Master’s Programme
Marketing and Branding
The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustainability and responsible managerial decision-making and behavior. The programme is internationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.
Info
Master of Science (MSc)
Duration/ECTS-Credits
4 semesters/120 ECTS-Credits
Mode of Study
Full-time
Language
English
Requirements
Relevant bachelor's degree or equivalent, language certificates
Curriculum
Information on the curriculum
The right degree for me?

Highlights
- enhancing your knowledge in marketing and branding
- understanding marketing and branding processes as success factors
- enabling reflected and sustainable strategic decision-making
- establishing valuable networks with organisations and companies
- fostering future-oriented thinking and responsible acting

Similar studies
Master's Programmes

My career
My career opportunities
- strategic and operational marketing
- brand management
- sales
- market research and data analytics
- a career in consulting and media agencies
- enrol in a PhD Programme