Call for Papers: Conference of the Advertising Communication Division (DGPuK),

Deadline: 15 July 2026

 

Annual Conference of the Advertising Communication Division, German Communication Association (DGPuK)

Date: 25–27 November 2026| Location: Kaiser-Leopold-Saal, Karl-Rahner-Platz 3, 2nd Floor, Innsbruck (University of Innsbruck)

More information and the Call for Papers here: https://www.uibk.ac.at/en/congress/advertisingconference2026/

We invite you to submit your work to the 2026 Conference of the Advertising Communication Division (DGPuk), organized by the Department of Media, Society and Communication.

Conference Theme:
“Persuasion in Transition? Current Topics in Persuasion and Advertising Research”

The conference welcomes contributions on a broad range of topics in advertising and persuasion research, including (but not limited to):
🔹AI-driven advertising
🔹 Influencer communication
🔹 Social responsibility and sustainability
🔹 Digital persuasion
🔹 Consumer behavior

We encourage submissions of extended abstracts, including work-in-progress projects, until July 15, 2026.

We would be delighted to receive your submission and, of course, to welcome you to Innsbruck this November!

For inquiries, please contact: advertisingconference2026@uibk.ac.at