Verena Hofmann, PhD

Assistant Professor                                                              

Phone 

+ 43 (0)512 507 72404

Office Hours 

on appointment

Mail                  

Verena.Hofmann@uibk.ac.at

Educational History

2013-2016   

PhD Student at University of Innsbruck

2008-2012

Bachelor studies of Business Administration at University of Innsbruck

2008-2013

Bachelor and Master Studies of Psychology at University of Innsbruck

Professional Experience

02/12-02/13

Student Assistant, University of Innsbruck (Department of Strategic Management, Marketing, and Tourism)

09-12/11

Research Internship at University of Augsburg (Department of Psychology)

10/10-07/11

Working Student (market research), Swarovski KG, Wattens

11/09-10/10


Student Assistant, University of Innsbruck (Department of Strategic Management, Marketing, and Tourism)

Research Focus

 

FACS (Facial Action Coding System)

 

Emotion Labor and Emotional Contagion

 

Emotional Consumer Behavior

Publications

 

Oberhofer, M., Füller, J. & Hofmann, V. (2014). Tryvertising: What Makes Consumers Share Product Innovations with Others?.  Association for Consumer Research Conference (ACR), Baltimore, MD, October 23-26, 2014.

Stokburger-Sauer, N. & Hofmann, V. (2017). Art Sponsorship Success: An Empirical Investigation
into Sponsor Recall and the Ambiguous Role of Visitors’ Involvement. Marketing ZFP, 39 (1), 4-15.

Hofmann, V. & Stokburger-Sauer, N. (2017). The Impact of Emotional Labor on Employees’ Work-Life Balance Perception and Commitment: A Study in the Hospitality Industry. International Journal of Hospitality Management, 65, 47-58.

Conference Presentations

 

Hofmann, V. & Stokburger-Sauer, N. (2014). The Role of Emotional Contagion in Service Encounters. Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014.

Höge, T., Hofmann, V. & Stokburger-Sauer, N. (2014). The Relationship between Work-Life Balance, Emotional Labor and Affective Commitment - An Empirical Study in the Hotel Industry. Proceedings of the 43rd EMAC Conference 2014, Valencia, Spain, June 3-6, 2014.

Hofmann, V., Oberhofer, M. & Stokburger-Sauer, N. (2014). The Role of Positive Emotion Display in Advertisements. 1st World Congress on Facial Expression of Emotion (WCFEE 2014). Book of Abstracts. Porto, October 9-11, 2014.

Hofmann, V., Schatz, L. & Stokburger-Sauer, N. (2015). Service employees’ emotion displays in service interactions – the role of gender, service environment perception and authenticity. Presented at Brand Camp. Obergurgl, Austria.

Hofmann, V., Schatz, L., Stokburger-Sauer, N., Oberhofer, M. & Füller, J. (2015). The Role of Emotion Display in Advertisements. FACS Conference, Geneva, Switzerland, July 6-7, 2015.

Hofmann, V. & Stokburger-Sauer, N. (2015). Emotional Contagion and Customer Satisfaction in Service Interactions: The Role of the Service Environment Perception und Store Busyness. Frontiers in Service Conference, San Jose, USA, July 9-12, 2015.

Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2015). The Role of Service Employees‘ Emotion Display in Service Recovery. Proceedings of the 44th EMAC Conference 2015, Leuven, Belgium, May, 26-29, 2015.

Hofmann, V., Oberhofer, M., Füller, J. & Stokburger-Sauer, N. (2015). Emotions in Tryvertising: The Impact of Emotional Change on Customer Response Behavior. Proceedings of the 44th EMAC Conference 2015, Leuven, Belgium, May, 26-29, 2015.

Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2016). Emotional Contagion and Word-of-Mouth in Social Media Communication - The Role of the Message's Source. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.

Stokburger-Sauer, N., Hofmann, V. & Schatz, L. (2016). The Role of Emotional Contagion in Service Recovery. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.

Hofmann, V., Schatz L. & Stokburger-Sauer, N. (2016). Does the endorser’s Smile in Destination Ads Affect Consumer Response? The case of strong versus weak destination brands. 19th AMS World Marketing Congress, July 19-23, Paris, France.

Hofmann, V. & Stokburger-Sauer, N. (2016). The interaction effect of service employees' emotion display and gender on customer responses: The service environment's role. 19th AMS World Marketing Congress, July 19-23, Paris, France.

Schatz, L. et al. (2016). The Role of Endorser’s Emotion Display and Social Tie in Social Media Communication. Proceedings of the 45rd EMAC Conference 2016, May 24-27, Oslo, Norway.

Hofmann, V., Teichmann, K., Stokburger-Sauer N., & Wetzels, M. (2016). Symbiotic Customer-Employee Interactions as Driver of Customer Response Behavior in Service Relationships. Proceedings of the Servsig Conference 2016, June 18-19, Maastricht, Netherlands.

Stangl, B., Reutterer, T., & Hofmann, V. (2016). Emotional Service Experience in Serial Service Encounters. Proceedings of the Frontiers in Service Conference 2016, June 23-26, Bergen, Norway.

Hofmann, V. & Stangl, B. (2017). Emotional and Cognitive Drivers of Customers’ Expectation Update. Proceedings of the Frontiers in Service Conference 2017, June 22-25, New York, USA.

Schoner-Schatz, L., Stokburger-Sauer, N. & Hofmann, V. (2017). Emotional Contagion in Social Media Communication: An Unconscious and Conscious Process?. Proceedings of the 46th EMAC Conference 2017, May 23-26, Groningen, Netherlands.

Projects

 2014

2015

2017

 TVB-Social Media Ranking

TVB-Social Media Ranking

Brand Equity and Online Marketing (L'Image GmbH)

Awards

 
2014 Aktion D. Swarovski & Co Research Funding
2013 University of Innsbruck Research Grant for Young Scholars

 

Verena Hofmann_sw