Janina Kuhnle, MSc


Junior Researcher

  +43 (0) 512 507 72409



 On Appointment

Academic History

seit 10/2018

PhD Student at the University of Innsbruck

2016 - 2018

Master Program Strategic Management at University of Innsbruck

2012 - 2016

Bachelor’s Program in Business Administration at the University of Applied Sciences Konstanz

Professional Experience

since 2021

Press and Media Manager Austrian Ski Federation (ÖSV/Freeski)

2019 - 2021

Research Consultant bei IMARK (Institute für Marketing) Strategy & Research

2018 - 2019

Scientific project assistant at the University of Innsbruck, Department of Tourism (KMU)

2016 - 2017

Bachelor thesis, at Rossignol Ski SAS in the product management and marketing

06 - 07/2011

Summer Internship Programm 2011 at the Standford University


Research Focus

  • Consumer Behavior
  • Customer Experience Management
  • Product Design
  • Emotions in Consumer Behavior

Selected Conference Papers

Kuhnle, Janina S. (2023). Press Play! How Digital Social Viewing Strategies impact Customer Behavior. AMA 2023 Winter Academic Conference.

Kuhnle, J. S., Reitsamer B. F., Stokburger-Sauer, N. E., (2022). Unfolding the potential of brand-owned touchpoints: How effective customer journey design drives customer behavior. QUIS 17 Academic Conference. 

Reitsamer B. F., Kuhnle, J. S., Stokburger-Sauer, N. E., (2022). Less Is Sometimes More - How Effective Customer Journey Designs Impact Willingness to Pay a Price Premium. AMA 2022 Winter Academic Conference.

Hebborn H., Kuhnle, J. S, Stokburger-Sauer, N. E., Hofmann V. (2021). Love It or Leave It – The Role of Positive and Negative Emotions for Product Design Success. Proceedings of the European Marketing Academy, 50th.

Hebborn H., Kuhnle, J. S., Hofmann V., Stokburger-Sauer, N. E., (2021).  Bored or Joyful? Design-Driven Consumer Emotions and Product Success. AMA Summer Academic Conference.

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