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Master's Programme Media

Faculty Faculty of Language, Literature and Culture
Duration / ECTS-Credits 4 semesters / 120 ECTS-Credits
Academic Degree Master of Arts (MA)
Qualification Level Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F 0321 Journalism and Reporting
Mode of Study Full-Time
Study Code UC 066 574
Curriculum Information on the Curriculum (2010W) *
Language of Instruction German
Admission Requirements Relevant bachelor's degree or equivalent and Language Certificates

* Information on the Curriculum (2010W)

The complete version of the curriculum reflects the currently valid version of the curriculum. It is for informational purposes only and is not legally binding. The legally binding version of the curriculum, including any amendments, may be found in the University of Innsbruck Bulletins.

In order to determine which version of the curriculum is applicable in your case, see the Catalogue of Studies,
  available at:
  Section: Current Curriculum version.

University of Innsbruck Bulletins » (Click to open all University of Innsbruck Bulletins)


Relevant bachelor's degrees at the University of Innsbruck:

Proof of general university entrance qualification:

The general university entrance qualification for admission to a master's programme must be proven by the completion of a subject-related bachelor's programme, another subject-related programme of at least the same higher education level at a recognised domestic or foreign post-secondary educational institution, or a program defined in the curriculum of the master's programme. To compensate for significant differences in subject matter, supplementary examinations (maximum 30 ECTS credits) may be prescribed, which must be taken by the end of the second semester of the master's programme.

The rectorate may determine which of these supplementary examinations are prerequisites for taking examinations provided for in the curriculum of the master's programme.

Recommended Course Sequence

The exemplary course sequence given below is recommended for full-time students beginning their study programme in the winter semester. The table shows one possible course sequence for the bachelor's programme and is not compulsory. Delays resulting from repeated examinations are not taken into account.

The standard duration of the study programme is 4 semesters or 120 ECTS-Credits, whereby according to the Universities Act of 2002, a workload of 1,500 (real) hours per academic year must be fulfilled, corresponding to 60 ECTS-Credits (one ECTS-Credit is equivalent to a workload of 25 hours).

First Semester »

10.0 ECTS-Credits: Compulsory Module 1: Media Linguistics
10.0 ECTS-Credits: Compulsory Module 2: Media and Literature
10.0 ECTS-Credits: Compulsory Module 4: Research Seminar I

Second Semester »

 15.0 ECTS-Credits: Compulsory Module 3: Media Practice
 15.0 ECTS-Credits: Elective Module(s)

Third Semester »

10.0 ECTS-Credits: Compulsory Module 5: Research Seminar II
5.0 ECTS-Credits: Compulsory Module 6: Research Colloquium for the Master's Thesis
15.0 ECTS-Credits: Elective Module(s)

Fourth Semester »

5.0 ECTS-Credits: Compulsory Module 7: Preparation of the Master’s Thesis
22.5 ECTS-Credits: Master’s Thesis
  2.5 ECTS-Credits: Compulsory Module 8: Master’s Thesis Defence

Graphic chart »

Studienverlauf_MA Medien_Stand 01.10.2019_en

Qualification Profile and Skills

The Master's Programme Media is an interdisciplinary study programme of the Faculty of Language, Literature and Culture. It gives students the opportunity to broaden and consolidate the skills and qualifications acquired during a relevant bachelor's programme by targeted specialisation in the field of media studies.

Its focus is on critical examination of communication processes in the media, and it serves as preparation for working in media-related professions by providing fundamental skills in media practice. The compulsory modules deal with theories and models of media research. Students learn the most important methods and results of empirical media studies and acquire in-depth knowledge in the field of product analysis. Media-practical offers give an insight into the editorial practice of print and online media, television or radio. The elective modules offer specialisation in different subject areas – from the analysis of film to literature mediation and intermediality.

Expected Learning Outcomes

Graduates possess highly specialised knowledge in the field of theoretical, analytical and practical examination with media communication. They are able to apply their knowledge and competences to solutions to problems by independently formulate and substantiate scientific arguments and to find innovative solutions to problems and apply them in interdisciplinary contexts.

Future Prospects: Occupational Profiles and Career Opportunities

The Master's Programme Media serves as a preparation for conceptual and editorial work in the media and their environment. It provides the basis required for working in print media, radio, TV, film or online media. Other important fields of occupation are Public Relations, cultural mediation, publishing industry and education. At the same time, the Master's Programme in Media serves as a preparation for a scientific career in Media Studies and other disciplines of Humanities and Cultural Sciences.

Postgraduate and further Studies at the University of Innsbruck


Within the scope of the Master’s Programme, a Minor corresponding to 30 ECTS-Credits may be passed.

More information and a list of possible Minors can be found at:

Supplementary Programme

Within the scope of the Study Programme, a Supplementary Programme corresponding to 45 ECTS-Credits may be passed. Admission to the Supplementary Programme requires the admission to or the having passed of one of the selected Study Programmes. Detailed information:

Information about examination regulations, assessment and grading

Examination regulations

The examination regulation is an integral part of the curriculum, detailed information can be found under the paragraph examination regulations.

Description of the applied grading system (including the grade distribution table) »

The grade distribution table is a statistical representation of the distribution of all successfully completed examinations in a given programme of study or subject (based on all registered students for the programme or subject). The grade distribution table is updated in regular intervals.

Austrian grading
 Outstanding performance

= 100%


 Generally good, but with some errors
 Generally sound work with a number of substantial errors
 Performance meets the minimum criteria
 Substantial improvement necessary; requirement of further work

December 2021

Overall classification of the qualification

Not applicable
Explanation: An overall classification (mit Auszeichnung bestanden/pass with distinction, bestanden/pass, nicht bestanden/fail) – is awarded only for examinations that conclude a programme of study and consist of more than one subject (an examination of this type is not specified in the curriculum of this programme of study).

Information about the Programme (in German only)

Forms (in German only)

Contact and Information

General information on the Master Programme Media (in German only)

Examination Office
Standort Innrain 52d Piktogramm barrierefreier Zugang

Dean of Studies
Mag. Dr. Elisabeth De Felip-Jaud

Information for students with disabilities 

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