Master’s Programme Media

Would you like to analyse media scientifically and work with them practically, placing them in relation to literature and society?

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The Master’s Degree Programme in Media is offered within the framework of the interdisciplinary fields of “Media and Literature”. Students enroled in this programme may set their focus individually in the different areas of media linguistics or media philology.

The programme offers diverse practical courses and flexibility through many elective modules.

Please note: the language of instruction for this programme is German.

FAQ

Graduates possess highly specialised knowledge in the field of theoretical, analytical and practical examination with media communication. They are able to apply their knowledge and competences to solutions to problems by independently formulate and substantiate scientific arguments and to find innovative solutions to problems and apply them in interdisciplinary contexts.

The Master's Programme Media is an interdisciplinary study programme of the Faculty of Language, Literature and Culture. It gives students the opportunity to broaden and consolidate the skills and qualifications acquired during a relevant bachelor's programme by targeted specialisation in the field of media studies.

Its focus is on critical examination of communication processes in the media, and it serves as preparation for working in media-related professions by providing fundamental skills in media practice. The compulsory modules deal with theories and models of media research. Students learn the most important methods and results of empirical media studies and acquire in-depth knowledge in the field of product analysis. Media-practical offers give an insight into the editorial practice of print and online media, television or radio. The elective modules offer specialisation in different subject areas – from the analysis of film to literature mediation and intermediality.

The Master's Programme Media serves as a preparation for conceptual and editorial work in the media and their environment. It provides the basis required for working in print media, radio, TV, film or online media. Other important fields of occupation are Public Relations, cultural mediation, publishing industry and education. At the same time, the Master's Programme in Media serves as a preparation for a scientific career in Media Studies and other disciplines of Humanities and Cultural Sciences.

Graduates tracking: Shows which occupational fields students enter after graduation

Faculty of Language, Literature and Culture Examination Office Information for students with disabilities

 

 

Curriculum

https://www.uibk.ac.at/en/programmes/ma-media/2010w/
curriculum

From the field

Podi­ums­dis­kus­sion über Alter­na­tive Medien in Tirol

Am Freitag, den 3. Mai 2024, fand im Claudiasaal eine Podiumsdiskussion zum Thema „Alternative Medien“ statt. Organisiert von Studierenden des Masterstudiums Medien der Universität Innsbruck, bot die Veranstaltung Gelegenheit für vielfältige Einblicke in die Bedeutung, die Herausforderungen und die Zukunftsperspektiven alternativer Medien in Tirol.

Vor­ge­stell­t: Schrift­li­ches Strei­ten

Der Literaturwissenschaftler Dirk Rose beschäftigt sich mit den Überschneidungen von Literatur und Medien. Dabei gilt sein großes Interesse der Medienkritik und der Polemik, über die er bereits ein umfangreiches Buch verfasst hat.

„Wer ist die Jugend und was sind die Medien?“

Das veränderte Medien­nutzungs­verhalten, insbesondere Jugend­licher, stellt den Qualitäts­journalismus vor eine Herausforderung. Wie können klassische Medien neben Social Media und Streaming­diensten bestehen? Diese Frage beschäftigte die Referent*innen am Medientag 2019.

Zen­trale Stu­dien­be­ra­tung

Wir sind die erste Anlaufstelle bei allen Fragen rund ums Studium für Schüler*innen, Studieninteressierte und Studierende sowie Eltern und Lehrer*innen.

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