Master’s Programme Media Culture, Media Communication, Media Practice
Do you want to explore media structures, experiment with new media formats, and get a deeper understanding of media?
The Master’s Programme in Media Culture, Media Communication and Media Practice combines theory and practice, moving between scientific analysis and creative media design. It examines existing media structures, experiments with new media formats and explores ways to understand and help design media. The programme examines these perspectives within the fields of media culture, media communication and media practice. As a result, it opens up a wide range of career opportunities, including in the fields of public relations, cultural communication, publishing and education.
Please note: the language of instruction for this programme is German.
Master of Arts
Duration/ECTS-Credits
4 semesters/120 ECTS-Credits
Mode of Study
Full-time
Language
German
Requirements
Relevant bachelor's degree/equivalent
and Language Certificates
Faculty
Faculty of Language, Literature and Culture
Level of qualification
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F
0321 Journalism and reporting
Study Code
UC 066 574
Dates and Deadlines for admission
Masterstudium Medienkultur, Medienkommunikation, Medienpraxis
FAQ
The Master’s programme combines media-linguistic and media-philological perspectives with practical courses. It teaches students to critically reflect on media studies issues, develop their academic skills and use these in an interdisciplinary manner.
Over 15 years of successful graduates:
Since its launch in 2010, the Master’s in Media – to be known as Media Communication, Media Culture and Media Practice from the 2026/27 winter semester – has been teaching the fundamentals needed for a career in print media, radio, television, film or online media, and which can be used for the strategic design and management of complex projects.
The Master’s Programme in Media Culture, Media Communication and Media Practice is an interdisciplinary programme at the Faculty of Language, Literature and Culture.
It focuses on three main topics:
The Media Communication field examines, describes and analyses media language with regard to its structures, functions and cultural context. In this way, the Master’s programme offers an in-depth analysis of media products within the context of social communication processes.
The Media Culture focus offers the opportunity to reflect on the mediality of texts, to examine intermedia processes and cultural cross-border interactions in a theoretically sound and culturally critical manner, and so to take a look at the literary and cultural studies engagement with the mediality of cultural production.
In the area of media practice, you will have the opportunity to develop your own projects and gain practical experience in various fields of media work. External lecturers from the industry contribute current insights from their professional fields. Here, theory meets application – critically and practically.
In addition to subject-specific skills, the Master’s programme imparts fundamental communication skills such as communication competence, teamwork, analytical thinking, creative problem-solving and gender competence.
Career prospects for graduates are wide-ranging. Career opportunities include roles in traditional media such as print, radio, television, film and online media, as well as in publishing, cultural institutions, research and education, and digital start-ups. This diversity illustrates that the programme opens up specific, wide-ranging and future-proof careers that are in demand internationally across a wide variety of media sectors.
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Media & Communication
Anyone wishing to study ‘something to do with the media’ and who is interested in communication studies, journalism, the digital public sphere and media transformation will find several suitable degree programmes at the University of Innsbruck.
Media research at the University of Innsbruck falls under two of the eight Research Areas: the Digital Science Center, which brings together research on digitalisation, and EPoS Economy, Politics and Society. Research focuses on media structures and their evolution, as well as communication and mediation processes.
Those wishing to explore the technical aspects of the digital public sphere in greater depth can also enrol on the Extension Programme Computer Science programme.
