Heike Hebborn, MSc
Academic History
since 01/2020
PhD Student at the University of Innsbruck
2019 - 2022
Bachelor in Industrial Engineering at the Management Center Innsbruck (MCI)
2017
Semester abroad at the University of New Orleans
2016 - 2018
Master in Strategic Management at the University of Innsbruck
2013 - 2014
Year abroad at the Université Rennes II
2013 - 2017
Bachelor in International Business Administration at the University of Bamberg
Professional Experience
2021 - 2022
Working student in the area of Application and Product Ownership at KraussMaffei Technologies
2019 - 2020
Working student in the area of E-Mobility Delivery at E.ON Drive
2015 - 2016
Intern in the purchasing department at Robert Bosch GmbH
Research
Research Focus
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Consumer Behavior
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Product Design
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Service Interactions
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Emotions
Memberships
2019
Member of the doctoral program „Organizing the Digital“
Awards
2018
Merit-based scholarship of the University of Innsbruck
Selected Conference Papers
Hebborn, H. (2022) The c in crisis stands for charisma – The role of advisor charisma in crisis situations for service success. AMA Summer Academic Conference.
Kuhnle, J. S., Stokburger-Sauer, N. E., Hebborn, H., Hofmann, V. (2022). Designed for success: The role of long-term user-product interaction for product design success. Academy of Marketing Science Annual Conference.
Wanisch, A., Hebborn, H., Hofmann, V. (2022) The COVID-19 Life Event and Individual Well-Being – Do Coping Behaviors Matter? Academy of Marketing Science Annual Conference.
Hebborn H., Kuhnle, J. S., Hofmann V., Stokburger-Sauer, N. E. (2021). Bored or Joyful? Design-Driven Consumer Emotions and Product Success. AMA Summer Academic Conference.
Hofmann, V., Stokburger-Sauer, N. E., Wanisch, A., & Hebborn, H. (2021). Masked smiles matter – Employee verbal expertise and emotion display during COVID-19. The Service Industries Journal, 41(1-2), 107-137.