Business Cooperations

Within our research focus we carry out a variety of joint projects with corporate practice and offer the following opportunities for cooperation:

  • Guest lectures in our courses (Bachelor and Master, every semester)
  • Joint student project (Bachelor and Master, duration depending on the course between six and ten weeks)
  • Master theses on a specific question from your corporate environment
  • Joint research project
  • Lectures / expert talk

If you are interested in cooperation and possibly already have a specific question in mind, please contact us at any time.

Here is a selection of companies with whom we have already worked successfully:

 

scott

Scott (2020/21)
  • Analysis of communication activities and development of a marketing concept for SCOTT Sports AG
  • Qualitative market research
  • Joint student project in the Master program

 

 

losteria

FR L'Osteria (2020)
  • Acquisition of new target groups in the course of international expansion, increasing brand awareness
  • Quantitative and qualitative market research, analysis of the customer journey
  • Joint student project in the Master program

recheis

Recheis (2019/20)
  • Positioning of Recheis within a young target group
  • Conceptual, qualitative and quantitative market research
  • Joint student project in the Master program


jw

Judith Williams Cosmetics / CURA Marketing (2019)
  • Development of a new umbrella brand strategy for the cosmetics brand "Judith Williams"
  • Quantitative und Qualitative Market Research
  • Joint student project in the Master program

personalshop

Personalshop (2019)
  • Analysis of the service quality of Personalshop (online/offline) with a special focus on the shipping packaging
  • Quantitative Market Research
  • Joint Research Project

limage

L'IMAGE GmbH (2017)
  • Social media and online marketing performance analysis taking brand awareness into account
  • Quantitative market research and social media performance analysis with Fanpage Karma
  • Joint student project in the Master program
 
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