Prof. John Schouten
Prof. Diane Martin

Swarovski Guest Professors 2011


With his path-breaking research on the Harley- Davidson “Subculture of Consumption” John Schouten was among the first to demonstrate the relevance of culture research for brand managers. Since 1992, John and his spouse Diane Martin kept following the Harley-Davidson community to gain unique insights into the evolution of subcultures over time.

visit Prof. Schouten's website

visit Prof. Martin's website

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