Department
Department of Strategic Management, Marketing and Tourism
Webpage
https://www.uibk.ac.at/smt/marketing/department/team/koll.html
Major Areas of Research
Stakeholder Marketing, Brand Portfolios, Brand Loyalty, Brand Equity Drivers
Which Research Methods do you apply...
Surveys, Experiments, Panel Research, Free Association Techniques, Case-based analysis
Who are the other Members of your Team in Innsbruck?
Mathias Streicher, Roland Schroll, Philipp Jaufenthaler, Patrick Neef
Which of your Papers should the others know?
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2546947
- https://www.imark.at/wp-content/uploads/2018/01/onepiemanyrecipes_jbr.pdf
- https://www.imark.at/wp-content/uploads/2015/11/Intended_brand_associations.pdf
What do you expect from IDS?
Stimulating exchange with new colleagues
Science is....?
striving for answers which typically lead to even more questions.
Being a Researcher and Teacher is?
exhausting and rewarding.
I like...
to answer questions like this one.
I don´t like...
deceitfulness.
The major Societal Challenge is.....
(too much) inequality.
My preferred Holiday Destination is...
I can't decide
Stand: April 2021