Verena Hofmann, PhD

verena19

Assistant Professor

  +43 (0) 512 507 72404

  Verena.Hofmann@uibk.ac.at

  o.4.52

 On Appointment


Academic History

since 2019

Assistant Professor (Department of Strategic Management, Marketing and Tourism; University of Innsbruck)

2017 - 2018

Research and Teaching Assistant (University of the Armed Forces Munich)

2014 - 2017

Research and Teaching Assistant (Department of Strategic Management, Marketing and Tourism; University of Innsbruck)

2013 - 2016

PhD Student at Universität Innsbruck

2008 - 2012

Bachelor Studies of Business Administration at University of Innsbruck

2008 - 2013

Bachelor and Master Studies of Psychology at University of Innsbruck

Professional Experience

2018 - 2019

Director of Medical Science Liaison (CANKADO Service GmbH)

2013 - 2014

Lecturer (Department of Strategic Management, Marketing and Tourism, University of Innsbruck)

2011

Project Member of „The Courtship Project“ (Humboldt University Berlin)

Projekte

Online Marketing SOS-Kinderdorf, TVB-Social Media Ranking, Brand Equity und Online Marketing L’Image GmbH, Long-Distance Hiking Amer Sports Austria

Auszeichungen

2017

Best poster award finalist Frontiers in Service Conference 2017

2014 & 2017

Swarovski Forschungsförderung 2014 und 2017

2015

Nominiert für den “best-paper award based on a dissertation”– EMAC 2015

2014

Nominiert für den “best-paper award based on a dissertation“ – EMAC 2014

2013

Förderungsstipendium der Universität Innsbruck SS 2013

Research

Forschungsschwerpunkte

  • Emotional Labor and Emotional Contagion
  • Emotional Consumer Behavior
  • FACS (Facial Action Coding System)
  • Workplace Conditions, Work-Life Balance and Job Satisfaction

Publications (Selection)

Hofmann, Verena and Timo Schinköthe (2018), CANKADO: Digitales Tagebuch für Patienten – Wirksame E-Health-Unterstützung mit patientenorientiertem Datenschutz, Zeitschrift des Tumorzentrums München und des CCC München an den Medizinischen Fakultäten der Ludwig-Maximilians-Universität München und der Technischen Universität München (TZM News), 2 (20), 11-13.

Rachel Würstlein, Iris Reiser, and Verena Hofmann (2018), Die Precycle Studie – Unterstützung beim Hormonrezeptor-positivem HER2-negativen, lokal fortgeschrittenem oder metastasiertem Brustkrebs durch ein e-Health System und der Behandlung von Palbociclib, MammaMia, Oktober-Dezember 2018, 26-27.

Stokburger-Sauer, N. & Hofmann, V. (2017). Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors’ Involvement. Marketing ZFP, 39 (1), 4-15.

Hofmann, V. & Stokburger-Sauer, N. (2017). The Impact of Emotional Labor on Employees’ Work-Life Balance Perception and Commitment: A Study in the Hospitality Industry. International Journal of Hospitality Management, 65, 47-58.

Oberhofer, M., Füller, J. & Hofmann, V. (2014). Tryvertising: What Makes Consumers Share Product Innovations with Others?.  Association for Consumer Research Conference (ACR), Baltimore, MD, October 23-26, 2014.

Conference Proceedings (Selection)

Schoner-Schatz, Lisa, Nicola E. Stokburger-Sauer, and Verena Hofmann (2017), Emotional Contagion in Social Media Communication: An Unconscious and Conscious Process?, EMAC 2017 Conference Proceedings.

Hofmann, Verena and Barbara Stangl (2017), Emotional and Cognitive Drivers of Customers’ Expectation Update, 2017 Proceedings of the Frontiers in Service Conference.

Stangl, Barbara, Thomas Reutterer, and Verena Hofmann (2016), Emotional Service Experience in Serial Service Encounters, 2016 Proceedings of the Frontiers in Service Conference.

Stokburger-Sauer Nicola E., Verena Hofmann, and Lisa Schatz (2016), The Role of Emotional Contagion in Service Recovery, 2016 AMA Winter Marketing Educators Conference Proceedings.

Hofmann, Verena and Nicola E. Stokburger-Sauer (2014), The Role of Emotional Contagion in Service Encounters, EMAC 2014 Conference Proceedings.

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