Philipp Jaufenthaler, BSc MSc

  Area of Research:

• Family Business Research
• Stakeholder Marketing
• Brand Meaning Creation in Stakeholder Networks
• Consumer Reactions to AI-based Content
• Effects of Humanization 
  

Teaching:

• Multi-channel Distribution and Price Mangement (Master Marketing and Branding)
• Strategic Marketing, Value Creation and Value Delivery (Bachelor Management and Economics)
• Strategy & Marketing (Bachelor Management and Economics)
• Seminar with Bachelor's Thesis (Bachelor Management and Economics)     

Peer-reviewed journal publications and conference proceedings:

• Jaufenthaler, Philipp (2022), "A Safe Haven in Times of Crisis: The Appeal of Family Companies as Employers Amid the COVID-19 Pandemic," Journal of Family Business Strategy.
• Jaufenthaler, Philipp (2022), "Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand," Journal of Brand & Product Management.
• Jaufenthaler, Philipp and Roland Schroll (2020), "Humanizing the Family Business: When is Communicating Family-ownership Beneficial," NA - Advances in Consumer Research, 48, 436-437.
• Jaufenthaler, Philipp, Oliver Koll, Maximilian Lude, and Reinhard Prügl (2020), "The Brand Association FAMILY FIRM: Common, yet perceived as unique, often misunderstood and culturally prejudiced," Brand Camp, Obergurgl, Austria.
• Jaufenthaler, Philipp (2019), "The Perception of Family Businesses around the Globe: A cross-cultural study," French-Austrian-German Workshop on Consumer Behavior, Nancy, France.

Education:

• Master (Strategic Management)
• Bachelor (Management and Economics)

International conferences/workshops:

• Association for Consumer Research Conference 2022, Denver, USA, October 2022.
• IFERA Conference and Doctoral Consortium, Santander, Spain, June 2022.
• Association for Consumer Research Conference 2020, Paris, FR (virtual), October 2020.
• 6th French-Austrian-German Workshop on Consumer Behavior, Université de Lorraine, Nancy, November 2019.
• EDEN Doctoral Seminar on Research Methods in Marketing and Management 2019, Brussels, Belgium.

Research grants and funding:

• D. Swarovski KG Research Grant: 4,000.- €
• Project: Humanizing the Family Business: A Differentiation Strategy
• Austria Research Promotion Agency Innovation Voucher: 12,500.- €
• Project: Consumer Reactions to AI-based Feedback Summaries
• Mountain Agriculture Research Unit Research Grant: 1,910.- €