Master's Programme Strategic Management

Requirements

Relevant bachelor's resp. diploma degrees at the University of Innsbruck:

• Bachelor's Programme Management and Economics
  
• Bachelor's Programme Sports Management (2007w)
• Bachelor's Programme Sports Management (2015w)
• Diploma Programme International Economic and Business Studies
  

Criteria for the determination of equivalence:

Admission to the master's degree programme may also be possible if a student has completed a bachelor's degree in a relevant related field. As part of the determination of equivalence, the following core areas of the completed bachelor's degree programme (without taking the bachelor's thesis into account) will be assessed:

• 92.5 ECTS-Credits Core Area: Economic Subjects, therefrom at least 50 ECTS-Credits Core Area: Business Subjects
  10 ECTS credits in management accounting and financial accounting, and a minimum of 7.5 ECTS credits in the fields of marketing, retail, strategy and management, tourism/services management or public management. Graduates of the Bachelor's Programme Management and Economics and the Diploma Programme International Economic and Business Studies at the University of Innsbruck automatically meet these qualitative admission requirements.
• 7.5 ECTS credits in mathematics and/or statistics

Since the entrance examination can take several weeks, it is advisable to submit the corresponding application for admission as early as possible before the start of the winter semester (1.10.).

Recommended Course Sequence

The exemplary course sequence given below is recommended for full-time students beginning their study programme in the winter semester. The table shows one possible course sequence for the bachelor's programme and is not compulsory. Delays resulting from repeated examinations are not taken into account.

The standard duration of the study programme is 4 semesters or 120 ECTS-Credits, whereby according to the Universities Act of 2002, a workload of 1,500 (real) hours per academic year must be fulfilled, corresponding to 60 ECTS-Credits (one ECTS-Credit is equivalent to a workload of 25 hours).

First Semester »

10.0 ECTS-Credits: Strategic Management
10.0 ECTS-Credits: Strategic Marketing & Branding
10.0 ECTS-Credits: Market Research

Second Semester »

10.0 ECTS-Credits: Organizational Behavior
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module 

Third Semester »

10.0 ECTS-Credits: Elective Research
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module

Fourth Semester »

25.0 ECTS-Credits: Master’s Thesis
5.0 ECTS-Credits: AG Research Colloquium for the Master's Thesis

Graphic chart »

Elective Modules § 8, Para 1 »

10.0 ECTS-Credits: Innovation Management
10.0 ECTS-Credits: Customer Insights
10.0 ECTS-Credits: Intercultural Brand Building
10.0 ECTS-Credits: Brand-Related Behavior
10.0 ECTS-Credits: Services Marketing
10.0 ECTS-Credits: International Management
10.0 ECTS-Credits: Online Marketing
10.0 ECTS-Credits: Customer Relationship Management
10.0 ECTS-Credits: Sustainability & Natural Resource Management

Elective Modules § 8, Para 2 »

 10.0 ECTS-Credits: Advanced Research in Strategy
10.0 ECTS-Credits: Advanced Research in Branding
10.0 ECTS-Credits: Advanced Research in Service Management
10.0 ECTS-Credits: Advanced Research in Marketing

Elective Modules § 8, Para 3 »

 10.0 ECTS-Credits: Entrepreneurship
10.0 ECTS-Credits: Marketing Performance Management
10.0 ECTS-Credits: Brand Monitoring
10.0 ECTS-Credits: Retail Brands & Store Branding
 10.0 ECTS-Credits: Creativity & Change Management
 10.0 ECTS-Credits: Current Topics in Strategy & Marketing
 10.0 ECTS-Credits: Management Accounting
 10.0 ECTS-Credits: Human Resource Management
 10.0 ECTS-Credits: SAP Powered Strategic Enterprise Management

Elective Modules § 8, Para 4 »

 10.0 ECTS-Credits: Special Topics in International Accounting
10.0 ECTS-Credits: Interdisciplinary Perspectives on Accounting
   5.0 ECTS-Credits: Corporate Valuation
5.0 ECTS-Credits: Information Economics
   5.0 ECTS-Credits: Applied Risk Management
   5.0 ECTS-Credits: Current Topics in Banking and Finance
   5.0 ECTS-Credits: Financial Regulation
   5.0 ECTS-Credits: Applied Behavioral Finance
10.0 ECTS-Credits: Current Topics of Information Systems, Especially Social Aspects of Information Systems
 10.0 ECTS-Credits: Ethics in Organizations
10.0 ECTS-Credits: Gender, Work and Organization
10.0 ECTS-Credits: Art, Culture, and Expert Organizations
10.0 ECTS-Credits: HRM and Organization
10.0 ECTS-Credits: Organizational Communication and Governance
10.0 ECTS-Credits: Current Issues in Theory and Practice of Organizations
 5.0 ECTS-Credits: Human Relation Management (I): Intercultural Human Resource Development
   5.0 ECTS-Credits: Human Relation Management (II): Employment-Oriented Consulting
 10.0 ECTS-Credits: Interdisciplinary Skills

Qualification Profile and Skills

The Master's Programme Strategic Management is based on the three fundamental pillars of successful business: strategy & leadership, innovation and market leadership. These pillars form the basis of three areas of specialization in which in-depth knowledge is pursued, generated and implemented in cooperative fashion. As a result, students acquire the ability to reach sound business decisions that are reflective in nature and sustainable.

The programme emphasizes cooperative teamwork and the establishment of networks with companies and organizations. Students have the opportunity to apply their abilities and creativity at an early stage in projects for small, medium-sized and large organizations, or in scientific research projects.

The programme has an international orientation and is conducted in English. The interactive character of the programme allows students to perfect their English conversation and presentation skills. Through cooperation with students from all continents, students' awareness of multicultural differences and similarities is sharpened, and they acquire the ability to interact with other cultures.

Expected Learning Outcomes

Graduates possess comprehensive knowledge of strategy, leadership, innovation, entrepreneurship and market leadership. They are able to conduct scientific research and apply the theories and methods of strategic management independently. They can serve in leadership positions, shaping occupational, scientific and societal environments responsibly and actively.

Future Prospects: Occupational Profiles and Career Opportunities

The Master's Programme Strategic Management trains future mid-level and top-management leaders for all kinds of (profit and non-profit) organizations and companies. Graduates acquire the fundamentals to serve in positions as brand managers, management consultants, destination managers, marketing or division leaders, and CEOs. The goal of the master's programme is to train creative business experts who can excel in various cultures.

 Postgraduate and further Studies at the University of Innsbruck

• PhD Program Management

Information about examination regulations, assessment and grading

Examination regulations

The examination regulation is an integral part of the curriculum, detailed information can be found under the paragraph examination regulations.

Examination Dates (in German only)

Forms

• Application for the Master's Thesis
• Cover Sheet for the Master's Thesis
• Declaration of Academic Honesty (in German only)
• To block the thesis

Recognitions (in German only)

• Administrative Processes for students

Contact and Information

Examination Office
Location Universitätsstraße 15

Associate Dean of Studies
Mag. Elke Gudrun Kitzelmann

Dean of Studies
Univ.-Prof. Mag. Dr. Mike Peters

Information for students with disabilities

Information about the Programme (in German only)

• Guidelines for electronic submission and publication of academic theses and Instruction