Study Programs

Bachelor: Management and Economics

6 Semester full-time Bachelor Program in Management and Economics: The Faculty of Business and Management Bachelor Program is tailored to students interested in business/management and economics with a very good proficiency in German language. We offer comprehensive Marketing education in the Bachelor Program. Courses cover general marketing, retailing, and marketing specializations. More...

Diploma: International Economic and Business Studies (IWW):

A four year international study program for students who seek a truly international experience by studying three years at Innsbruck and another year abroad. For more information click here.


Master: Marketing und Branding


Earn a Master of Strategic Management and become a specialist in branding and marketing too! We offer a 4 semester, full time master program with a specialization in (multi-cultural) branding. We cover topics such as brand culture, international branding, online marketing, management research. Click here for more information on the program and here for answers to some FAQs.

Ph.D.: Management

Make research your profession. Earn a Ph.D. degree. Our department offers a challenging internationally-oriented doctoral program for those who are interested in academic research and a university career. More...

Important links:


To find your thesis topic please note that

  1. in the Bachelor program topics will be provided by the lecturer in the course „Seminar mit Bachelorarbeit
  2. in the Master program the faculty will provide a large number of topics to choose from
If you have an idea for a specific topic (area) or want to work on a project with a company**, please send a short informal letter to
(1) your CV including the courses you have taken in the area of marketing, branding and retailing
(2) a paragraph outlining your research interests, thesis idea or the company project you envision 
Once every month we will review these applications and one of us will get in touch to discuss your idea.
Please do not send emails to individual staff members - most students send such emails to everyone which makes it difficult for us to provide a coordinated response. 
** Please note that if you are in contact with an organization that is interested to sponsor your thesis, inform the company that we expect a contribution of 2000 Euro. 
This is not a payment that benefits the supervisor of the thesis but supports the research activities of our Team.


Study abroad

Here you find all the information on our partner universities.

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