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Dr. Harald Puhr




Assistant Professor


   +43 512 507 9563


  Karl-Rahner-Platz 3

 Appointments by arrangement




Harald Puhr is an Assistant Professor of International Management at the University of Innsbruck/Department of Strategic Management, Marketing and Tourism. Currently, Harald is a visiting scholar at the ESG Initiative at Wharton (University of Pennsylvania). He received his PhD in International Business and an MSc in International Management from Vienna University of Economics and Business (WU Vienna). As part of the Erasmus+ program, he was a visiting lecturer at University of Sarajevo (Bosnia and Herzegovina) and Royal University of Phnom Penh (Cambodia).


Research interests

Harald’s research interests relate to global strategy and international finance. In particular, he is intrigued by firms’ approaches to manage risks in the global business environment and how they generate opportunities based on these uncertainties. Within this area, he tries to connect a stakeholder-oriented perspective with a strategy view on corporate structure.

In addition, Harald is fascinated by novel methodologies that explore new and innovative sources of data. Together with WU Vienna’s Jakob Müllner, he collaborates on the globaltrends project that uses data from Google Trends to measure the internationalization of firms, individuals, products, and social phenomena. As part of this project, he developed the globaltrends package for R.



  • Puhr, H., & Kupfer, A. (2023). Media in the geopolitical crossfire: Identification and novel data sources for IB research. AIB Insights. https://doi.org/10.46697/001c.6644
  • Puhr, H., & Müllner, J. (2022). Foreign to all but fluent in many: The effect of multinationality on shock resilience. Journal of World Business, 57(6), 101370. https://doi.org/10.1016/j.jwb.2022.101370
  • Fisch, J. H., & Puhr, H. (2022). Financial hedging and operational flexibility as instruments to manage exchange‐rate uncertainty in multinational corporations. Global Strategy Journal, 12(2), 308-333. https://doi.org/10.1002/gsj.1406
  • Kupfer, A., & Puhr, H. (2022). The Russian view on the war in Ukraine (SSRN Working Paper 4063194). Available at https://ssrn.com/abstract=4063194.
  • Puhr, H., & Müllner, J. (2021). Let me Google that for you: Capturing globalization using Google Trends (SSRN Working Paper 3969013). Available at https://ssrn.com/abstract=3969013.
  • Puhr, H. (2021). globaltrends: Download and measure global trends through Google search volumes. R package. Available at https://cran.r-project.org/package=globaltrends. See here for further details on the globaltrends project.


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