Ramona Riehle, MSc

PhD Candidate

University of Innsbruck - Faculty of Business and Management

Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
6020 Innsbruck
Email: ramona.riehle@uibk.ac.at



Ramona holds a Bachelor´s degree in International Business Administration from the University of Applied Sciences Frankfurt am Main and a Master´s degree in Strategic Management from the University of Innsbruck. During her Bachelor studies she also spent a semester abroad at the Ted Rogers School of Management, which belongs to the Ryerson University in Toronto (Canada). In October 2018 she joined the Branding Team as a PhD candidate.

Research Interests:
  •  Consumer Culture Theory 
  •  Consumer Emotions 
  •  Consumer Risk-Taking 
  •  Branding 
  •  Ethnography 
  •  Diary Research
  • Seminar with Bachelor's Thesis
  • Supervision of Master, Diploma and Bachelor Theses
  Journal publications and refereed conference proceedings:
  • Riehle, Ramona (forthcoming), "Controlling the Uncontrollable: Consumer Voluntary Risk-Taking Amidst the Covid-19 Pandemic," NA - Advances in Consumer Research, Vol. 49. 
  • Riehle, Ramona, Verena E. Wieser and Niklas Woermann (2020), "Battling Fear, Building Trust: How Service Providers Manage Emotions When Consumers Fail," NA - Advances in Consumer Research, Vol. 48.
International conferences / workshops:
  • Association for Consumer Research Conference, Seattle, Washington (virtual), October 2021 (upcoming)
  • Consumption Theory: A Canon of Classics Seminar, University of Southern Denmark, Odense, Denmark, November 2020 & August 2021 (upcoming)
  • Association for Consumer Research Conference, Paris, France (virtual), October 2020
  • Sheth Foundation Doctoral Symposium, Paris, France (virtual), October 2020
  • 6th French-Austrian-German Workshop on Consumer Behavior, Université de Lorraine, Nancy, November 2019
  • Seminar on Methods in Qualitative Research, University of Lille Nord de France, Lille, France, November 2019
Recognitions & Scholarships
  • Förderungsstipendium, University of Innsbruck, November, 2020
Nach oben scrollen