Janina Kuhnle, MSc


Junior Researcher

  +43 (0) 512 507 72409



 On Appointment

Academic History

seit 10/2018

PhD Student at the University of Innsbruck

2016 - 2018

Master Program Strategic Management at University of Innsbruck

2012 - 2016

Bachelor’s Program in Business Administration at the University of Applied Sciences Konstanz

Professional Experience

since 2021

Press and Media Manager Austrian Ski Federation (ÖSV/Freeski)

2019 - 2021

Research Consultant bei IMARK (Institute für Marketing) Strategy & Research

2018 - 2019

Scientific project assistant at the University of Innsbruck, Department of Tourism (KMU)

2016 - 2017

Bachelor thesis, at Rossignol Ski SAS in the product management and marketing

06 - 07/2011

Summer Internship Programm 2011 at the Standford University


Research Focus

  • Consumer Behavior
  • Customer Experience Management
  • Product Design
  • Emotions in Consumer Behavior

Selected Conference Papers

Kuhnle, J. S., Reitsamer B. F., Stokburger-Sauer, N. E., (2022). Unfolding the potential of brand-owned touchpoints: How effective customer journey design drives customer behavior. QUIS 17 Academic Conference. 

Reitsamer B. F., Kuhnle, J. S., Stokburger-Sauer, N. E., (2022). Less Is Sometimes More - How Effective Customer Journey Designs Impact Willingness to Pay a Price Premium. AMA 2022 Winter Academic Conference.

Hebborn H., Kuhnle, J. S, Stokburger-Sauer, N. E., Hofmann V. (2021). Love It or Leave It – The Role of Positive and Negative Emotions for Product Design Success. Proceedings of the European Marketing Academy, 50th.

Hebborn H., Kuhnle, J. S., Hofmann V., Stokburger-Sauer, N. E., (2021).  Bored or Joyful? Design-Driven Consumer Emotions and Product Success. AMA Summer Academic Conference.

Stokburger-Sauer, N. E., Kuhnle, J. S. , Hofmann V. (2020).  Product Design and Product Performance in the Course of Product-User Interaction: Does Product Usage Make a Difference?. AMA Summer Academic Conference.

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