copy_of_team.html - copy_of_team.html

Team

Marius Lüdicke is Assistant Professor and Director of the Brand Research Laboratory at the University of Innsbruck and interim Professor of Marketing at Witten/Herdecke University. Marius‘ research explores social conflict in dynamic consumer cultures and has been published in outlets including the Advances in Consumer Research, Consumption, Markets, & Culture and the Journal of Consumer Research.

Marius Lüdicke
Director of the Brand Research Laboratory

 

Reinhard Grohs is Assistant Professor at the Brand Research Laboratory at the University of Innsbruck. Reinhard’s research applies innovative quantitative techniques in the fields of branding and marketing communication, particularly in sports sponsorship. His research has been published in outlets like International Marketing Review and Schmalenbach Business Review and was covered by national and international magazines and newspapers.

 

Oliver Koll is Assistant Professor at the Brand Research Laboratory at the University of Innsbruck. Oliver's research focuses on techniques to understand brand meaning and how consumer brand meaning relates to managerially relevant brand outcomes, like trust, recommendation or purchasing. He also investigates how channel strategies, in particular the entry into discount channels, affect the equity of brands. His publications include outlets like The European Journal of Marketing or Psychology & Marketing.

 

Katharina Husemann has joined the Brand Research Laboratory as a PhD-Candidate in August 2010 after finishing her Master Degree in Strategic Management at the University of Innsbruck. Her research interest focuses on cultural and ideological dynamics within consumer culture/society.

 

 

 Verena Brown is Assistant Manager at the Brand Research Laboratory

 

 

Marius Lüdicke Director of the Brand Research Laboratory
Reinhard Grohs Assistant Professor
Oliver Koll Assistant Professor
Katharina Husemann PhD-Candidate
Verena Brown Assistant Manager