Dr. Verena Wieser

Assistant Professor

(Maiden Name: Verena Stöckl)

Innsbruck University School of Management
Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
Raum o.3.26
6020 Innsbruck
Austria / Europe
Phone: +43 (0) 512/507 72554
email: verena.wieser@uibk.ac.at

Verena Stöckl
Vita:

Verena studied International Business Administration at the University of Innsbruck and the Carleton University (Canada). Before she joined the branding research group in October 2011, Verena had worked in the fascinating field of international sports event management for several years. In summer 2015 Verena graduated with her thesis on "Marketing and Moralism: Conceptual and Empirical Advances" and now continues to follow her passion to do research, teach, and hold and organize talks in the areas of Branding, Sports Marketing, and Consumer Culture Theory.

Research:

Selected Publications and Refereed Conference Contributions

  • Grohs, Reinhard und Verena E. Wieser (2017), "Blame Games im Kontext der FIFA-Krise",  7. Innsbrucker Sportökonomie- und Management Symposium
  • Woermann, Niklas, Wieser, Verena E. (2016), “Consumption Skill Acquisition in Ski Shools: Towards a Theory of Embodied Learning”, 44th Association for Consumer Research Conference, Berlin, Germany.
  • Sabrina Gabl, Wieser, Verena E., Andrea Hemetsberger (2016), ““Public Brand Auditing: A Pathway to Brand Accountability”, Research in Consumer Behavior, Volume 18, 147—167.
  • Sabrina Gabl, Wieser, Verena E., Andrea Hemetsberger (2016), “Will We Hate Google One Day?” A Convention Theory Perspective on Public Brand Evaluations”, 44th Association for Consumer Research Conference, Berlin, Germany.
  • Stoeckl, Verena E. and Marius K. Luedicke (2015), “Doing Well while Doing Good? An Integrative Review of Marketing Criticism and Response,” Journal of Business Research, Special Issue on Positive Marketing.
  • Stoeckl, Verena E. (2014), “Lonely Rebel or Pioneer of the Future? Towards an Understanding of Stakeholder Framing of Activist Brands,” in NA - Advances in Consumer Research, Vol. 42.
  • Stoeckl, Verena E., Sabrina Gabl, Sylvia von Wallpach, and Andrea Hemetsberger (2014), “Discursive Brand Solidarisation - An Action Net Perspective,” Conference Proceedings of the 43rd EMAC Conference, Valencia, Spain, Vol. 43.
  • Gabl, Sabrina, Stoeckl, Verena E., and Andrea Hemetsberger (2013), “The Two Sides of the Gold Medal: Paradoxes of the Olympic Experience,” in NA - Advances in Consumer Research, Vol. 41, forthcoming.
  • Stoeckl, Verena E. and Marius, K. Luedicke (2013), “Where Marketing Causes Trouble”, Humanistic Marketing, ed. Richard J. Varey and Michael Pirson, Hampshire, UK: Palgrave Macmillan, 19-28´.
  • Stoeckl, Verena E., Luedicke, Marius K., and Katharina C. Husemann (2012), “Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers”, Conference Proceedings of the 41st EMAC Conference, Lisbon, Portugal.

Research Grants

  • 2016 University of Innsbruck Research Grant for Young Scholars/Förderstipendium der Universität Innsbruck for the project "Overcoming Fear, Failure and Frustration: A Video-graphic Analysis of the Consumption Skill Acquisition Experience" (Wieser, Verena E. and Niklas Woermann)
  • Aktion D. Swarovski & Co 2013, Research Funding at the Leopold-Franzens University of Innsbruck for the project "One for all and all for the brand": Paradoxes and Solidarity in Brand Action Nets (Stoeckl, Verena E., Gabl, Sabrina, vonWallpach, Sylvia, and Andrea Hemetsberger)
  • Aktion D. Swarovski & Co 2013, Research Funding at the Leopold-Franzens University of Innsbruck for the project “Brand Analysis 3.0: How to Analyze Moral Conflicts that Jeopardize a Company’s Brand Asset” (Husemann, Katharina C., Stoeckl, Verena E. and Marius K. Luedicke)

 Awards

  • Emerald Literati Network Award for the 2017 Outstanding Author Contribution “Sabrina Gabl, Stoeckl, Verena E., Andrea Hemetsberger (2016), ““Public Brand Auditing: A Pathway to Brand Accountability”, Research in Consumer Behavior, Volume 18, 147—167.
  • The Franco Nicosia ACR Best Competitive Paper Award presented by the Jagdish Sheth Foundation for the paper “Lonely Rebel or Pioneer of the Future? Towards an Understanding of Stakeholder Framing of Activist Brands”; 42nd Association for Consumer Research Conference in Baltimore, USA (2014)
Teaching and Management Activities:

Teaching and Course Coordination Activities

  • Masters Program: Market Research (Qualitative Methods), Intercultural Brand Building
  • Bachelor Program: Value Creation and Value Delivery Processes, Strategy and Marketing
  • Supervision of bachelor, diploma, and master theses

Management Activities

  • Co-Chair of the scientific conference "Brand Camp 4"
  • Coordinator of the bi-annual "Brand Venture" Lecture Series
  • Coordinator of various in-class-business projects (e.g., Wollbier, BOE Parking, LFU Unit for Further Education)
  • Former coordinator and now participating member of the Marketing Club “Freundeskreis Innsbrucker Marketer“

Practical Experience

  • FIFA Women's World Cup 2011, German Football Federation, Frankfurt am Main, Germany
  • UEFA Euro 2008, Salzburg, Austria/Nyon, Switzerland
  • London Organising Committee of the Olympic Games, London, UK
  • ATP Generali Open Kitzbühel, Austria
  • Swarovski Business Unit Architecture, Wattens, Austria (Euromobil)
  • WKÖ, Office Atlanta, USA (Volunteer)