Rosanelli, Christine; Hemetsberger, Andrea: Grundlagenschulung Marketing.
Swarovski, Wattens, 2009-06-24 - 2009-06-26.


Presentations for the general public

Public Lecture
Details
Hemetsberger, Andrea: „Born to be Wild“ – Über Menschen und Marken.
Frühstücks-Denk-Werkstatt, SoWi-Holding, Innsbruck, 2009-10-08.




Projects, scholarships and other third-party funds 2009

Research Projects

Details
Hemetsberger, Andrea; Auer-Srnka, Katharina Jolanta; Mühlbacher, Hans: Swarovski Stiftungsprofessur Brand Lab. Brand Research Laboratory endowed by Swarovski
(früher: Swarovski Crystal Professor in Multi-Cultural Brand Research).
D. Swarovski KG
Daniel Swarovski Corporation AG
2009-06-01 - 2013-05-31




Organisation of Events 2009

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Reviewerin, 38th European Marketing Academy Conference (EMAC), Nantes, Frankreich, 2009-05-26 - 2009-05-29.

Details
Hemetsberger, Andrea: Reviewerin, 6th International Conference Thought Leaders in Brand Management, Lugano, Italien, 2010-04-18 - 2010-04-20.

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.




Professional Posts and Affiliations 2009

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Wissenschaftliche Leitung des Executive Lehrgangs "Brand Management".
Management Center Innsbruck (MCI), Innsbruck, 2009-01-01 on-going.

Details
Hemetsberger, Andrea: Gutachtertätigkeit für die Habilitationskommission von Frau Dr. Anita Zehrer.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2009-01-01 - 2009-10-16.

Details
Hemetsberger, Andrea: Mittelbauvertreterin in der Habilitationskommission Dr. Christine Vallaster.
Leopold-Franzens-Universität Innsbruck - Institut für Strategisches Management, Marketing und Tourismus, Innsbruck, 2009-01-01 - 2009-06-30.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Gutachtertätigkeit.
Tiroler Wissenschaftspreis, Innsbruck, 2008-01-01 - 2011-12-31.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2009

Supervision of Student Theses

Details
Hemetsberger, Andrea: Graus, Marion: Parental and Peer Influences on Children's Self-Brand-Connections (2008 - 2009).

Details
Hinterhuber, Hans; Hemetsberger, Andrea: Müller Julia: Der Einfluss der Unternehmenskultur auf Wissensaustauschprozesse zwischen Projektteams - Eine qualitative Studie (2008 - 2009).

Details
Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).




Publications 2008

Contributions to Books / Journals

Journal Article (Original Paper)
Details
Hemetsberger, Andrea; Schau, Hope Jensen; Kozinets, Robert V. (2008): The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing.
In: Journal of Macromarketing 28/4, pp. 339 - 354.

Details
Mühlbacher, Hans; Hemetsberger, Andrea (2008): Cosa diamine è un brand? Un tentativo di integrazione e le sue conseguenze per la ricerca e il management.
In: Mikro & Makro Marketing 2, pp. 271 - 292.


Journal Article (Proceedings Paper)
Details
Pichler, Elisabeth A.; Hemetsberger, Andrea (2008): "Hopelessly devoted to you" - Towards an Extended Conceptualization of Consumer Devotion.
In: Advances in Consumer Research 34, pp. 194 - 199.

Details
Pichler, Elisabeth; Hemetsberger, Andrea (2008): Driven by Devotion - How Consumer Interact with their Objects of Devotion.
In: Advances in Consumer Research 35, pp. 439 - 443.


Journal Article (Meeting-Abstract)
Details
Hemetsberger, Andrea (2008): Between Idealism and Realism: Negotiating the Entrepreneurial Role of the Free and Open-source Movement in Contemporary Economy.
In: Advances in Consumer Research 35, pp. 63 - 66.


Book Chapter (Original Paper)
Details
Hemetsberger, Andrea (2008): Vom Revolutionär zum Unternehmer – die Free und Open-Source Bewegung im Wandel.
In: Lutterbeck, Bernd; Bärwolff, Matthias; Gehring, Robert A. (Hrsg.): Open Source Jahrbuch 2008. Zwischen freier Software und Gesellschaftsmodell. Berlin: Lehmanns Media, ISBN 978-3-86541-271-3, pp. 141 - 151.

Details
Mühlbacher, Hans; Engl, Christian; Hemetsberger, Andrea (2008): Marken als Soziale Repräsentationen.
In: Bauer, Hans; Huber, Frank; Albrecht, Carmen-Maria (Hrsg.): Erfolgsfaktoren der Markenführung - Know-How aus Forschung und Management. München: Vahlen, ISBN 978-3-8006-3463-7, pp. 313 - 327.


Proceedings Article (Full Paper)
Details
Hemetsberger, Andrea (2008): "What the Heck is a Brand? An Attempt of Integration and its Consequences for Research and Management".
In: Proceedings of the 7th International Congress Marketing Trends, Venice. Eigenverlag.


Proceedings Article (Abstract)
Details
Hemetsberger, Andrea (2008): Creative Consumers in the Age of Networked Marketing - A Typology of Creative Online Crowds.
In: Proceedings of the 37th European Marketing Academy (EMAC) Conference. Brighton, United Kingdom, May 27-30, 2008. Brüssel: European Marketing Academy.




Lectures 2008

Presentations at Conferences, Symposia, etc.

Conference Lecture (Invited Lecture)
Details
Lecturer(s): Hemetsberger, Andrea: Brands as Complex Social Phenomena.
1st Swarovski Crystal Reflections on Multicultural Brand Research - ‘The Meaning of Brand Meaning’, Innsbruck, 2008-09-25.


Conference Lecture (Upon Registration)
Details
Lecturer(s): Hemetsberger, Andrea: Creative Consumers in the Age of Networked Marketing - A Typology of Creative Online Crowds.
37th European Marketing Academy (EMAC) Conference, Brighton, 2008-05-30.

Details
Lecturer(s): Hemetsberger, Andrea; Kittinger, Christine: ""Bye Bye Love" - Instances and Processes of Consumer Detachment from Favorite Brands".
Association for Consumer Research (ACR) Conference 2008, San Francisco, CA, 2008-10-25.

Details
Lecturer(s): Mühlbacher, Hans; Hemetsberger, Andrea: What the heck is a Brand? - An Integration of Research Streams and its Consequences for Research and Management.
7th International Congress Marketing Trends, Venedig, 2008-01-18.


Poster Presentation
Details
Lecturer(s): Hemetsberger, Andrea; Weinberger, Ralf: Spice up your life! Cultural Differences in Meanings of Sensory Brands.
37th European Marketing Academy (EMAC) Conference, Brighton, 2008-05-27.


Guest Lectures

Guest Lecture
Details
Lecturer(s): Hemetsberger, Andrea: Born to be Wild - Consumer Devotion and the Transformative Power of Brands.
Université de Paris 4 - Sorbonne, Paris, 2008-12-16.

Details
Lecturer(s): Hemetsberger, Andrea: The Wisdom of Consumer Crowds - Collective Innovation in the Age of Networked Marketing.
Université de Paris 9 - Dauphine, Paris, 2008-01-01.




Organisation of Events 2008

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Organisation des ersten internationalen Workshop "1st Swarovski Crystal Reflections" zum Thema: The Meaning of Brand Meaning, 1st Swarovski Crystal Reflections, Innsbruck, Österreich, 2008-12-25 - 2008-12-27.

Details
Hemetsberger, Andrea: Reviewing, 37th European Marketing Academy (EMAC) Conference, Brighton, Großbritannien, 2008-05-27 - 2008-05-30.

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.




Professional Posts and Affiliations 2008

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Gutachtertätigkeit für die Berufungskommission der Stiftungsprofessur Multi-Cultural Brand Research.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2008-09-01.

Details
Hemetsberger, Andrea: Mittelbauvertreterin in der Habilitationskommission Dr. Michael Habersam.
Leopold-Franzens-Universität Innsbruck - Fakultät für Betriebswirtschaft, Innsbruck, 2008-05-15 - 2008-09-24.

Details
Hemetsberger, Andrea: Reviewing.
Marketing ZFP - Journal of Research and Management, München, 2008-01-01 on-going.

Details
Hemetsberger, Andrea: Gutachtertätigkeit.
Tiroler Wissenschaftspreis, Innsbruck, 2008-01-01 - 2011-12-31.

Details
Hemetsberger, Andrea: Review.
Management Learning - the international journal for managerial and organizational learning and development, London, 2008-01-01 - 2008-12-31.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2008

Supervision of Student Theses

Details
Hemetsberger, Andrea: Graus, Marion: Parental and Peer Influences on Children's Self-Brand-Connections (2008 - 2009).

Details
Hemetsberger, Andrea: Bitriol, Marlene: Frauen und ihre liebsten Schuhe - Spielarten der Devotion-Beziehung (2008).

Details
Hemetsberger, Andrea: Trolf, Martin: Die Bedeutung der Marke STRASS Swarovski Crystal in der Lebenswelt des Konsumenten (2008).

Details
Hinterhuber, Hans; Hemetsberger, Andrea: Müller Julia: Der Einfluss der Unternehmenskultur auf Wissensaustauschprozesse zwischen Projektteams - Eine qualitative Studie (2008 - 2009).

Details
Mühlbacher, Hans; Hemetsberger, Andrea: Kämmer, Andreas: Die Auswirkung von Involvement auf den Kern-Bedeutungsinhalt einer Marke (2008 - 2013).




Publications 2007

Contributions to Books / Journals

Journal Article (Original Paper)
Details
Hemetsberger, Andrea; Godula, Georg (2007): Integrating Expert Customers in New Product Development in Industrial Business– Virtual Routes to Success.
In: Innovative Marketing 3, pp. 28 - 39.

Details
Hemetsberger, Andrea; Godula, Georg (2007): Virtual Customer Integration in New Product Development in Industrial Markets: The QLL Framework.
In: Journal of Business-to-Business Marketing 40/2, pp. 1 - 40.


Journal Article (Proceedings Paper)
Details
Matzler, Kurt; Pichler, Elisabeth; Hemetsberger, Andrea (2007): Who is spreading the word? The influcence of extraversion and openess on consumer passion and evangelism.
In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ) 18, pp. 25 - 32. (Web link)


Book Chapter (Original Paper)
Details
Reinhardt, Christian; Hemetsberger, Andrea (2007): Of Experts and Apprentices: Learning from the KDE Community.
In: Lytras, Miltiadis.; Naeve, Ambjörn (Hrsg.): Open Source for Knowledge and Learning Management. Strategies Beyond Tools. Hershey [u.a.]: Idea Group Publishing Inc., ISBN 978-1-599-04117-9, pp. 16 - 51.


Proceedings Article (Abstract)
Details
Hemetsberger, Andrea (2007): Consumers’ changing roles – from creative communities to entrepreneurial tribes.
In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.

Details
Koll, Oliver; Hemetsberger, Andrea; Pichler, Elisabeth; Von Wallpach, Sylvia (2007): The Nature and Social Dynamics of Brand Interest Groups.
In: Proceedings of the Thought Leaders International Conference on Brand Management 2007. Eigenverlag.

Details
Matzler, Kurt; Mooradian, Todd A.; Füller, Johann; Hemetsberger, Andrea; Pichler, Elisabeth A. (2007): Identification with brand community and brand knowledge: Individual determinants and behavioural consequences.
In: Proceedings of the Society for Consumer Psychology (SCP) Conference. Eigenverlag. (Web link)

Details
V. Kozinets, Robert; Hemetsberger, Andrea (2007): Creative Consumers in Online Consumers Networks: Exploration of Theoretical Implications.
In: Proceedings of the 8th European Association for Consumer Research. Eigenverlag.




Lectures 2007

Presentations at Conferences, Symposia, etc.

Conference Lecture (Invited Lecture)
Details
Lecturer(s): Hemetsberger, Andrea: Consumer Devotion, Persönlichkeit und Word-of-Mouth.
37. Jahrestagung der Wissenschaftlichen Kommission "Marketing" im Verband der Hochschullehrer für Betriebswirtschaft e.V., Berlin, 2007-01-19.


Conference Lecture (Upon Registration)
Details
Lecturer(s): Hemetsberger, Andrea: Consumers' Changing Roles - from Creative Communities to Entrepreneurial Tribes.
European Conference of the Association for Consumer Research (EACR 2007), Mailand, 2007-07-13.

Details
Lecturer(s): Hemetsberger, Andrea: Creative Consumers in Online Consumers Networks: Exploration of Theoretical Implications.
European Conference of the Association for Consumer Research (EACR 2007), Mailand, 2007-07-13.

Details
Lecturer(s): Koll, Oliver; Hemetsberger, Andrea: The Nature and Social Dynamics of Brand Interest Groups.
The Thought Leaders International Conference on Brand Management, Birmingham, 2007-04-24.

Details
Lecturer(s): Matzler, Kurt; Pichler, Elisabeth; Hemetsberger, Andrea: Who is spreading the word? The influence of extraversion and openness on consumer passion and evangelism.
AMA Winter Educators' Conference, San Diego, 2007-02-17.


Session Chairperson / Discussant
Details
Hemetsberger, Andrea: Discussant: Theoretical and Empirical Innovations in Research.
European Conference of the Association for Consumer Research (EACR 2007), Mailand, 2007-07-12.




Organisation of Events 2007

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.




Professional Posts and Affiliations 2007

Details
Hemetsberger, A: Mitglied des Reviewing Boards.
Journal of Business Research, 2007-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)




Academic Activities and Achievements 2007

Supervision of Student Theses

Details
Hemetsberger, Andrea: Vetter, Stephanie: Stadt, Markt und Marke. Die Betrachtung des sozialen Gefüges einer Stadt als Marke zur Gestaltung eines Stadtmarktes in Hall (2007).

Details
Hemetsberger, Andrea: Wegscheider, Mariella: Der Mensch ist, was er konsumiert am Beispiel Markenporzellan (Untersuchung des Zusammenhangs zw. der Markenpersönlichkeit und der menschlichen Persönlichkeit und die sich daraus ergebenden Auswirkungen auf die emotionale Bindung im Hausgüterbereich Markenporzellan (2007).




Publications 2006

Contributions to Books / Journals

Journal Article (Original Paper)
Details
Hemetsberger, Andrea (2006): When David becomes Goliath – Ideological Discourse in New Online Consumer Movements.
In: Advances in Consumer Research 33, pp. 494 - 500.

Details
Hemetsberger, Andrea; Reinhardt, Christian (2006): Learning and Knowledge-building in Open-source Communities. A Social-experiential Approach.
In: Management Learning 37/2, pp. 187 - 214.


Book Chapter (Original Paper)
Details
Hemetsberger, Andrea; Füller, Johann (2006): Qual der Wahl - Welche Methode führt zu kundenorientierten Innovationen?
In: Hinterhuber, Hans. H.; Matzler, Kurt (Hrsg.): Kundenorientierte Unternehmensführung. Kundenorientierung - Kundenzufriedenheit - Kundenbindung. Wiesbaden: Gabler Verlag, ISBN 3-8349-0227-6, 5., überarb. und erw. Auflage, pp. 399 - 433.

Details
Hemetsberger, Andrea; Reinhardt, Christian (2006): Working and Thinking Together in Media Communities: An Open-Source Case Study.
In: Hipfl, Brigitte; Hug, Theo (Hrsg.): Media Communities. Münster - New York - München - Berlin: Waxmann, ISBN 3-8309-1599-3, pp. 273 - 291.


Proceedings Article (Full Paper)
Details
Hemetsberger, Andrea; Godula, Georg (2006): Integrating Expert Customers in New Product Development in Industrial Business? Virtual Routes to Success.
In: Proceedings of the 14th international Working Seminar on Production Economics. Innsbruck: Eigenverlag - Universität Innsbruck, pp. 165 - 178.

Details
Hemetsberger, Andrea; Pirker, Clemens (2006): Images of Nostalgia - Effects of Perceived Authenticity and Nostalgia on the Evaluation of Visual Images.
In: Society for Consumer Psychology (SCP) (ed.): Proceedings of the Society for Consumer Psychology (SCP) Conference 2006. Eigenverlag.

Details
Hemetsberger, Andrea; Pirker, Clemens; Pixner, Thomas (2006): Positioning by Key Advertising Images - Branding a Family Farm Vacation Offer.
In: Conference proceedings from the 37th Annual International Travel and Tourism Research Association (TTRA). Eigenverlag.

Details
Hemetsberger, Andrea; Pirker, Clemens; Pretterhofer, Herbert (2006): Is it the body or the brand? Effects of idealized versus non-idealized female models on self esteem and ad evaluation.
In: Proceedings of the 35th European Marketing Academy (EMAC) Conference. Athens 2006. Brüssel: European Marketing Academy. (Web link)

Details
Matzler, Kurt; Pichler, Elisabeth A.; Hemetsberger, Andrea (2006): Who is spreading the word? The influence of extraversion and openness on consumer passion and evangelism.
In: Johnson, Jean L.; Hulland, John (eds.): Proceedings of the Winter Educators' Conference of the American Marketing Association (AMA). Chicago, Illinois: American Marketing Association (= Marketing Theory and Applications, 17), ISBN 087757314X. (Web link)

Details
Mühlbacher, Hans; Hemetsberger, Andrea; Thelen, Eva; Vallaster, Christine; Kittinger, Christine; Massimo, Rudolf; Füller, Johann; Pirker, Clemens; Schorn, Robert (2006): Brands as Complex Social Phenomena.
In: Proceedings of the Thought Leaders International Conference on Brand Management, Birmingham. Eigenverlag.


Proceedings Article (Abstract)
Details
Thelen, Eva; Hemetsberger, Andrea (2006): Losing Direction - Consumers' Wayfinding and Instore Search Behavior.
In: Timmermans, Harry (Hrsg.): Proceedings of EIRASS - 13th Recent Advances in Retailing & Services Science Annual Conference 2006. Eigenverlag.




Lectures 2006

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Hemetsberger, Andrea: Is it the body or the brand? Effects of idealized versus non-idealized female models on self esteem and ad evaluation.
35th European Marketing Academy (EMAC) Conference, Athen, 2006-05-26.

Details
Lecturer(s): Hemetsberger, Andrea: Integrating Expert Customers in New Product Devleopment - Virtual Routes to Success.
14th International Working Seminar on Production Economics, Innsbruck, 2006-02-21.

Details
Lecturer(s): Hemetsberger, Andrea; Pirker, Clemens: Images of Nostalgia - Effects of Perceived Authenticity and Nostalgia on the Evaluation of Visual Images.
Annual Winter Conference of the Society for Consumer Psychology (SCP Cruise-Conference), Miami, 2006-02-11.

Details
Lecturer(s): Pichler, Elisabeth A.; Hemetsberger, Andrea: "Hopelessly devoted to you" - Towards an Extended Conceptualization of Consumer Devotion.
Association for Consumer Research (ACR) North American Conference 2006, Orlando, FL, 2006-09-29.

Details
Lecturer(s): Thelen, Eva; Hemetsberger, Andrea: Losing Direction – Consumers’ Wayfinding and Instore Search Behavior.
The European Institute of Retailing and Services Studies (EIRASS), 13th International Conference on Recent Advances in Retailing and Services Science, Budapest, 2006-07-12. (Web link)


Session Chairperson / Discussant
Details
Hemetsberger, Andrea: Discussant, "The Effectiveness of Manufacturer versus Retailer Rebates Within a Newsvendor Framework".
14th International Working Seminar on Production Economics, Innsbruck, 2006-02-21.


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, Andrea: When David Becomes Goliath - Ideological Discourse in New Online Movements.
Forschungsworkshop mit dem Lehrstuhl Prof. Herbert Woratschek, Innsbruck, 2006-01-27.


Poster Presentation
Details
Lecturer(s): Hemetsberger, Andrea; Pirker, Clemens; Pixner, Thomas: Positioning by Key Advertising Images - Branding a Family Farm Vacation Offer.
37th Annual Conference of the Travel and Tourism Research Association (TTRA) "New Frontiers in Global Tourism - Trends and Competitive Challanges", Dublin, 2006-06-19. (Web link)


Guest Lectures

Guest Lecture
Details
Lecturer(s): Hemetsberger, Andrea: Was motiviert Austausch in produktiven online Gemeinschaften? Eine empirische Analyse am Beispiel der Open-Source Bewegung.
Humboldt-Universität zu Berlin, Berlin, 2006-01-10.




Organisation of Events 2006

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.




Professional Posts and Affiliations 2006

Details
Hemetsberger, Andrea: Mitglied der Habilitationskommission Dr. Birgit Renzl.
Leopold-Franzens-Universität Innsbruck, Innsbruck, 2006-05-10 - 2006-09-20.

Details
Hemetsberger, Andrea: Reviewing.
Proceedings of the Annual Conference of the European Marketing Academy (EMAC), Brüssel, 2006-01-01 - 2006-12-31. (Web link)

Details
Hemetsberger, Andrea: Reviewing.
Qualitative Marketing Research - An International Journal, Bradford, 2006-01-01 - 2006-12-31.

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2005-01-01 - 2006-12-31. (Web link)




Academic Activities and Achievements 2006

Doctoral Theses / Postdoctoral Qualifications

Details
Hemetsberger, Andrea: Verleihung der Lehrbefugnis für das Fach "Betriebswirtschaftslehre" (2006).


Supervision of Student Theses

Details
Hemetsberger, Andrea: Stemeseder, Elisabeth: Fankult und die Bewahrung des Sakralen - Soziale Prozesse zur Aufrechterhaltung extremer Bindungen von Sportkonsumenten (2006).




Publications 2005

Contributions to Books / Journals

Proceedings Article (Full Paper)
Details
Hemetsberger, A.; Godula, G. (2005): Customer Integration in New Product Development - The QLL ("cool") Framework.
In: Proceedings of the 34th European Marketing Academy (EMAC) Conference. Brüssel: European Marketing Academy.




Lectures 2005

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
Details
Lecturer(s): Hemetsberger, A.: Customer Integration in New Product Development - The QLL ("cool") Framework.
34th European Marketing Academy (EMAC) Conference "Rejuvenating Marketing: Contamination, Innovation, Integration", Mailand, 2005-05-27.


Lecture at Project Meeting / Research Cooperation Meeting
Details
Lecturer(s): Hemetsberger, Andrea: Innovative Markenkulturen im Internet.
Forschungsworkshop mit dem Lehrstuhl Prof. Andrea Gröppel-Klein, Innsbruck, 2005-01-28.


Guest Lectures

Guest Lecture
Details
Lecturer(s): Hemetsberger, Andrea: Innovative Consumer Communities - the Case of the Free Source and Open-Source Movement.
École Supérieure des Sciences Économiques et Commerciales (ESSEC), Cergy, 2005-11-29.




Organisation of Events 2005

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Ad hoc Reviewing, ACR Association for Consumer Research - North American Conferences, Atlanta, Georgia, USA, 2005-01-01 on-going.

Details
Hemetsberger, Andrea: Competitive Paper Reviewing, 39th Hawaii International Conference on Computer Sciences (HICCS-39), Kauai (Hawaii), USA, 2006-01-04 - 2006-01-07. (Web link)




Professional Posts and Affiliations 2005

Details
Hemetsberger, Andrea: Reviewing.
European Advances in Consumer Research, 2005-01-01 on-going. (Web link)

Details
Hemetsberger, Andrea: Reviewing.
Advances for Consumer Research, 2005-01-01 - 2006-12-31. (Web link)

Details
Hemetsberger, Andrea: Paper Reviewing.
Communications of the AIS, Atlanta, 2005-01-01 - 2005-12-31. (Web link)

Details
Hemetsberger, Andrea: Reviewing.
International Marketing Review, Bradford, 2005-01-01 - 2005-12-31. (Web link)




Organisation of Events 2004

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)




Organisation of Events 2003

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)




Publications 2002

Contributions to Books / Journals

Journal Article (Original Paper)
Details
HEMETSBERGER, A. (2002): Fostering Cooperation On The Internet: Social Exchange Processes In Innovative Virtual Consumer Communities.
In: Advances in Consumer Research 29, pp. 354 - 356.




Organisation of Events 2002

Details
Hemetsberger, A: Reviewerin, European Marketing Academy Conference (EMAC), Brüssel, Belgien, 2002-01-01 on-going. (Web link)

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)




Organisation of Events 2001

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)




Organisation of Events 2000

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)




Organisation of Events 1999

Details
Hemetsberger, A: Reviewerin, ACR Association for Consumer Research - European Conferences, Atlanta, Georgia, USA, 1999-01-01 on-going. (Web link)




Publications 1998

Contributions to Books / Journals

Journal Article (Original Paper)
Details
BOTSCHEN, G.; HEMETSBERGER, A. (1998): Diagnosing Means-End Structures To Determine The Degree Of Potential Marketing Program Standardization.
In: Journal of Business Research 42/2, pp. 151 - 159.