Research

Emphasizing the perspectives of consumers and entrepreneurs we gain important managerial insights via the application of theory-driven empirical research. Our research follows an interdisciplinary approach and thus integrates psychological, sociological and economic theories to further academic progress. We strive for the highest international research standards. This implies that our research findings are published in top-tier international journals and are presented at leading international conferences. In addition, our international orientation can be seen in our international network. We offer a number of research cooperations with renown national and international researchers.

Current Research

Schroll, Roland, Benedikt Schnurr, and Dhruv Grewal (2018), “Humanizing Products with Handwritten Typefaces,” Journal of Consumer Research, 45(3), 648–672.

Schnurr, Benedikt (2018), What’s best for whom? The effect of product gender depends on positioning, European Journal of Marketing, 52(1/2), 367-391.

Plank, Andreas und Karin Teichmann (2018), „A Facts Panel on Corporate Social and Environmental Behavior: Decreasing Information Asymmetries between Producers and Consumers through Product Labeling,” Journal of Cleaner Production, 177 (March), 868-877.

Koschate-Fischer, Nicole, Wayne D. Hoyer, Nicola E. Stokburger-Sauer and Jan Engling (2018), Do Life Events Always Lead to Brand Switching? The Mediating Role of Consumer Innovativeness, the Variety Seeking Tendency, and Price Consciousness, Journal of the Academy of Marketing Science, 46 (May), 516-536.

Albrecht, Carmen-Maria, Nicola E. Stokburger-Sauer, David E. Sprott, and Donald R. Lehmann (2017), Adolescents’ Perceived Brand Deprivation Stress and its Implications for Corporate and Consumer Well-being, Psychology & Marketing, 34 (August), 807-822.

Hofmann, Verena and Nicola Stokburger-Sauer (2017), The Impact of Emotional Labor on Employees' Work-Life Balance Perception and Commitment: A Study in the Hospitality Industry, International Journal of Hospitality Management, 65, 47-58.

Schnurr, Benedikt (2017), The impact of atypical product design on consumer product and brand perception, Journal of Brand Management, 24(6), 606-621.

Schnurr, Benedikt (2017), How my product works and how it looks: Effects of functional and aesthetic co-creation and the role of product expertise, Creativity and Innovation Management, 26(2), 152-159.

Schnurr, Benedikt, Alexandra Brunner‐Sperdin, and Nicola E. Stokburger‐Sauer (2017), The effect of context attractiveness on product attractiveness and product quality: The moderating role of product familiarity, Marketing Letters, 28(2), 241–253.

Teichmann, Karin, Ursula Scholl-Grissemann, and Nicola E. Stokburger-Sauer (2016), „The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity,” Journal of Interactive Marketing 36 (November), 15-30.

LFU828

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