Lisa Schoner-Schatz, MSc
Academic History
since 06/2021
Research Assistant (FWF-Project “Emotions, Satisfaction and Well-Being through Product Design”) at the University of Innsbruck
since 03/2021
External Lecturer at the University of Innsbruck
2015 - 2016
PhD Scholarship by University of Innsbruck
2015
Project Assistant "Promotion of Young Scientists at the University of Innsbruck
2014 - 2015
Research Assistant at the University of Innsbruck
since 10/2014
PhD Student at the University of Innsbruck
2012 - 2014
Master of Strategic Management at the University of Innsbruck
2009 - 2012
Bachelor in Business Administration at the University of Innsbruck
Professional Experience
2016 - 2020
Digital Advertising Strategist at Dragon360 in Kingston, NY, USA
Awards
2015
Research Grant for Young Scholars by the University of Innsbruck
2014 & 2015
Performance Scholarship of the University of Innsbruck
Research
Research Focus
- Emotions in Service Interactions
- Emotions in Online Marketing Communication
- Emotional Contagion
Publications
Schoner-Schatz, L., Hofmann, V., & Stokburger-Sauer, N. E. (2021). Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions. Journal of Destination Marketing & Management, 22, 1-10.
Conference Papers
Schoner-Schatz, L. (2021). The power of emotions in social media advertisements for Services: Investigating service employee’s emotion display and ad copy. EMAC 2021 Conference Proceedings.
Schwayer L., Schoner-Schatz, L., Hofmann, V., & Stokburger-Sauer N.E. (2021). Social media communication success: Do visual or verbal appeals matter more? EMAC 2021 Conference Proceedings.
Stokburger-Sauer, N. E., Hofmann V., Schoner-Schatz, L., & Neef, P. (2020). Display advertising success in charity marketing: The power of human-generated creative campaign elements, AMA Summer Marketing Educators’ Conference Proceedings.
Schoner-Schatz, L., Schwayer, L., Stokburger-Sauer, N., & Hofmann, V. (2018). Promoting search versus experience goods in social media: Are endorsers and their facial expressions equally important? EMAC 2018 Conference Proceedings.
Schoner-Schatz, L., Stokburger-Sauer, N.E., & Hofmann, V. (2017). Emotional contagion in social media communication: An unconscious and conscious process?. EMAC 2017 Conference Proceedings.
Hofmann, V., Schoner-Schatz, L, & Stokburger-Sauer, N. (2016). Does the endorser’s smile in destination ads affect consumer response? The case of strong versus weak destination brands. Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress.
Schatz, L., Hofmann, V., & Stokburger-Sauer, N. (2016). Emotional contagion and word-of-mouth in social media communication - The role of the message’s source. AMA Winter Marketing Educators’ Conference Proceedings.
Schatz, L., Hofmann, V., Stokburger‐Sauer N., Foidl K., Happ E., & Steichen J. (2016). The role of endorser’s emotion display and social tie in social media communication. EMAC 2016 Conference Proceedings.
Stokburger-Sauer, N., Hofmann, V., & Schatz, L. (2016). The role of emotional contagion in service recovery. AMA Winter Marketing Educators’ Conference Proceedings.
Teichmann, K. & Schoner-Schatz, L. (2016). Being good is not enough! The relevance of packaging aesthetics and social norms in promoting sustainable products. EMAC 2016 Conference Proceedings.
Schatz, L., Hofmann, V., & Stokburger-Sauer, N. (2015). The role of service employees’ emotion displays in service recovery. EMAC 2015 Conference Proceedings.
Hofmann, V., Schatz, L., Stokburger-Sauer, N.E., Oberhofer, M., & Füller, J. (2015), The role of emotion displays in advertisements. International Society for Research on Emotions Conference Proceedings.
Hofmann, V., Schatz, L., & Stokburger-Sauer, N. (2015). Service employees’ emotion displays in service interactions – the role of gender, service environment perception and authenticity, Proceedings of the 3rd Brand Camp 2015.