Master's Programme Marketing and Branding

Faculty Faculty of Business and Management
Duration / ECTS-Credits 4 semesters / 120 ECTS-Credits
Academic Degree
Master of Science (MSc)
Qualification Level
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F 0414 Marketing and Advertising
Mode of Study
Full-Time
Study Code
UC 066 617
Curriculum Information on the Curriculum (2021W)*
Language of Instruction English
Admission Requirements
Relevant bachelor's degree or equivalent and Language Certificates
Application It is recommended to commence the programme in the winter semester in order to avoid study delays.


* Information on the Curriculum (2021W)

The complete version of the curriculum reflects the currently valid version of the curriculum. It is for informational purposes only and is not legally binding. The legally binding version of the curriculum, including any amendments, may be found in the University of Innsbruck Bulletins.

In order to determine which version of the curriculum is applicable in your case, see the Catalogue of Studies,
  available at: https://lfuonline.uibk.ac.at/public/lfuonline_meinestudien.studienblatt
  Section: Current Curriculum version.

University of Innsbruck Bulletins » (Click to open all University of Innsbruck Bulletins)

Requirements

Relevant bachelor's resp. diploma degrees at the University of Innsbruck:


Criteria for the determination of equivalence:

Admission to the master's degree programme may also be possible if a student has completed a bachelor's degree in a relevant related field. As part of the determination of equivalence, the following core areas of the completed bachelor's degree programme (without taking the bachelor's thesis into account) will be assessed:

  • 92.5 ECTS-Credits Core Area: Economic subjects, therefrom at least 50 ECTS-Credits Core Area:  Business Subjects as well as knowledge of Marketing and Economic Methods
    This knowledge is deemed to have been acquired if at least 10 ECTS-Credits in the Area of Financial and Cost Accounting, 10 ECTS-Credits in Mathematics and/or Statistics and/or Economic Methods and at least 12.5 ECTS-Credits in the areas of Marketing, Commerce, Strategy, Corporate Management or Service management have been successfully completed.

Since the entrance examination can take several weeks, it is advisable to submit the corresponding application for admission as early as possible before the start of the winter semester (1.10.).

Recommended Course Sequence

The exemplary course sequence given below is recommended for full-time students beginning their study programme in the winter semester. The table shows one possible course sequence for the bachelor's programme and is not compulsory. Delays resulting from repeated examinations are not taken into account.

The standard duration of the study programme is 4 semesters or 120 ECTS-Credits, whereby according to the Universities Act of 2002, a workload of 1,500 (real) hours per academic year must be fulfilled, corresponding to 60 ECTS-Credits (one ECTS-Credit is equivalent to a workload of 25 hours).

First Semester »

10.0 ECTS-Credits: Market Research & Data Analytics
10.0 ECTS-Credits: Strategic Marketing & Branding
10.0 ECTS-Credits: Digital Marketing

Second Semester »

10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module

Third Semester »

10.0 ECTS-Credits: Scientific Research
10.0 ECTS-Credits: Elective Module(s)
10.0 ECTS-Credits: Elective Module(s)

Fourth Semester »

2.5 ECTS-Credits: Conception of the Master's Thesis
2.5 ECTS-Credits: Research Colloquium for the Master's Thesis
25.0 ECTS-Credits: Master’s Thesis

Graphic chart »

Studienverlauf_MA Marketing and Branding_en

Qualification Profile and Skills

The Master program in Marketing and Branding offers students advanced insights into marketing and branding theory and practice. The programme is internationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.

Expected Learning Outcomes

Graduates acquire comprehensive knowledge of strategic marketing, marketing research, and marketing processes and develop strong capabilities in brand building and brand management. They are able to conduct scientific research and apply the theories and methods of marketing and branding independently. They can serve in leadership positions, shaping occupational, scientific and societal environments responsibly and actively.

Future Prospects: Occupational Profiles and Career Opportunities

The Master's Program Marketing and Branding prepares future mid-level and top-management leaders for various roles in (profit and non-profit) organizations and companies. Graduates acquire the fundamentals to serve in positions as brand managers, management consultants, research executives, destination managers, media experts, marketing or division leaders, and CEOs. The goal of the master's program is to train creative business experts who can excel in various cultures.

Postgraduate and further Studies at the University of Innsbruck

Information about examination regulations, assessment and grading

Examination regulations

The examination regulation is an integral part of the curriculum, detailed information can be found under the paragraph examination regulations.

Description of the applied grading system (including the grade distribution table) »

The grade distribution table is a statistical representation of the distribution of all successfully completed examinations in a given programme of study or subject (based on all registered students for the programme or subject). The grade distribution table is updated in regular intervals.

Austrian grading
scheme
Definition
%-age
   
1 EXCELLENT:
Outstanding performance


= 100%

2

GOOD:
Generally good, but with some errors

3 SATISFACTORY:
Generally sound work with a number of substantial errors

4 SUFFICIENT:
Performance meets the minimum criteria

5 INSUFFICIENT:
Substantial improvement necessary; requirement of further work
     

in process


Overall classification of the qualification

Not applicable
Explanation: An overall classification (mit Auszeichnung bestanden/pass with distinction, bestanden/pass, nicht bestanden/fail) – is awarded only for examinations that conclude a programme of study and consist of more than one subject (an examination of this type is not specified in the curriculum of this programme of study). 

Information about the Programme (in German only)

Examination Dates (in German only)

Forms

Recognitions (in German only)

Contact and Information

Examination Office
Standort Universitätsstraße 15 Piktogramm barrierefreier Zugang

For questions regarding Admission
Dr. Roland Schroll, MSc 

Associate Dean of Studies
Univ.-Prof. Dr. Oliver Koll

Dean of Studies
Univ.-Prof. Mag. Dr. Mike Peters

Information for students with disabilities


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