Janina Kuhnle, MSc
Academic History
seit 10/2018
PhD Student at the University of Innsbruck
2016 - 2018
Master Program Strategic Management at University of Innsbruck
2012 - 2016
Bachelor’s Program in Business Administration at the University of Applied Sciences Konstanz
Professional Experience
since 2021
Press and Media Manager Austrian Ski Federation (ÖSV/Freeski)
2019 - 2021
Research Consultant bei IMARK (Institute für Marketing) Strategy & Research
2018 - 2019
Scientific project assistant at the University of Innsbruck, Department of Tourism (KMU)
2016 - 2017
Bachelor thesis, at Rossignol Ski SAS in the product management and marketing
06 - 07/2011
Summer Internship Programm 2011 at the Standford University
Research
Research Focus
- Consumer Behavior
- Customer Experience Management
- Product Design
- Emotions in Consumer Behavior
Selected Conference Papers
Kuhnle, Janina S. (2023). Press Play! How Digital Social Viewing Strategies impact Customer Behavior. AMA 2023 Winter Academic Conference.
Kuhnle, J. S., Reitsamer B. F., Stokburger-Sauer, N. E., (2022). Unfolding the potential of brand-owned touchpoints: How effective customer journey design drives customer behavior. QUIS 17 Academic Conference.
Reitsamer B. F., Kuhnle, J. S., Stokburger-Sauer, N. E., (2022). Less Is Sometimes More - How Effective Customer Journey Designs Impact Willingness to Pay a Price Premium. AMA 2022 Winter Academic Conference.
Hebborn H., Kuhnle, J. S, Stokburger-Sauer, N. E., Hofmann V. (2021). Love It or Leave It – The Role of Positive and Negative Emotions for Product Design Success. Proceedings of the European Marketing Academy, 50th.
Hebborn H., Kuhnle, J. S., Hofmann V., Stokburger-Sauer, N. E., (2021). Bored or Joyful? Design-Driven Consumer Emotions and Product Success. AMA Summer Academic Conference.