Ramona Riehle, MSc
Research and Teaching AssistantUniversity of Innsbruck - Faculty of Business and Management Department of Strategic Management, Marketing and Tourism Universitaetsstr. 15 |
![]() |
Vita:
Ramona holds a Bachelor´s degree in International Business Administration from the University of Applied Sciences Frankfurt am Main and a Master´s degree in Strategic Management from the University of Innsbruck. During her Bachelor studies she also spent a semester abroad at the Ted Rogers School of Management, which belongs to the Ryerson University in Toronto (Canada). In October 2018 she joined the Branding Team as a PhD candidate.
Research Interests:
- Consumer Culture Theory
- Consumer Emotions
- Consumer Risk-Taking
- Branding
- Ethnography
- Diary Research
Teaching:
- Seminar with Bachelor's Thesis
Supervision:
- Supervision of Master, Diploma and Bachelor Theses
Journal publications and refereed conference proceedings:
- Riehle, Ramona (forthcoming), "Controlling the Uncontrollable: Consumer Voluntary Risk-Taking Amidst the Covid-19 Pandemic," NA - Advances in Consumer Research, Vol. 49.
- Riehle, Ramona, Verena E. Wieser and Niklas Woermann (2020), "Battling Fear, Building Trust: How Service Providers Manage Emotions When Consumers Fail," NA - Advances in Consumer Research, Vol. 48.
International conferences / workshops:
- Association for Consumer Research Conference, Seattle, Washington (virtual), October 2021 (upcoming)
- Consumption Theory: A Canon of Classics Seminar, University of Southern Denmark, Odense, Denmark, November 2020 & August 2021 (upcoming)
- Association for Consumer Research Conference, Paris, France (virtual), October 2020
- Sheth Foundation Doctoral Symposium, Paris, France (virtual), October 2020
- 6th French-Austrian-German Workshop on Consumer Behavior, Université de Lorraine, Nancy, November 2019
- Seminar on Methods in Qualitative Research, University of Lille Nord de France, Lille, France, November 2019
Recognitions & Scholarships
- Förderungsstipendium, University of Innsbruck, November, 2020