Publications of Katja Hutter

Publications

Books

Schoolbook / Textbook, Non-Scientific
  • Matzler, Kurt; Hautz, Julia; Füller, Johann; Hutter, Katja (2013): Der Open-Innovation Leitfaden für Klein- und Mittelbetriebe in Südtirol. Ein Praxishandbuch. Innsbruck: Studia Universitätsverlag. ISBN 978-3-902652-79-9. (Web link)

(Co-)Edited Journals and Book Series

(Co-)Editorship of Book Series and Journals
  • Alexy, Oliver; Frederiksen, Lars; Hutter, Katja: Editors Special Issue "Pushing the boundaries of open and user innovation", Innovation:
    Organization & Management, Volume 22, Issue 2 - Innovation: Organization & Management, 2017-07-25 - 2020-04-14. (Web link)

Contributions to Books / Journals

Journal Article (Original Paper)
  • Wahl, Julian; Hutter, Katja; Füller, Johann (online first): How AI-supported searches through other perspectives affect ideation outcomes.
    In: International Journal of Innovation Management, No. 2240028. (DOI) (Web link)

  • Füller, Johann; Hutter, Katja; Wahl, Julian; Bilgram, Volker; Tekic, Zeljko (2022): How AI revolutionizes innovation management – Perceptions and implementation preferences of AI-based innovators.
    In: Technological Forecasting and Social Change 178, No. 121598. (DOI) (Web link)

  • Wahl, Julian; Füller, Johann; Hutter, Katja (2022): AI-assisted searching through crowdsourced solution spaces.
    In: Marketing Review St.Gallen 2022/6, pp. 30 - 38.

  • Wahl, Julian; Füller, Johann; Hutter, Katja (2022): What’s the problem? How crowdsourcing and text-mining may contribute to the understanding of unprecedented problems such as COVID-19.
    In: R & D Management 52/2, pp. 427 - 446. (DOI) (Web link)

  • Fueller, Johann; Hutter, Katja; Kroeger, Niclas (2021): Crowdsourcing as a service – from pilot projects to sustainable innovation routines.
    In: International Journal of Project Management 39/2, pp. 183 - 195. (DOI) (Web link)

  • Gfrerer, Anne; Hutter, Katja; Füller, Johann; Ströhle, Thomas (2021): Ready or Not: Managers’ and Employees’ Different Perceptions of Digital Readiness.
    In: California Management Review 63/2, pp. 23 - 48. (DOI) (Web link)

  • Hutter, Katja; Gfrerer, Anne; Lindner, Bettina (2021): From popular to profitable: Incumbents' experiences and challenges with external corporate accelerators.
    In: International Journal of Innovation Management 25/3, Nr. 2150035. (DOI) (Web link)

  • Alexy, Oliver; Frederiksen, Lars; Hutter, Katja (2020): Quo Vadis, open and user innovation theory?
    In: Innovation. Organization & Management 22/2, pp. 97 - 104. (DOI) (Web link)

  • Fecher, Florian; Winding, Johanna; Hutter, Katja; Füller, Johann (2020): Innovation labs from a participants' perspective.
    In: Journal of Business Research 110, pp. 567 - 576. (DOI) (Web link)

  • Füller, Johann; Hutter, Katja; Kröger, Niclas (2020): How to Prevent Crowdsourcing Disasters and Leverage Positive Side Effects of Open Innovation.
    In: NIM Marketing Intelligence Review 12/1, pp. 30 - 35. (DOI) (Web link)

  • Faullant, Rita; Füller, Johann; Hutter, Katja (2017): Fair play: Perceived fairness in crowdsourcing competitions and the customer relationship-related consequences.
    In: Management Decision 55/9, pp. 1924 - 1941. (DOI) (Web link)

  • Fuger, Simon; Schimpf, Robert; Füller, Johann; Hutter, Katja (2017): User roles and team structures in a crowdsourcing community for international development - a social network perspective.
    In: Information Technology For Development 23/3, pp. 438 - 462. (Full-text) (DOI)

  • Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt (2017): The Role of Professionalism in Innovation Contest Communities.
    In: Long Range Planning 50/2, pp. 243 - 259. (DOI)

  • Füller, Johann; Lechle, Matthias; Hutter, Katja (2017): Next Generation Internet - Video bewegt.
    In: Marketing Review St.Gallen 2, pp. 14 - 24. (Web link)

  • Hauser, Florian; Hautz, Julia; Hutter, Katja; Füller, Johann (2017): Firestorms: Modeling conflict diffusion and management strategies in online communities.
    In: The Journal of Strategic Information Systems 26/4, pp. 285 - 321. (DOI) (Web link)

  • Hutter, Katja; Nketia, Bright Adu; Füller, Johann (2017): Falling Short with Participation — Different Effects of Ideation, Commenting, and Evaluating Behavior on Open Strategizing.
    In: Long Range Planning 50/3, pp. 355 - 370. (DOI)

  • Matzler, Kurt; Füller, Johann; Hutter, Katja; Hautz, Julia; Stieger, Daniel (2016): Crowdsourcing strategy: how openness changes strategy work.
    In: Problems and Perspectives in Management 14/3/cont. 2, pp. 450 - 460. (DOI) (Web link)

  • Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, Volker; Matzler, Kurt (2015): Machiavellianism or Morality: Which Behavior Pays Off In Online Innovation Contests?
    In: Journal of Management Information Systems 32/3, pp. 197 - 228. (DOI) (Web link)

  • Kathan, Wolfgang; Hutter, Katja; Füller, Johann; Hautz, Julia (2015): Reciprocity vs. Free-Riding in Innovation Contest Communities.
    In: Creativity and Innovation Management 24/3, pp. 537 - 549. (DOI) (Web link)

  • Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt (2014): User Roles and Contributions in Innovation-Contest Communities.
    In: Journal of Management Information Systems 31/1, pp. 273 - 308. (DOI)

  • Hautz, Julia; Füller, Johann; Hutter, Katja; Thürridl, Carina (2014): Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors.
    In: JOURNAL OF INTERACTIVE MARKETING 28/1, pp. 1 - 15. (DOI) (Web link)

  • Kathan, Wolfgang; Matzler, Kurt; Füller, Johann; Hautz, Julia; Hutter, Katja (2014): Open innovation in SMEs: a case study of a regional open innovation platform.
    In: Problems and Perspectives in Management 12/1, pp. 16 - 26. (Web link)

  • Hutter, Katja; Hautz, Julia; Dennhardt, Severin; Füller, Johann (2013): The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook.
    In: Journal of Product and Brand Management 22/5/6, pp. 342 - 351. (Web link)

  • Hutter, Katja; Hautz, Julia; Repke, Karina; Matzler, Kurt (2013): Open innovation in small and micro enterprises.
    In: Problems and Perspectives in Management 11/1, pp. 12 - 22. (Web link)

  • Füller, Johann; Hutter, Katja (2012): „Im Spiel liegt die Wahrheit” - Games zur Insights-Generierung.
    In: Marketing Review St.Gallen 2, pp. 26 - 32. (Web link)

  • Füller, Johann; Hutter, Katja; Fries, Mirijam (2012): Crowdsourcing for goodness sake: Impact of incentive preference on contribution behavior for social innovation.
    In: Advances in International Marketing 23/11, pp. 137 - 159. (DOI)

  • Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia (2012): Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects.
    In: Creativity and Innovation Management 21/3, pp. 247 - 262. (DOI) (Web link)

  • Füller, Johann; Hutter, Katja; Faullant, Rita (2011): Why Co-Creation Experience matters? Creative Experience and its Impact on the Quantity and Quality of Creative Contributions.
    In: R & D Management 41/3, pp. 259 - 273. (DOI)

  • Hutter, Katja; Hautz, Julia; Füller, Johann; Mueller, Julia; Matzler, Kurt (2011): Communitition: The Tension between Competition and Collaboration in Community-Based Design Contests.
    In: Creativity and Innovation Management 20/1, pp. 3 - 21. (DOI)

  • Kohler, Thomas; Matzler, Kurt; Hutter, Katja; Thiemann, Robin; Füller, Johann (2011): Experience design for communities in virtual worlds: come for the attraction, stay for the interaction.
    In: International Journal of Web Based Communities 7/2, pp. 174 - 188. (Web link)

  • Müller, Julia; Abfalter, Dagmar; Hautz, Julia; Hutter, Katja; Matzler, Kurt; Raich, Margit (2011): Differences in corporate environmentalism – a comparative analysis of leading US and German companies.
    In: European Journal of International Management 5/2, pp. 122 - 148. (DOI)

  • Müller, Julia; Hutter, Katja; Füller, Johann; Matzler, Kurt (2011): Virtual worlds as knowledge management platform – a practice-perspective.
    In: Information Systems Journal 21/6, pp. 479 - 501. (DOI)

  • Hutter, Katja; Hautz, Julia; Füller, Johann; Matzler, Kurt; Mayr, Andrea (2010): Ideenwettbewerbe als innovatives Markenbindungsinstrument.
    In: Marketing Review St.Gallen 4, pp. 26 - 34. (Web link)

Book Chapter (Original Paper)
  • Hautz, Julia; Matzler, Kurt; Sutter, Johannes; Hutter, Katja; Füller, Johann (2019): Practices of Inclusion in Open Strategy.
    In: Seidl, David; Whittington, Richard; von Krogh, Georg (ed): Cambridge Handbook of Open Strategy. Cambridge: Cambridge University Press., ISBN 978-1-108-42486-8, pp. 87 - 105. (Web link)

  • Füller, Johann; Hutter, Katja; Koch, Giordano (2016): Crowdsourcing in the Tourism Industry: From Idea Generation Towards Merchandizing User-Generated Souvenirs.
    In: Egger, Roman; Gula, Igor; Walcher, Dominik: Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry. Dordrecht - Heidelberg - London - New York - Berlin: Springer (= Tourism on the Verge)., ISBN 978-3-642-54088-2, pp. 277 - 289. (DOI) (Web link)

  • Hutter, Katja; Füller, Johann (2015): The New Normal of Innovation Management: Towards a Dual-Open and Closed-Innovation Logic.
    In: Herstatt, Cornelius; Ehls, Daniel: Open Source Innovation: The Phenomenon, Participant's Behavior, Business Implications. London; New York [u.a.]: Routledge., ISBN 978-1-138-80202-5, pp. 290 - 301. (Web link)

  • Füller, Johann; Hutter, Katja; Gebauer, Johannes; Pirker, Clemens (2014): How to Identify Great Designs: The Subjectivity of Design Evaluations.
    In: Leimeister, J.M.; Rajagopalan: Virtual Communities. Armonk, NY: M.E. Sharpe (= Advances in Management Information Systems (AMIS), 20)., pp. 119 - 131. (Web link)

  • Füller, Johann; Lemmer, Sandra; Hutter, Katja (2014): Crowdsourcing: How Social Media and the Wisdom of the Crowd Change Future Companies.
    In: Gassmann, Oliver; Schweitzer, Fiona: Management of the Fuzzy Front End of Innovation. Dordrecht - Heidelberg - London - New York - Berlin: Springer., ISBN 978-3-319-01056-4, pp. 243 - 249. (DOI)

  • Matzler, Kurt; Füller, Johann; Koch, Britta; Hautz, Julia; Hutter, Katja (2014): Open Strategy - A New Strategy Paradigm?
    In: Matzler, Kurt; Pechlaner, Harald; Renzl, Birgit: Strategie und Leadership. Festschrift für Hans H. Hinterhuber. Wiesbaden: Springer Gabler., ISBN 978-3-658-04056-7, pp. 37 - 55. (DOI) (Web link)

  • Füller, Johann; Hutter, Katja; Hautz, Julia (2013): The Future of Crowdsourcing: From Idea Contests to MASSive Ideation.
    In: Huff, Anne Sigismund; Möslein, Kathrin M.; Reichwald, Ralf: Leading Open Innovation. Cambridge, MA: MIT Press., ISBN 978-0-262-01849-4, pp. 241 - 261. (Web link)

  • Matzler, Kurt; Bailom, Franz; Hutter, Katja (2010): Die Rolle von Intuition in strategischen Entscheidungen.
    In: Pechlaner, H.; Raich, M.; Schön, S.; Matzler, K.: Change Leadership - Den Wandel antizipieren und aktiv gestalten. Wiesbaden: Gabler Verlag (= Gabler Research)., ISBN 978-3-8349-2325-7, pp. 211 - 228.

Proceedings Article (Full Paper)
  • Wahl, Julian; Ströhle, Thomas; Füller, Johann; Hutter, Katja (2022): Exploring Machine-based Idea Landscapes – The Impact of Granularity.
    In: Tung, X. Bui: Proceedings of the 55th Annual Hawaii International Conference on System Sciences (HICSS 2022). January 3-7, 2022, virtual. Manoa: University of Hawaii (= Proceedings of the Hawaii International Conference on System Sciences (HICSS))., ISBN 978-0-9981331-5-7, pp. 347 - 356. (DOI) (Web link)

  • Fuger, Simon; Köhl, Anna; Ströhle, Thomas; Lang, Moritz N.; Füller, Johann; Hutter, Katja (2021): Fighting the wicked problem of plastic pollution and its consequences for developing regions with expert and crowd solutions.
    In: Proceedings of the 54th Annual Hawaii International Conference on System Sciences (HICSS 2021). January 5-8, 2021. Association for Information Systems (AIS) / AIS Electronic Library (AISeL) (= Proceedings of the Hawaii International Conference on System Sciences (HICSS))., ISBN 978-0-9981331-4-0, pp. 597 - 606. (DOI) (Web link)

  • Füller, Johann; Müller, Julia; Hutter, Katja; Matzler, Kurt; Hautz, Julia (2012): Virtual Worlds as Collaborative Innovation and Knowledge Platform.
    In: Sprague, R.: Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS 2012). Los Alamitos, California: Conference Publishing Services (CPS) - IEEE Computer Society (= Proceedings of the Hawaii International Conference on System Sciences (HICSS))., ISBN 978-0-7695-4525-7, pp. 1003 - 1012. (Web link)

  • Füller, Johann; Schroll, Roland; Dennhardt, Severin; Hutter, Katja (2012): Social Brand Value and the Value enhancing Role of Social Media Relationships for Brands.
    In: Sprague, R.: Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS 2012). Los Alamitos, California: Conference Publishing Services (CPS) - IEEE Computer Society (= Proceedings of the Hawaii International Conference on System Sciences (HICSS))., ISBN 978-0-7695-4525-7, pp. 3218 - 3227. (Web link)

  • Füller, Johann; Möslein, Kathrin M.; Hutter, Katja; Haller, Jörg B. A. (2010): Evaluation Games – How to Make the Crowd your Jury.
    In: Fähnrich, Klaus-Peter; Franczyk, Bogdan: Informatik 2010: Service Science - Neue Perspektiven für die Informatik. Beiträge der 40. Jahrestagung der Gesellschaft für Informatik e.V. (GI), Band 1. Berlin - Bonn: Köllen (= GI-Edition: Lecture Notes in Informatics, 175)., ISBN 978-3-88579-269-7, pp. 955 - 960. (Web link)

Proceedings Article (Abstract)
  • Hautz, Julia; Hutter, Katja; Füller, Johann; Matzler, Kurt; Rieger, Markus (2010): How to Establish an Online Innovation Community? The Role of Users and their Innovative Content.
    In: Sprague, Ralph H.: Proceedings of the 43rd Annual Hawaii International Conference on System Sciences (HICCS 2010). Los Alamitos: IEEE Computer Society Press (= Proceedings of the Hawaii International Conference on System Sciences (HICSS)).

  • Hutter, Katja (2010): Co-Creation Communities as Product Endorsers - an Alternative to Star Endorsers.
    In: Beckmann, Suzanne C.; Ringberg, Torsten; Ritter, Thomas: 39th EMAC Conference "The Six Senses – The Essentials of Marketing". Conference Proceedings. Copenhagen, 1-4 June 2010. Brüssel: European Marketing Academy., ISBN 978-87-92569-01-1.

  • Hutter, Katja (2010): The Who and Why of Participation in Online Innovation Communities: Roles of Different User Types and their Motivation.
    In: Proceedings of the European Academy of Management (EURAM) Conference 2010. Rom: Universität Tor Vergata / Università degli studi di Roma Tor Vergata.

  • Hutter, Katja; Hautz, Julia; Matzler, Kurt; Müller, Julia; Füller, Johann (2010): Communitition: The tension between competition and collaboration in community based design contests.
    In: Proceedings of the 17th International Product Development Management Conference. Murcia: University of Murcia.

  • Füller, Johann; Matzler, Kurt; Hutter, Katja (2009): Which Creativity Components Qualify Consumers to Engage in Open Innovation Projects? – Exploration of Asymmetrical Effects.
    In: Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey". Eigenverlag / Enschede: Universität Twente / Universiteit Twente.

  • Füller, Johann; Schmid, Matthias; Hautz, Julia; Hutter, Katja; Gebauer, Johannes; Kuhn, Michael (2009): What motivates and hinders employees to engage in internal innovation communities?
    In: Proceedings of the 2nd ISPIM Innovation Symposium. Eigenverlag.

  • Hautz, Julia; Müller, Julia; Abfalter, Dagmar E.; Hutter, Katja; Matzler, Kurt; Raich, Margit (2009): Corporate Environmentalism: A Comparative Analysis in Leading US and German Companies.
    In: Proceedings of the 2009 Annual Meeting of the Academy of Management. Chicago, Illinois, United States, August 7-11, 2009. Eigenverlag.

  • Müller, Julia; Hutter, Katja (2009): Connecting Innovators at IBM: Second Life as Innovation and Knowledge Community.
    In: Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey". Eigenverlag / Enschede: Universität Twente / Universiteit Twente.

Journal Article in Professional / Transfer-Oriented Journal
  • Füller, Johann; Hutter, Katja (2017): Wenn Digitale Innovation die Unternehmensbewertung beflügelt - Neue Kennzahlen sind gefragt.
    In: M&A Review 2017/9, pp. 314 - 319. (Web link)

  • Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt (2011): Kollektive Kooperation. Im Web 2.0 erleben Ideenwettbewerbe eine Renaissance.
    In: Innovationsmanager 13, pp. 22 - 24. (Web link)

Other Publications

Electronic Publication, Scientific
  • Lakhani, Karim R.; Hutter, Katja; Friar, Greta (2014): Prodigy Network: Democratizing Real Estate Design and Financing. Harvard Business School Case 614-064. (Web link)

  • Lakhani, Karim R.; Hutter, Katja; Healy Pokrywa, Stephanie; Füller, Johann (2013): Open Innovation at Siemens. (Web link)

Media Contributions

Article in Popular Magazine
  • Pfennig, Daniela; Hutter, Katja: Gut genug ist nicht genug. Wie man Dank Innovationen touristisch erfolgreicher sein kann (Interview).
    In: Zimmerstunde Magazin of 2019-03-11. (Web link)

Lectures

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
  • Lecturer(s): Gauster, Sebastian Co-author(s): Brendgens, Ferry-Michael; Hutter, Katja: Accelerating Innovation through Agile Practices.
    82nd Annual Meeting of the Academy of Management, Seattle, hybrid, 2022-08-08. (Web link)

  • Lecturer(s): Wetzel, Friederike Co-author(s): Hutter, Katja: The Role of Intuition in Managerial Crisis Decision-Making.
    Academy of Management Annual Meeting 2022: Creating a better world together, Seattle, 2022-08-05. (Web link)

  • Lecturer(s): Wahl, Julian Co-author(s): Ströhle, Thomas; Füller, Johann; Hutter, Katja: Improving the search through crowdsourced solutions together with SBERT.
    29th IPDMC on Innovation and Product Development Management, Hamburg, 2022-07-19. (Web link)

  • Lecturer(s): Gauster, Sebastian Co-author(s): Brendgens, Ferry-Michael; Hutter, Katja: NNOVATION THROUGH AGILE PRACTICES? THE TRANSFORMATION OF A PRODUCT INNOVATION DEPARTMENT.
    Annual Conference of the European Academy of Management (EURAM 2022), Winterthur, 2022-06-16. (Web link)

  • Lecturer(s): Gauster, Sebastian; Brendgens, Ferry-Michael Co-author(s): Hutter, Katja: Achieving fit: An incumbent’s transformation towards organizational agility.
    British Academy of Management Conference (BAM 2021), online, 2021-09-02.

  • Lecturer(s): Fuger, Simon Co-author(s): Köhl, Anna; Ströhle, Thomas; Lang, Moritz N.; Füller, Johann; Hutter, Katja: Fighting the Wicked Problem of Plastic Pollution and its Consequences for Developing Regions with Expert and Crowd Solutions.
    54th Hawaii International Conference on System Sciences (HICSS 2021), Honolulu, Hawaii (online), 2021-01-05. (Web link)

  • Lecturer(s): Hutter, Katja: Equity-based Crowdfunding: Is it disrupting the Real Estate Industry?
    13th Open and User Innovation Society Meeting, Lissabon, 2015-07-14. (Web link)

  • Lecturer(s): Füller, Johann Co-author(s): Hutter, Katja: Crowdsourcing Social Innovation.
    13th Open and User Innovation Society Meeting, Lissabon, 2015-07-13. (Web link)

  • Lecturer(s): Tellis, Gerard J. Co-author(s): Füller, Johann; Hutter, Katja; Riedl, Christopher: Crowdsourcing innovations: external versus internal incentives in activity and performance.
    44th European Marketing Academy Conference (EMAC 2015), Leuven, 2015-05-28. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Hautz, Julia; Thürridl, Carina: Don’t mess with the crowd! The emergence and management of crowdsourcing disasters.
    74th Annual Meeting of the Academy of Management (AOM), Philadelphia, 2014-08-04. (Web link)

  • Lecturer(s): Riedl, Christopher Co-author(s): Füller, Johann; Hutter, Katja: The Impact of Incentive Preferences on Crowd Behavior.
    12th Annual Open and User Innovation Workshop, Boston, 2014-07-28. (Web link)

  • Lecturer(s): Matzler, Kurt; Hutter, Katja Co-author(s): Füller, Johann; Hautz, Julia; Stieger, Daniel: Crowdsourcing strategy: How openness changes strategy work – towards a research agenda.
    Oxford Workshop and Special Issue of LONG RANGE PLANNING on “OPEN STRATEGY: TRANSPARENCY AND INCLUSION IN STRATEGY PROCESSES”, Oxford, 2014-06-30. (Web link)

  • Lecturer(s): Bilgram, Volker Co-author(s): Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt: Machiavellianism or morality - Which behaviour pays off in innovation contests?
    21st International Product Development Management Conference (IPDMC), Limerick, 2014-06-16. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Matzler, Kurt; Füller, Johann; Hautz, Julia; Stieger, Daniel: Social Media and Open Strategy: Towards a Research Agenda.
    Pre-ECIS2014 Workshop: Social Information Systems, Tel Aviv, 2014-06-08. (Web link)

  • Lecturer(s): Hutter, Katja: Open vs. Closed Innovation – Or should organizations implement both?
    The R&D Management Conference 2014 "Connecting High Value Solutions with Future Markets", Stuttgart, 2014-06-05. (Web link)

  • Lecturer(s): Nketia, Bright Co-author(s): Hutter, Katja; Strebel, Raphael; Matzler, Kurt; Füller, Johann: Open Strategy in R&D Management.
    The R&D Management Conference 2014 "Connecting High Value Solutions with Future Markets", Stuttgart, 2014-06-04. (Web link)

  • Lecturer(s): Matzler, Kurt Co-author(s): Füller, Johann; Hautz, Julia; Hutter, Katja: OPEN STRATEGY: HARNESSING THE COLLECTIVE INTELLIGENCE OF AN ORGANIZATION IN STRATEGIZING.
    ICKEM 2013 - 11th International Conference on Knowledge, Economy and Management, Valletta, 2013-11-27. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Matzler, Kurt; Füller, Johann; Koch, Britta; Hutter, Katja: Open strategy: Applying Principles of Open Innovation on Strategizing Processes.
    Strategizing Open Innovation: foundations for new approaches, Bath, 2013-09-19. (Web link)

  • Lecturer(s): Kathan, Wolfgang Co-author(s): Hutter, Katja; Füller, Johann: Reciprocity in Innovation Contest Communities - Reciprocity vs. Free-Riding in an Environment of Competition.
    Third Workshop on Social Network Analysis in Applications - SNAA 2013, Niagara Falls, 2013-08-25. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Faullant, Rita; Füller, Johann: Fair play: Perceived fairness in crowdsourcing communities and behavioral consequences.
    73rd Annual Meeting of the Academy of Management (AOM), Orlando, 2013-08-13.

  • Lecturer(s): Hautz, Julia Co-author(s): Koch, Britta; Matzler, Kurt; Füller, Johann; Hutter, Katja: Open strategy - A new strategy paradigm.
    11th International Open and User Innovation Workshop, Brighton, 2013-07-16. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Riedl, Christoph: Crowdsourcing Social Innovation: The Impact of Incentive Preference on Contribution Behavior.
    11th International Open and User Innovation Workshop, Brighton, 2013-07-16. (Web link)

  • Lecturer(s): Hautz, Julia; Bjoerk, Jennie; Magnusson, Mats Co-author(s): Füller, Johann; Hutter, Katja; Karlsson, Magnus: Ideation In Firm Internal Communities - The Effects Of Roles And Collaboration Structures.
    20th International Product Development Management Conference (IPDMC) “Re-Enchanting Technology”, Paris, 2013-06-25. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Hautz, Julia; Matzler, Kurt: Virtual Co-Creation from a Stakeholder Network Perspective.
    42nd European Marketing Academy Conference (EMAC), Istanbul, 2013-06-06. (Web link)

  • Lecturer(s): Kohler, Thomas Co-author(s): Hutter, Katja; Füller, Johann: Crowdsourcing Social Innovation.
    42nd European Marketing Academy Conference (EMAC), Istanbul, 2013-06-06. (Web link)

  • Lecturer(s): Füller, Johann; Hutter, Katja: ScrapLab: How to find innovative and sustainable designs made of scrap? Impact of Incentive Preference on Contribution Behavior.
    10th Annual International Open and User Innovation Workshop, Boston, 2012-07-31. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Füller, Johann; Hutter, Katja: Loyalty and its Impact on Consumers’ Innovation Community Engagement.
    10th Annual International Open and User Innovation Workshop, Boston, 2012-07-31. (Web link)

  • Lecturer(s): Koch, Giordano Co-author(s): Füller, Johann; Hutter, Katja: Identifying Participants' Roles in Open Government Platforms and its Impact on Community Growth.
    10th Annual International Open and User Innovation Workshop, Boston, 2012-07-31. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Thürridl, Carina; Hautz, Julia: When the Crowd gets Messy – How to Avoid Open Innovation Disasters?
    Open Innovation: New Insights and Evidence Conference, London, 2012-06-25. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Faullant, Rita: Drivers of innovation management 2.0 and employee-based innovation communities.
    19th International Product Development Management Conference, Manchester, 2012-06-19. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Füller, Johann; Hutter, Katja: Brand loyalty and its impact on consumers’ innovation community engagement.
    19th International Product Development Management Conference, Manchester, 2012-06-18. (Web link)

  • Lecturer(s): Schroll, Roland Co-author(s): Füller, Johann; Dennhardt, Severin; Hutter, Katja: The Value-Enhancing Role of Social Networks Around Brands: The Concept of Social Brand Value.
    Consumer-Brand Relationships Conference, Boston, 2012-06-05. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Hutter, Katja; Dennhardt, Severin; Füller, Johann: The Impact Of Social Media On Brand Awareness And Purchase Intention: The Case Of Mini On Facebook.
    41st European Marketing Academy Conference (EMAC), Lissabon, 2012-05-23. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Faullant, Rita: The passion of user generated brands.
    41st European Marketing Academy Conference (EMAC), Lissabon, 2012-05-23. (Web link)

  • Lecturer(s): Füller, Johann; Hutter, Katja Co-author(s): Hautz, Julia: The Future of Crowdsourcing: from Idea Contests to MASSive Ideation.
    2011 World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization & Open Innovation, San Francisco, 2011-11-18. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Füller, Johann; Hutter, Katja; Matzler Kurt: The Good into the Pot, the Bad into the Crop: How to identify the best Designs?
    9th Annual International Open and User Innovation Workshop, Wien, 2011-07-05. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Faullant, Rita; Füller, Johann; Gebauer, Johannes: Fair Play: Perceived Fairness and its Impact on Loyalty Change.
    9th Annual International Open and User Innovation Workshop, Wien, 2011-07-05. (Web link)

  • Lecturer(s): Koch, Giordano Co-author(s): Füller, Johann; Hutter, Katja: Open Government – Citizen Engagement into Policymaking.
    9th Annual International Open and User Innovation Workshop, Wien, 2011-07-04. (Web link)

  • Lecturer(s): Matzler, Kurt Co-author(s): Hutter, Katja; Hautz, Julia; Füller, Johann: The innovativeness of SMEs: Linking employee engagement, employee loyalty, and individual innovative behavior.
    18th International Product Development Management Conference, Delft, 2011-06-07. (Web link)

  • Lecturer(s): Faullant, Rita; Hutter, Katja Co-author(s): Füller, Johann; Gebauer, Hans: Fair play: Perceived fairness in idea and design contest communities and its behavioral consequences.
    18th International Product Development Management Conference, Delft, 2011-06-06. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Hutter, Katja; Füller, Johann; Matzler, Kurt: “The good into the pot, the bad into the crop”: How to identify the best designs?
    18th International Product Development Management Conference, Delft, 2011-06-06. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Matzler, Kurt; Füller, Johann; Mühlbacher, Hans: The impact of customization on the attachment of products and underlying brands.
    18th International Product Development Management Conference, Delft, 2011-06-06. (Web link)

  • Lecturer(s): Hautz, Julia Co-author(s): Hutter, Katja; Füller, Johann; Matzler, Kurt: Where do the great ideas evolve: Exploring the Relationship between Network Position and Idea Quality.
    8th Annual International Open and User Innovation Workshop, Cambridge, 2010-08-04. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Füller, Johann; Schmid, Matthias; Hautz, Julia; Gebauer, Johannes: What Motivates and Hinders Employees to Engage in Internal Innovation Communities?
    8th Annual International Open and User Innovation Workshop, Cambridge, 2010-08-04. (Web link)

  • Lecturer(s): Füller, Johann; Hutter, Katja; Hautz, Julia Co-author(s): Müller, Julia; Matzler, Kurt: Communitition: The Tension between Competition and Collaboration in Community Based Design Contests.
    8th Annual International Open and User Innovation Workshop, Cambridge, 2010-08-02. (Web link)

  • Lecturer(s): Hutter, Katja Co-author(s): Hautz, Julia; Füller, Johann; Matzler, Kurt: Building an Online Innovation Community: Roles of User-Generated Content, User Types and Motivation.
    The R&D Management Conference 2010, Manchester, 2010-06-30.

  • Lecturer(s): Hutter, Katja Co-author(s): Hautz, Julia; Füller, Johann; Matzler, Kurt: Where do the great ideas evolve? Exploring the relationship between network position and idea quality.
    The R&D Management Conference 2010, Manchester, 2010-06-30.

  • Lecturer(s): Hutter, Katja; Hautz, Julia; Matzler, Kurt Co-author(s): Müller, Julia; Füller, Johann: Communitition: The tension between competition and collaboration in community based design contests.
    17th International Product Development Management Conference, Murcia, 2010-06-15.

  • Lecturer(s): Hutter, Katja: Co-Creation Communities as Product Endorsers - an Alternative to Star Endorsers.
    39th European Marketing Academy Conference (EMAC), Kopenhagen, 2010-06-04.

  • Lecturer(s): Hutter, Katja: The Who and Why of Participation in Online Innovation Communities: Roles of Different User Types and their Motivation.
    10th Annual European Academy of Management (EURAM) Conference, Rom, 2010-05-21.

  • Lecturer(s): Hautz, Julia; Hutter, Katja Co-author(s): Füller, Johann; Matzler, Kurt; Rieger, Markus: How to Establish an Online Innovation Community? The Role of Users and their Innovative Content.
    43rd Hawaii International Conference on System Sciences (HICSS 2010), Kauai, Hawaii, 2010-01-08.

  • Lecturer(s): Hutter, Katja; Hautz, Julia: What motivates and hinders employees to engage in internal innovation communities?
    The 2nd ISPIM Innovation Symposium, New York City, 2009-12-09.

  • Lecturer(s): Matzler, Kurt; Hutter, Katja Co-author(s): Füller, Johann: Which Creativity Components Qualify Consumers to Engage in Open Innovation Projects? - Exploration of Asymmetrical Effects.
    16th International Product Development Management Conference, Enschede, 2009-06-09.

  • Lecturer(s): Müller, Julia; Hutter, Katja: Connecting Innovators at IBM: Second Life as Innovation and Knowledge Community.
    16th International Product Development Management Conference, Enschede, 2009-06-09.

  • Lecturer(s): Füller, Johann: Co-Creation Experience and its Impact on Users‘ Creative Contribution.
    TUHH User and Open Innovation Workshop, Hamburg, 2009-06-03.

Lecture at Summer-/Winterschool
  • Lecturer(s): Hutter, Katja; Müller, Julia; Füller, Johann: Virtual Worlds as Knowledge Management Platform – The Case of Second Life at IBM.
    Advanced International Summer School, 10th Session, Managing Uncertainty and Competition Through Dynamic Learning Networks, Ostuni - Brindisi, 2008-07-04.

Lecture at Project Meeting / Research Cooperation Meeting
  • Lecturer(s): Hautz, Julia; Hutter, Katja: Social Network Analysis - Publikationszirkel.
    Meeting der Forschungsplattform 'Organizations and Society' (Publikationszirkel), Innsbruck, 2012-05-04.

  • Lecturer(s): Cepiku, Denita; Hutter, Katja; Oliveira, Pedro; Poggesi, Sara: Visualizing User Innovation in Health Care.
    3rd Peter Pribilla-Research Workshop, Leipzig, 2011-10-11. (Web link)

Guest Lectures

Guest Lecture
  • Lecturer(s): Hutter, Katja: How to Establish an Online Innovation Community? The Role of Users and their Innovative Content.
    Hawaii Pacific University, Honolulu, 2012-03-06.

  • Lecturer(s): Füller, Johann; Hutter, Katja: ScrapLab: How to find innovative and sustainable designs made of scrap? Impact of Incentive Preference on Contribution Behavior.
    Mason School of Business, Williamsburg, 2011-10-21.

Projects, scholarships and other third-party funds

Research Projects

  • Hutter, Katja: Managing Innovation and Change SS 2023.
    Allianz Kunde und Markt GmbH
    2023-03-01 - 2023-06-30

  • Hutter, Katja: Does Fairness Matter in Idea and Design Contests? The Perceived Fairness and its Consequences.
    Leopold-Franzens-Universität Innsbruck - Vizerektorat für Forschung, Förderbeiträge - Aktion D. Swarovski KG
    2011-10-01 - 2014-06-30

  • Hutter, Katja; Hautz, Julia: Good, Better, Best – How to identify the best contributions in online idea and design contests?
    Leopold-Franzens-Universität Innsbruck - Vizerektorat für Forschung, Nachwuchsfördermittel aus der Nachwuchsförderung der LFU
    2011-10-01 - 2013-12-31

  • Hutter, Katja: Produktvermarktung durch Communities. Communities als Unterstützer der Produktvermarktung.
    Leopold-Franzens-Universität Innsbruck - Vizerektorat für Forschung, Nachwuchsfördermittel aus der Nachwuchsförderung der LFU
    2010-10-01 - 2011-11-30

  • Hutter, Katja: Community-Driven Brand Creation. Community-Driven Brand Creation – How user generated content contribute to the social value of brands.
    Leopold-Franzens-Universität Innsbruck - Vizerektorat für Forschung, Hypo Tirol Bank Forschungsförderungspreis an der Leopold-Franzens-Universität Innsbruck
    2010-08-01 - 2011-12-31

  • Hutter, Katja: Innovation with idea&design contests. The "virtual" renaissance of idea and design contest and its competitive edge for companies.
    Leopold-Franzens-Universität Innsbruck - Vizerektorat für Forschung, Förderbeiträge - Aktion D. Swarovski KG
    2009-12-01 - 2010-02-28

Scholarships

  • Hutter, Katja: Idea Contests: Incentives, User Types & Contribution Behavior.
    Fonds zur Förderung der wissenschaftlichen Forschung (FWF), Erwin-Schrödinger-Auslandsstipendium
    2013-01-01 - 2014-06-30

Professional Posts and Affiliations

  • Hutter, Katja: Gutachter.
    California Management Review, Berkeley, 2016-02-01 on-going.

  • Hutter, Katja: Gutachter.
    R&D Management, Oxford, 2015-07-01 - 2015-12-31.

  • Hutter, Katja: Gutachter.
    Journal of Interactive Marketing, 2015-05-01 on-going.

  • Hutter, Katja: Gutachterin.
    Creativity and Innovation Management, Chichester, 2015-05-01 - 2015-12-31.

  • Hutter, Katja: Gutachterin (mehrere Einzelgutachten).
    European Journal of International Management, Olney, 2013-05-14 - 2013-08-29.

  • Hutter, Katja: Gutachterin (mehrere Einzelgutachten).
    Creativity and Innovation Management, Chichester, 2013-04-16 - 2013-08-28.

Academic Activities and Achievements

Doctoral Theses / Postdoctoral Qualifications

  • Hutter, Katja: Co-creation, collaboration and the creative potential of the crowd: The code of practice for community-based innovation (2010).

Awards and Honours

  • Hutter, Katja: Inspiring Fifty (2019). (Web link)

  • Hautz, Julia; Füller, Johann; Hutter, Katja; Thürridl, Carina: Best Paper Award 2015 (2015). (Web link)

  • Lakhani, Karim R.; Hutter, Katja; Healy Pokrywa, Stephanie; Füller, Johann: The Case Centre Awards and Competitions 2015: Open Innovation at Siemens (2015). (Web link)

  • Kathan, Wolfgang; Hutter, Katja; Füller, Johann: Best Paper Award SNAA2013 (to Award the most significant contribution to the 3rd Workshop on Social Network Analysis in Applications) (2013). (Web link)

  • Hutter, Katja; Hautz, Julia; Füller, Johann; Mueller, Julia; Matzler, Kurt: Tudor Rickards and Susan Moger Best Paper Award 2011 by the Journal "Creativity and Innovation Management" (2012). (Web link)

  • Hutter, Katja: Anerkennungspreis der Jury des Preises der Landeshauptstadt Innsbruck für die wissenschaftliche Forschung an der Leopold-Franzens-Universität Innsbruck 2011 (2011). (Web link)

  • Hutter, Katja: Rudolf Sallinger-Preis (2011). (Web link)

  • Hutter, Katja: Award of Excellence 2010 für herausragende Dissertationen verliehen vom Bundesministerium für Wissenschaft und Forschung (2010). (Web link)

Supervision of Student Theses

  • Hutter, Katja: Görgens, Christian: Hybrind Work: How digital transformation determines innovation culture (2022).

  • Hutter, Katja: Hacker, Antonia Valentina: New Work Phenomenon Coworking Spaces in the Hotel Industry: Hype or Future? (2022).

  • Hutter, Katja: Kinzl, Manuel: Friends with Benefits: Networking Behavior of Top Executives and its Organizational Outcomes (2022).

  • Hutter, Katja: Klingspor, Kevin: The impact of Personality traits on Job performance
    - The mediating role of Agility -
    A conceptual framework (2022).

  • Hutter, Katja: Kuhlkamp, Lena: The Entrepreneurial Ecosystem Austria: How regional and cultural factors influence the emergence of entrepreneurship (2022).

  • Hutter, Katja: Pecchio, Federico-Alessandro: Disentangling the facets of scaling up among platform-based companies (2022).

  • Hutter, Katja: Pflug, Annabell: Imperative for the future: exploration of the nexus between digital transformation and agility (2022).

  • Hutter, Katja: Raths, Jeanne: Hybrid work as the better version of remote work (2022).

  • Hutter, Katja: Smolcic, David: Art, craft, or science?
    A review of what makes the contemporary manager
    in a dynamic environment (2022).

  • Hutter, Katja: Tauscher, Nina: The Entrepreneurial Ecosystem Germany
    Influencing Factors of the Venture Capital Investment Volume Peak between 2020 and 2021 in an International Context (2022).

  • Hutter, Katja: Zeller, Lukas: FROM Y TO Z: A BIBLIOMETRIC LITERATURE REVIEW ON LEADING DIGITAL NATIVES (2022).

  • Hutter, Katja: Kuusanmäki, Hanna: Innovating with Emotion Artificial Intelliegence:
    A Single Case Study Analysis at the Firm-level (2021 - 2022).

  • Hutter, Katja: Fiorini, Francesca: Non-software companies transitioning to agile: challenges, and impact on productivity (2021).

  • Hutter, Katja: Frommelt, Constantin Paul Egmond: AI & Innovation Management
    Comparing Human and Machine-Based Similarity Representation of Ideas and Evaluating the Granularity of Solution Landscapes in the Fuzzy Front End of Innovation (2021).

  • Hutter, Katja: Mayrhofer, Christine Sabrina: The Office Workplace of the Future:
    Virtual, Physical or Both? (2021).

  • Hutter, Katja: Pala, Alessio Giuseppe: Agile Change Beyond Software: Personality, Innovativeness and Commitment (2021).

  • Hutter, Katja: Winter, Lisa Christina: Exploring the future of workplace and living
    Can serviced living and coworking concepts be a future business model for hotels? (2021).

  • Hutter, Katja: Denzler, Linus: Corporate - Startup:
    How David can collaborate with Goliath
    Identifying success factors of Corporate Startup Collaboration (2020).

  • Hutter, Katja: Spengler, Anna Marie: 1+1=3? Examining the Challenges and Success Factors of Collaboration between Corporations and Startups (2020).

  • Hutter, Katja: Wetzel, Friederike: The Role of Intuition in Managerial Decision-Making in Times of Crisis (2020).

  • Hutter, Katja: Brendgens, Ferry-Michael: From the agile division towards the agile organisation
    Outlining a scheme for the dissemination of agility on an organisational level (2019).

  • Hutter, Katja: Graubner, Sebastian Ernst: MULTI-COMPANY INNOVATION HUBS: A NEW APPROACH TO FIND INNOVATIVE SOLUTIONS IN TODAY'S COMPLEX WORLD? (2019).

  • Hutter, Katja: Pittrich, Emanuel Rainer: ENABLING AGILE MANAGEMENT BY TRANSFORMING TRADITIONAL ORGANIZATIONS (2018).

  • Hutter, Katja: Schelbach, Lukas: Determinants of success leading Team Dynamics in Innovation Labs (2018).

  • Hutter, Katja: Solbeck, David Michael: THE SHIFT FROM CONVENTIONAL BANKING TO ALTERNATIVE FINANCIAL TECHNOLOGIES: AN EMPIRICAL INVESTIGATING ON MOBILE PAYMENT AS ALTERNATIVE PAYMENT SCHEME (2018).

  • Hutter, Katja: Bender, Pia: THE SHARING ECONOMY APPROACH FOR B2B BUSINESSES - Development of a go-to-market Strategy for Sony DADC in Europe (2017).

  • Hutter, Katja: Kruse, Nicola Birgitta: The Sharing Economy Approach for B2B Businesses - Development of a go-to-market Strategy for Sony DADC in Europe (2017).

  • Hutter, Katja: Mühlbacher, Jürgen: Broadcast search within a global company: How characteristics of questions influence origin and number of responses received (2017).

  • Hutter, Katja: Zaric, Marko: TRUST IN ROBO-ADVISORS (2017).

  • Hutter, Katja: Winding, Johanna: The Transformation from Banker to Innovator (2016 - 2017).

  • Hutter, Katja: Bolzer, Sophie: Crowd Preferences in Knowledge Markets: A Conjoint Analysis of File-Sharing Platforms (2016).

  • Hutter, Katja: Fecher, Florian: Consumers' Choice Of Mobile Banking: An Integrated Choice and Latent Variable Model (2016).

  • Hutter, Katja: Greppmayr, Sandro: User Innovation in Healthcare: Differences of User Groups in an Innovation Contest (2016).

  • Hutter, Katja: Krug, Denise: Revolutionary Change in the Banking Industry?
    Crowdfunding as Business Model Innovation for Banks (2016).

  • Hutter, Katja: Seidel, Florian Alexander: GENY´S PAYMENT BEHAVIOR WITH A PREPAID CREDIT CARD AND THEIR CUSTOMER LIFETIME VALUE IN TIMES OF FINTECH SERVICES (2016).

  • Hutter, Katja: Fröhlich, Simon: OPEN STRATEGY IN SPORTS BUSINESS
    How internal strategy dialogues can be triggered through an Online Idea & Creativity Contest (2015).

  • Hutter, Katja: Fuger, Simon: CROWDSOURCING SOCIAL INNOVATION: Exploring the Influence of Interaction Behavior on Idea Quality (2015).

  • Hutter, Katja: Gaßner, Georg Johannes: Medical Innovation on the death bed
    Open Innovation as a remedy (2015).

  • Hutter, Katja: Vitzthum, Katharina: Crowdinvesting as Alternative Financing of Commercial Real Esate: Expanding and Disrupting? (2015).

  • Hutter, Katja: Wachter, Katharina Jutta: Crowdfunding for Real Estate in Germany - a Disruptive Alternative for Investments? (2015).

  • Hutter, Katja: Gutierrez, Veronika: Towards a Characterization of an "Open Innovation" climate and culture (2014).

  • Hutter, Katja: Strebel, Raphael Markus: Open Strategy: A New Approach to Strategy Formation (2014).

  • Hutter, Katja: Kulmitzer, Petra: SOCIAL COLLABORATION - WHICH ORGANIZATIONAL CULTURAL FACTORS INFLUENCE ITS SUCCESS (2013).

  • Hutter, Katja: Prassl, Christopher: Integrating Users in Health Care: Identifying Innovative Users for Open Health Communities in the Field of Rare Diseases (2013).

  • Hutter, Katja: Troppmair, Lena: The Impact of Personal Characteristics on Network Position and Creative Contribution (2013).

  • Hutter, Katja: Oberhofer, Manuela: The Role of Online Community Behavior in Attitude Formation, Word-of-Mouth and Sampling Behavior on Consumers´ Final Purchase Decision (2012 - 2013).

  • Hutter, Katja: Decarli, Peter: Online Innovation Communities in the Public Sector (2012).

  • Hutter, Katja: Engelhardt, Ruben: Characteristics of Online Idea Competitions (2012).

  • Hutter, Katja: Hofherr, Regina Maria: Open Innovation within Companies
    How does Organizational Citizenship Behavior Affect Innovation Community Membership? (2012).

  • Hutter, Katja: Kathan, Wolfgang: Exploring Reciprocity in Innovation Contest Communities (2012).

  • Hutter, Katja: Northrup, Lukas Marvin: Heterophily in Innovation Competitions (2012).

  • Hutter, Katja: Großmann, Birgit: Co-Creation Communities as Product Endorsers - An Alternative to Celebrity Endorsers (2011 - 2012).

  • Hutter, Katja: Schneider, Stephanie: Eine Analyse der Online-Vertriebskanäle mit Fokussierung auf das Affiliate Marketing (2011 - 2012).

  • Hutter, Katja: Kauert, Lisa: The Value of Social Media Activities for Companies and their Brands (2011).

  • Hutter, Katja: Paul, Felix Wilhelm: What You Connect is What You Get!
    An Exploratory Study on the Allocation of Real Innovators within Social Networks (2011).

  • Hutter, Katja: Rabanser, Tobias: Involving the Groundswell: Virtual Communities and Non-Profit Organizations (2011).

  • Hutter, Katja: Reichert, Julian Benjamin: The Value of Social Media Activities for Companies and their Brands (2011).

  • Hutter, Katja: Rotter, Natalie: Optimizing the Output of Idea - and Design Contests - Who are the "Right" Characters to Participate? (2011).

  • Hutter, Katja; Hautz, Julia: Repke, Karina: Open for Innovation - Applying the Concept of Open Innovation in Small and Medium-Sized Companies (2010 - 2011).

  • Matzler, Kurt; Hautz, Julia; Hutter, Katja: Thürridl, Carina: Brand Ambassadors 2.0 : User-Generated Advertising and its Impact on Brands (2010).

  • Matzler, Kurt; Hutter, Katja: Schmid, Matthias: Open Innovation within - Democratizing Innovation Company-Wide (2009).

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