Simon Elschenbroich, MSc


Junior Researcher

  +43 (0) 512 507 72407


 On Appointment

Academic History

since 09/2017

PhD Student at University Innsbruck

2015 - 2017

Master in Strategic Management at University Innsbruck

2012 - 2015

Bachelor in Management & Economics at University Innsbruck

Professional Experience

2011 - 2012

Product- & Marketingmanager (Interactive Pioneers GmbH)

2008 - 2011

Trainee in Marketing & Communication (Interactive Pioneers GmbH)


AlpGoat, Health Concierge, Scott, Zanier



Swarovski Research Funding 2019


Scholarship for Scientific Theses of University Innsbruck


Research Focus

  • Consumer Behavior
  • Product Design
  • Unboxing Experience

Selected Conference Papers

Elschenbroich, S.; Schnurr, B.; Stokburger-Sauer, N.: Does Environmental Responsibility Beat Convenience in Online Shopping? An Investigation of Excessive Packaging, Customer Anger and Loyalty. 2021 AMA Summer Academic Conference, August 4-6, Virtual

Elschenbroich, S.; Schnurr, B.; Stokburger-Sauer, N. (2020). Anger in a box: Online shoppers’ reactions to excessive delivery packaging. 49th European Marketing Academy Conference (EMAC 2020)May 26-29, Budapest

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