2010 Guest Professorsbl-facebook



In the year 2010, the Brand Research Laboratory hosted the following Guest Professors:


 Brand Venture I & Grand Opening levy

Prof. Sidney J. Levy

"Researching the Brand – Theory and Application"

Lecture: 02.12.10
Workshop: 03.12.10

> see blog post
> see photos
Brand Venture 0.9 roux2


Prof. Elyette Roux

"Trading Up: Lessons Learned form Luxury Brands"

Lecture: 14.10.10
Workshop: 15.10.10

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