Master's Programme Strategic Management and Innovation

As of winter semester 2024/2025 this programme is no longer open to new entrants.
For information on the succeeding master’s programme please consult this page »    

Faculty Faculty of Business and Management
Duration / ECTS-Credits 4 semesters / 120 ECTS-Credits
Academic Degree
Master of Science (MSc)
Qualification Level
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F 0413 Management and Administration
Mode of Study
Study Code
UC 066 618
Curriculum Information on the Curriculum (2021W)*
Language of Instruction English
Admission Requirements
Relevant bachelor's degree or equivalent and Language Certificates

* Information on the Curriculum (2021W)

The complete version of the curriculum reflects the currently valid version of the curriculum. It is for informational purposes only and is not legally binding. The legally binding version of the curriculum, including any amendments, may be found in the University of Innsbruck Bulletins.

In order to determine which version of the curriculum is applicable in your case, see the Catalogue of Studies,
  available at:
  Section: Current Curriculum version.

University of Innsbruck Bulletins » (Click to open all University of Innsbruck Bulletins)


Relevant bachelor's resp. diploma degrees at the University of Innsbruck:

Proof of general university entrance qualification:

The general university entrance qualification for admission to a master's programme must be proven by the completion of a subject-related bachelor's programme, another subject-related programme of at least the same higher education level at a recognised domestic or foreign post-secondary educational institution, or a program defined in the curriculum of the master's programme. To compensate for significant differences in subject matter, supplementary examinations (maximum 30 ECTS credits) may be prescribed, which must be taken by the end of the second semester of the master's programme. The rectorate may determine which of these supplementary examinations are prerequisites for taking examinations provided for in the curriculum of the master's programme.

In the course of the proof of the general university entrance qualification, the completion of the following core areas within the framework of the completed bachelor's degree programme shall be examined in any case:

  • 92.5 ECTS-Credits in business studies and economics, therefrom at least 50 ECTS-Credits in business subjects
    Graduates of the Bachelor's Programme Management and Economics and the Diploma Programme International Economic and Business Studies at the University of Innsbruck automatically meet these qualitative admission requirements.
  • 15 ECTS-Credits in (management and financial) accounting
  • 12.5 ECTS-Credits in marketing, retailing, strategic management, tourism/service management, or public management
  • 7.5 ECTS-Credits in mathematics and/or statistics

Since the entrance examination can take several weeks, it is advisable to submit the corresponding application for admission as early as possible before the start of the winter semester (1.10.).

Recommended Course Sequence

The exemplary course sequence given below is recommended for full-time students beginning their study programme in the winter semester. The table shows one possible course sequence for the bachelor's programme and is not compulsory. Delays resulting from repeated examinations are not taken into account.

The standard duration of the study programme is 4 semesters or 120 ECTS-Credits, whereby according to the Universities Act of 2002, a workload of 1,500 (real) hours per academic year must be fulfilled, corresponding to 60 ECTS-Credits (one ECTS-Credit is equivalent to a workload of 25 hours).

First Semester »

10.0 ECTS-Credits: Strategy and Digital Business Models
10.0 ECTS-Credits: Business and Data Analytics 
10.0 ECTS-Credits: Innovation Management

Second Semester »

10.0 ECTS-Credits: Entrepreneurship
5.0 ECTS-Credits: Strategy Implementation
15.0 ECTS-Credits: Elective Modules

Third Semester »

10.0 ECTS-Credits: Advanced Research in Strategy and Innovation
20.0 ECTS-Credits: Elective Modules 

Fourth Semester »

2.5 ECTS-Credits: Conception of the Master's Thesis
2.5 ECTS-Credits: Research Colloquium for the Master's Thesis
25.0 ECTS-Credits: Master's Thesis

Graphic chart »

Studienverlauf_MA Strategisches Management und Innovation_en

Qualification Profile and Skills

The Master's Programme Strategic Management and Innovation addresses students with an entrepreneurial mindset, who are interested in founding and developing their own start-up. Further the program focuses on the ability to understand and develop strategies and business models, which address challenges and opportunities through digitalisation. The master's program prepares students to find creative solutions and develop and manage innovations.

The programme values critical thinking, openness, creativity and reflexivity to enable students to develop managerial and social competences. The programme emphasizes cooperative teamwork and the establishment of networks with companies and institutions. Students have the opportunity to apply their abilities and creativity at an early stage in strategy and innovation projects for small, medium-sized and large organizations, or in scientific research projects.

Expected Learning Outcomes

The internationally oriented programme trains entrepreneurial thinking and action through innovation projects and provides practical insights into leading innovation ecosystems. Students acquire in-depth knowledge on the development and implementation of strategies and business models in the context of disruptive change and digital transformation.

Future Prospects: Occupational Profiles and Career Opportunities

The goal of the Master's Programme Strategic Management and Innovation is to train creative strategy and innovation experts who can excel in various cultures. The master's program enables students to pursue a career as

  • mid-level and top-management leaders for all kinds of profit and non-profit organizations
  • CEO
  • innovation manager
  • management and innovation consultant
  • founders or entrepreneurs
  • pursue an academic career, especially a PhD Programme

Postgraduate and further Studies at the University of Innsbruck

Information about examination regulations, assessment and grading

Examination regulations

The examination regulation is an integral part of the curriculum, detailed information can be found under the paragraph examination regulations.

Description of the applied grading system (including the grade distribution table) »

The grade distribution table is a statistical representation of the distribution of all successfully completed examinations in a given programme of study or subject (based on all registered students for the programme or subject). The grade distribution table is updated in regular intervals.

Austrian grading
Outstanding performance

= 100%


Generally good, but with some errors

Generally sound work with a number of substantial errors

Performance meets the minimum criteria

Substantial improvement necessary; requirement of further work

in process

Overall classification of the qualification

Not applicable
Explanation: An overall classification (mit Auszeichnung bestanden/pass with distinction, bestanden/pass, nicht bestanden/fail) – is awarded only for examinations that conclude a programme of study and consist of more than one subject (an examination of this type is not specified in the curriculum of this programme of study). 

Information about the Programme (in German only)


Recognitions (in German only)

Contact and Information

Examination Office
Standort Universitätsstraße 15 Piktogramm barrierefreier Zugang

Please send your enquiries to

Associate Dean of Studies
Univ.-Prof. Mag. Mag. Dr. Katja Hutter

Dean of Studies
Univ.-Prof. Mag. Dr. Mike Peters

Information for students with disabilities

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