Janina Kuhnle, MSc
Academic History
seit 10/2018
PhD Student at the University of Innsbruck
2016 - 2018
Master Program Strategic Management at University of Innsbruck
2012 - 2016
Bachelor’s Program in Business Administration at the University of Applied Sciences Konstanz
Berufliche Qualifikation
since 10/2019
Research Consultant bei IMARK (Institute für Marketing) Strategy & Research
2018 - 2019
Scientific project assistant at the University of Innsbruck, Department of Tourism (KMU)
2017 - 2019
Working student at Inodrink AG for Marketing, Social Media and E-Commerce
2016 - 2017
Bachelor thesis, at Rossignol Ski SAS in the product management and marketing
06 - 07/2011
Summer Internship Programm 2011 at the Standford University
Research
Research Focus
- Consumer Behavior
- Product Design
- Emotions in Consumer Behavior
Konferenzbeiträge (Auswahl)
Stokburger-Sauer, N. E., Kuhnle, J. S. , Hofmann V. (2020). Product Design and Product Performance in the Course of Product-User Interaction: Does Product Usage Make a Difference?. AMA Summer Academic Conference.