Department
Department of Strategic Management, Marketing and Tourism 

Webpage
https://www.uibk.ac.at/smt/marketing/department/team/koll.html

Major Areas of Research
Stakeholder Marketing, Brand Portfolios, Brand Loyalty, Brand Equity Drivers

Which Research Methods do you apply... 
Surveys, Experiments, Panel Research, Free Association Techniques, Case-based analysis

Who are the other Members of your Team in Innsbruck?
Mathias Streicher, Roland Schroll, Philipp Jaufenthaler, Patrick Neef

Which of your Papers should the others know?

• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2546947
  
  
• https://www.imark.at/wp-content/uploads/2018/01/onepiemanyrecipes_jbr.pdf
  
  
• https://www.imark.at/wp-content/uploads/2015/11/Intended_brand_associations.pdf

What do you expect from IDS?
Stimulating exchange with new colleagues

Science is....?
striving for answers which typically lead to even more questions.

Being a Researcher and Teacher is?
exhausting and rewarding.

I like...
to answer questions like this one.

I don´t like...
deceitfulness.

The major Societal Challenge is.....
(too much) inequality.

My preferred Holiday Destination is...
I can't decide

Stand: April 2021