Retail Lab Team



Günther 2020

Ass.-Prof. Mag. Dr.
Günther Botschen

Head of Retail Lab

Günther has earned his Magister in Business Administration and Doctorate in Marketing at the Leopold-Franzens-University in Innsbruck. From 1984 to 1997 he taught and researched as a member of the retailing and marketing faculty at Leopold-Franzens-University. From 1997 to 2000 he was Senior Lecturer in marketing at the Aston Business School in Birmingham, UK. In 2001 he founded with two colleagues the Institute of Brand Logic, Innsbruck, a consultancy for the development and leadership of brand-driven companies. In this function he supported well-known corporations in the development and implementation of a brand-driven leadership approach.

In July 2007 he returned to the marketing group as a research fellow and lecturer in retailing. Günther has taught a broad range of subjects to undergraduates, graduates, and executives in Austria, France, Germany, United Kingdom and United States.

Günther is married to Martina. They have two children, Moritz and Laura, and the cat Pezi. He likes convertibles, sailing, red and white wine, tasty beer, fresh produce shopping, going on a mushroom foray and cooking.


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Ass.-Prof. Dr. Mathias Streicher 
Scientific Director Retail Lab

Mathias Streicher has earned a diploma degree on business administration at the LMU Munich and a PhD in Marketing at the Leopold-Franzens-University in Innsbruck. Since 2010 he is a member of the marketing faculty at Leopold-Franzens-University where he worked until 2015 on his doctoral thesis "The Role of Sensorimotor Perceptions in Shaping Product Evaluations and Brand Choice" (Chairs: Hans Mühlbacher, Innsbruck and Bernadette Kamleitner, WU Vienna). In 2021, the American Marketing Association awarded Mathias as Emerging Scholar for early career scholarly excellence in retailing and pricing. 


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Christine 2020

Dr. Christine Kittinger-Rosanelli
Managing Editor NIM Marketing Intelligence Review

Christine has earned her Magister in Business Administration and Doctorate in Marketing at the Leopold-Franzens-University in Innsbruck. After working as Marketing and Quality Manager at BTV (Bank für Tirol and Vorarlberg) for 7 years she returned to the Marketing Department as Assistant Professor. In 2009 she started her current position as Managing Editor of the NIM Marketing Intelligence Review, a marketing journal published by the Nuremberg Institute for Market Decisions (formerly GfK Verein). In 2013 she also returned as Lecturer in Marketing and Retailing to the Department of Marketing, Branding and Retailing at the Innsbruck University where she has been teaching a broad range of subjects including communication, pricing and digital retailing in undergraduate programs.





M.Sc. Liane Scholten

PhD Candidate

Liane started her academic career in 2015 at the University of Applied Sciences Bonn-Rhein Sieg after completing a volunteer service at a Waldorf school in Strasbourg. As a student of business psychology, she was fascinated by the change from theoretical business studies to the observation of human beings, who are subject to behavioral tendencies and heuristics. After a semester abroad in Chile, she was able to shed light on intercultural differences and similarities. She started her Master's degree at the University of Kassel in 2018 in Economics, Psychology and Management and graduated with the M.Sc. degree in 2020. 


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Regine 2

Mag. Regine Andrisek
Retail Lab Manager        

Regine ist mit (2 Karenzpausen) seit September 2010 im Office Management beim Retail Lab und damit für alle administrativen Belange zuständig. Sie unterstützt das Team tatkräftig bei der Organisation der Lehre, sowie der verschiedenen Events und ist Anlaufstelle für alle Fragen und Sorgen der Retail Student*innen.

Regine hat Sprachen studiert. Neben Ihrer Assistenz im Retail Lab ist sie auch als selbständiger Austria Guide, sowie als Kräuterpädagogin und Bergwanderführerin unterwegs.





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