Dr. Karin Teichmann
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Assistant Professor
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Phone
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+ 43 (0)512 507 72406
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Office Hours
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Tuesday 10-11am
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Mail
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Karin.Teichmann@uibk.ac.at
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Educational History
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Since 2010
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Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck
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2005-2009
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Doctoral Studies in Social and Economic Sciences at the Vienna University of Economics and Business (WU Wien), Austria. Title of the dissertation: “Knowledge-related factors and information search in the context of trip planning and travelling“
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2004
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Studies abroad at the School of Economics and Commercial Law, Gothenburg, Sweden
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Professional Experience
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2005-2010
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Research and Teaching Assistant at the Institute for Tourism and Leisure Studies at the Vienna University of Economics and Business (WU Wien), Austria
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Research Focus
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Customer Advice Seeking
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Consumer Expertise
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Customer-Company Communication
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Luxury Brands
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Product Sustainability
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Projects
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2014
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The Role of Advice in Promoting Sustainable Products
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2012
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Corporate Social Responsibility and Marketing of Local Products
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2009-2010
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Destination Competitiveness: Competing for "Shelf Space" in the Traveller's Consideration Set (funded by Kleinprojekte von WU-AssistentInnen)
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2008-2010
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Interlinking E-Tourism and Marketing Science (funded by Jubiläumsfonds der Oesterreichischen Nationalbank)
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Memberships
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VHB
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Verband der Hochschullehrer für Betriebswirtschaft
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| EMAC |
European Marketing Academy |
Selected Publications
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Teichmann, K., Scholl-Grissemann, U., Stokburger-Sauer, N. E. 2016. The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity, Journal of Interactive Marketing 36 (November): 15-30.
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Stokburger-Sauer, N. E., Scholl-Grissemann, U., Teichmann, K., Wetzels, M. 2016. Value Cocreation at Its Peak: The Asymmetric Relationship between Coproduction and Loyalty, Journal of Service Management 27 (4): 563-590.
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Teichmann, K., Stokburger-Sauer, N. E., Plank, A., Strobl, A. 2015. Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities, Psychology & Marketing 32 (3): 341-355. |
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Stokburger-Sauer, N. E., Teichmann, K. 2014. The Relevance of Consumer-brand Identification in the Team Sport Industry. Marketing Review St. Gallen (2): 20-30.
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A complete list of publications can be found here.
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