Throughout the academic year, the Brand Research Laboratory welcomes six international researchers as “Swarovski Guest Professors”. These eminent scholars carry inspiring insights from fields such as biology, religion or management to Innsbruck and discuss their potential implications for branding with students, professors, and practitioners. Swarovski Guest Professors also advance international research with resident scholars and enhance Austria’s leading Master Program in Multi-Cultural Branding with lectures and seminars.
Brand Venture IX
Prof. Philip Kotler
12.11.2012 (Montag) ,Workshop 9.00-12.00 SoWi, Fakultätssitzungssaal, 3.Stock Ost. “Tomorrow Will be Different: Marketing in a Changing Environment”
12.11.2012 (Montag) Lecture 18.30h SoWi, Aula. “Moving toward Marketing 3.0: The new marketing in the cultural, spiritual and collaborative spheres”