Master's Programme Media

Faculty Faculty of Humanities 2
Duration / ECTS-Credits 4 semesters / 120 ECTS-Credits
Academic Degree Master of Arts (MA)
Qualification Level Master (Second Cycle)
ISCED-F 0321 Journalism and Reporting
Mode of Study Full-Time
Study Code C 066 574
Curriculum Information on the Curriculum (2010W) *
Admission Requirements Relevant bachelor's degree or equivalent

* Information on the Curriculum (2010W)

Information about examination regulations, assessment and grading

Examination regulations

The examination regulation is an integral part of the curriculum, detailed information can be found under the paragraph examination regulations.

Description of the applied grading system (including the grade distribution table) »

The grade distribution table is a statistical representation of the distribution of all successfully completed examinations in a given programme of study or subject (based on all registered students for the programme or subject). The grade distribution table is updated in regular intervals.

Austrian grading
 Outstanding performance

= 100%


 Generally good, but with some errors
 Generally sound work with a number of substantial errors
 Performance meets the minimum cirteria
 Substantial improvement necessary; requirement of further work

Source: Academic year 2016/2017

Overall classification of the qualification

Not applicable
Explanation: An overall classification (mit Auszeichnung bestanden/pass with distinction, bestanden/pass, nicht bestanden/fail) – is awarded only for examinations that conclude a programme of study and consist of more than one subject (an examination of this type is not specified in the curriculum of this programme of study).


Relevant bachelor's degrees at the University of Innsbruck:

Criteria for the determination of equivalence:

Admission to the master's degree programme may also be possible if a student has completed a bachelor's degree in a relevant related field. As part of the determination of equivalence, the following core areas of the completed bachelor's degree programme will be assessed.

In the event that equivalence has been established in principle but with certain qualifications missing for full equivalence, supplemental examinations may be required. These examinations must be completed during the master degree programme.

Recommended Course Sequence

The exemplary course sequence given below is recommended for full-time students beginning their study programme in the winter semester. The table shows one possible course sequence for the bachelor's programme and is not compulsory. Delays resulting from repeated examinations are not taken into account.

The standard duration of the study programme is 4 semesters or 120 ECTS-Credits, whereby according to the Universities Act of 2002, a workload of 1,500 (real) hours per academic year must be fulfilled, corresponding to 60 ECTS-Credits (one ECTS-Credit is equivalent to a workload of 25 hours).

First Semester »

10.0 ECTS-Credits: Media Analysis
12.5 ECTS-Credits: Print and Online Media
  5.0 ECTS-Credits: Elective Module

Second Semester »

 10.0 ECTS-Credits: Media Research
 12.5 ECTS-Credits: Television and Radio
 10.0 ECTS-Credits: Elective Module(s)

Third Semester »

10.0 ECTS-Credits: Media Theory
  5.0 ECTS-Credits: Trends in Media Research
15.0 ECTS-Credits: Elective Module(s)

Fourth Semester »

27.5 ECTS-Credits: Master’s Thesis
  2.5 ECTS-Credits: Master’s Thesis Defence

Graphic chart »

Recommended course sequence for Master Programme Media

Qualification Profile and Skills

The Master's Programme Media is an interdisciplinary study programme of the Faculty of Humanities 2. It gives students the opportunity to broaden and consolidate the skills and qualifications acquired during a relevant bachelor's programme by targeted specialisation in the field of media studies.

Its focus is on critical examination of communication processes in the media, and it serves as preparation for working in media-related professions by providing fundamental skills in media practice. The compulsory modules deal with theories and models of media research. Students learn the most important methods and results of empirical media studies and acquire in-depth knowledge in the field of product analysis. Media-practical offers give an insight into the editorial practice of print and online media, television or radio. The elective modules offer specialisation in different subject areas – from the analysis of film to literature mediation and intermediality.

Expected Learning Outcomes

Graduates possess highly specialised knowledge in the field of theoretical, analytical and practical examination with media communication. They are able to apply their knowledge and competences to solutions to problems by independently formulate and substantiate scientific arguments and to find innovative solutions to problems and apply them in interdisciplinary contexts.

Future Prospects: Occupational Profiles and Career Opportunities

The Master's Programme Media serves as a preparation for conceptual and editorial work in the media and their environment. It provides the basis required for working in print media, radio, TV, film or online media. Other important fields of occupation are Public Relations, cultural mediation, publishing industry and education. At the same time, the Master's Programme in Media serves as a preparation for a scientific career in Media Studies and other disciplines of Humanities and Cultural Sciences.

Postgraduate and further Studies at the University of Innsbruck

Information about the Programme (in German only)

Forms (in German only)

Contact and Information

General information on the Master Programme Media (in German only)

Examination Office
Standort Innrain 52d Piktogramm barrierefreier Zugang

Dean of Studies
Ass.-Prof. Mag. Dr. Gerhard Pisek

Information for students with disabilities