Philipp Jaufenthaler, PhD

Postdoctoral Researcher

University of Innsbruck - Faculty of Business and Management

Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
6020 Innsbruck 
Phone: +43 (0) 512/507 72504

Phillip neu

  Research interests:
  • Family Firm Branding
  • Stakeholder Marketing
  • Brand localness
  • Consumer Reactions to AI-based Content
  • Effects of Humanization 
  • Multi-channel Distribution and Price Mangement (Master Marketing and Branding)
  • Strategic Marketing, Value Creation and Value Delivery (Bachelor Management and Economics)
  • Strategy & Marketing (Bachelor Management and Economics)
  • Seminar with Bachelor's Thesis (Bachelor Management and Economics)     
Peer-reviewed journal publications and conference proceedings:
  • Jaufenthaler, P., Koll, O., Lude, M., & Prügl, R. (2023). Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States. Family Business Review36(4), 352-374.
  • Jaufenthaler, P., & Schöps, J. D. (2023). Semantic Network Analysis in Consumer Research. In Association for Consumer Research Conference, 26-28, 2023, Seattle, USA.
  • Jaufenthaler, Philipp (2022), "A Safe Haven in Times of Crisis: The Appeal of Family Companies as Employers Amid the COVID-19 Pandemic," Journal of Family Business Strategy.
  • Jaufenthaler, Philipp (2022), "Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand," Journal of Brand & Product Management.
  • Jaufenthaler, Philipp and Roland Schroll (2020), "Humanizing the Family Business: When is Communicating Family-ownership Beneficial," NA - Advances in Consumer Research, 48, 436-437.
  • Jaufenthaler, Philipp, Oliver Koll, Maximilian Lude, and Reinhard Prügl (2020), "The Brand Association FAMILY FIRM: Common, yet perceived as unique, often misunderstood and culturally prejudiced," Brand Camp, Obergurgl, Austria.
  • Jaufenthaler, Philipp (2019), "The Perception of Family Businesses around the Globe: A cross-cultural study," French-Austrian-German Workshop on Consumer Behavior, Nancy, France.
  • Master (Strategic Management)
  • Bachelor (Management and Economics)
International conferences/workshops:
  • Association for Consumer Research Conference 2022, Denver, USA, October 2022.
  • IFERA Conference and Doctoral Consortium, Santander, Spain, June 2022.
  • Association for Consumer Research Conference 2020, Paris, FR (virtual), October 2020.
  • 6th French-Austrian-German Workshop on Consumer Behavior, Université de Lorraine, Nancy, November 2019.
  • EDEN Doctoral Seminar on Research Methods in Marketing and Management 2019, Brussels, Belgium.
Research grants and prices:
  • Best student paper award UIBK: A safe haven in times of crisis: The appeal of family companies as employers amid the COVID-19 pandemic. 1.000 €
  • Österreichische Forschungsgemeinschaft (ÖFG). Förderprogramm 'Internationale Kommunikation': 1.500€ (extern)
  • Staff Mobility Grant 'Outgoing': 1.800€
  • EXCHANGE Program der Fakultät für Betriebswissenschaft 'Outgoing Junior Researcher': 1.500€
  • D. Swarovski KG Research Grant: 4,000.- €
    • Project: Humanizing the Family Business: A Differentiation Strategy
  • Austria Research Promotion Agency Innovation Voucher: 12,500.- €
    • Project: Consumer Reactions to AI-based Feedback Summaries
  • Mountain Agriculture Research Unit Research Grant: 1,910.- €


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