Anna Wanisch, MSc


Junior Researcher

  +43 (0) 512 507 72403


 On Appointment

Academic History

seit 10/2018

PhD Student at the University of Innsbruck

2016 - 2018

Master Program Strategic Management at University of Innsbruck

2012 - 2016

Bachelor’s Program in Business Administration at the LMU Munich

Professional Experience

05 - 09/2018

Student Assistant at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck

05 - 06/2014

Internship Showroom Management, Giorgio Armani, Munich


Research Focus

  • Advice Taking
  • Product Design
  • Emotions in Consumer Behavior

Publications (Selection)

Hofmann, Verena, Nicola E. Stokburger-Sauer, Anna Wanisch, and Heike Hebborn (2021), Masked Smiles Matter – Employee Verbal Expertise and Emotion Display During COVID-19, accepted for publication in The Service Industries Journal.

Hofmann, Verena, Lisa Schwayer, Nicola E. Stokburger-Sauer, and Anna Wanisch (2021), Consumers’ Self-Construal: Measurement and Relevance for Social Media Communication Success, accepted for publication in Journal of Consumer Behaviour.

Selected Conference Papers

Wanisch, A., Hebborn, H., Hofmann, V., Stokburger-Sauer, N.E. (2021) Emotional competence 2.0 – Emotionally competent advisors and the success of curated fashion retailing. Proceedings of the European Marketing Academy, 50th.

Teichmann, Karin, Nicola E. Stokburger-Sauer, and Anna Wanisch (2019), Linguistic Style Matching in Service Interactions: Does Emotional Similarity Count?, QUIS16 Conference Proceedings.

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