Master's Programme Strategic Management and Innovation

Curriculum (2021W)

As of winter semester 2024/2025 this programme is no longer open to new entrants. For information on the succeeding master’s programme please consult this page »

Master of Science

4 semesters/120 ECTS-Credits

Mode of Study


Relevant bachelor's degree/equivalent and Language Certificates

Faculty of Business and Management

Qualification Level
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7

0413 Management and Administration

Study Code
UC 066 618

It is recommended to commence the programme in the winter semester in order to avoid study delays.

The curriculum is the basis of a degree programme. A look at the curriculum for the Master's Programme Strategic Management and Innovation will give you a detailed overview of the structure, content, examination regulations and qualification profile of this Master's degree.

The curriculum can clarify several important questions before you start your studies. For example, which criteria have to be fulfilled for enrolment in the Master's Programme Strategic Management and Innovation, how long the programme takes, which modules have to be completed and much more.

The curriculum 2021W currently applies to the Master's Programme Strategic Management and Innovation.

Information on the Curriculum (2021W)

The complete version of the curriculum reflects the currently valid version of the curriculum. It is for informational purposes only and is not legally binding. The legally binding version of the curriculum, including any amendments, may be found in the University of Innsbruck Bulletins.

In order to determine which version of the curriculum is applicable in your case, see the Catalogue of Studies,
available at:
Section: Current Curriculum version.


Relevant bachelor's resp. diploma degrees at the University of Innsbruck:

Proof of general university entrance qualification:

The general university entrance qualification for admission to a master's programme must be proven by the completion of a subject-related bachelor's programme, another subject-related programme of at least the same higher education level at a recognised domestic or foreign post-secondary educational institution, or a program defined in the curriculum of the master's programme. To compensate for significant differences in subject matter, supplementary examinations (maximum 30 ECTS credits) may be prescribed, which must be taken by the end of the second semester of the master's programme. The rectorate may determine which of these supplementary examinations are prerequisites for taking examinations provided for in the curriculum of the master's programme.

In the course of the proof of the general university entrance qualification, the completion of the following core areas within the framework of the completed bachelor's degree programme shall be examined in any case:

  • 92.5 ECTS-Credits in business studies and economics, therefrom at least 50 ECTS-Credits in business subjects
    Graduates of the Bachelor's Programme Management and Economics and the Diploma Programme International Economic and Business Studies at the University of Innsbruck automatically meet these qualitative admission requirements.
  • 15 ECTS-Credits in (management and financial) accounting
  • 12.5 ECTS-Credits in marketing, retailing, strategic management, tourism/service management, or public management
  • 7.5 ECTS-Credits in mathematics and/or statistics

Since the entrance examination can take several weeks, it is advisable to submit the corresponding application for admission as early as possible before the start of the winter semester (1.10.).

Recommended Course Sequence

The exemplary course sequence given below is recommended for full-time students beginning their study programme in the winter semester. The table shows one possible course sequence for the bachelor's programme and is not compulsory. Delays resulting from repeated examinations are not taken into account.

The standard duration of the study programme is 4 semesters or 120 ECTS-Credits, whereby according to the Universities Act of 2002, a workload of 1,500 (real) hours per academic year must be fulfilled, corresponding to 60 ECTS-Credits (one ECTS-Credit is equivalent to a workload of 25 hours).

10.0 ECTS-Credits: Strategy and Digital Business Models
10.0 ECTS-Credits: Business and Data Analytics 
10.0 ECTS-Credits: Innovation Management

10.0 ECTS-Credits: Entrepreneurship
5.0 ECTS-Credits: Strategy Implementation
15.0 ECTS-Credits: Elective Modules

10.0 ECTS-Credits: Advanced Research in Strategy and Innovation
20.0 ECTS-Credits: Elective Modules

2.5 ECTS-Credits: Conception of the Master's Thesis2.5 ECTS-Credits: Research Colloquium for the Master's Thesis25.0 ECTS-Credits: Master's Thesis

Studienverlauf_MA Strategisches Management und Innovation_en

ECTS-Anrechnungspunkte (Arbeitsbelastung)
Course Sequence

Information about examination regulations, assessment and grading

Examination regulations

The examination regulation is an integral part of the curriculum, detailed information can be found under the paragraph examination regulations.

The grade distribution table is a statistical representation of the distribution of all successfully completed examinations in a given programme of study or subject (based on all registered students for the programme or subject). The grade distribution table is updated in regular intervals.

Austrian grading scheme Definition %-age
1EXCELLENT: Outstanding performance = 100%
2 GOOD: Generally good, but with some errors
3SATISFACTORY: Generally sound work with a number of substantial errors
4SUFFICIENT: Performance meets the minimum criteria
5INSUFFICIENT: Substantial improvement necessary; requirement of further work

in process

Overall classification of the qualification

Not applicable
Explanation: An overall classification (mit Auszeichnung bestanden/pass with distinction, bestanden/pass, nicht bestanden/fail) – is awarded only for examinations that conclude a programme of study and consist of more than one subject (an examination of this type is not specified in the curriculum of this programme of study).

Examination Dates (in German only)

13.02.2023 until 17.02.2023
Final exam registration: Monday, 30.01.2023 until 06.02.2023 12 a.m.

17.04.2023 until 21.04.2023
Final exam registration: Monday, 03.04.2023 until 10.04.2023 12 a.m.

22.05.2023 until 26.05.2023
Final exam registration: Monday, 08.05.2023 until 15.05.2023 12 a.m.

 Subject to change for organisational reasons.

10.07.2023 until 14.07.2023
Final exam registration: Monday, 26.06.2023 until 03.07.2023 12 a.m.

11.09.2023 until 15.09.2023
Final exam registration: Monday, 28.08.2023 until 04.09.2023 12 a.m.

04.12.2023 until 07.12.2023
Final exam registration: Monday, 20.11.2023 until 27.11.2023 12 a.m.

Subject to change for organisational reasons.

Contact and Information

Examination Office
Location Universitätsstraße 15

Associate Dean of Studies
Univ.-Prof. Mag. Mag. Dr. Katja Hutter

Dean of Studies
Univ.-Prof. Mag. Dr. Mike Peters

Please send your enquiries to

Information about the Programme (in German only)

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