Forschung

In unserer Forschung konzentrieren wir uns auf das Strategische Dienstleistungsmanagement (mit einem Schwerpunkt auf Tourismus). Während wir an allen Fragestellungen des Dienstleistungsmanagements interessiert sind, setzen wir zwei inhaltliche Schwerpunkte: Dienstleistungsmarketing sowie Entrepreneurship in der Dienstleistungsindustrie.

Unsere Forschung ist in beiden Bereichen konsequent empirisch ausgerichtet. Je nach Fragestellung wenden wirunterschiedliche quantitative und qualitative empirische Verfahren an. Wir forschen national und international. In zahlreichen Forschungsprojekten arbeiten wir mit Partnern aus Wissenschaft und Praxis zusammen.

Aktuelle Forschung

Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2018), Humanizing products with handwritten typefaces, forthcoming in Journal of Consumer Research.

Schnurr, Benedikt (2018), What’s best for whom? The effect of product gender depends on positioning, European Journal of Marketing, 52(1/2), 367-391.

Plank, Andreas und Karin Teichmann (2018), „A Facts Panel on Corporate Social and Environmental Behavior: Decreasing Information Asymmetries between Producers and Consumers through Product Labeling,” Journal of Cleaner Production, 177 (March), 868-877.

Koschate-Fischer, Nicole, Wayne D. Hoyer, Nicola Stokburger-Sauer, and Jan Engling (2017), Do Life Events Always Lead to Brand Wsitching? The Mediating Role of Consumer Innovativeness, the Variety Seeking Tendency, and Price Consciousness, forthcoming in Journal of the Academy of Marketing Science.

Albrecht, Carmen-Maria, Nicola E. Stokburger-Sauer, David E. Sprott, and Donald R. Lehmann (2017), Adolescents' Perceived Brand Deprivation Stress and Its Implications for Corporate and Consumer Well-Being, forthcoming in Psychology & Marketing.

Hofmann, Verena and Nicola Stokburger-Sauer (2017), The Impact of Emotional Labor on Employees' Work-Life Balance Perception and Commitment: A Study in the Hospitality Industry, International Journal of Hospitality Management, 65, 47-58.

Schnurr, Benedikt (2017), The impact of atypical product design on consumer product and brand perception, Journal of Brand Management, 24(6), 606-621.

Schnurr, Benedikt (2017), How my product works and how it looks: Effects of functional and aesthetic co-creation and the role of product expertise, Creativity and Innovation Management, 26(2), 152-159.

Schnurr, Benedikt, Alexandra Brunner‐Sperdin, and Nicola E. Stokburger‐Sauer (2017), The effect of context attractiveness on product attractiveness and product quality: The moderating role of product familiarity, Marketing Letters, 28(2), 241–253.

Teichmann, Karin, Ursula Scholl-Grissemann, and Nicola E. Stokburger-Sauer (2016), „The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity,” Journal of Interactive Marketing 36 (November), 15-30.

 

 

 

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