2011 Guest Professors
In the year 2011 the Brand Research Laboratory had the honor of hosting the following international researchers as “Swarovski Guest Professors”.
| Brand Venture V |  |
Prof. John Schouten and Prof. Diane Martin"The Evolution of a Consumption Community: Lessons from the Harley-Davidson Experience” Lecture: 20.10.11 |
>see blog post >see photos |
| Brand Venture IV | |
Prof. Jill Avery"Managing the Dynamics of Consumer-Brand Relationships" Lecture: 30.06.11 |
> see blog post > see photos |
| Brand Venture III | |
Prof. Gerard Tellis"Does Online Chatter Matter to Marketers?" Lecture: 19.05.11 |
> see blog post > see photos |
| Brand Lab Guest | |
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| Brand Lab Guest | |
Prof. Bettina Cornwell | |
| Brand Lab Guest | |
Prof. Kai-Uwe Hellmann | |
| Brand Venture II |  |
Prof. Eric J. Arnold"Building Luxury Legitimacy through the Store" Lecture: 13.01.11 |
> see blog post > see photos |