Prof. Dr. Julia Hautz


Associate Professor

Currently Interim Professor of Strategy, University of Cologne

  +43 (0) 512 507 72313

  SOWI w.4.56

 appointments via e-mail


  Research Interests

  • Corporate Strategies: Product Diversification and International Diversification - Relationships and Context
  • Opening of Innovation- and Strategy Processes - Open Innovation / Open Strategy
  • Online Communities: User Roles, Interactions and Exchanges from a Social Network Perspective
  • Quantitative Methods

  Selected Publications

  • Füller, J.; Hutter, K.; Hautz, J.; Matzler, K. (2016): The role of professionalism in innovation contest communities. Long Range Planning. doi:10.1016/j.lrp.2015.12.017  
  • Stadler, C.; Mayer, M.; Hautz, J. (2015): Few Companies Actually Succeed at Going Global. Harvard Business Review
  • Füller, J.; Hutter, K.; Hautz, J.; Bilgram, V.; Matzler, K. (2015): Machiavellianism or morality - Which behavior pays off in innovation contests? Journal of Management Information Systems, 32/3 S. 197-228
  • Mayer, M. C. J., Stadler, C., & Hautz, J. (2015): The relationship between product and international diversification: The role of experience. In: Strategic Management Journal, 36/10, S. 1458-1468,
  • Matzler, K.; Veider V.; Hautz, J; Stadler,C. (2015): The impact of family ownership, management and governance on innovation, In: Journal of Product Innovation Management, 32/3, S. 319 - 333
  • Füller, J.; Hutter, K.; Hautz, J.; Matzler, K. (2015): User Roles and Contributions in Internet-based Innovation-Contest Communities, In: Journal of Management Information Systems. 31/1, S. 273 - 308.
  • Hautz, J.; Mayer, M.; Stadler, C. (2015): Competitive context and diversification: manufacturing firms in France, Germany and the UK, In: Long Range Planning. 47/6, S. 337 - 352.
  • Hautz, J.; Hutter, K.; Füller, J.; Thürridl, C. (2014): Let User generate the video ad: The impact of content source and quality on consumers’ perception and intended behaviour, In: Journal of Interactive Marketing, 28/1, pp. 1-15.


  • 2015: The Journal of Interactive Marketing Best Paper Award 2015
  • 2012: The Tudor Rickards and Susan Moger Best Paper Award 2012, Creativity and Innovation Management
  • 2011: Finalist Best Conference Paper Award, Strategic Management Society, Miami, USA
  • 2011: Award of the City of Innsbruck for excellent Academic Research
  • 2011: Promotion sub auspiciis praesidentis rei publicae (10.03.2011)
  • 2010: Appraisal Award 2010 of the Austrian Federal Ministry of Science and Research for exceptional dissertations
  • 2009: Best Student Paper Award: The 2nd ISPIM Innovation Symposium, New York City,
  • 2008: Appraisal Award 2008 of the Austrian Federal Ministry of Science and Research for excellent diploma theses

  Work / Project Experience

  • 2014: Visiting Scholar, Said  Business School, Oxford University 
  • 2010-2012: Post-Doc, Department for Strategic Management, University of Innsbruck
  • 2009 -2010: Recipient of an DOC-fellowship of the Austrian Academy of Sciences Department for Strategic Management, University of Innsbruck
  • 2009: Visiting Scholar, School of Management, University of Bath, UK
  • 2008 -2009: Research Assistant, Department for Strategic Management, University of Innsbruck
  • 2007: Junior Controlling Managerin. "Business Planning & Analysis", Sandoz GmbH, Kundl
  • 2006: Internship “Siemens Corporate Supply & Procurment ”, Munich



Promotion sub auspiciis praesidentis; Doctor of Socialand Economic Sciences

2008 – 2010

Doctoral Programme in Social and Economic Sciences at the University of Innsbruck

2003 – 2007



1998 – 2003

Diploma Programmes in International Economics and Business Sciences and in Business Administration at the University of Innsbruck, Major: Strategic management, finance

Exchange semester at the Tulane University, New Orleans, USA A.B. Freeman School of Business

Exchange semester at the University of Texas at Austin, USA Red McCombs School of Business

Technical College for Civil Engineering and Art (HTL), Innsbruck
Specialization in structural engineering

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