Bernd F. Reitsamer, PhD


Assistant Professor


+ 43 (0)512 507 72402

Office Hours 

Tuesday 2-4 pm (by prior appointment)


Educational History

since 02/2019

Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck

since 10/2016

Lecturer at the Department of Marketing and Innovation, Paris Lodron University of Salzburg

09/2016 – 01/2019

Research Assistant and Lecturer at MCI Management Center Innsbruck (Department Tourismus & Freizeitwirtschaft)


Visiting Scholar at HSE Higher School of Economics Moscow (RUS)

09/2011 – 05/2016

Research Assistant Prae-Doc at University of Innsbruck


PhD Program Management at University of Innsbruck

Dissertation: „Consumption Experience in Servicescapes – Structural Composition, Consequences and Dynamics“


Studies abroad at London School of Economics (UK)


Studies abroad at Copenhagen Business School (DK)

10/2005 – 06/2010

Diploma Studies of Business Administration at University of Innsbruck (Mag.)

Research Focus


Experiential Marketing


Consumer Behavior


Sensory Marketing


Destination Management



Reitsamer, B.F., & Brunner-Sperdin, A. (2017). Tourist Destination Perception and Well-being: What Makes a Destination Attractive? Journal of Vacation Marketing, 23(1), 55-72.


Reitsamer, B.F., Brunner-Sperdin, A., & Stokburger-Sauer, N.E. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists’ Attitude. Tourism Management Perspectives, 19, 93-101.

Conference Papers


Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2016). Why Remembering Matters! Sensorimotor Perception and Re-experience as Driving Forces of Consumer-brand Identification. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.


Reitsamer, B.F. (2015). Post-Consumptive Experience in Servicescapes – The Impact of Mental Reenactment on Consumers’ Loyalty. AMA Winter Marketing Educators’ Conference, February 13-15, San Antonio (TX), USA.


Reitsamer, B.F., Teichmann, K., & Streicher, M.C. (2014). Relax. Recharge. Remember!  How Cognitive Reenactment of Wellness and Spa Experiences Stimulates Tourists’ Future Behavior. Consumer Behavior in Tourism Symposium (CBTS), December 4-6, Brunico, Italy.


Reitsamer, B.F., Kaschig, A., Heinz, T.D., & Stokburger-Sauer, N.E. (2014). The Effects of Website Quality Perception on Users’ Responses – A Multidisciplinary Approach. Proceedings of the 20th Americas Conference on Information Systems (AMCIS), Savannah, GA, August 7-9, 2014. Madison: Omnipress.


Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2014). Post-Consumptive Experience of Wellness & Spa Tourism – How Re-Experiencing the Past Promotes Tourists’ Behavioral Intentions. Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014.


Brunner-Sperdin, A., & Reitsamer, B.F. (2014). I Feel Good! Destination Attractiveness and Travelers’ Emotional Responses: An Empirical Study in Alpine Winter Destinations.Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014.


Reitsamer, B.F. & Brunner-Sperdin,  A. (2012). The Influence of Destination Perception on Well-being and Satisfaction: A Holistic Approach. Proceedings of the 41st EMAC Conference 2012, ISCTE Business School, Lisbon, Portugal, May 23-25, 2012.


Reitsamer, B.F. & Stokburger-Sauer, N.E. (2012). Multi-sensory Perception in Servicescapes – A Typology and Avenues for Future Research.  Association for Consumer Research Conference, Vancouver, BC, October 5th, 2012 (Poster Session).





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