Master’s Programme Marketing and Branding
Curriculum (2024W)
Master of Science
Duration/ECTS-Credits
4 semesters/120 ECTS-Credits
Mode of Study
Full-time
Language
English
Requirements
Relevant bachelor's degree/equivalent and Language Certificates
Faculty
Faculty of Business and Management
Qualification Level
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F
0414 Marketing and Advertising
Study Code
UC 066 617
Application
It is strongly recommended to commence the programme in the winter semester in order to avoid study delays. If you start in the summer semester you can only attend one elective course.
The curriculum is the basis of a degree programme. A look at the curriculum for the Master's Programme Marketing and Branding gives you a detailed overview of the structure, content, examination regulations and qualification profile of this Master's degree.
The curriculum can clarify several important questions before you start your studies. For example, which criteria must be fulfilled for enrolment in the Master's Programme Marketing and Branding, how long the programme lasts, which modules must be completed and much more.
The 2024W curriculum currently applies to the Master's Programme Marketing and Branding.
Information on the Curriculum (2024W)
The complete version of the curriculum reflects the currently valid version of the curriculum. It is for informational purposes only and is not legally binding. The legally binding version of the curriculum, including any amendments, may be found in the University of Innsbruck Bulletins.
In order to determine which version of the curriculum is applicable in your case, see the Catalogue of Studies,
available at: https://lfuonline.uibk.ac.at/public/lfuonline_meinestudien.studienblatt
Section: Current Curriculum version.
Requirements
Relevant bachelor's resp. diploma degrees at the University of Innsbruck:
- Bachelor's Programme Management and Economics
- Bachelor's Programme International Economics and Business Studies
- Diploma Programme International Economic and Business Studies
Proof of general university entrance qualification:
The general university entrance qualification for admission to a master's programme must be proven by the completion of a subject-related bachelor's programme, another subject-related programme of at least the same higher education level at a recognised domestic or foreign post-secondary educational institution, or a program defined in the curriculum of the master's programme. To compensate for significant differences in subject matter, supplementary examinations (maximum 30 ECTS credits) may be prescribed, which must be taken by the end of the second semester of the master's programme. The rectorate may determine which of these supplementary examinations are prerequisites for taking examinations provided for in the curriculum of the master's programme.
The following qualitative admission requirements according to § 63a Para 1 Universities Act also apply:
- Fundamental knowledge in Business Subjects as well as knowledge of Marketing and Economic Methods.
This knowledge is deemed to have been acquired if at least 10 ECTS-Credits in the Area of Financial and Cost Accounting, 10 ECTS-Credits in Mathematics and/or Statistics and/or Economic Methods and at least 12.5 ECTS-Credits in the areas of Marketing, Commerce, Strategy, Corporate Management or Service management have been successfully completed. - In the winter semester 2024/25, a fundamentally revised curriculum for the Master’s programme Marketing and Branding will come into force. The Master's programme Marketing and Branding and all other English-language Master's programmes at the Faculty of Business and Management have been fundamentally revised. The courses now include a more flexible range of (research) topics. One change is that the Master’s programme Marketing and Branding and all English-language Master's programmes now have as an additional qualitative admission requirement a GMAT with at least 550 points or GMAT Focus with at least 525 points.
For graduates of the Faculty of Business and Management at the University of Innsbruck, the GMAT is waived for an overall grade between 1.0 and 2.8. This admission requirement holds in addition to the existing requirement of 10 ECTS-Credits in the Area of Financial and Cost Accounting, 10 ECTS-Credits in Mathematics and/or Statistics and/or Economic Methods and at least 12.5 ECTS-Credits in the areas of Marketing, Commerce, Strategy, Corporate Management or Service management.
Recommended Course Sequence (in progress)
The exemplary course sequence given below is recommended for full-time students beginning their study programme in the winter semester. The table shows one possible course sequence for the bachelor's programme and is not compulsory. Delays resulting from repeated examinations are not taken into account.
The standard duration of the study programme is 4 semesters or 120 ECTS-Credits, whereby according to the Universities Act of 2002, a workload of 1,500 (real) hours per academic year must be fulfilled, corresponding to 60 ECTS-Credits (one ECTS-Credit is equivalent to a workload of 25 hours).
10.0 ECTS-Credits: Market Research & Data Analytics
10.0 ECTS-Credits: Strategic Marketing & Branding
10.0 ECTS-Credits: Digital Marketing
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Scientific Research
10.0 ECTS-Credits: Elective Module(s)
10.0 ECTS-Credits: Elective Module(s)
| Semester | ECTS-AP | Titel |
|---|---|---|
Information about examination regulations, assessment and grading
Examination regulations
The examination regulation is an integral part of the curriculum, detailed information can be found under the paragraph examination regulations.
The grade distribution table is a statistical representation of the distribution of all successfully completed examinations in a given programme of study or subject (based on all registered students for the programme or subject). The grade distribution table is updated in regular intervals.
| A | B | C | D | E |
|---|---|---|---|---|
| Austrian grading scheme | Definition | %-age | ||
| 1 | EXCELLENT: Outstanding performance | = 100% | ||
| 2 | GOOD: Generally good, but with some errors | |||
| 3 | SATISFACTORY: Generally sound work with a number of substantial errors | |||
| 4 | SUFFICIENT: Performance meets the minimum criteria | |||
| 5 | INSUFFICIENT: Substantial improvement necessary; requirement of further work |
in process
Overall classification of the qualification
Not applicable
Explanation: An overall classification (mit Auszeichnung bestanden/pass with distinction, bestanden/pass, nicht bestanden/fail) – is awarded only for examinations that conclude a programme of study and consist of more than one subject (an examination of this type is not specified in the curriculum of this programme of study).
Contact and Information
Examination Office
Location Universitätsstraße 15
Information about the study programme: master-marketing-branding@uibk.ac.at
Associate Dean of Studies
Mag. Mag. Dr. Verena Wieser
Dean of Studies
Univ.-Prof. Mag. Dr. Mike Peters