Dr. Karin Teichmann
Academic History
since 2010
Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck
2005-2009
Doctoral Studies in Social and Economic Sciences at the Vienna University of Economics and Business (WU Wien), Austria. Title of the dissertation: “Knowledge-related factors and information search in the context of trip planning and travelling“
2004
Studies abroad at the School of Economics and Commercial Law, Gothenburg, Sweden
Professional Experience
2005-2010
Research and Teaching Assistant at the Institute for Tourism and Leisure Studies at the Vienna University of Economics and Business (WU Wien), Austria
Projects
The Role of Advice in Promoting Sustainable Products, Corporate Social Responsibility and Marketing of Local Products, Wettbewerbsfähigkeit von Destinationen: Der Kampf um "Regalfläche" im Consideration Set von Reisenden (finanziert durch: Kleinprojekte von WU-AssistentInnen), Interlinking E-Tourism and Marketing Science (finanziert durch: Jubiläumsfonds der Oesterreichischen Nationalbank)
Memberships
Verband der Hochschullehrer für Betriebswirtschaft
European Marketing Academy
Research
Research Focus
-
Customer Advice Seeking
-
Consumer Expertise
-
Customer-Company Communication
-
Luxury Brands
-
Product Sustainability
Selected Publications
Matzler, K., Teichmann, K., Strobl, A., Partel, M. 2019. The Effect of Price on Word of Mouth: First Time versus Heavy Repeat Visitors, Tourism Management 70 (February): 453-459.
Plank, A., Teichmann, K. 2018. A Facts Panel on Corporate Social and Environmental Behavior: Decreasing Information Asymmetries between Producers and Consumers through Product Labeling, Journal of Cleaner Production 177 (March): 868-877.
Teichmann, K., Scholl-Grissemann, U., Stokburger-Sauer, N. E. 2016. The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity, Journal of Interactive Marketing 36 (November): 15-30.
Stokburger-Sauer, N. E., Scholl-Grissemann, U., Teichmann, K., Wetzels, M. 2016. Value Cocreation at Its Peak: The Asymmetric Relationship between Coproduction and Loyalty, Journal of Service Management 27 (4): 563-590.