Master’s Programme Strategic Management and Innovation
You want to develop innovative business models and shape the digital transformation?
Students of the Master's programme in Strategic Management and Innovation are prepared for leadership roles and consulting activities in the strategic management and innovation management of companies as well as for founding and building their own start-ups.
Students acquire in-depth knowledge on the development and implementation of strategies and business models in the context of disruptive change and digital transformation. The internationally oriented programme trains entrepreneurial thinking and action through innovation projects and provides practical insights into leading innovation ecosystems.
Master of Science
Duration/ECTS-Credits
4 semesters/120 ECTS-Credits
Mode of Study
Full-time
Language
English
Requirements
Relevant bachelor's degree/equivalent
and Language Certificates
Application
It is recommended to commence the programme in the winter semester in order to avoid study delays.
Faculty
Faculty of Business and Management
Level of qualification
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F
0413 Management and administration
Study Code
UC 066 618
FAQ
The internationally oriented programme trains entrepreneurial thinking and action through innovation projects and provides practical insights into leading innovation ecosystems. Students acquire in-depth knowledge on the development and implementation of strategies and business models in the context of disruptive change and digital transformation.
The Master's Programme Strategic Management and Innovation addresses students with an entrepreneurial mindset, who are interested in founding and developing their own start-up. Further the program focuses on the ability to understand and develop strategies and business models, which address challenges and opportunities through digitalisation. The master's program prepares students to find creative solutions and develop and manage innovations.
The programme values critical thinking, openness, creativity and reflexivity to enable students to develop managerial and social competences. The programme emphasizes cooperative teamwork and the establishment of networks with companies and institutions. Students have the opportunity to apply their abilities and creativity at an early stage in strategy and innovation projects for small, medium-sized and large organizations, or in scientific research projects.
The goal of the Master's Programme Strategic Management and Innovation is to train creative strategy and innovation experts who can excel in various cultures. The master's program enables students to pursue a career as
- mid-level and top-management leaders for all kinds of profit and non-profit organizations
- CEO
- innovation manager
- management and innovation consultant
- founders or entrepreneurs
- pursue an academic career, especially a PhD Programme
Graduates tracking: Shows which occupational fields students enter after graduation
Faculty of Business and Management Examination Office Information for students with disabilities
Curriculum
From the field
Student Advisory Service
We are the first point of contact for all questions about studying for pupils, prospective students and students as well as parents and teachers.
Related studies
Accounting, Auditing and Taxation (Master)
The students of the Master’s Degree Programme in Accounting, Auditing and Taxation learn about the main topics in all areas of accounting. Students may choose an individual focus in the fields of controlling, international billing, taxation and auditing.
Banking and Finance (Master)
The programme delivers the necessary competencies to understand the economic mechanisms of financial markets, the complexity of managing financial institutions, and the complex behaviors of financial actors. Students will acquire a rigorous theoretical basis and the competence to apply theoretical knowledge to practical management situations.
Digital Society, Social Innovation and Global Citizenship (Master)
The Joint Study Master‘s Programme in Digital Society, Social Innovation and Global Citizenship (DIGISOC) enables you to achieve essential expertise in fields of digital transformation, artificial intelligence, data science, cybersecurity and social innovation, ultimately aiming to address global challenges in an increasingly digital world.
This interdisciplinary Master’s Programme was jointly developed, implemented and will be conducted by three European Universities: Università degli Studi di Napoli Federico II, Italy, Univerzita Palackého v Olomouci, Czech Republic and University of Innsbruck with collaborative international hybrid learning environments/formats and compulsory and elective short-term mobilities.
Experimental and Empirical Economics (Master)
In the Master's Degree Programme in Experimental and Empirical Economics students develop academic thinking required for a high-profile career in research, business, finance and the public sector.
The programme is offered by the Faculty of Economics and Statistics, one of the leading European institutions for empirical economics and data science as well as behavioral and experimental economics. Research groups critically examine the decisions of individuals, strategies of firms and the policies of governments to understand and challenge the paradigms in economics and economic policy.
Gender, Culture and Social Change (Master)
The interfaculty Master's programme Gender, Culture and Social Change analyses gender as a hierarchising structural category in close connection with the categories of ethnicity and class in post-national and -colonial constellations. Students acquire interdisciplinary academic and career-oriented competences.
International Management (Master)
The Master's Programme International Management prepares students for international careers in business, NGOs, and international organisations. The curriculum provides company, institutional, and NGO perspectives, and combines a blend of economics and management theory, with a focus on modern quantitative and qualitative research methods.
Apart from advanced course work, students also deepen their proficiency in at least two foreign languages, take one semester abroad, complete an academic thesis, and conduct a substantial project with a multinational company or international organisation.
Marketing and Branding (Master)
The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustainability and responsible managerial decision-making and behavior.
The programme is internationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.
