Philipp Jaufenthaler, BSc MSc
PhD Candidate
University of Innsbruck - Faculty of Business and Management Department of Strategic Management, Marketing and Tourism Universitaetsstr. 15
6020 Innsbruck
Austria
|
 |
Area of Research:
Area of Research:- Family Business Research
- Stakeholder Marketing
- Brand Meaning Creation in Stakeholder Networks
- Consumer Reactions to AI-based Content
- Effects of Humanization
Teaching:
- Multi-channel Distribution and Price Mangement (Master Marketing and Branding)
- Strategic Marketing, Value Creation and Value Delivery (Bachelor Management and Economics)
- Strategy & Marketing (Bachelor Management and Economics)
- Seminar with Bachelor's Thesis (Bachelor Management and Economics)
Peer-reviewed journal publications and conference proceedings:
- Jaufenthaler, Philipp (2022), "A Safe Haven in Times of Crisis: The Appeal of Family Companies as Employers Amid the COVID-19 Pandemic," Journal of Family Business Strategy.
- Jaufenthaler, Philipp (2022), "Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand," Journal of Brand & Product Management.
- Jaufenthaler, Philipp and Roland Schroll (2020), "Humanizing the Family Business: When is Communicating Family-ownership Beneficial," NA - Advances in Consumer Research, 48, 436-437.
- Jaufenthaler, Philipp, Oliver Koll, Maximilian Lude, and Reinhard Prügl (2020), "The Brand Association FAMILY FIRM: Common, yet perceived as unique, often misunderstood and culturally prejudiced," Brand Camp, Obergurgl, Austria.
- Jaufenthaler, Philipp (2019), "The Perception of Family Businesses around the Globe: A cross-cultural study," French-Austrian-German Workshop on Consumer Behavior, Nancy, France.
Education:
- Master (Strategic Management)
- Bachelor (Management and Economics)
International workshops:
- Association for Consumer Research Conference 2020, Paris, FR (virtual), October 2020.
- 6th French-Austrian-German Workshop on Consumer Behavior, Université de Lorraine, Nancy, November 2019.
- EDEN Doctoral Seminar on Research Methods in Marketing and Management 2019, Brussels, Belgium.
Research grants and funding:
- D. Swarovski KG Research Grant: 4,000.- €
- Project: Humanizing the Family Business: A Differentiation Strategy
- Austria Research Promotion Agency Innovation Voucher: 12,500.- €
- Project: Consumer Reactions to AI-based Feedback Summaries
- Mountain Agriculture Research Unit Research Grant: 1,910.- €