Dr. Karin Teichmann


Assistant Professor

on leave


+ 43 (0)512 507 72406                                                

Office Hours     

currently no office hours



Educational History

Since 2010

Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck


Doctoral Studies in Social and Economic Sciences at the Vienna University of Economics and Business (WU Wien), Austria. Title of the dissertation: “Knowledge-related factors and information search in the context of trip planning and travelling“


Studies abroad at the School of Economics and Commercial Law, Gothenburg, Sweden

Professional Experience


Research and Teaching Assistant at the Institute for Tourism and Leisure Studies at the Vienna University of Economics and Business (WU Wien), Austria

Research Focus


Customer Advice Seeking


Consumer Expertise


Customer-Company Communication


Luxury Brands


Product Sustainability



The Role of Emotional Match in Customer Advice


The Role of Advice in Promoting Sustainable Products


Corporate Social Responsibility and Marketing of Local Products


Destination Competitiveness: Competing for "Shelf Space" in the Traveller's Consideration Set (funded by Kleinprojekte von WU-AssistentInnen)


Interlinking E-Tourism and Marketing Science (funded by Jubiläumsfonds der Oesterreichischen Nationalbank)



Verband der Hochschullehrer für Betriebswirtschaft

EMAC European Marketing Academy

Selected Publications 

  Matzler, K., Teichmann, K., Strobl, A., Partel, M. 2019. The Effect of Price on Word of Mouth: First Time versus Heavy Repeat Visitors, Tourism Management 70 (February): 453-459.
  Plank, A., Teichmann, K. 2018. A Facts Panel on Corporate Social and Environmental Behavior: Decreasing Information Asymmetries between Producers and Consumers through Product Labeling, Journal of Cleaner Production 177 (March): 868-877.
  Teichmann, K., Scholl-Grissemann, U., Stokburger-Sauer, N. E. 2016. The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity, Journal of Interactive Marketing 36 (November): 15-30.
  Stokburger-Sauer, N. E., Scholl-Grissemann, U., Teichmann, K., Wetzels, M. 2016. Value Cocreation at Its Peak: The Asymmetric Relationship between Coproduction and Loyalty, Journal of Service Management 27 (4): 563-590.

A complete list of publications can be found here.



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