Anna Wanisch, MSc
Academic History
seit 10/2018
PhD Student at the University of Innsbruck
2016 - 2018
Master Program Strategic Management at University of Innsbruck
2012 - 2016
Bachelor’s Program in Business Administration at the LMU Munich
Professional Experience
05 - 09/2018
Student Assistant at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck
05 - 06/2014
Internship Showroom Management, Giorgio Armani, Munich
Research
Research Focus
- Advice Taking
- Product Design
- Emotions in Consumer Behavior
Publications (Selection)
Hofmann, Verena, Nicola E. Stokburger-Sauer, Anna Wanisch, and Heike Hebborn (2021), Masked Smiles Matter – Employee Verbal Expertise and Emotion Display During COVID-19, accepted for publication in The Service Industries Journal.
Hofmann, Verena, Lisa Schwayer, Nicola E. Stokburger-Sauer, and Anna Wanisch (2021), Consumers’ Self-Construal: Measurement and Relevance for Social Media Communication Success, accepted for publication in Journal of Consumer Behaviour.
Selected Conference Papers
Teichmann, Karin, Nicola E. Stokburger-Sauer, and Anna Wanisch (2019), Linguistic Style Matching in Service Interactions: Does Emotional Similarity Count?, QUIS16 Conference Proceedings.