Dr. Karin Teichmann


Assistant Professor

  +43 (0) 512 507 72406



 on leave

Academic History

since 2010

Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck


Doctoral Studies in Social and Economic Sciences at the Vienna University of Economics and Business (WU Wien), Austria. Title of the dissertation: “Knowledge-related factors and information search in the context of trip planning and travelling“


Studies abroad at the School of Economics and Commercial Law, Gothenburg, Sweden

Professional Experience


Research and Teaching Assistant at the Institute for Tourism and Leisure Studies at the Vienna University of Economics and Business (WU Wien), Austria


The Role of Advice in Promoting Sustainable Products, Corporate Social Responsibility and Marketing of Local Products, Wettbewerbsfähigkeit von Destinationen: Der Kampf um "Regalfläche" im Consideration Set von Reisenden (finanziert durch: Kleinprojekte von WU-AssistentInnen), Interlinking E-Tourism and Marketing Science (finanziert durch: Jubiläumsfonds der Oesterreichischen Nationalbank)



Verband der Hochschullehrer für Betriebswirtschaft

European Marketing Academy


Research Focus

  • Customer Advice Seeking

  • Consumer Expertise

  • Customer-Company Communication

  • Luxury Brands

  • Product Sustainability

Selected Publications

Matzler, K., Teichmann, K., Strobl, A., Partel, M. 2019. The Effect of Price on Word of Mouth: First Time versus Heavy Repeat Visitors, Tourism Management 70 (February): 453-459.

Plank, A., Teichmann, K. 2018. A Facts Panel on Corporate Social and Environmental Behavior: Decreasing Information Asymmetries between Producers and Consumers through Product Labeling, Journal of Cleaner Production 177 (March): 868-877.

Teichmann, K., Scholl-Grissemann, U., Stokburger-Sauer, N. E. 2016. The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity, Journal of Interactive Marketing 36 (November): 15-30.

Stokburger-Sauer, N. E., Scholl-Grissemann, U., Teichmann, K., Wetzels, M. 2016. Value Cocreation at Its Peak: The Asymmetric Relationship between Coproduction and Loyalty, Journal of Service Management 27 (4): 563-590.

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