Lisa Schoner-Schatz, MSc


Externe PhD Studentin

 Nach Vereinbarung

Akademischer Werdegang

seit 06/2021

Projektassistentin (FWF-Project “Emotions, Satisfaction and Well-Being through Product Design”) an der Universität Innsbruck

seit 03/2021

Externe Lektorin an der Universität Innsbruck

2015 - 2016

PhD Stipendium der Universität Innsbruck


Projektassistentin "Promotion of Young Scientists an der Universität Innsbruck

2014 - 2015

Wissenschaftliche Mitarbeiterin an der Universität Innsbruck

since 10/2014

PhD Studentin an der Universität Innsbruck

2012 - 2014

Master in Strategic Management an der Universität Innsbruck

2009 - 2012

Bachelor in Wirtschaftswissenschaften an der Universität Innsbruck

Berufliche Qualifikation

2016 - 2020

Digital Advertising Strategist at Dragon360 in Kingston, NY, USA



Förderungsstipendium der Universität Innsbruck

2014 & 2015

Leistungsstipendium der Universität Innsbruck



  • Emotions in Service Interactions
  • Emotions in Online Marketing Communication
  • Emotional Contagion


Schoner-Schatz, L., Hofmann, V., & Stokburger-Sauer, N. E. (2021). Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions. Journal of Destination Marketing & Management22, 1-10.


Schoner-Schatz, L. (2021). The power of emotions in social media advertisements for Services: Investigating service employee’s emotion display and ad copy. EMAC 2021 Conference Proceedings.

Schwayer L., Schoner-Schatz, L., Hofmann, V., & Stokburger-Sauer N.E. (2021). Social media communication success: Do visual or verbal appeals matter more? EMAC 2021 Conference Proceedings.

Stokburger-Sauer, N. E., Hofmann V., Schoner-Schatz, L., & Neef, P. (2020).  Display advertising success in charity marketing: The power of human-generated creative campaign elements, AMA Summer Marketing Educators’ Conference Proceedings.

Schoner-Schatz, L., Schwayer, L., Stokburger-Sauer, N., & Hofmann, V. (2018). Promoting search versus experience goods in social media: Are endorsers and their facial expressions equally important? EMAC 2018 Conference Proceedings.

Schoner-Schatz, L., Stokburger-Sauer, N.E., & Hofmann, V. (2017). Emotional contagion in social media communication: An unconscious and conscious process?. EMAC 2017 Conference Proceedings.

Hofmann, V., Schoner-Schatz, L, & Stokburger-Sauer, N. (2016). Does the endorser’s smile in destination ads affect consumer response? The case of strong versus weak destination brands. Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress.

Schatz, L., Hofmann, V., & Stokburger-Sauer, N. (2016). Emotional contagion and word-of-mouth in social media communication - The role of the message’s source. AMA Winter Marketing Educators’ Conference Proceedings.

Schatz, L., Hofmann, V., Stokburger‐Sauer N., Foidl K., Happ E., & Steichen J. (2016). The role of endorser’s emotion display and social tie in social media communication. EMAC 2016 Conference Proceedings.

Stokburger-Sauer, N., Hofmann, V., & Schatz, L. (2016). The role of emotional contagion in service recovery. AMA Winter Marketing Educators’ Conference Proceedings.

Teichmann, K. & Schoner-Schatz, L. (2016). Being good is not enough! The relevance of packaging aesthetics and social norms in promoting sustainable products. EMAC 2016 Conference Proceedings.

Schatz, L., Hofmann, V., & Stokburger-Sauer, N. (2015). The role of service employees’ emotion displays in service recovery. EMAC 2015 Conference Proceedings.

Hofmann, V., Schatz, L., Stokburger-Sauer, N.E., Oberhofer, M., & Füller, J. (2015), The role of emotion displays in advertisements. International Society for Research on Emotions Conference Proceedings.

Hofmann, V., Schatz, L., & Stokburger-Sauer, N. (2015). Service employees’ emotion displays in service interactions – the role of gender, service environment perception and authenticity, Proceedings of the 3rd Brand Camp 2015.

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