Lisa Schwayer, MSc


Research Assistant

  +43 (0) 512 507 72405


 On appointment

Academic History

since 09/2016

PhD student at the University of Innsbruck

2013 - 2015

Master of Strategic Management at University of Innsbruck

2009 - 2013

Bachelor in Business Administration at University of Innsbruck

Professional Experience


Intern at TRICOR Packaging & Logistics AG



Swarovski Research Funding 2017


Research Focus

  • Consumer Behavior

Selected Publications

Hofmann, Verena, Lisa Schwayer, Nicola E. Stokburger-Sauer, and Anna Wanisch (2021), Consumers’ Self-Construal: Measurement and Relevance for Social Media Communication Success, accepted for publication in Journal of Consumer Behaviour.

Selected Conference Papers

Schoner-Schatz, Lisa; Schwayer, Lisa; Stokburger-Sauer, Nicola; Hofmann, Verena (2018): Promoting search versus experience goods in social media: Are endorsers and their facial expressions equally important? University of Strathclyde Glasgow: Proceedings of the 47th European Marketing Academy (EMAC) Conference. People Make Marketing, 29 May - 1 June 2018, Glasgow, UK, p. 87.

Schwayer, L.; Schoner-Schatz, L.; Stokburger-Sauer, N.; Hofmann, V.: Promoting Search Versus Experience Goods in Social Media: are Endorsers and Their Facial Expressions Equally Important? 47th European Marketing Academy Conference (EMAC 2018), Glasgow, 30.05.2018.

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