Janina Kuhnle, MSc
Academic History
seit 10/2018
PhD Student at the University of Innsbruck
2016 - 2018
Master Program Strategic Management at University of Innsbruck
2012 - 2016
Bachelor’s Program in Business Administration at the University of Applied Sciences Konstanz
Professional Experience
since 2021
Press and Media Manager Austrian Ski Federation (ÖSV/Freeski)
2019 - 2021
Research Consultant bei IMARK (Institute für Marketing) Strategy & Research
2018 - 2019
Scientific project assistant at the University of Innsbruck, Department of Tourism (KMU)
2016 - 2017
Bachelor thesis, at Rossignol Ski SAS in the product management and marketing
06 - 07/2011
Summer Internship Programm 2011 at the Standford University
Research
Research Focus
- Consumer Behavior
- Customer Experience Management
- Product Design
- Emotions in Consumer Behavior
Selected Conference Papers
Kuhnle, J. S., Reitsamer B. F., Stokburger-Sauer, N. E., (2022). Unfolding the potential of brand-owned touchpoints: How effective customer journey design drives customer behavior. QUIS 17 Academic Conference.
Reitsamer B. F., Kuhnle, J. S., Stokburger-Sauer, N. E., (2022). Less Is Sometimes More - How Effective Customer Journey Designs Impact Willingness to Pay a Price Premium. AMA 2022 Winter Academic Conference.
Hebborn H., Kuhnle, J. S, Stokburger-Sauer, N. E., Hofmann V. (2021). Love It or Leave It – The Role of Positive and Negative Emotions for Product Design Success. Proceedings of the European Marketing Academy, 50th.
Hebborn H., Kuhnle, J. S., Hofmann V., Stokburger-Sauer, N. E., (2021). Bored or Joyful? Design-Driven Consumer Emotions and Product Success. AMA Summer Academic Conference.
Stokburger-Sauer, N. E., Kuhnle, J. S. , Hofmann V. (2020). Product Design and Product Performance in the Course of Product-User Interaction: Does Product Usage Make a Difference?. AMA Summer Academic Conference.