Business Cooperations

Within our research focus we carry out a variety of joint projects with corporate practice and offer the following opportunities for cooperation:

  • Guest lectures in our courses (Bachelor and Master, every semester)
  • Joint student project (Bachelor and Master, duration depending on the course between six and ten weeks)
  • Master theses on a specific question from your corporate environment
  • Joint research project
  • Lectures / expert talk

If you are interested in cooperation and possibly already have a specific question in mind, please contact us at any time.

Here is a selection of companies with whom we have already worked successfully:

scott

Scott
  • Analysis of communication activities and development of a marketing concept for SCOTT Sports AG
  • Qualitative market research
  • Joint student project in the Master program

personalshop

Personalshop
  • Analysis of the service quality of Personalshop (online/offline) with a special focus on the shipping packaging
  • Quantitative Market Research
  • Joint Research Project

blackroll

BLACKROLL
  • Influence of social viewing strategies (live vs. pre-recorded) on the consumer behavior
  • Quantitative Market Research
  • Joint student project with master theses


skiasutria

Österreichischer Skiverband e.V.
  • Analysis of brand identity / image, positioning and customer experience
  • Qualitative and quantitative market research & analysis of the customer journey
  • Real-Life Case Study (Master program)

giesser

Messer Giesser
  • Longitudinal-study to investigate the effect of product design on conscious vs. unconscious emotions and the behavior of consumers
  • Quantitative Market Research
  • Joint Research Project (FWF)

krausmaffei

Krauss Maffei
  • Longitudinal-study to investigate the effect of product design on conscious vs. unconscious emotions and the behavior of consumers
  • Quantitative Market Research
  • Joint Research Project (FWF)

 

limage

L'IMAGE GmbH
  • Social media and online marketing performance analysis taking brand awareness into account
  • Quantitative market research and social media performance analysis with Fanpage Karma
  • Joint student project in the Master program

losteria

FR L'Osteria
  • Acquisition of new target groups in the course of international expansion & increasing brand awareness
  • Qualitative and quantitative market research & analysis of the customer journey
  • Joint student project in the Master program

recheis

Recheis
  • Positioning of Recheis within a young target group
  • Conceptual, qualitative and quantitative market research
  • Joint student project in the Master program


jw

Judith Williams Cosmetics / CURA Marketing
  • Development of a new umbrella brand strategy for the cosmetics brand "Judith Williams"
  • Quantitative und Qualitative Market Research
  • Joint student project in the Master program

swarovski

Swarovski
  • Evaluation of collaborations and development of a marketing concept for D. Swarovski AG
  • Qualitative Market Research
  • Joint student project in the Master program


Guest Lectures

A

Mag. Manuel Bellutti, MSc.

"Founding a StartUp - From Nature to Athletes"

MMMag. Elisabeth Happ

"Sportmarketing – Die Positionierung von Salomon und Atomic"

Mag. Philipp Nenning

"Marketingstrategie und Produktlaunch am Beispiel der Marke Salomon bzw. Atomic"

B

Mag. (FH) Daniel Neurauter

"Service Management von Finanzdienstleistern – Einblicke in die Praxis"

Dr. Matthias Hüsgen

"From Strategy to Action – Defining a brand and guiding the creation of brand experience"

C

Daniel Gufler

"Retail vs. Teleshopping – Sales Channel Management in the Cosmetics Industry"

E

Juliane Schürer

"Die Entwicklung einer überzeugenden Online Marketing Strategie - Einblicke in den Alltag der Münchner Online Marketing Agentur eMinded"

F

Sebastian Koyro

„Price Management“

"The importance of Pricing within a multi-brand enterprise"

H

Tristan Reisch

"Verpackung im Umbruch - Wieviel Marketing steckt drin?"

"Hochwertige Nahrungsergänzungsmittel - Ein Spagat zwischen B2B und B2C"

L

Raphaela Hofmann

"L'Osteria - die beste beste  Pizza & Pasta d’amore"

M

Tom Stadelmeyer

"Der Zukunftskompass"

N

Dipl.-Kffr. Corinna Sattler

"Klassisches Marketing im Konzern vs. Marketing im Start-Up"

S

Mag. Christian Lamp

"Chances and Challenges of Digitalization for NGOs: SOS Kinderdorf’s Digital Market and Customers’ Journey"

Mag. Pavla Medal

Dr. Vera Rössler

"Competitive Intelligence at  Swarovski"

T

Mag. Esther Wilhelm

"Vermarktung und Management einer Destination"

Nina Prantl

"Tourismus Tirol, Schwerpunkt Kitzbühel"

Z

Dr. Sara Dobrosavljevic

"Service Excellence im Gesundheitsbereich"

Mag. Markus Zanier

"Produktpositionierung durch Service-Innovation"


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