Bernd F. Reitsamer, PhD
Assistant Professor
+43 (0) 512 507 72402
o.4.53
Tuesday, 2-4 p.m. (on appointment)
Academic History
since 02/2019
Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck
since 10/2016
Lecturer at the Department of Marketing and Innovation, Paris Lodron University of Salzburg
2016 - 2019
Research Assistant and Lecturer at MCI Management Center Innsbruck (Department Tourismus & Freizeitwirtschaft)
04/2017
Visiting Scholar at HSE Higher School of Economics Moscow (RUS)
2011 - 2016
Research Assistant Prae-Doc at University of Innsbruck
2010-2015
PhD Program Management at University of Innsbruck
Dissertation: „Consumption Experience in Servicescapes – Structural Composition, Consequences and Dynamics“
07 - 09/2010
Studies abroad at London School of Economics (UK)
08 - 12/2008
Studies abroad at Copenhagen Business School (DK)
2005 - 2010
Diploma Studies of Business Administration at University of Innsbruck (Mag.)
Research
Research Focus
-
Experiential Marketing
-
Consumer Behavior in Servicescapes
-
Retrospection and Embodied Cognition
-
Destination Management
Selected Publications
Reitsamer, B.F., & Brunner-Sperdin, A. (2021). It's All About The Brand - Place Brand Credibility, Place Attachment and Consumer Loyalty. Journal of Brand Management, 28(3), 291-301.
Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2020). Sensorimotor Experiences in Servicescapes Predict Attitude Formation Through Memory Dynamics: A Longitudinal Study. Psychology & Marketing, 37(3), 479-487.
Muskat, B., & Reitsamer, B.F. (2019). Quality of Work Life and Generation Y - How Gender and Organizational Type Moderate Job Satisfaction. Personnel Review, 49(1), 265-283.
Reitsamer, B.F., Brunner-Sperdin, A., & Stokburger-Sauer, N.E. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists’ Attitude. Tourism Management Perspectives, 19, 93-101.
Reitsamer, B.F. (2015). Post-Consumptive Experience in Servicescapes – The Impact of Mental Reenactment on Consumers’ Loyalty. Marketing Theory and Applications, 26, c6-c14.
Selected Conference Papers
Reitsamer, B.F., Kallmuenzer, A., & Katitas, A. (2020). Dynamics of Consumption Experience – The Case of Eastern Express in Turkey. Association for Consumer Research Annual Conference (ACR), October 1-4, Paris, France.
Untersteiner, J., & Reitsamer, B.F. (2020). Destination Competitiveness – Do Seasonality and Visitation Frequency Matter? TTRA Europe Chapter Conference, September 28-30, Innsbruck, Austria.
Mayr, C., & Reitsamer, B.F. (2019). Brand Trust in the Hotel Industry - How Online Customer Reviews Affect Tourist Behavior. Proceedings of the 48th EMAC Conference 2019, Hamburg, Germany, May 28-31, 2019.
Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2016). Why Remembering Matters! Sensorimotor Perception and Re-experience as Driving Forces of Consumer-brand Identification. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.
Reitsamer, B.F., Kaschig, A., Heinz, T.D., & Stokburger-Sauer, N.E. (2014). The Effects of Website Quality Perception on Users’ Responses – A Multidisciplinary Approach. Americas Conference on Information Systems (AMCIS), August 7-9, Savannah (GA), USA. Madison: Omnipress.