Bernd F. Reitsamer, PhD

bernd19

Ass. Prof.

Telefon

+ 43 (0)512 507 72402      

Sprechstunde

Dienstag, 14-16 Uhr (nach Vereinbarung)

Mail

Bernd.Reitsamer@uibk.ac.at

Akademischer Werdegang

Seit 02/2019

Post Doc / Assistant Professor am Institut für Strategisches Management, Marketing und Tourismus, Universität Innsbruck

Seit 10/2016

Lektor am Lehrstuhl für Marketing und Innovation der Paris Lodron Universität Salzburg

09/2016 – 01/2019

Wissenschaftlicher Mitarbeiter und Lektor am MCI Management Center Innsbruck (Department Tourismus & Freizeitwirtschaft)

04/2017

Visiting Scholar an der HSE Higher School of Economics Moscow (RUS)

09/2011 – 05/2016

Universitätsassistent Prae-Doc an der Universität Innsbruck

10/2010 – 12/2015

PhD Program Management an der Universität Innsbruck (Ph.D.)

Dissertationsthema: „Consumption Experience in Servicescapes – Structural Composition, Consequences and Dynamics“

07-09/2010

Auslandsstudium an der London School of Economics (UK)

08-12/2008

Auslandsstudium an der Copenhagen Business School (DK)

10/2005 – 06/2010

Betriebswirtschaftliches Diplomstudium an der Universität Innsbruck (Mag.)

Forschungsschwerpunkte

 

Experiential Marketing

 

Emotional Consumer Behavior

 

Sensory Marketing

 

Destinationsmanagement

Publikationen

 

Reitsamer, B.F., & Brunner-Sperdin, A. (2017). Tourist Destination Perception and Well-being: What Makes a Destination Attractive? Journal of Vacation Marketing, 23(1), 55-72.

 

Reitsamer, B.F., Brunner-Sperdin, A., & Stokburger-Sauer, N.E. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists’ Attitude. Tourism Management Perspectives, 19, 93-101.

Konferenzbeiträge

 

Reitsamer, B.F. & Brunner-Sperdin, A. (2017). Beyond Destination Branding – The Role of Destination Brand Credibility and its Impact on Tourists‘ Approach Behavior. 46th European Marketing Academy (EMAC) Conference, May 23-26, Groningen, Netherlands.

 

Reitsamer, B.F., & Brunner-Sperdin, A. (2017). Why Being Credible Counts - The Impact of Brand Credibility and Place Attachment on Consumers Approach Behavior. 2017 Summer AMA Conference, August 4-6, San Francisco (CA), USA.

 

Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2016). Why Remembering Matters! Sensorimotor Perception and Re-experience as Driving Forces of Consumer-brand Identification. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.

 

Reitsamer, B.F. (2015). Post-Consumptive Experience in Servicescapes – The Impact of Mental Reenactment on Consumers’ Loyalty. AMA Winter Marketing Educators’ Conference, February 13-15, San Antonio (TX), USA.

 

Reitsamer, B.F., Teichmann, K., & Streicher, M.C. (2014). Relax. Recharge. Remember!  How Cognitive Reenactment of Wellness and Spa Experiences Stimulates Tourists’ Future Behavior. Consumer Behavior in Tourism Symposium (CBTS), December 4-6, Brunico, Italy.

 

Reitsamer, B.F., Kaschig, A., Heinz, T.D., & Stokburger-Sauer, N.E. (2014). The Effects of Website Quality Perception on Users’ Responses – A Multidisciplinary Approach. Proceedings of the 20th Americas Conference on Information Systems (AMCIS), Savannah, GA, August 7-9, 2014. Madison: Omnipress.

 

Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2014). Post-Consumptive Experience of Wellness & Spa Tourism – How Re-Experiencing the Past Promotes Tourists’ Behavioral Intentions. Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014.

 

Brunner-Sperdin, A., & Reitsamer, B.F. (2014). I Feel Good! Destination Attractiveness and Travelers’ Emotional Responses: An Empirical Study in Alpine Winter Destinations.Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014.

 

Reitsamer, B.F. & Brunner-Sperdin,  A. (2012). The Influence of Destination Perception on Well-being and Satisfaction: A Holistic Approach. Proceedings of the 41st EMAC Conference 2012, ISCTE Business School, Lisbon, Portugal, May 23-25, 2012.

 

Reitsamer, B.F. & Stokburger-Sauer, N.E. (2012). Multi-sensory Perception in Servicescapes – A Typology and Avenues for Future Research.  Association for Consumer Research Conference, Vancouver, BC, October 5th, 2012 (Poster Session).

 

 

 

 

 

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