Master’s Programme Marketing and Branding
Would you like to deepen your knowledge of marketing and brand management in an international environment?
The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustainability and responsible managerial decision-making and behavior.
The programme is internationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.
Study Code
UC 066 617
Application
It is strongly recommended to commence the programme in the winter semester in order to avoid study delays. If you start in the summer semester you can only attend one elective course.
FAQ
Graduates acquire comprehensive knowledge of strategic marketing, marketing research, and marketing processes and develop strong capabilities in brand building and brand management.
They are able to conduct scientific research and apply the theories and methods of marketing and branding independently. They can serve in leadership positions, shaping occupational, scientific and societal environments responsibly and actively.
The Master program in Marketing and Branding offers students advanced insights into marketing and branding theory and practice. The programme is internationally oriented and values openness and diversity, creativity and reflexivity.
Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.
The Master's Programme Marketing and Branding prepares future mid-level and top-management leaders for various roles in (profit and non-profit) organizations and companies.
Graduates acquire the fundamentals to serve in positions as brand managers, management consultants, research executives, destination managers, media experts, marketing or division leaders, and CEOs. The goal of the master's program is to train creative business experts who can excel in various cultures.
Graduates tracking: Shows which occupational fields students enter after graduation.
Faculty of Business and Management Examination Office Information for students with disabilities
Curriculum
From the field
Frauenrepräsentation in Ingenieurwesen und Fertigung
Obwohl Frauen auf dem Arbeitsmarkt gut vertreten sind, sind sie immer noch unterrepräsentiert in den Bereichen Naturwissenschaft, Technologie, Ingenieurwesen und Mathematik (MINT). Die Bachelorstudierenden des Wintersemesters 2023/24 im Kurs Angewandte Forschung im Personalmanagement haben sich gemeinsam mit der Plansee Group diesem Problem gewidmet.
Wirtschaftsweise Monika Schnitzer in Innsbruck
Vergangene Woche hielt die Vorsitzende der Wirtschaftsweisen in Deutschland, Monika Schnitzer, die econ.stat lecture an der Fakultät für Volkswirtschaft und Statistik. In ihrem Vortrag im Hörsaal 1 der Sowi unter dem Titel „Wettbewerb und Innovation“ untersuchte sie anhand historischer Beispiele den Einfluss von verschiedenen Antitrust-Maßnahmen auf die Innovationstätigkeit der Wirtschaft.
„Oft einseitige Informationsverbreitung in Social Media“
Der Wirtschaftsinformatiker Andreas Eckhardt hat sich mit seinem Mitarbeiter Khalid Durani und weiteren Kollegen in einer aktuellen Studie den Einfluss von sozialen Medien auf den Online-Diskurs – konkret bezogen auf visuelle Medien im Krieg in der Ukraine – näher angesehen. Die Ergebnisse lassen sich auch breiter lesen.
Employer Branding im Pflegeberuf
Im Rahmen der Lehrveranstaltung „Angewandte Personalforschung“ des Bachelorstudiums Wirtschaftswissenschaften haben 29 Studierende auf Basis qualitativer Forschung Handlungsempfehlungen zum Thema Employer Branding in der Pflege für die Tirol Kliniken entwickelt.
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