University of Innsbruck

Master’s Programme
Marketing and Branding

The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustain­ability and responsible managerial decision-making and behavior. The programme is inter­nationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environ­ments and markets.

Master's Programme Marketing and Branding

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Master of Science (MSc)

4 semesters/120 ECTS-Credits

Mode of Study


Relevant bachelor's degree or equivalent, language certificates

Information on the curriculum  

The right degree for me?



  • enhancing your knowledge in marketing and branding
  • understanding marketing and branding processes as success factors
  • enabling reflected and sustainable strategic decision-making
  • establishing valuable networks with organisations and companies
  • fostering future-oriented thinking and responsible acting
My career

My career

My career opportunities

  • strategic and operational marketing
  • brand management
  • sales
  • market research and data analytics
  • a career in consulting and media agencies
  • enrol in a PhD Programme

Career Service