Bernd F. Reitsamer, PhD
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Assistant Professor
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Phone
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+ 43 (0)512 507 72402
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Office Hours
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Tuesday 2-4 pm (by prior appointment)
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Mail
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Bernd.Reitsamer@uibk.ac.at
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Educational History
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since 02/2019
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Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck
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since 10/2016
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Lecturer at the Department of Marketing and Innovation, Paris Lodron University of Salzburg
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09/2016 – 01/2019
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Research Assistant and Lecturer at MCI Management Center Innsbruck (Department Tourismus & Freizeitwirtschaft)
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04/2017
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Visiting Scholar at HSE Higher School of Economics Moscow (RUS)
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09/2011 – 05/2016
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Research Assistant Prae-Doc at University of Innsbruck
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2010-2015
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PhD Program Management at University of Innsbruck
Dissertation: „Consumption Experience in Servicescapes – Structural Composition, Consequences and Dynamics“
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07-09/2010
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Studies abroad at London School of Economics (UK)
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08-12/2008
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Studies abroad at Copenhagen Business School (DK)
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10/2005 – 06/2010
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Diploma Studies of Business Administration at University of Innsbruck (Mag.)
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Research Focus
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Experiential Marketing
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Consumer Behavior
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Sensory Marketing
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Destination Management
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Publications
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Reitsamer, B.F., & Brunner-Sperdin, A. (2017). Tourist Destination Perception and Well-being: What Makes a Destination Attractive? Journal of Vacation Marketing, 23(1), 55-72.
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Reitsamer, B.F., Brunner-Sperdin, A., & Stokburger-Sauer, N.E. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists’ Attitude. Tourism Management Perspectives, 19, 93-101.
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Conference Papers
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Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2016). Why Remembering Matters! Sensorimotor Perception and Re-experience as Driving Forces of Consumer-brand Identification. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.
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Reitsamer, B.F. (2015). Post-Consumptive Experience in Servicescapes – The Impact of Mental Reenactment on Consumers’ Loyalty. AMA Winter Marketing Educators’ Conference, February 13-15, San Antonio (TX), USA.
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Reitsamer, B.F., Teichmann, K., & Streicher, M.C. (2014). Relax. Recharge. Remember! How Cognitive Reenactment of Wellness and Spa Experiences Stimulates Tourists’ Future Behavior. Consumer Behavior in Tourism Symposium (CBTS), December 4-6, Brunico, Italy.
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Reitsamer, B.F., Kaschig, A., Heinz, T.D., & Stokburger-Sauer, N.E. (2014). The Effects of Website Quality Perception on Users’ Responses – A Multidisciplinary Approach. Proceedings of the 20th Americas Conference on Information Systems (AMCIS), Savannah, GA, August 7-9, 2014. Madison: Omnipress.
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Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2014). Post-Consumptive Experience of Wellness & Spa Tourism – How Re-Experiencing the Past Promotes Tourists’ Behavioral Intentions. Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014.
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Brunner-Sperdin, A., & Reitsamer, B.F. (2014). I Feel Good! Destination Attractiveness and Travelers’ Emotional Responses: An Empirical Study in Alpine Winter Destinations.Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014.
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Reitsamer, B.F. & Brunner-Sperdin, A. (2012). The Influence of Destination Perception on Well-being and Satisfaction: A Holistic Approach. Proceedings of the 41st EMAC Conference 2012, ISCTE Business School, Lisbon, Portugal, May 23-25, 2012.
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Reitsamer, B.F. & Stokburger-Sauer, N.E. (2012). Multi-sensory Perception in Servicescapes – A Typology and Avenues for Future Research. Association for Consumer Research Conference, Vancouver, BC, October 5th, 2012 (Poster Session).
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