Heike Hebborn, MSc


Junior Researcher

  +43 (0) 512 507 72409



 On Appointment

Academic History

since 01/2020

PhD Student at the University of Innsbruck

2019 - 2022

Bachelor in Industrial Engineering at the Management Center Innsbruck (MCI)


Semester abroad at the University of New Orleans

2016 - 2018

Master in Strategic Management at the University of Innsbruck

2013 - 2014

Year abroad at the Université Rennes II

2013 - 2017

Bachelor in International Business Administration at the University of Bamberg

Professional Experience

2021 - 2022

Working student in the area of Application and Product Ownership at KraussMaffei Technologies

2019 - 2020

Working student in the area of E-Mobility Delivery at E.ON Drive

2015 - 2016

Intern in the purchasing department at Robert Bosch GmbH


Research Focus

  • Consumer Behavior

  •  Product Design

  •  Service Interactions

  •  Emotions



Member of the doctoral program „Organizing the Digital“



Merit-based scholarship of the University of Innsbruck

Selected Conference Papers

Hebborn, H. (2022) The c in crisis stands for charisma – The role of advisor charisma in crisis situations for service success. AMA Summer Academic Conference.

Kuhnle, J. S., Stokburger-Sauer, N. E., Hebborn, H., Hofmann, V. (2022). Designed for success: The role of long-term user-product interaction for product design success. Academy of Marketing Science Annual Conference.

Wanisch, A., Hebborn, H., Hofmann, V. (2022) The COVID-19 Life Event and Individual Well-Being – Do Coping Behaviors Matter? Academy of Marketing Science Annual Conference.

Hebborn H., Kuhnle, J. S., Hofmann V., Stokburger-Sauer, N. E. (2021).  Bored or Joyful? Design-Driven Consumer Emotions and Product Success. AMA Summer Academic Conference.

Hofmann, V., Stokburger-Sauer, N. E., Wanisch, A., & Hebborn, H. (2021). Masked smiles matter – Employee verbal expertise and emotion display during COVID-19. The Service Industries Journal, 41(1-2), 107-137.

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