Prof. Dr. Julia Hautz

Julia Hautz

Professor of Strategic Management

  +43 (0) 512 507 72313

  SOWI w.4.56

 appointments via e-mail


  Research Interests

  • Corporate Strategies: Product Diversification and International Diversification - Relationships and Context
  • Opening of Innovation- and Strategy Processes - Open Innovation / Open Strategy
  • Online Communities: User Roles, Interactions and Exchanges from a Social Network Perspective
  • Quantitative Methods

  Selected Publications

  • Füller, J.; Hutter, K.; Hautz, J.; Matzler, K. (2016): The role of professionalism in innovation contest communities. Long Range Planning. doi:10.1016/j.lrp.2015.12.017  
  • Stadler, C.; Mayer, M.; Hautz, J. (2015): Few Companies Actually Succeed at Going Global. Harvard Business Review
  • Füller, J.; Hutter, K.; Hautz, J.; Bilgram, V.; Matzler, K. (2015): Machiavellianism or morality - Which behavior pays off in innovation contests? Journal of Management Information Systems, 32/3 S. 197-228
  • Mayer, M. C. J., Stadler, C., & Hautz, J. (2015): The relationship between product and international diversification: The role of experience. In: Strategic Management Journal, 36/10, S. 1458-1468,
  • Matzler, K.; Veider V.; Hautz, J; Stadler,C. (2015): The impact of family ownership, management and governance on innovation, In: Journal of Product Innovation Management, 32/3, S. 319 - 333
  • Füller, J.; Hutter, K.; Hautz, J.; Matzler, K. (2015): User Roles and Contributions in Internet-based Innovation-Contest Communities, In: Journal of Management Information Systems. 31/1, S. 273 - 308.
  • Hautz, J.; Mayer, M.; Stadler, C. (2015): Competitive context and diversification: manufacturing firms in France, Germany and the UK, In: Long Range Planning. 47/6, S. 337 - 352.
  • Hautz, J.; Hutter, K.; Füller, J.; Thürridl, C. (2014): Let User generate the video ad: The impact of content source and quality on consumers’ perception and intended behaviour, In: Journal of Interactive Marketing, 28/1, pp. 1-15.


  • 2015: The Journal of Interactive Marketing Best Paper Award 2015
  • 2012: The Tudor Rickards and Susan Moger Best Paper Award 2012, Creativity and Innovation Management
  • 2011: Finalist Best Conference Paper Award, Strategic Management Society, Miami, USA
  • 2011: Award of the City of Innsbruck for excellent Academic Research
  • 2011: Promotion sub auspiciis praesidentis rei publicae (10.03.2011)
  • 2010: Appraisal Award 2010 of the Austrian Federal Ministry of Science and Research for exceptional dissertations
  • 2009: Best Student Paper Award: The 2nd ISPIM Innovation Symposium, New York City,
  • 2008: Appraisal Award 2008 of the Austrian Federal Ministry of Science and Research for excellent diploma theses

  Work / Project Experience

  • 2014: Visiting Scholar, Said  Business School, Oxford University 
  • 2010-2012: Post-Doc, Department for Strategic Management, University of Innsbruck
  • 2009 -2010: Recipient of an DOC-fellowship of the Austrian Academy of Sciences Department for Strategic Management, University of Innsbruck
  • 2009: Visiting Scholar, School of Management, University of Bath, UK
  • 2008 -2009: Research Assistant, Department for Strategic Management, University of Innsbruck
  • 2007: Junior Controlling Managerin. "Business Planning & Analysis", Sandoz GmbH, Kundl
  • 2006: Internship “Siemens Corporate Supply & Procurment ”, Munich


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