Happ Elisabeth

Profilbild

Name: MMMag. Elisabeth Happ, PhD.

Email: ​Elisabeth.Happ[at]uibk.ac.at

Phone number: +43 512 507 45836

Office location: FH-1-25

Tutorial hours: by arrangement

Address: Fürstenweg 176, 6020 Innsbruck

ORCID ID: https:\\orcid.org\0000-0002-4046-6804

Research area: Sport economics, Active mobility

Elisabeth Happ is a Senior Scientist at the BMIMI Endowed Professorship for Active Mobility: Movement in Leisure and Everyday Life at the Department of Sport Science, University of Innsbruck. She  studied sports science & sport management, business administration (focus marketing) and business education at the University of Innsbruck and one semester at the Macquarie University Sydney (graduated 2005). She graduated her Ph.D. (Management) at the University of Innsbruck 2020. With an academic background in sport management and consumer behavior research, her work focuses on understanding why people enjoy engaging in physical activity and why they don’t. This includes examining their motivation, the relevant infrastructure, and individual skills, with the goal of developing targeted sports, leisure and mobility offers . This perspective recognizes active mobility not only as an additional physical behavior but as a fundamental element of individuals' movement patterns and overall activity repertoire. Methodologically, she specializes in qualitative research conducted both in the laboratory and in real-world field settings.

Business profile:

  • Freelancer, Adidas (marketing agency cip) – 2000-2005
  • Product manager international and national & key account manager & strategic marketing, Amer Sports – Salomon, Atomic – 2005-2016
  • Consultant 2016-2020

Academic profile:

  • Post Doc, project management and research at the department of psychology and sports medicine, UMIT TIROL, Austria – 2020-2021
  • Secretary General EASM Conference 2022 Innsbruck
  • Research associate (Post Doc), research and supervising/implementing research projects at the UMIT-TIROL – Institute for Sports Medicine, Alpine Medicine & Health Tourism, Austria – 2022- ongoing (Field: Health Tourism
  • Research associate (Post Doc), research, lecturing and supervising/implementing research projects at the department of sport science, University of Innsbruck, Austria – 2016-2025 (Field: Sport Tourism)
  • Consumer Behavior & Physical Activity - Investigating in Motivation, ability und opportunity of physical activity in a sports and leisure setting and in the context of active mobility.
  • Tourism, Leisure & Physical Activity – Investigating factors that enable or hinder active mobility in tourism and everyday leisure contexts.

  • Active Mobility & Different Target Groups – Exploring active mobility as a lever for health promotion and wellbeing, with a particular focus on children’s daily travel to school.

Teaching (ongoing)

  • VU Methoden der empirischen Sozialforschung
  • SE Grundlagen des wissenschaftlichen Arbeiten
  • VO & VU Sport- und Gesundheitstourismus
  • VU Sportmanagement
  • VU Trends, Gesundheits- und Freizeitsport, Pädagogik

  • EX Skilauf

FLD

Highlighted publications:

Happ, E., Scholl-Grissemann, U., & Schnitzer, M. (2024). A salutogenic approach towards children’s overall physical activities, coping behavior and resilience: a mediation analysis. Journal of Public Health, 1-10.

Kogler, A. M., Rich, K., & Happ, E. (2025). Youth sport development experiences in Tyrol, Austria: a contextualized examination. German Journal of Exercise and Sport Research, 55(1), 39-48.

Happ, E., Schnitzer, M., & Scholl-Grissemann, U. (2023). Ski touring on groomed slopes—Exploring an alpine winter sports trend and potential tourism product. Tourism Management Perspectives, 48, 101155. https://doi.org/10.1016/j.tmp.2023.101155

Happ, E., Seidl, M., Zach, F. J., & Schnitzer, M. (2022). A look into the crystal ball of ski destination development-The role of Alpine Summer Parks.

Scholl-Grissemann, U., Peters, M., Bichler, B. F., & Happ, E. (2022). Hiking tourism: educating hikers through the interpretation of on-site information and predicting precautionary behavior. Tourism Review.

Happ, E., Hofmann, V., & Schnitzer, M. (2021). A look at the present and future: The power of emotions in the interplay between motivation, expectation and attitude in long-distance hikers. Journal of Destination Marketing & Management, 19, 100527. https://doi.org/10.1016/j.jdmm.2020.100527

Happ, E. (2021). Tourism destination competitiveness with a particular focus on sport: the current state and a glance into the future–a systematic literature analysis. Journal of Sport & Tourism, 25(1), 66-82. https://doi.org/10.1080/14775085.2021.1888775

Happ, E., Schnitzer, M., & Peters, M. (2021). Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps. International Journal of Sports Management and Marketing, 21(1-2), 21-48.

Bazzanella, F., Muratore, N., Schlemmer, P. A., & Happ, E. (2021). How the Covid-19 Pandemic Influenced the Approach to Risk Management in Cycling Events. Journal of Risk and Financial Management, 14(7), 296. https://doi.org/10.3390/jrfm14070296

Blank, C., Flatscher-Thöni, M., Gatterer, K., Happ, E., Schobersberger, W., & Stühlinger, V. (2021). Doping Sanctions in Sport: Knowledge and Perception of (Legal) Consequences of Doping—An Explorative Study in Austria. Journal of Risk and Financial Management, 14(12), 603. https://doi.org/10.3390/jrfm14120603

Happ, E., Scholl-Grissemann, U., Peters, M., & Schnitzer, M. (2020). Insights into customer experience in sports retail stores. International Journal of Sports Marketing and Sponsorship. https://www.emerald.com/insight/content/doi/10.1108/IJSMS-12-2019-0137/full/html

Happ, E. (2020). Location decisions of sport manufacturing businesses in tourism destinations–analysing factors of attractiveness. Current Issues in Sport Science (CISS), 5, 006-006.

Current Research Project:Home - Aktiv & Mobil

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