T. Bettina Cornwell (Ph.D. in marketing, The University of Texas) is the Edwin E. and June Woldt Cone Professor of Marketing in the Lundquist College of Business at the University of Oregon. She is also Director of Research for the Warsaw Sport Marketing Center at the University of Oregon. Prior to joining the University of Oregon, she was Professor of Marketing and Sport Management at the University of Michigan. Her research focuses on marketing communications and consumer behavior and often includes international and public policy emphases. In the past year, her work on corporate sponsorship was published in the Journal of Experimental Psychology: Applied and the Journal of Business Research, while work on policy was published in Journal of Public Policy & Marketing and Appetite.