Executive Training


Stay up to date and profit from Innsbruck´s primary institution for research and executive training. We offer four options for executive training. These are: training at the Management Center Innsbruck, Schloss Hofen, in-house trainings, and classes at LIMAK. Additionally we offer customized Inhouse-Trainings/Coachings. Please contact our office for further information.


Marketing: Success through professional market cultivation

Some of the former and present members of our marketing-team in Innsbruck instruct at MCI, the Management-Center Innsbruck, which is in the close vicinity to our location at the SoWi. Our own Hans Mühlbacher teaches the  course, “Success through professional market cultivation.” Product and service markets are often saturated and competition is constantly becoming more intense. Through professional marketing, businesses are able to display their benefits in a more attractive manner than their competitors. This course points out the importance of marketing to individual firms and teaches modern marketing methods and instruments. MCI-Website...


University Seminar: Marketing

Schloss Hofen, situated on the Austrian shore of the Lake Constance (Bodensee), is the center for science and continued education. For years, in cooperation with our facility, Schloss Hofen has offered the university course “Marketing.” During the course, participants can analyze their own operational experiences using special techniques and methods. These can then be used to successfully control areas of responsibility. Also, a few of the discussed strategic positioning decisions include the basics of market research, performance management, integrated market communications, and fundamental decisions in distribution, price, and sales management. Practical and relevant examples and discussions are also given to facilitate learning. Course Website.

International Strategic Management & Strategy and Marketing

The International Management Academy of Linz is the management specialist at the Johannes Kepler University of Linz. Members of marketing teams work there as successful teachers in the courses of "International Strategic Management" and "Strategy and Marketing."  Further Information

In-house Training and Coaching

We offer interested businesses and managers specialized trainings and courses which are customized to solve problems they may have. Some sample topics are:

  • Strategic Marketing
  • Positioning
  • Brand Development
  • Brand Leadership
  • Marketing Implementation

Course: Certified ECR Manager

ECR (Efficient Consumer Response) Austria is a platform for industry and trade, as well as service providers and suppliers. ECR's goal is to understand consumer needs better, faster, and in a more cost-efficient way. To achieve these goals, ECR Austria offers a variety of tools and strategies. In cooperation with our department, ECR Austria offers a course to become a certified ECR Manager. The course will take place in Innsbruck in the fall of 2012. For more information see the info folder or contact Ass.-Prof. Dr. Eva Thelen.

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