Dr. Karin Teichmann

Assistant Professor


Phone 

+ 43 (0)512 507 72406                                                

Office Hours     

Tuesday 10-11am

Mail

Karin.Teichmann@uibk.ac.at

Educational History

Since 2010

Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck

2005-2009

Doctoral Studies in Social and Economic Sciences at the Vienna University of Economics and Business (WU Wien), Austria. Title of the dissertation: “Knowledge-related factors and information search in the context of trip planning and travelling“

2004

Studies abroad at the School of Economics and Commercial Law, Gothenburg, Sweden

Professional Experience

2005-2010

Research and Teaching Assistant at the Institute for Tourism and Leisure Studies at the Vienna University of Economics and Business (WU Wien), Austria

Research Focus

 

Customer Advice Seeking

 

Consumer Expertise

 

Customer-Company Communication

 

Luxury Brands

 

Product Sustainability

Projects

2014

The Role of Advice in Promoting Sustainable Products

2012

Corporate Social Responsibility and Marketing of Local Products

2009-2010

Destination Competitiveness: Competing for "Shelf Space" in the Traveller's Consideration Set (funded by Kleinprojekte von WU-AssistentInnen)

2008-2010

Interlinking E-Tourism and Marketing Science (funded by Jubiläumsfonds der Oesterreichischen Nationalbank)

Memberships

VHB

Verband der Hochschullehrer für Betriebswirtschaft

EMAC European Marketing Academy

Selected Publications 

 

 

Teichmann, K., Scholl-Grissemann, U., Stokburger-Sauer, N. E. 2016. The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity, Journal of Interactive Marketing 36 (November): 15-30.
  Stokburger-Sauer, N. E., Scholl-Grissemann, U., Teichmann, K., Wetzels, M. 2016. Value Cocreation at Its Peak: The Asymmetric Relationship between Coproduction and Loyalty, Journal of Service Management 27 (4): 563-590.
  Teichmann, K., Stokburger-Sauer, N. E., Plank, A., Strobl, A. 2015. Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities, Psychology & Marketing 32 (3): 341-355.
  Stokburger-Sauer, N. E., Teichmann, K. 2014. The Relevance of Consumer-brand Identification in the Team Sport Industry. Marketing Review St. Gallen (2): 20-30.
 

A complete list of publications can be found here.

 

Karin SW neu