Master's Programme Strategic Management

As of winter semester 2021/2022 this programme is no longer open to new entrants.  
You can find the succeeding Master's Programme Strategic Management and Innovation here »
You can find the succeeding Master's Programme Marketing and Branding here »

Faculty Faculty of Business and Management
Duration / ECTS-Credits 4 semesters / 120 ECTS-Credits
Academic Degree
Master of Science (MSc)
Qualification Level
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F 0413 Management and Administration
Mode of Study
Study Code
UC 066 973
Curriculum Information on the Curriculum (2007W)*
Language of Instruction English
Admission Requirements
Relevant bachelor's degree or equivalent and Language Certificates
Application It is recommended to commence the programme in the winter semester in order to avoid study delays.

* Information on the Curriculum (2007W)

The complete version of the curriculum reflects the currently valid version of the curriculum. It is for informational purposes only and is not legally binding. The legally binding version of the curriculum, including any amendments, may be found in the University of Innsbruck Bulletins.

In order to determine which version of the curriculum is applicable in your case, see the Catalogue of Studies,
  available at:
  Section: Current Curriculum version.

University of Innsbruck Bulletins » (Click to open all University of Innsbruck Bulletins)


Relevant bachelor's resp. diploma degrees at the University of Innsbruck:

Criteria for the determination of equivalence:

Admission to the master's degree programme may also be possible if a student has completed a bachelor's degree in a relevant related field. As part of the determination of equivalence, the following core areas of the completed bachelor's degree programme (without taking the bachelor's thesis into account) will be assessed:

  • 92.5 ECTS-Credits Core Area: Economic Subjects, therefrom at least 50 ECTS-Credits Core Area: Business Subjects
    10 ECTS credits in management accounting and financial accounting, and a minimum of 7.5 ECTS credits in the fields of marketing, retail, strategy and management, tourism/services management or public management. Graduates of the Bachelor's Programme Management and Economics and the Diploma Programme International Economic and Business Studies at the University of Innsbruck automatically meet these qualitative admission requirements.
  • 7.5 ECTS credits in mathematics and/or statistics

Since the entrance examination can take several weeks, it is advisable to submit the corresponding application for admission as early as possible before the start of the winter semester (1.10.).

Recommended Course Sequence

The exemplary course sequence given below is recommended for full-time students beginning their study programme in the winter semester. The table shows one possible course sequence for the bachelor's programme and is not compulsory. Delays resulting from repeated examinations are not taken into account.

The standard duration of the study programme is 4 semesters or 120 ECTS-Credits, whereby according to the Universities Act of 2002, a workload of 1,500 (real) hours per academic year must be fulfilled, corresponding to 60 ECTS-Credits (one ECTS-Credit is equivalent to a workload of 25 hours).

First Semester »

10.0 ECTS-Credits: Strategic Management
10.0 ECTS-Credits: Strategic Marketing & Branding
10.0 ECTS-Credits: Market Research

Second Semester »

10.0 ECTS-Credits: Organizational Behavior
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module 

Third Semester »

10.0 ECTS-Credits: Elective Research
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module

Fourth Semester »

25.0 ECTS-Credits: Master’s Thesis
5.0 ECTS-Credits: AG Research Colloquium for the Master's Thesis

Graphic chart »

Recommended course sequence for Master in Strategic Management

Elective Modules § 8, Para 1 »

10.0 ECTS-Credits: Innovation Management
10.0 ECTS-Credits: Customer Insights
10.0 ECTS-Credits: Intercultural Brand Building
10.0 ECTS-Credits: Brand-Related Behavior
10.0 ECTS-Credits: Services Marketing
10.0 ECTS-Credits: International Management
10.0 ECTS-Credits: Online Marketing
10.0 ECTS-Credits: Customer Relationship Management
10.0 ECTS-Credits: Sustainability & Natural Resource Management

Elective Modules § 8, Para 2 »

 10.0 ECTS-Credits: Advanced Research in Strategy
 10.0 ECTS-Credits: Advanced Research in Branding
 10.0 ECTS-Credits: Advanced Research in Service Management
 10.0 ECTS-Credits: Advanced Research in Marketing

Elective Modules § 8, Para 3 »

 10.0 ECTS-Credits: Entrepreneurship
 10.0 ECTS-Credits: Marketing Performance Management
 10.0 ECTS-Credits: Brand Monitoring
 10.0 ECTS-Credits: Retail Brands & Store Branding
 10.0 ECTS-Credits: Creativity & Change Management
 10.0 ECTS-Credits: Current Topics in Strategy & Marketing
 10.0 ECTS-Credits: Management Accounting
 10.0 ECTS-Credits: Human Resource Management
 10.0 ECTS-Credits: SAP Powered Strategic Enterprise Management

Elective Modules § 8, Para 4 »

 10.0 ECTS-Credits: Special Topics in International Accounting
 10.0 ECTS-Credits: Interdisciplinary Perspectives on Accounting
   5.0 ECTS-Credits: Corporate Valuation
   5.0 ECTS-Credits: Information Economics
   5.0 ECTS-Credits: Applied Risk Management
   5.0 ECTS-Credits: Current Topics in Banking and Finance
   5.0 ECTS-Credits: Financial Regulation
   5.0 ECTS-Credits: Applied Behavioral Finance  

 10.0 ECTS-Credits: Current Topics of Information Systems, Especially Social Aspects of Information Systems  
 10.0 ECTS-Credits: Ethics in Organizations
 10.0 ECTS-Credits: Gender, Work and Organization
 10.0 ECTS-Credits: Art, Culture, and Expert Organizations
 10.0 ECTS-Credits: HRM and Organization
 10.0 ECTS-Credits: Organizational Communication and Governance
 10.0 ECTS-Credits: Current Issues in Theory and Practice of Organizations
 5.0 ECTS-Credits: Human Relation Management (I): Intercultural Human Resource Development
   5.0 ECTS-Credits:
Human Relation Management (II): Employment-Oriented Consulting
 10.0 ECTS-Credits: Interdisciplinary Skills

Qualification Profile and Skills

The Master's Programme Strategic Management is based on the three fundamental pillars of successful business: strategy & leadership, innovation and market leadership. These pillars form the basis of three areas of specialization in which in-depth knowledge is pursued, generated and implemented in cooperative fashion. As a result, students acquire the ability to reach sound business decisions that are reflective in nature and sustainable.

The programme emphasizes cooperative teamwork and the establishment of networks with companies and organizations. Students have the opportunity to apply their abilities and creativity at an early stage in projects for small, medium-sized and large organizations, or in scientific research projects.

The programme has an international orientation and is conducted in English. The interactive character of the programme allows students to perfect their English conversation and presentation skills. Through cooperation with students from all continents, students' awareness of multicultural differences and similarities is sharpened, and they acquire the ability to interact with other cultures.

Expected Learning Outcomes

Graduates possess comprehensive knowledge of strategy, leadership, innovation, entrepreneurship and market leadership. They are able to conduct scientific research and apply the theories and methods of strategic management independently. They can serve in leadership positions, shaping occupational, scientific and societal environments responsibly and actively.

Future Prospects: Occupational Profiles and Career Opportunities

The Master's Programme Strategic Management trains future mid-level and top-management leaders for all kinds of (profit and non-profit) organizations and companies. Graduates acquire the fundamentals to serve in positions as brand managers, management consultants, destination managers, marketing or division leaders, and CEOs. The goal of the master's programme is to train creative business experts who can excel in various cultures.

Postgraduate and further Studies at the University of Innsbruck

Information about examination regulations, assessment and grading

Examination regulations

The examination regulation is an integral part of the curriculum, detailed information can be found under the paragraph examination regulations.

Description of the applied grading system (including the grade distribution table) »

The grade distribution table is a statistical representation of the distribution of all successfully completed examinations in a given programme of study or subject (based on all registered students for the programme or subject). The grade distribution table is updated in regular intervals.

Austrian grading
 Outstanding performance

= 100%


 Generally good, but with some errors
 Generally sound work with a number of substantial errors
 Performance meets the minimum criteria
 Substantial improvement necessary; requirement of further work

December 2021

Overall classification of the qualification

Not applicable
Explanation: An overall classification (mit Auszeichnung bestanden/pass with distinction, bestanden/pass, nicht bestanden/fail) – is awarded only for examinations that conclude a programme of study and consist of more than one subject (an examination of this type is not specified in the curriculum of this programme of study). 

Information about the Programme (in German only)


Recognitions (in German only)

Contact and Information

Examination Office
Standort Universitätsstraße 15 Piktogramm barrierefreier Zugang

For questions regarding Admission
 Univ.-Prof. Dr. Kurt Matzler

Associate Dean of Studies
Univ.-Prof. Mag. Dr. Andrea Hemetsberger

Dean of Studies
Univ.-Prof. Mag. Dr. Mike Peters

Information for students with disabilities

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