Persuasion in Transition?
Current Topics in Persuasion and Advertising Research
Annual Conference of the Advertising Communication Division, German Communication Association DGPuK
Date: 25 – 27 November 2026| Location: Kaiser-Leopold-Saal, Karl-Rahner-Platz 3, 2nd Floor, Innsbruck (University of Innsbruck)
Advertising and persuasive communication are undergoing rapid transformation. Technological advances, evolving media environments, and shifting societal expectations are fundamentally changing how persuasive messages are created, distributed, and experienced. Developments such as data-driven personalization, immersive media environments, artificial intelligence, and platformized communication systems are reshaping advertising practice and challenging established theoretical frameworks.
At the same time, scholars increasingly examine the ethical, societal, and cultural implications of persuasive communication—from algorithmic targeting and data privacy to sustainability, diversity, and political influence. These developments call for new theoretical perspectives, methodological innovations, and interdisciplinary approaches to understand how persuasion operates in contemporary media systems.
Registration for the conference is binding and can be completed by October 31, 2026. On-site registration will also be available, but without the early-bird discount.
Registration fee
- DGPuK members with full positions: 110 EUR
- DGPuK members with reduced positions: 80 EUR
- Students (Bachelor / Master / external PhD): 70 EUR
- Non members: 130 EUR
- Registration on site: + 25 EUR on top of category
The conference fee includes food and beverages for the entire duration of the conference:
- Get-together (November 25)
- Dinner (November 26)
- Lunches + coffee breaks with snacks (November 26 and 27)
The payment request and bank details will be included in the confirmation email.
Kaiser-Leopold-Saal | Karl-Rahner-Platz 3, 2nd Floor | AT-6020 Innsbruck
Campus Universitätsstraße | University of Innsbruck
25 – 27 November 2026
Many hotels in Innsbruck offer rooms in the higher price range. Demand is particularly high during the ski season, and so are prices. That is why we have arranged discounts with several hotels.
To take advantage of these discounts, you must book in advance (see booking deadlines below). Otherwise, the room allocation will expire.
- Single room: € 130 | Double room: € 175
- Breakfast included
- 10 rooms total
- Booking deadline (subject to availability): 01.10.2026
- Cancellation policy: Free of charge 3 days prior to arrival | 50% charged 2 days prior to arrival | 70% charged 1 day prior to arrival | 100% charged 0 days prior to arrival or in case of a no-show
- Double room: € 149.50
- Breakfast included
- 10 rooms total
- Booking deadline (subject to availability): 31.10.2026
- Cancellation policy: Individual reservations can be changed or canceled free of charge up until 4:00 p.m. one day before arrival. After this deadline, they will charge the full agreed-upon rate for the first night of all booked rooms.
- Single room: € 143.91| Double room: € 186.76
- Breakfast included
- 10 rooms total
- Booking deadline (subject to availability): 20.11.2026
- Cancellation policy: Individual reservations can be changed or canceled free of charge up until 12:00 p.m. on the day of arrival. After this deadline, they will charge the full agreed-upon rate for the first night of all booked rooms.
- Single room: € 138 | Double room: € 194
- Breakfast included
- 10 rooms total
- Booking deadline (subject to availability): 22.10.2026
- Cancellation policy: Cancellation policy: Free of charge 1 month prior to arrival | 70% charged 1 month to 1 week prior to arrival | 90% charged within 1 week prior to arrival | 100% charged 0 days prior to arrival or in case of a no-show
All offers are exclusive of €4 visitor's tax per person per day.
The code you should use when booking to reserve a room from the allocated block will be sent to you automatically after you register.
It’s also an option to compare these prices with those on booking platforms like Booking.com.
Parking is available in the public underground garage next to the hotel (SOWI Citygarage, entrance at Kaiser-Jäger-Straße 1) with an underground passageway to the hotel. The rate is €1.50 per half-hour and €18.00 per day.
Conference Preview
Program
The program will be published soon.
Keynote
Information will follow soon
Schedule
The conference will begin on 25.11.2026 in the evening with a get-together and conclude on 27.11.2026 in the afternoon.
Wednesday, 25.11.2026
Get Together
Thursday, 26.11.2026
Location: Kaiser-Leopold-Saal| Karl-Rahner-Platz 3, 2nd Floor | AT-6020 Innsbruck
Campus Universitätsstraße | University of Innsbruck
25 – 27 November 2026
Friday, 27.11.2026
Location:Kaiser-Leopold-Saal | Karl-Rahner-Platz 3, 2nd Floor | AT-6020 Innsbruck
Campus Universitätsstraße | University of Innsbruck
25 – 27 November 2026
The conference is organized by Dr. Franz Reiter (University of Innsbruck), Univ.-Prof. Mag. Dr. Uta Rußmann (University of Innsbruck), Prof. Dr. Raffael Heiss (Management Center Innsbruck), Dr. Ariadne Neureiter, MSc (University of Vienna), Dr. Priska Preves (University of Amsterdam), and Dr. Selina Noetzel (University of Klagenfurt).
E-Mail: franz.reiter@uibk.ac.at
E-Mail: ariadne.neureiter@univie.ac.at
E-Mail: selina.noetzel@aau.at
Univ.-Prof. Mag. Dr. Uta Rußmann
E-Mail: uta.russmann@uibk.ac.at
Prof. Dr. Raffael Heiss
E-Mail: raffael.heiss@mci.edu
We would like to thank for their financial support:
- German Communication Association DGPuK
Department of Media, Society and Communication
Vice Rector for Research