Philipp Jaufenthaler, BSc MSc
Research and Teaching Assistant
University of Innsbruck - Faculty of Business and Management Department of Strategic Management, Marketing and Tourism Universitaetsstr. 15
6020 Innsbruck
Austria
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Area of Research:
Area of Research:- Family Business Research
- Stakeholder Marketing
- Brand Meaning Creation in Stakeholder Networks
- Consumer Reactions to AI-based Content
- Effects of Humanization
Teaching:
- Strategic Marketing, Value Creation and Value Delivery (Bachelor Management and Economics)
- Strategy & Marketing (Bachelor Management and Economics)
- Seminar with Bachelor's Thesis (Bachelor Management and Economics)
Journal publications and refereed conference proceedings:
- Jaufenthaler, P. & Schroll, R. (2020): Humanizing the Family Business: When is Communicating Family-ownership Beneficial?. in NA - Advances in Consumer Research, Vol. 48.
- Jaufenthaler, P., Koll, O., Lude, M. & Prügl, R. (2020): The Brand Association FAMILY FIRM: Common, yet perceived as unique, often misunderstood and culturally prejudiced. Brand Camp, Obergurgl, Austria.
- Jaufenthaler, P. (2019): The Perception of Family Businesses around the Globe: A cross-cultural study. French-Austrian-German Workshop on Consumer Behavior, Nancy, France.
Education:
- Master (Strategic Management)
- Bachelor (Management and Economics)
International workshops:
- Association for Consumer Research Conference 2020, Paris, FR (virtual), October 2020.
- 6th French-Austrian-German Workshop on Consumer Behavior, Université de Lorraine, Nancy, November 2019.
- EDEN Doctoral Seminar on Research Methods in Marketing and Management 2019, Brussels, Belgium.
Research grants and funding:
- D. Swarovski KG Research Grant: 4,000.- €
- Project: Humanizing the Family Business: A Differentiation Strategy
- Austria Research Promotion Agency Innovation Voucher: 12,500.- €
- Project: Consumer Reactions to AI-based Feedback Summaries
- Mountain Agriculture Research Unit Research Grant: 1,910.- €