Dr. Karin Teichmann


Assistant Professor

  +43 (0) 512 507 72406



 Contact me via e-mail

Academic History

since 2010

Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck

2005 - 2009

Doctoral Studies in Social and Economic Sciences at the Vienna University of Economics and Business (WU Wien), Austria. Title of the dissertation: “Knowledge-related factors and information search in the context of trip planning and travelling“


Studies abroad at the School of Economics and Commercial Law, Gothenburg, Sweden

Professional Experience

2005 - 2010

Research and Teaching Assistant at the Institute for Tourism and Leisure Studies at the Vienna University of Economics and Business (WU Wien), Austria


The Role of Advice in Promoting Sustainable Products, Corporate Social Responsibility and Marketing of Local Products, Wettbewerbsfähigkeit von Destinationen: Der Kampf um "Regalfläche" im Consideration Set von Reisenden (finanziert durch: Kleinprojekte von WU-AssistentInnen), Interlinking E-Tourism and Marketing Science (finanziert durch: Jubiläumsfonds der Oesterreichischen Nationalbank)



Verband der Hochschullehrer für Betriebswirtschaft

European Marketing Academy


Winner of the "Best Reviewer Award 2022 - European Management Journal":

"... extremely reliable, always willing to help with "problematic cases". "

"Her reviews are very well crafted, providing a good overall evaluation of the paper, as well as clear specific comments that make it easy for the authors and the editor to grasp the main shortcomings of the paper. Her reviews are always factual, and she provides very good conceptual and methodological support that allows the authors to advance their papers."

Research Focus

  • Customer Advice Seeking

  • Consumer Expertise

  • Customer-Company Communication

  • Luxury Brands

  • Product Sustainability

Current Publications

Mooradian, T., Matzler, K., Strobl, A., Teichmann, K. 2022. Tell me where you come from and I know what makes you tick: Managing the consumer personality–satisfaction link in diverse cultures. Journal of Consumer Behaviour. DOI: 10.1002/cb.2123

Teichmann, K. 2021. Loyal Customers’ Tipping Points of Spending for Services: A Reciprocity Perspective. European Journal of Marketing 15(13): 202-229.

Matzler, K., Mazanec, J., Strobl, A., Teichmann, K. 2021. Customer satisfaction management: Exploring temporal changes in nonlinearities in satisfaction formation of skiers. Problems and Perspectives in Management 19(2): 398-417.

Scholl-Grissemann, U., Stokburger-Sauer, N.E., Teichmann, K. 2020. The Importance of Perceived Fairness in Product Customization Settings. The Service Industries Journal 42(11-12): 823-828. DOI: 10.1080/02642069.2020.1819252

Scholl-Grissemann, U., Peters, M., Teichmann, K. 2020. When Climate-Induced Change Reaches Social Media: How Realistic Travel Expectations Shape Consumers' Attitudes toward the Destination. Journal of Travel Research 59(8): 1413-1429.

Reitsamer, B.F., Streicher, M.C., Teichmann, K. 2020. Sensorimotor Experiences in Servicescapes Predict Attitude Formation Through Memory Dynamics: A Longitudinal Study. Psychology & Marketing 37(3): 479-487.

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