Philipp Jaufenthaler, BSc MSc

Research and Teaching Assistant

University of Innsbruck - Faculty of Business and Management

Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
6020 Innsbruck 
Phone: +43 (0) 512/507 72504

Phillip neu

  Area of Research:
  • Family Business Research
  • Stakeholder Marketing
  • Brand Meaning Creation in Stakeholder Networks
  • Consumer Reactions to AI-based Content
  • Effects of Humanization 
  • Strategic Marketing, Value Creation and Value Delivery (Bachelor Management and Economics)
  • Strategy & Marketing (Bachelor Management and Economics)
  • Seminar with Bachelor's Thesis (Bachelor Management and Economics)     
Journal publications and refereed conference proceedings:
  • Jaufenthaler, P. & Schroll, R. (2020): Humanizing the Family Business: When is Communicating Family-ownership Beneficial?. in NA - Advances in Consumer Research, Vol. 48.
  • Jaufenthaler, P., Koll, O., Lude, M. & Prügl, R. (2020): The Brand Association FAMILY FIRM: Common, yet perceived as unique, often misunderstood and culturally prejudiced. Brand Camp, Obergurgl, Austria.
  • Jaufenthaler, P. (2019): The Perception of Family Businesses around the Globe: A cross-cultural study. French-Austrian-German Workshop on Consumer Behavior, Nancy, France.
  • Master (Strategic Management)
  • Bachelor (Management and Economics)
International workshops:
  • Association for Consumer Research Conference 2020, Paris, FR (virtual), October 2020.
  • 6th French-Austrian-German Workshop on Consumer Behavior, Université de Lorraine, Nancy, November 2019.
  • EDEN Doctoral Seminar on Research Methods in Marketing and Management 2019, Brussels, Belgium.
Research grants and funding:
  • D. Swarovski KG Research Grant: 4,000.- €
    • Project: Humanizing the Family Business: A Differentiation Strategy
  • Austria Research Promotion Agency Innovation Voucher: 12,500.- €
    • Project: Consumer Reactions to AI-based Feedback Summaries
  • Mountain Agriculture Research Unit Research Grant: 1,910.- €


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