Simon Elschenbroich, MSc
Academic History
since 09/2017
PhD Student at University Innsbruck
2015 - 2017
Master in Strategic Management at University Innsbruck
2012 - 2015
Bachelor in Management & Economics at University Innsbruck
Professional Experience
2011 - 2012
Product- & Marketingmanager (Interactive Pioneers GmbH)
2008 - 2011
Trainee in Marketing & Communication (Interactive Pioneers GmbH)
Projects
AlpGoat, Health Concierge, Scott, Zanier
Awards
2019
Swarovski Research Funding 2019
2021
Scholarship for Scientific Theses of University Innsbruck
Research
Research Focus
- Consumer Behavior
- Product Design
- Unboxing Experience
Selected Conference Papers
Elschenbroich, S.; Schnurr, B.; Stokburger-Sauer, N.: Does Environmental Responsibility Beat Convenience in Online Shopping? An Investigation of Excessive Packaging, Customer Anger and Loyalty. 2021 AMA Summer Academic Conference, August 4-6, Virtual
Elschenbroich, S.; Schnurr, B.; Stokburger-Sauer, N. (2020). Anger in a box: Online shoppers’ reactions to excessive delivery packaging. 49th European Marketing Academy Conference (EMAC 2020), May 26-29, Budapest