Bernd F. Reitsamer, PhD
Akademischer Werdegang
seit 10/2025
Senior Lecturer am Institut für Management und Marketing, Universität Innsbruck
2019 - 2025
Assistenzprofessor (PostDoc) am Institut für Management und Marketing, Universität Innsbruck
09/2023
Visiting Scholar an der Excelia Business School, La Rochelle (FRA)
2016 - 2023
Lektor an der Paris Lodron Universität Salzburg (Institut für Marketing und Innovation)
2016 - 2019
Lektor und wissenschaftlicher Mitarbeiter am MCI Management Center Innsbruck (Department Tourismus & Freizeitwirtschaft)
04/2017
Visiting Scholar an der HSE Higher School of Economics Moscow (RUS)
2011 - 2016
Universitätsassistent Prae-Doc an der Universität Innsbruck
2010 - 2015
PhD Program Management an der Universität Innsbruck (Ph.D.)
Dissertationsthema: „Consumption Experience in Servicescapes – Structural Composition, Consequences and Dynamics“
07 - 09/2010
Auslandsstudium an der London School of Economics (UK)
08 - 12/2008
Auslandsstudium an der Copenhagen Business School (DK)
2005 - 2010
Betriebswirtschaftliches Diplomstudium an der Universität Innsbruck (Mag.)
Forschung
Forschungsschwerpunkte
- Experiential Marketing
- Customer Journey Design und Omnichannel Marketing
- Konsumentenverhalten, Digitalisierung und KI im Dienstleistungssektor
- Tourismusmarketing und Destinationsmanagement
Publikationen (Auswahl)
Reitsamer, B.F., Stokburger-Sauer, N.E., Giertz, J., Nocker, J.S. (2026). Marketer-Generated Content in Digital Social Touchpoints – A Systematic Literature Review and Research Agenda. Journal of Business Research, 205, 115883.
Reitsamer, B.F., & Becker, L., (2024). Customer Journey Partitioning – A Customer-centric Perspective Beyond Stages and Touchpoints. Journal of Business Research, 181, 114745.
Reitsamer, B.F., Stokburger-Sauer, N.E., & Kuhnle, J.S. (2024). How and When Effective Customer Journeys Drive Brand Loyalty – The Role of Consumer-Brand Identification. Journal of Service Management, 35(6), 109-135.
Reitsamer, B.F., & Brunner-Sperdin, A. (2021). It's All About The Brand - Place Brand Credibility, Place Attachment and Consumer Loyalty. Journal of Brand Management, 28(3), 291-301.
Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2020). Sensorimotor Experiences in Servicescapes Predict Attitude Formation Through Memory Dynamics: A Longitudinal Study. Psychology & Marketing, 37(3), 479-487.
Konferenzbeiträge (Auswahl)
Reitsamer, B.F. (2026). Stars Over Substance – Online Review Sentiment as the Key to Brand Trust and Premium Pricing. AMA Winter Academic Conference, February 10-12, Madrid, Spain.
Elschenbroich, S., Reitsamer, B.F., & Stokburger-Sauer, N.E. (2025). Is the Catalog Really Dead? Retail Shopping of Elderly Consumers and The Role of Channel Choice. AMA Summer Academic Conference, August 22-24, Chicago (IL), USA.
Reitsamer, B.F., Stokburger-Sauer, N.E., & Kuhnle, J.S. (2025). Temporality of Customer Well-Being in Service Experiences – Insights from Tourism. International Research Symposium on Service Excellence in Management (QUIS), June 03-06, Rome, Italy.
Reitsamer, B.F., Kuhnle, J.S., & Stokburger-Sauer, N.E. (2023). Livestream vs. Pre-recorded – How Social Media Video Content Drives Customer Behavior. Frontiers in Service Conference 2023, June 15-18, Maastricht, Netherlands.
Becker, L., & Reitsamer, B.F. (2022). (Bitter)Sweet Memories: How Lived Customer Experiences Become Remembered Experiences. International Research Symposium on Service Excellence in Management (QUIS), January 12-15, Valencia, Spain.
Vollständige Publikationsliste