Verena Hofmann, PhD
Academic History
since 2019
Assistant Professor (Department of Strategic Management, Marketing and Tourism; University of Innsbruck)
2017 - 2018
Research and Teaching Assistant (University of the Armed Forces Munich)
2014 - 2017
Research and Teaching Assistant (Department of Strategic Management, Marketing and Tourism; University of Innsbruck)
2013 - 2016
PhD Student at Universität Innsbruck
2008 - 2012
Bachelor Studies of Business Administration at University of Innsbruck
2008 - 2013
Bachelor and Master Studies of Psychology at University of Innsbruck
Professional Experience
2018 - 2019
Director of Medical Science Liaison (CANKADO Service GmbH)
2013 - 2014
Lecturer (Department of Strategic Management, Marketing and Tourism, University of Innsbruck)
2011
Project Member of „The Courtship Project“ (Humboldt University Berlin)
Projects
- Positioning of Recheis within a younger target group
- FWF founded Project EMOTIONS, SATISFACTION AND WELL-BEING THROUGH PRODUCT DESIGN
- Online Marketing SOS-Kinderdorf
- TVB-Social Media Ranking
- Brand Equity und Online Marketing L’Image GmbH
- Long-Distance Hiking Amer Sports Austria
Awards
2017
Best poster award finalist Frontiers in Service Conference 2017
2014 & 2017
Swarovski Research Funding 2014 und 2017
2015
Nominated for “best-paper award based on a dissertation”– EMAC 2015
2014
Nominated for “best-paper award based on a dissertation“ – EMAC 2014
2013
Merit Scholarship University of Innsbruck
Research
Research Focus
- Emotional Labor and Emotional Contagion
- Emotional Consumer Behavior
- FACS (Facial Action Coding System)
- Workplace Conditions, Work-Life Balance and Job Satisfaction
Publications (Selection)
Hofmann, Verena, Nicola E. Stokburger-Sauer, Anna Wanisch, and Heike Hebborn (2021), Masked Smiles Matter – Employee Verbal Expertise and Emotion Display During COVID-19, accepted for publication in The Service Industries Journal.
Hofmann, Verena, Lisa Schwayer, Nicola E. Stokburger-Sauer, and Anna Wanisch (2021), Consumers’ Self-Construal: Measurement and Relevance for Social Media Communication Success, accepted for publication in Journal of Consumer Behaviour.
Happ, E., Hofmann, V., & Schnitzer, M. (2021). A Look at The Present and Future: The Power of Emotions in The Interplay Between Motivation, Expectation and Attitude in Long-Distance Hikers. Journal of Destination Marketing & Management, 19 (March), 100527.
Stokburger-Sauer, N. & Hofmann, V. (2017). Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors’ Involvement. Marketing ZFP, 39 (1), 4-15.
Hofmann, V. & Stokburger-Sauer, N. (2017). The Impact of Emotional Labor on Employees’ Work-Life Balance Perception and Commitment: A Study in the Hospitality Industry. International Journal of Hospitality Management, 65, 47-58.
Selected Conference Papers
Stokburger-Sauer, N. E., Kuhnle, J. S. , Hofmann V. (2020). Product Design and Product Performance in the Course of Product-User Interaction: Does Product Usage Make a Difference?. AMA Summer Academic Conference
Stokburger-Sauer, N. E., Hofmann V., Schoner-Schatz, L., Neef, P. (2020). DISPLAY ADVERTISING SUCCESS IN CHARITY MARKETING: THE POWER OF HUMAN-GENERATED CREATIVE CAMPAIGN ELEMENTS. AMA Summer Academic Conference
Schoner-Schatz, Lisa, Nicola E. Stokburger-Sauer, and Verena Hofmann (2017), Emotional Contagion in Social Media Communication: An Unconscious and Conscious Process?, EMAC 2017 Conference Proceedings.
Stangl, Barbara, Thomas Reutterer, and Verena Hofmann (2016), Emotional Service Experience in Serial Service Encounters, 2016 Proceedings of the Frontiers in Service Conference.
Stokburger-Sauer Nicola E., Verena Hofmann, and Lisa Schatz (2016), The Role of Emotional Contagion in Service Recovery, 2016 AMA Winter Marketing Educators Conference Proceedings.