Master’s Programme Marketing and Branding
Would you like to deepen your knowledge of marketing and brand management in an international environment?
The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustainability and responsible managerial decision-making and behavior.
The programme is internationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.
Master of Science
Duration/ECTS-Credits
4 semesters/120 ECTS-Credits
Mode of Study
Full-time
Language
English
Requirements
Relevant bachelor's degree/equivalent
and Language Certificates
Hinweise
It is strongly recommended to commence the programme in the winter semester in order to avoid study delays. If you start in the summer semester you can only attend one elective course.
Faculty
Faculty of Business and Management
Level of qualification
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F
0414 Marketing and advertising
Study Code
UC 066 617
FAQ
Graduates acquire comprehensive knowledge of strategic marketing, marketing research, and marketing processes and develop strong capabilities in brand building and brand management.
They are able to conduct scientific research and apply the theories and methods of marketing and branding independently. They can serve in leadership positions, shaping occupational, scientific and societal environments responsibly and actively.
The Master program in Marketing and Branding offers students advanced insights into marketing and branding theory and practice. The programme is internationally oriented and values openness and diversity, creativity and reflexivity.
Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.
The Master's Programme Marketing and Branding prepares future mid-level and top-management leaders for various roles in (profit and non-profit) organizations and companies.
Graduates acquire the fundamentals to serve in positions as brand managers, management consultants, research executives, destination managers, media experts, marketing or division leaders, and CEOs. The goal of the master's program is to train creative business experts who can excel in various cultures.
Graduates tracking: Shows which occupational fields students enter after graduation.
Faculty of Business and Management Examination Office Information for students with disabilities
Curriculum
From the field
Field tests: Clearing aisle islands boosts sales
Additional product displays in supermarket aisles—so-called secondary placements—are intended to encourage impulse purchases. However, a new study by Mathias C. Streicher of the University of Innsbruck shows that excessive use of secondary displays narrows the aisles, reducing in-aisle browsing and sales. In real-world field experiments, sales rose by about 11.5 percent after removing secondary displays from a congested aisle, even though fewer products were on display overall.
Student Advisory Service
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