Ramona Riehle, MSc
PhD CandidateUniversity of Innsbruck - Faculty of Business and Management Department of Strategic Management, Marketing and Tourism Universitaetsstr. 15 |
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Vita:
Ramona is PhD candidate in the field of consumer culture theory (CCT). In her dissertation, she focuses on the relevance of consumer emotions in contemporary consumer society. Ramona is currently working on research projects that explore the relevance of consumer emotions and their management in the context of ski schooling, adventure tourism and true crime consumption. In her projects, she draws on a variety of qualitative methods such as in-depth interviews, video-ethnographic methods or consumer diaries.
Teaching:
- Seminar mit Bachelorarbeit (Bachelor)
- PS Einführung in die Betriebswirtschaft (Bachelor)
- Supervision of Master, Diploma and Bachelor Theses
Publications in Peer-reviewed Journals and Conference Proceedings:
- Riehle, Ramona, Verena E. Wieser, and Andrea Hemetsberger (2023), ““We Truly Love What We Do”: The Tribal Consumer Inside Passionate Service Employees,” Journal of Service Research.
- Riehle, Ramona (2021), "Controlling the Uncontrollable: Consumer Voluntary Risk-Taking amidst the Covid-19 Pandemic," NA - Advances in Consumer Research, Vol. 49.
- Riehle, Ramona, Verena E. Wieser and Niklas Woermann (2020), "Battling Fear, Building Trust: How Service Providers Manage Emotions When Consumers Fail," NA - Advances in Consumer Research, Vol. 48.
Participation in International Workshops:
- CCT Qualitative Data Analysis Workshop, Oregon State University, Corvallis, United States, July 2022
- European Doctoral School of Consumer Culture Theorizing, Consumption Theory: A Canon of Classics Seminar, University of Southern Denmark, Odense, Denmark, August 2021
- Sheth Foundation Doctoral Symposium, Paris, France (virtual), October 2020
- Seminar on Methods in Qualitative Research, University of Lille Nord de France, Lille, France, November 2019
Recognitions and Scholarships:
- Best Working Paper Award for the paper “From Sensationalist to Critical Minds: Exploring Consumers’ Fascination with True Crime Podcast”, Consumer Culture Theory Conference, Corvallis, United States, July 2022
- Förderungsstipendium, University of Innsbruck, November, 2022
- Förderungsstipendium, University of Innsbruck, November, 2020
- Leistungsstipendium, University of Innsbruck, Oktober 2017
Presentations at International Conferences:
- Riehle, Ramona, Verena E. Wieser and Andrea Hemetsberger, “Service Employees as Consumers: From the Passion to Consume to the Passion For Work” (working paper), Association for Consumer Research Conference, Denver, United States, October 2022
- Riehle, Ramona, Verena E. Wieser and Andrea Hemetsberger, Service Workers as Consumers: Addressing the Liquid Service Worker Inside Brands, (competitive paper), Association for Consumer Research Conference, Denver, United States, July 2022
- Riehle, Ramona and Stephanie Kogler, “From Sensationalist to Critical Minds: Exploring Consumers’ Fascination with True Crime Podcast”(working paper), Consumer Culture Theory Conference, Corvallis, USA, July 2022
- Riehle, Ramona Verena E. Wieser and Niklas Woermann, „Resolving Emotional Consumption Barriers via Interactive Emotion Mangement“ (competitive paper), Brand Camp Conference, Obergurgl, Austria, April 2022
- Riehle, Ramona and Stephanie Kogler, “Consumed by Evil: Exploring True Crime Podcast Consumption” (working paper), Brand Camp Conference, Obergurgl, Austria, April 2022
- Riehle, Ramona, “Controlling the Uncontrollable: Consumer Voluntary Risk-Taking Amidst the
- Covid-19 Pandemic” (competitive paper), Association for Consumer Research Conference, Seattle, United States (virtual), October 2021
- Riehle, Ramona, Verena E. Wieser and Niklas Woermann, “Battling Fear, Building Trust: How Service Providers Manage Emotions When Consumers Fail”(competitive paper), Association for Consumer Research Conference, Paris, France (virtual), October 2020
- Riehle Ramona, Verena E. Wieser and Niklas Woermann, “"Drifting between pleasure and fear": Understanding the Emotional Journey of Consumers in Services of Skill Acquisition” (competitive paper), 6th French-Austrian-German Workshop on Consumer Behavior, Université de Lorraine, Nancy, November 2019