Bernd F. Reitsamer, PhD


Assistant Professor

  +43 (0) 512 507 72402


 Tuesday, 2-4 p.m. (on appointment)

Academic History

since 02/2019

Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck

since 10/2016

Lecturer at the Department of Marketing and Innovation, Paris Lodron University of Salzburg


Research Assistant and Lecturer at MCI Management Center Innsbruck (Department Tourismus & Freizeitwirtschaft)


Visiting Scholar at HSE Higher School of Economics Moscow (RUS)


Research Assistant Prae-Doc at University of Innsbruck


PhD Program Management at University of Innsbruck

Dissertation: „Consumption Experience in Servicescapes – Structural Composition, Consequences and Dynamics“


Studies abroad at London School of Economics (UK)


Studies abroad at Copenhagen Business School (DK)


Diploma Studies of Business Administration at University of Innsbruck (Mag.)


Research Focus

  • Experiential Marketing

  • Consumer Behavior in Servicescapes

  • Retrospection and Embodied Cognition

  • Destination Management

Selected Publications

Muskat, B., & Reitsamer, B.F. (2019). Quality of Work Life and Generation Y - How Gender and Organizational Type Moderate Job Satisfaction. Personnel Review [forthcoming]

Reitsamer, B.F., & Brunner-Sperdin, A. (2017). Tourist Destination Perception and Well-being: What Makes a Destination Attractive? Journal of Vacation Marketing, 23(1), 55-72.

Reitsamer, B.F., Brunner-Sperdin, A., & Stokburger-Sauer, N.E. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists’ Attitude. Tourism Management Perspectives, 19, 93-101.


Selected Conference Papers

Mayr, C., & Reitsamer, B.F. (2019). Brand Trust in the Hotel Industry - How Online Customer Reviews Affect Tourist Behavior. Proceedings of the 48th EMAC Conference 2019, Hamburg, Germany, May 28-31, 2019.

Untersteiner, J., & Reitsamer, B.F. (2019). Destination Competitiveness Revisited - What It Takes for Being Successful. Proceedings of the 48th EMAC Conference 2019, Hamburg, Germany, May 28-31, 2019.

Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2016). Why Remembering Matters! Sensorimotor Perception and Re-experience as Driving Forces of Consumer-brand Identification. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.

Reitsamer, B.F., Kaschig, A., Heinz, T.D., & Stokburger-Sauer, N.E. (2014). The Effects of Website Quality Perception on Users’ Responses – A Multidisciplinary Approach. 20th Americas Conference on Information Systems (AMCIS), August 7-9, Savannah (GA), USA. Madison: Omnipress.

Reitsamer, B.F., & Stokburger-Sauer, N. E. (2012). Multi-sensory Perception in Servicescapes - A Typology and Avenues for Future Research. Association for Consumer Research (ACR) North American Conference, October 4-7, Vancouver, Canada (Poster).

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