mission.html.en - mission.html.en

Mission

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The mission of our Brand Lab is to enhance brand knowledge for a global academic community, for students and practitioners in a reflexive and ethical manner. To achieve this mission, we invite top researchers from all over the globe; we host a biannual Brand Camp in the picturesque village of Obergurgl; teach several branding courses in our Master’s program that integrate ‘out of the box’ thinking and future perspectives; invite practitioners to enrich our knowledge with practical relevance; dedicate our research to Branding, Consumer Behavior and Consumer Culture, and publish it in the top journals of the field.