Yana Litovsky, PhD


Department of Banking and Finance

  +43 (0) 512 507 73018


  o.4.12 (SOWI)

 Upon request


Research Interests

Judgment and decision making

Information preferences


Consumer and financial behavior

Health decision making

Crowd analysis research

Working Papers

Litovsky & Loewenstein, G. “Facts Are Like Snacks: Variety Preferences for Information Mirror those of Consumable Goods.”

Litovsky & Olivola, C. “The Resource Focusing Effect: Nudging Consumer Preferences in Time-Money Tradeoffs.”

Litovsky & Loewenstein, G. “Two Ways to Value Information: Consumption and Ownership Utility.”

Litovsky. “When Just Acting Is Enough: The Low Threshold for Warm Glow in Charitable Giving.”

Litovsky. “In Defense of Authenticity: How a Desire for Information Explains Preferences for Authenticity Across Domains.” (available via SSRN)


Litovsky, Horn, S., & Olivola, C. (2024) “Commentary on a Shared Novelty-Seeking Basis for Creativity and Curiosity." Behavioral and Brain Sciences (in press).

Litovsky, Horn, S., & Loewenstein, G. (2023) “Using Curiosity to Counter Health Information Avoidance." Social Science and Medicine, 116383. Link  

Litovsky, Horn, S., Loewenstein, G. & Olivola, C. (2022) “Knowing Is Like Owning: Loss Aversion and Diminishing Sensitivity for Non-Instrumental Information." PNAS, 119(34). Link  

Böhm, R., Betsch, C., Litovsky, Sprengholz, P., Brewer, N. T., Chapman, G., Leask, J., Loewenstein, G., Scherzer, M., Sunstein, C. R., & Kirchler, M. (2022) "Crowdsourcing Interventions to Promote Uptake of COVID-19 Booster Vaccines." eClinicalMedicine, 53, 101632. Link  

Litovsky (2021) “(Mis)perception of Bias in Print Media: How Depth of Content Evaluation Affects the Perception of Hostile Bias in an Objective News Report." PloS one, 16(5). Link  


2023 Workshop Ownership Reloaded (invitation only, Vienna University), Vienna

2023 Society for the Advancement of Behavioral Economics , Nice

2023 Workshop in Behavioral and Experimental Health Economics, Vienna

2023 International Convention of Psychological Science, Brussels

2023 Socty for Medical Decision Making, Berlin

2022 Society for Experimental Finance, Bonn

2020 Society for Judgment and Decision Making, Virtual

2018 Society for Consumer Psychology, Dallas

2018 Behavioral Decision Research in Management, Boston

2017 Association for Consumer Research (session co-chair), San Diego

2017 Society for Judgment and Decision Making, Vancouver



PhD, Behavioral Decision Research (Carnegie Mellon University)


MSc, Behavioral Decision Research (Carnegie Mellon University)


MSc, Psychology (Hunter College)


BA, Psychology and Philosophy (Brandeis University)

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