Master's Programme Marketing and Branding

Master's Programme Strategic Management and Innovation

The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustain­ability and responsible managerial decision-making and behavior. The programme is inter­nationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environ­ments and markets. Students of the Master's programme in Strategic Management and Innovation are prepared for leadership roles and consulting activities in the strategic management and innovation management of companies as well as for founding and building their own start-ups. Students acquire in-depth knowledge on the development and implementation of strategies and business models in the context of disruptive change and digital transformation. The internationally oriented programme trains entrepreneurial thinking and action through innovation projects and provides practical insights into leading innovation ecosystems.



Innsbruck University | Faculty of Business and Management
Universitätsstrasse 15 | 6020 Innsbruck/Austria |  |

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