2010 Guest Professors
In the year 2010, the Brand Research Laboratory hosted the following Guest Professors:
Brand Venture I & Grand Opening |
Prof. Sidney J. Levy"Researching the Brand – Theory and Application" Lecture: 02.12.10 |
> see blog post > see photos |
|
Brand Venture 0.9 |
"Trading Up: Lessons Learned form Luxury Brands" Lecture: 14.10.10 |