Department
Department of Strategic Management, Marketing and Tourism

Webpage
https://www.webtrackr.de

Major Areas of Research
Digital Marketing, Consumer Psychology

Which Research Methods do you apply... 
Big Data Analysis, Tracking Methods

Who are the other Members of your Team in Innsbruck?
Oliver Koll, Roland Schroll, Philipp Jaufenthaler

Which of your Papers should the others know?

•  Mouse tracking in e-commerce: Predicting product returns and psychological ownership via consumer’s hand movements.
  Available upon Request
• DISPLAY ADVERTISING SUCCESS IN CHARITY MARKETING: THE POWER OF HUMAN-GENERATED CREATIVE CAMPAIGN ELEMENTS.
  Available upon Request

What do you expect from IDS?
-

Science is....?
the knowledge supplier for our society.

Being a Researcher and Teacher is?
enabling me to think about processes, that we would never think about. (E.g., shopping behavior)

I like...
-

I don´t like...
Ignorance

The major Societal Challenge is.....
To give society an understanding of how knowledge is derived and to minimize the effects of our social and environmental changes

My preferred Holiday Destination is...
Tirol

Stand: April 2021