Master’s Programme Marketing and Branding
Would you like to deepen your knowledge of marketing and brand management in an international environment?
The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustainability and responsible managerial decision-making and behavior.
The programme is internationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.
Master of Science
Duration/ECTS-Credits
4 semesters/120 ECTS-Credits
Mode of Study
Full-time
Language
English
Requirements
Relevant bachelor's degree/equivalent
and Language Certificates
Hints
It is strongly recommended to commence the programme in the winter semester in order to avoid study delays. If you start in the summer semester you can only attend one elective course.
Faculty
Faculty of Business and Management
Level of qualification
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F
0414 Marketing and advertising
Study Code
UC 066 617
Dates and Deadlines for admission
Masterstudium Marketing und Branding
FAQ
Graduates acquire comprehensive knowledge of strategic marketing, marketing research, and marketing processes and develop strong capabilities in brand building and brand management.
They are able to conduct scientific research and apply the theories and methods of marketing and branding independently. They can serve in leadership positions, shaping occupational, scientific and societal environments responsibly and actively.
The Master program in Marketing and Branding offers students advanced insights into marketing and branding theory and practice. The programme is internationally oriented and values openness and diversity, creativity and reflexivity.
Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.
The Master's Programme Marketing and Branding prepares future mid-level and top-management leaders for various roles in (profit and non-profit) organizations and companies.
Graduates acquire the fundamentals to serve in positions as brand managers, management consultants, research executives, destination managers, media experts, marketing or division leaders, and CEOs. The goal of the master's program is to train creative business experts who can excel in various cultures.
Graduates tracking: Shows which occupational fields students enter after graduation.
Curriculum
Studying at the University of Innsbruck
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10 reasons to study at the University of Innsbruck
Services and support
for students:
- with disabilities
(including temporary disabilities), - mental health conditions and/or
- physical conditions
Business Studies, Economics & Management
This degree programme forms part of the University of Innsbruck’s economics programme. This also includes management, marketing, finance, economics and tourism.
Economic research is centred within the Centre for Economic Research (Research Area: Economy, Politics and Society (EPoS)), one of the eight Research Areas at the University of Innsbruck. Here, economic, organisational, political and social structures and developments are studied from an interdisciplinary perspective.
Those considering setting up their own business can also enrol in the Extension Programme Entrepreneurship programme as a supplementary option.
