Lisa Schwayer, MSc
Academic History
since 09/2016
PhD student at the University of Innsbruck
2013 - 2015
Master of Strategic Management at University of Innsbruck
2009 - 2013
Bachelor in Business Administration at University of Innsbruck
Professional Experience
08-09/2015
Intern at TRICOR Packaging & Logistics AG
Awards
2017
Swarovski Research Funding 2017
Research
Research Focus
- Consumer Behavior
Selected Publications
Hofmann, Verena, Lisa Schwayer, Nicola E. Stokburger-Sauer, and Anna Wanisch (2021), Consumers’ Self-Construal: Measurement and Relevance for Social Media Communication Success, accepted for publication in Journal of Consumer Behaviour.
Selected Conference Papers
Schoner-Schatz, Lisa; Schwayer, Lisa; Stokburger-Sauer, Nicola; Hofmann, Verena (2018): Promoting search versus experience goods in social media: Are endorsers and their facial expressions equally important? University of Strathclyde Glasgow: Proceedings of the 47th European Marketing Academy (EMAC) Conference. People Make Marketing, 29 May - 1 June 2018, Glasgow, UK, p. 87.
Schwayer, L.; Schoner-Schatz, L.; Stokburger-Sauer, N.; Hofmann, V.: Promoting Search Versus Experience Goods in Social Media: are Endorsers and Their Facial Expressions Equally Important? 47th European Marketing Academy Conference (EMAC 2018), Glasgow, 30.05.2018.