In our research we focus on service management, consumer behavior and emotion research. Emphasizing the perspectives of consumers and entrepreneurs we gain important managerial insights via the application of theory-driven empirical research. Our research follows an interdisciplinary approach and thus integrates psychological, sociological and economic theories to further academic progress. We strive for the highest international research standards. This implies that our research findings are published in top-tier international journals and are presented at leading international conferences. Our international orientation can be seen in our worldwide network of research collaborations with renown national and international researchers and companies.

Current Research projects:

  • FWF-aided project “Emotions, Satisfaction and Well-Being Through Product Design”
  • „Digitization of Customer Experience in Tourism” (funded by Federal State of Tyol)
  • The Role of Shipping Boxes Within the Online Shopping Experience
  • Online and Social-Media Marketing: The Combined Effect of Verbal and Visual Cues and the Role of Retargeting
  • Effective Customer Journey Design in Servicescapes
  • Digital Social Viewing Strategies - How Social Media Video Content Drives Customer Behavior


Selected Publications

Reitsamer, Bernd; Streicher, Mathias; Teichmann, Karin (2020) "Sensorimotor Experiences in Servicescapes Predict Attitude Formation Through Memory Dynamics: A Longitudinal Study", Psychology & Marketing, 37(3), 479 - 487.

Matzler, Kurt; Teichmann, Karin; Strobl, Andreas; Partel, Michael (2019), "The Effect of Price on Word of Mouth: First Time Versus Heavy Repeat Visitors", Tourism Management, 70, 453 - 459.

Koschate-Fischer, Nicole, Wayne D. Hoyer, Nicola E. Stokburger-Sauer and Jan Engling (2018), Do Life Events Always Lead to Brand Switching? The Mediating Role of Consumer Innovativeness, the Variety Seeking Tendency, and Price Consciousness, Journal of the Academy of Marketing Science, 46 (May), 516-536.

Hofmann, Verena and Nicola E. Stokburger-Sauer (2017), The Impact of Emotional Labor on Employees’ Work-life balance Perception and Commitment: A Study in the Hospitality Industry, International Journal of Hospitality Management, 65, 47-58.

Stokburger-Sauer, Nicola E., S. Ratneshwar und Sankar Sen (2012), Drivers of Consumer-Brand Identification, International Journal of Research in Marketing, 29, 406-418.

Hoyer, Wayne D. und Nicola E. Stokburger-Sauer (2012), The Role of Aesthetic Taste in Consumer Behavior, Journal of the Academy of Marketing Science, 40 (January) 167-180.


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